#commschat

wthashtag.com/commschat

Transcript of #CommsChat March 14, 2011

Guest-hosted by Martin Thomas, author of Crowd Surfing
& Loose
All times are GMT

March 14, 2011

7:53 crowdsurfing: Waiting with fingers poised to deal with any random questions
pm about future of PR, loose business or dodgy Welsh rugby tries
#commschat
7:55 CommsChat: For those new to #commschat, we recommend TweetChat as the
pm best platform for live twitter chats. #commschat
7:56 CommsChat: I'll be quiet now, returning in four minutes for Martin
pm @crowdsurfing Thomas. A full pre-read is up on
commschat.com #commschat
7:57 crowdsurfing: Why is the PR industry uncomfortable with business thought
pm leadership? How many great business books written by PR
people? #commschat
7:58 HSchoegler: RT @crowdsurfing: Why is PR industry uncomfortable w/
pm business thought leadership? How many great biz books written
by PR people? #commschat
7:59 Dan_Martin: @crowdsurfing Have we started? No intros? #commschat
pm
8:00 CommsChat: OK. It's 8 o clock time for our second instalment of
pm #commschat. with us we have Martin Thomas #commschat
8:00 CommsChat: Martin is a pioneer of integrated brand and communications
pm planning. He co-founded Nylon, WPP?s specialist comms
business #commschat
8:00 JonClements: I found some great business books by PR people while
pm researching my CIPR thesis! #commschat
8:01 CommsChat: Doing them now Dan. Martin published Crowd Surfing in 2008,
pm and has just followed this up with Loose. #commschat
8:01 AdamFairclough: @crowdsurfing I despair at the term 'thought leader', like those
pm suppliments in PRWeek; all the contributors repeat each other
#commschat
8:02 CommsChat: which looks at how new technology helps us loosen up.
pm #commschat
8:02 JonClements: Building a Corporate Reputation by Peter Firestein is excellent.
pm #commschat
8:02 Dan_Martin: Not sure if we do this anymore but I'm Dan Martin, editor of
pm @BusinessZone & PR manager for @daisychainbaby
#commschat
8:02 crowdsurfing: @AdamFairclough @crowdsurfing I agree that thought leader
pm has limitations but PR ind needs to be more intellectually
confident #commschat
8:04 crowdsurfing: Tea Party is classic example of a 'loose organisation' - no
pm defined agenda or clear leadership but remarkably effective
#commschat
8:05 CommsChat: @crowdsurfing when u were researching Loose did you have
pm the chance to compare comms disciplines and how they used
social media #commschat
8:05 HSchoegler: e-Patient communities are another example of a "loose
pm organization", yes? #commschat
8:06 Dan_Martin: I really want to stop complaining about the new #CommsChat
pm but I'm confused again!
8:07 crowdsurfing: @HSchoegler All sorts of interesting community groups being
pm formed - whether Big Soc can harness them will interesting
#commschat
8:08 crowdsurfing: @CommsChat @crowdsurfing PR well placed to exploit social
pm med opportunity - which is why other sectors are stealing PR
language #commschat
8:09 HSchoegler: Sorry for not introducing myself! Heather from "across the
pm pond" in Indiana. Marketing/PR/SM professional for healthcare
#nfpt #commschat
8:09 CommsChat: @crowdsurfing can you give us some other examples of loose
pm organisations, how theyve developed and the impact theyre
making #commschat
8:10 crowdsurfing: @CommsChat @crowdsurfing Loose orgs 1. Zappos - call
pm centre staff operate without a script or time limit (longest call 8
hours) #commschat
8:10 NotFromBolton: Evening all how is everyone tonight? #commschat
pm
8:11 PRMediaBlog: Unreal! RT @crowdsurfing: Loose orgs 1. Zappos - call centre
pm staff operate without a script or time limit (longest call 8 hours)
#commschat
8:11 JonClements: Unreal! RT @crowdsurfing: Loose orgs 1. Zappos - call centre
pm staff operate without a script or time limit (longest call 8 hours)
#commschat
8:11 crowdsurfing: @CommsChat @crowdsurfing Loose Orgs 2. Gore - no job
pm titles, organisational charts & team leaders are selected by group
#commschat
8:11 neilcomm: @crowdsurfing Hello. (Neil, editor of @communicatemag).
