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A COMPARATIVE ANALYSIS
OF THE CORPORATE PLANET
Swati Bhatia
THESIS STRUCTURE
What is it?
CSR on its way to Europe,America & India
CSR in comparative perspective
Implicit CSR and explicit CSR as complimentary
elements of CSR
Implications for a research agenda in CSR
a. Implicit CSR and „National Business Systems“
b. Explicit CSR and the global diffusion of management
concepts
Conclusions
WHAT IS IT?
Social salience
of a CSR issue
CSR as implicit element of the
institutional framework
of corporations
Social salience
of a CSR issue
Health insurance courtesy Implicit CSR
of Starbucks Coffee
Health insurance
in the NHS
Intensity of the institutional
Explicit CSR framework
Social salience
of a CSR issue
Implicit CSR
Risk averse
McDonalds voluntarily regulatory approach
refrains from GMOs of EU Commission
„Coercive Isomorphisms“
external rules, demands, expectations, norms, laws which have
to be respected to avoid sanctions of loss of trust
„Mimetic Processes“
increasingly complex technologies, goal ambiguities and
uncertainty causes managers to just imitate „best practices“
„Normative Pressures“
professionalization of the management craft by way of an
increase in formal degrees and global networks, especially in the
context of professional and ecucational associations and industry
associations.
Peculiarities of European explicit CSR
Secular approach
CONCLUSIONS......
Implications of the proposed framework