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Research project on factor affecting brand loyalty: do different factor have various influence on level of loyalty for FMCG sector. Recent years have shown a growing interest in customer loyalty. It can cost as much as 6 times more to win a new customer than it does to keep an existing one.
Research project on factor affecting brand loyalty: do different factor have various influence on level of loyalty for FMCG sector. Recent years have shown a growing interest in customer loy…