pm Martin, what kind of skill set does looseness require in a
communicator? #commschat
8:11 FelicityStewart: Wow! RT @crowdsurfing: Loose orgs 1. Zappos - call centre
pm staff operate without a script or time limit (longest call 8 hours)
#commschat
8:12 Dan_Martin: @crowdsurfing What's Gore? #commschat
pm
8:12 clivebooth: @JonClements #commschat What are top 3?
pm
8:13 crowdsurfing: @neilcomm @crowdsurfing @communicatemag Ability to deal
pm with chaos & ambiguity - which means ability to improvise
above all else #commschat
8:13 Dan_Martin: @NotFromBolton Confused! #commschat
pm
8:14 NotFromBolton: RT @Dan_Martin: @NotFromBolton Confused! // Yes
pm #commschat
8:14 crowdsurfing: @Dan_Martin @crowdsurfing W.L. Gore = manufacturers of
pm Gore-tex - regularly voted US most innovative company
#commschat
8:14 ColleenEMcKenna: 8 hours?!RT @crowdsurfing: Loose orgs 1. Zappos - call centre
pm staff operate without a script or time limit (longest call 8 hours)
#Commschat
8:15 LavaMatt: Sorry I'm late. What's the Question / Point we're discussing?
pm #commschat
8:15 amandacomms: @crowdsurfing @neilcomm @communicatemag dealing with
pm ambiguity is going to be key to survival in coming years
#commschat
8:16 Dan_Martin: @crowdsurfing Any UK examples? Zappos in particular is a
pm well trodden case study (yes, I've used it myself). #commschat
8:16 HSchoegler: Interesting & unexpected! RT @crowdsurfing W.L. Gore =
pm manufacturers of Gore-tex - regularly voted US most innovative
company #commschat
8:16 CommsChat: @LavaMatt @NotFromBolton Hi Martin Thomas, author of
pm Loose, is talking about loose organisations. #commschat
8:17 Dan_Martin: @jeremysinger1 It has but there doesn't seem to be any set
pm questions. #commschat
8:17 crowdsurfing: @Dan_Martin @crowdsurfing Uk examples - Pret, giff-gaff,
pm Asda #commschat
8:17 NotFromBolton: RT @CommsChat: @LavaMatt @NotFromBolton Hi Martin
pm Thomas, author of Loose, is talking about loose organisations. //
? #commschat
8:17 CommsChat: So how would you define a loose organisation Martin?
pm #commschat
8:17 Dan_Martin: @crowdsurfing For what reasons? #commschat
pm
8:18 crowdsurfing: @CommsChat Built around a strong core culture based on
pm mutual trust that gives people freedom to make decisions
#commschat
8:19 crowdsurfing: Al-Qaeda is perfect example of loose organisation - highly
pm decentralised & almost indestructable #commschat
8:19 NotFromBolton: @crowdsurfing What an organic management structure rather
pm than a hierarchical one? #commschat
8:20 Dan_Martin: @jonclements Those questions are to @crowdsurfing - not the
pm community #commschat
8:20 simonsanders: if ur talking call centre staff..u must differentiate b/w inbound +
pm oubound. Out tends to have scripts! But that's sales, not CS
#commschat
8:21 crowdsurfing: @NotFromBolton @crowdsurfing Yes: organic structures seem
pm more robust than hierarchical ones because rely more on trust
than fear #commschat
8:21 Dan_Martin: @crowdsurfing Are you suggesting there's lessons for business
pm from Al-Qaeda? #commschat
8:21 CommsChat: i read Asda gave many employees flip cameras &encouragd
pm them all to video blog? has anyone else done or heard of
anything similar #commschat
8:22 crowdsurfing: Roads without lines, street signs & traffic lights are safer -
pm because they force drivers to think = perfect loose thinking
#commschat
8:22 moniqueterrell: I'm lurking in the #commschat this afternoon. Hi Everyone,
pm Monique in Chicago!
8:22 neilcomm: @crowdsurfing Presumably comms pros have a job convincing
pm management that the org should embrace looseness, not control
the msg? #commschat
8:22 NotFromBolton: @CommsChat Where's the results of this, should be interesting
pm ;) #commschat
8:23 NotFromBolton: @crowdsurfing But you still need to stay on the road though ;)
pm #commschat
8:23 crowdsurfing: @neilcomm @crowdsurfing Huge challenge not least because
pm they have sold themselves as masters of control #commschat
8:23 simonsanders: @CommsChat - yeah didn't Dominos do it in the US? I saw the
pm video their e/ees did! (joke) #commschat
8:24 ColleenEMcKenna: @CommsChat When I worked for Red Frog Events in Chicago
pm they gave the staffhad a flip camera and Polaroid camera to
use/play with #Commschat
8:24 NotFromBolton: @crowdsurfing And a map is handy from time to time.
pm #commschat
8:25 Dan_Martin: @crowdsurfing Erm... #commschat
pm
8:25 crowdsurfing: @NotFromBolton @crowdsurfing You trust the drivers to stay
pm on the road rather than force them to stick within the rules
#commschat
8:26 NotFromBolton: @crowdsurfing No the rules of I will break my car and I will
pm crash apply surely? #commschat
8:27 crowdsurfing: Gathering of mourners at Wootten Bassett = poignant e.g. of a
pm loose movement - no organisation, largely spontaneous, v
authentic #commschat
8:27 dom_asdaPR: ?@CommsChat: i read Asda gave employees flip cameras
pm &encouragd them all to video blog? #commschat? you heard
right www.aislespy.com
8:27 Dan_Martin: @crowdsurfing @NotFromBolton Is this an 'in an ideal world'
pm thing or are you saying some places have embraced it?
#commschat
8:27 CommsChat: but there have been a few incidents where org's have trusted
pm e'ees with eg twitter. Ryanair, Nestle, chrysler. egg on face
#commschat
8:28 JonClements: @dom_asdaPR Wondered if you'd be listening, Dom!
pm #commschat
8:28 CommsChat: RT @dom_asdaPR: i read Asda gave e'ees flip cameras
pm &encouragd them to video blog? #commschat? you heard right
www.aislespy.com #commschat
8:29 crowdsurfing: @CommsChat Employees will occasionally step out of line but
pm in orgs with strong cultures it happens less often & is less
damaging #commschat
8:30 NotFromBolton: @CommsChat Then they weren't the right people for the job,
pm better the employees than outsourcing it. It's a learning
opportunity #commschat
8:31 CommsChat: @dom_asdaPR So Dom, do you see Asda as a loose
pm organisation? Have you read Martin's book? #commschat
8:31 amandacomms: @crowdsurfing or maybe it is more tolerated in such
pm organisations? #commschat
8:32 crowdsurfing: Loose orgs believe it better to build culture in which people
pm want to behave in right way than impose rules that will be
ignored #commschat
8:32 Dan_Martin: @crowdsurfing Can you explain why @pret_uk is a loose
pm organisation? #commschat
8:33 NotFromBolton: RT @Dan_Martin: @crowdsurfing Can you explain why
pm @pret_uk is a loose organisation? // Yes please do. #commschat
8:33 crowdsurfing: Best employee rulebook = Nordstrom - features 1 rule "Use
pm good judgement in all situations" #commschat
8:33 JonClements: @johncass Hi John. If you're on the network, you should join
pm #commschat. On now, discussing "loose" organisations and
socmed.
8:34 AdamFairclough: Focus of chat seems odd... lots of talk on 'loose organisations'
pm definition, and not much on how communications applies to this.
#commschat
8:35 crowdsurfing: @NotFromBolton @Dan_Martin @crowdsurfing @pret_uk
pm Willingness to empower in-store teams to make decisions
#commschat
8:35 Dan_Martin: RT @AdamFairclough: Focus of chat odd... lots of talk on loose
pm organisations definition, not much on how comms applies
#commschat
8:35 neilcomm: @crowdsurfing How does looseness play out in a crisis situation
pm when an org needs to deliver a honed, consistent response?
#commschat
8:36 crowdsurfing: @AdamFairclough Comms challenge is how to balance need for
pm (message) control with reality of an increasingly uncontrollable
world #commschat
8:36 Dan_Martin: @crowdsurfing @NotFromBolton How? What powers are
pm individual @Pret_uk teams given? #CommsChat
8:37 NotFromBolton: @crowdsurfing OK, basic good management practice now
pm where's the social bit? #commschat
8:37 dom_asdaPR: ?@JonClements: @dom_asdaPR But is Asda's approach to
pm SocMed "loose" or well-planned?? bit of both. We're learning all
the time. #commschat
8:37 ColleenEMcKenna: Great question! RT @neilcomm: @crowdsurfing How does
pm looseness play in a crisis... #Commschat
8:38 crowdsurfing: @neilcomm @crowdsurfing Approach to crisis mgmt needs to
pm be rethought - more emphasis on training to respond to the
unexpected #commschat
8:38 AdamFairclough: @crowdsurfing Don't see much of a challenge. An unchanging
pm rule of comms is to style message according to audience...
#commschat
8:38 AdamFairclough: @crowdsurfing Don't see much of a challenge. An unchanging
pm rule of comms is to style message according to audience...
#commschat
8:38 NotFromBolton: Message control comes from the need to keep your job surely? If
pm your'e an idiot you will get sacked for example. #commschat
8:38 PRMediaBlog: RT @dom_asdaPR: ?@JonClements: is Asda's approach to
pm SocMed "loose" or well-planned?? bit of both. We're learning all
the time. #commschat
8:38 JonClements: RT @dom_asdaPR: ?@JonClements: is Asda's approach to
pm SocMed "loose" or well-planned?? bit of both. We're learning all
the time. #commschat
8:38 crowdsurfing: @NotFromBolton @crowdsurfing Social is the change driver
pm dramatising organisational & cultural weakness of most orgs
#commschat
8:38 enormous: I think I heard about a hardware company doing similar
pm @CommsChat #commschat
8:38 allanbarr: @neilcomm @crowdsurfing I think most orgs will struggle to
pm gain real value from #SM without giving up some level of
control #commschat
8:39 allanbarr: @crowdsurfing @neilcomm yes, still think there is a place for
pm proper escalation process if the situation demands it
#commschat
8:39 NotFromBolton: @dom_asdaPR Learning is the name of the game employees
pm need to learn where they fit and employers need to learn from
everywhere #commschat
8:40 crowdsurfing: @allanbarr @neilcomm @crowdsurfing You can't succeed in
pm #SM without loosening up #commschat
8:40 allanbarr: RT @crowdsurfing: Social is the change driver dramatising
pm organisational & cultural weakness of most orgs < totally agree
here!! #commschat
8:40 crowdsurfing: Always find it amusing when companies talk about embracing
pm social when it takes them 5 days to get press release out of door
#commschat
8:41 NotFromBolton: @allanbarr There is no control, only consequences ;)
pm #commschat
8:41 allanbarr: @crowdsurfing or 2/3 stage sign-off process for those releases!
pm #commschat
8:41 simonsanders: @crowdsurfing - yes, but press releases and being social are not
pm the same thing, of course, but the point is well made!
#commschat
8:42 amandacomms: @crowdsurfing @allanbarr @neilcomm it is possible even in
pm rigid organisations like police - we devolve power to local
officers #commschat
8:42 JonClements: Most orgs not ready for this, I contest - RT @crowdsurfing: You
pm can't succeed in #SM without loosening up #commschat
8:42 crowdsurfing: Focus on talking organisational & cultural change to senior
pm clients rather than selling latest social media gimmick to juniors
#commschat
8:42 HSchoegler: Love @redcross ex of appropriate 'loose' response!
pm http://ow.ly/4emOk RT @crowdsurfing: Can't succeed in #SM
w/out loosening up #commschat
8:42 allanbarr: @NotFromBolton true, but framework, coaching etc will help
pm massively #commschat
8:42 simonsanders: press releases = controlled message / being social = being
pm human, open, conversational #commschat
8:43 crowdsurfing: @simonsanders @crowdsurfing I am dramatising for effect - the
pm question should be why does it take us so long to approve stuff
#commschat
8:43 neilcomm: @crowdsurfing Ceding control and loosening up - does this
pm mean the head of comms is less important or more important?
#commschat
8:43 allanbarr: @amandacomms @crowdsurfing @allanbarr @neilcomm
pm completely agree, we face similar situations with our work with
the NHS #commschat
8:43 NotFromBolton: @crowdsurfing Of course this is the only way it works in
pm business, but it is a frightening concept for many. #commschat
8:44 crowdsurfing: @simonsanders Totally agree - success in #sm is all about being
pm human, open & responsive - sounds simple but most orgs
struggle #commschat
8:44 CommsChat: if org totally loose, then journos would hear the news before
pm press releases went out. Release becomes a statement of record
#commschat
8:44 amandacomms: @neilcomm @crowdsurfing for me more important as you have
pm to set the guidance and help create the culture to thrive
#commschat
8:44 allanbarr: RT @JonClements: Most orgs not ready for this, I contest -
pm @crowdsurfing,but surely that's our job to advise on that
 mindset? #commschat
8:44 crowdsurfing: @NotFromBolton @crowdsurfing My aim with Loose is to try
pm to make it less frightening - even big sensible biz are loosening
up #commschat
8:45 CommsChat: Sorry, that was a question, not a statement. #commschat
pm
8:45 FelicityStewart: @crowdsurfing Totally agree. Just look at the @redcross
pm example - acknowledged the human error - great response
#CommsChat
8:45 crowdsurfing: @amandacomms @neilcomm @crowdsurfing Building a strong
pm culture is much more difficult than managing by fear & rules
#commschat
8:46 Dan_Martin: @FelicityStewart @crowdsurfing But wasn't that also because
pm @redcross is a charity so ppl less likely to criticise?
#commschat
8:46 crowdsurfing: @FelicityStewart @crowdsurfing @redcross Great case study -
pm we'll all have to learn the skill of dealing with rogue tweets
#commschat
8:46 AlterianJames: RT @NotFromBolton Message control comes from the need to
pm keep your job surely? If your'e an idiot you will get sacked for
example #commschat
8:46 allanbarr: Most orgs are still not there yet, but when I look at how far
pm many have come in last 1/2 years the change has been dramatic
#commschat
8:47 NotFromBolton: @crowdsurfing they have no choice that's the real issue, social is
pm the catalyst. #commschat
8:47 crowdsurfing: @CommsChat I am not saying being totally loose - just organise
pm yourself to be more agile, more responsive #commschat
8:47 dom_asdaPR: @JoeCushnan @jonclements and like most things it's
pm somewhere in the middle #commschat
8:47 Dan_Martin: @neilcomm @FelicityStewart @crowdsurfing Even if it had
pm been, the backlash probably wouldn't have been as strong
#commschat
8:47 AdamFairclough: Lost with this chat - all this talk of 'loose' structures and
pm organisation culture feels more like a discussion for HR than PR.
#commschat
8:48 allanbarr: #SM throws a spotlight on many parts of an org that needs to
pm change - attitudes to customers being the main one #commschat
8:49 Dan_Martin: @AdamFairclough I'm with you but I guess a chat about 'loose'
pm isn't allowed to have structure! #commschat
8:49 simonsanders: Social media squad should comprise HR, legal, Comms, finance,
pm Ops - this is wider than just #commschat
8:49 crowdsurfing: @AdamFairclough Comms can set a loose agenda demanding
pm commitment to openness, responsiveness to stakeholders
#commschat
8:49 ColleenEMcKenna: A lot of companies don't get the "social" part of SM. You can't
pm just talk at people. #Commschat
8:49 keanearrow: RT @allanbarr: #SM throws a spotlight on many parts of an org
pm that needs to change - attitudes to customers being the main one
#commschat
8:49 NotFromBolton: RT @allanbarr: #SM throws a spotlight on many parts of an org
pm that needs to change , attitudes to customers being the main one
#commschat
8:49 FelicityStewart: @Dan_Martin @neilcomm @crowdsurfing True - but they also
pm dealt with it straight away before there was a chance for
backlash #commschat
8:49 Dan_Martin: @AdamFairclough Then again, #CommsChat isn't just about PR
pm and never has been #commschat
8:50 JonClements: @AdamFairclough I think the "loose" quality is vital. gives
pm people freedom to make mistakes when comms is mostly tightly
wound. #commschat
8:50 AbigailH: RT @simonsanders: Social media squad should comprise HR,
pm legal, Comms, finance, Ops - this is wider than just #commschat
8:50 allanbarr: @simonsanders prob why for #SM to be truly effective it can't
pm just be owned by marketing or PR #commschat
8:50 crowdsurfing: @simonsanders how often when you gather cross-client team to
pm discuss #sm do you find that they have never met before?
#commschat
8:50 fionamce: @NotFromBolton isn't it more sophisticated than that? An e'ee
pm can publish w'out being aware of context which derails org
message #commschat
8:50 NotFromBolton: RT @allanbarr: @simonsanders prob why for #SM to be truly
pm effective it cant just be owned by marketing or PR // LOL
#commschat
8:51 JonClements: Oh Lord, here we go...RT @allanbarr: @simonsanders for #SM
pm to be truly effective it can't just be owned by marketing or PR
#commschat
8:51 JeremySinger1: @AdamFairclough Very disappointing & alienating
pm #commschat tonight! I hope it improves otherwise I'm out!
8:51 crowdsurfing: Ad industry beginning to learn principles of living life in beta -
pm issuing half-formed pieces of comms that can be customised
#commschat
8:52 NotFromBolton: @fionamce They can publish what they like these days that's the
pm point. If the publish it then they own the consequences ;)
#commschat
8:52 ColleenEMcKenna: RT @allanbarr: #SM throws a spotlight on many parts of an org
pm that needs to change - attitudes to customers being the main one
#Commschat
8:52 Dan_Martin: Oh no, someone has said the 'o' word!! Evacuate, evacuate!
pm #commschat
8:52 Dan_Martin: RT @JeremySinger1: @AdamFairclough V disappointing &
pm alienating #commschat tonight! Hope it improves otherwise Im
out! #commschat
8:52 Lucy_McQuillin: RT @dom_asdaPR: ?@CommsChat: i read Asda gave
pm employees flip cameras &encouragd them all to video blog?
#commschat? you heard right www.aislespy.com
8:53 neilcomm: @crowdsurfing Is it realistic to expect looseness from
pm command&control communicators? Are we looking at a
generational shift? #commschat
8:54 fionamce: @NotFromBolton agreed. I just wish more orgs wld give staff
pm permission to engage. So much more valued by
customers/public #commschat
8:54 whomovedmytweet: Social media squad should comprise HR, legal, Comms, finance,
pm Ops - this is wider than just #commschat: Social m...
http://bit.ly/hSNO4H
8:54 crowdsurfing: @neilcomm @crowdsurfing Good news = Gen X has entered
pm the boardroom & demanding different approach to that of
boomers #commschat
8:54 ToughAct: RT @jamesthellusson2011RT @crowdsurfing: On after
pm @campbellclaret (a tough act to follow) in today's #commschat -
I'm on at 8pm
8:55 crowdsurfing: @fionamce @NotFromBolton Putting real people on the inside
pm in touch with real people on the outside - amazing how diff this
is #commschat
8:55 allanbarr: @neilcomm @crowdsurfing Think the ones that still think
pm command and control are in for a rude awakening #commschat
8:56 NotFromBolton: @fionamce I am working on it, first thing they need to do
pm though is stop outsourcing it all though. #commschat
8:56 jgombita: RT @JonClements: Oh Lord, here we go...RT @allanbarr:
pm @simonsanders for #SM to be truly effective it can't just be
owned by marketing or PR #commschat
8:57 NotFromBolton: @crowdsurfing Diff? different or difficult? #commschat
pm
8:57 simonsanders: @crowdsurfing - not so much about not having met, but
pm deciding even to meet, And if meeting, then why anyway!
#commschat
8:57 jamesthellusson: @crowdsurfing can you give some examples of this?
pm #commschat
8:58 crowdsurfing: @NotFromBolton @crowdsurfing Difficult - they almost go out
pm of their way to stop real people having conversations
#commschat
8:58 crowdsurfing: @jamesthellusson @crowdsurfing of what? #commschat
pm
8:58 fionamce: @crowdsurfing @NotFromBolton it's not embraced in pub
pm sector. I embrace it as so beneficial professionally but most are
nervous #commschat
8:58 rcaruschalkward: Just dipped in whilst doing bedtime and seems as though it's the
pm same chat as last time I was here :-( #commschat
8:59 rcaruschalkward: No offence :-) #commschat
pm
8:59 JonClements: @fionamce Why not embraced in pub sector? Seems the
pm obvious place for it to function well... #commschat
8:59 crowdsurfing: Long term planning has proven itself to be ineffective,
pm expensive & dangerously delusional - fosters illusion of control
#commschat
9:00 amandacomms: @fionamce @crowdsurfing @NotFromBolton 'not in pub sector'
pm is a sweeping statement. Not sure I support it. #commschat
9:00 NotFromBolton: @crowdsurfing But this cannot be stopped and has to be
pm embraced to allow growth. #commschat
9:00 crowdsurfing: @rcaruschalkward None taken - this is my first time!
pm #commschat
9:00 jamesthellusson: @crowdsurfing Ad industry doing 'half formed' pieces of
pm comms #commschat
9:00 CommsChat: Well, it's 21:00. That's all we have time for tonight. Thanks to
pm all who took part, and a big thanks to Martin. ^AT. Next week..
#commschat
9:01 Dan_Martin: @crowdsurfing As a former host of #CommsChat, I'd highly
pm recommend having set questions. V confusing tonight
#commschat
9:01 crowdsurfing: PR industry has big advantage - used to working in real time -
pm something other disciplines aspire to #commschat
9:01 NotFromBolton: @fionamce As an ex public sector I understand both sides.
pm #commschat
9:01 simonsanders: @rcaruschalkward - it's an open conversation. go for it and
pm kudos to you for living the SXSW dream for real down there in
Exeter! #commschat
9:01 DavidBrain: RT @crowdsurfing: PR industry has big advantage - used to
pm working in real time - something other disciplines aspire to
#commschat
9:01 PRMediaBlog: RT @crowdsurfing: PR industry has big advantage - used to
pm working in real time - something other disciplines aspire to
#commschat
9:01 NotFromBolton: RT @Dan_Martin: @crowdsurfing As a former host of
pm #CommsChat, Id highly recommend having set questions. V
confusing tonight #commschat
9:01 JonClements: RT @crowdsurfing: PR industry has big advantage - used to
pm working in real time - something other disciplines aspire to
#commschat
9:02 crowdsurfing: Thanks to all for contributing - stay loose #commschat
pm
9:02 fionamce: @amandacomms @crowdsurfing @NotFromBolton I mean
pm across all aspects of pub sector not just comms professionals
within #commschat
9:03 neilcomm: @crowdsurfing Cheers Martin! #commschat
pm
9:03 rcaruschalkward: @simonsanders hope that's not a dig at me for not being in
pm London?? #commschat
9:03 fionamce: @JonClements it's needed more in pub sector more than ever
pm partic given such confusing messages. #commschat
9:04 CommsChat: @NotFromBolton thanks. We posted some set Q's, but we came
pm late to it this week. Martin stepped in at the last min
#commschat
9:04 allanbarr: @crowdsurfing Thanks Martin. #commschat
pm
9:04 NotFromBolton: @fionamce @amandacomms @crowdsurfing The staff will be
pm facebooking though regardless of the message ;) #commschat
9:05 fionamce: @amandacomms @crowdsurfing @NotFromBolton I wish pub
pm sector would use SM to listen as well as 'talk at'. More progress
needed #commschat
9:05 rcaruschalkward: I think I came in just as the 'O' conversation was kicking off.
pm Perhaps not the best time to butt in #commschat
9:05 SandyLindsay: Must sit in on one of these #commschat thingies one week?
pm
9:06 NotFromBolton: @fionamce Thats a very PR way of thinking, social is about
pm responding to your client base and being fleet of foot.
#commschat
9:06 fionamce: @NotFromBolton @amandacomms @crowdsurfing true but
pm talking to non comms peers, most Facebook personal stuff not
about their work #commschat
9:07 allanbarr: @rcaruschalkward to be fair I said that in response to another
pm comment about the need for cross dept participation
#commschat
9:07 CommsChat: ...we're having a post SXSW review SXSW from a few who
pm have been. We'll post pre-read on Thursday and introduce
returnees #commschat
9:07 NotFromBolton: @fionamce They would be deafened by the noise if they
pm actually listened, better to stick the head in the sand ;)
#commschat
9:08 allanbarr: @rcaruschalkward didn't realise the 'o' word was such a sore
pm point. Can see now that it 'o'bviously is! ;-) #commschat
9:09 fionamce: @amandacomms @JonClements thats amazing & I'm envious. I
pm tweet under my name. Few others do - just watch or are
anonymous #shame #commschat

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