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India Environment Scan

Indian Subcontinent Interesting Facts

Richest country until the time of British Invasion

5,000 year old ancient civilization

325 languages spoken 1,652 dialects

18 official languages: Four major world religions, Hinduism, Buddhism, Jainism and Sikhism originated here

28 states, 7 union territories

1.14 Billion population. Second largest in the world.

Seventh-largest country by geographical area

Environment Scan

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Macroeconomic Variables

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E 2009 E Macroeconomic Variables 1200 1000 800 600 400 200 0 GDP per capita (US$)

GDP per capita (US$)

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Growth Indicators

- GDP has grown from USD 670 Billion in ’04 to USD 1230 Billion in ’08

- GDP per capita is estimated to have grown from USD 570 in ’04 to USD 1074 in ’08

- India’s GDP has consistently grown over the last few years, and in spite of the recession in the core sectors, is

expected to grow by around 7% (in real terms) in 2009

Environment Scan

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Population - Age-wise Break-up

Scan 100% 80% 60% 40% 20% 0% Population - Age-wise Break-up 2004 2005 2006 2007 2008

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Demographics

Above 50- Age-wise Break-up 2004 2005 2006 2007 2008 Demographics 40-49 30-39 20-29 15-19 0 -14 Semi

40-49Break-up 2004 2005 2006 2007 2008 Demographics Above 50 30-39 20-29 15-19 0 -14 Semi Urban

30-392004 2005 2006 2007 2008 Demographics Above 50 40-49 20-29 15-19 0 -14 Semi Urban Population%

20-292004 2005 2006 2007 2008 Demographics Above 50 40-49 30-39 15-19 0 -14 Semi Urban Population%

15-192005 2006 2007 2008 Demographics Above 50 40-49 30-39 20-29 0 -14 Semi Urban Population% Population

0 -142006 2007 2008 Demographics Above 50 40-49 30-39 20-29 15-19 Semi Urban Population% Population Growth -

2008 Demographics Above 50 40-49 30-39 20-29 15-19 0 -14 Semi Urban Population% Population Growth -

Semi Urban

Population%

Population Growth -1.14 Bn in ’08. Total population has grown by 1.6% since 2001. -Urban - 324 to 365 Mn. -15- 39 Yrs Growth - 455 to 489 Mn. - 34 Mn growth coming from 15-39. -More than 40% of the population is in the range of 15-39. Around 30% is below 15 - Around 70% of India’s population is below the age of 40.

Urbanization in India

TOWN CLASS / POPULATION STRATA No. of Cities: 6 Total Population: Metro : 4,000,000+ Total
TOWN CLASS /
POPULATION STRATA
No. of Cities: 6
Total Population:
Metro : 4,000,000+
Total Urban Centers : 5161
Total Urban Population : 330Mn
% of All India : 30%
55 Mn
No of Cities: 29
Total Population :
Mini Metro : 1,000,000+
50 Mn
No. of Cities : 36
Total Population : 30 Mn
Class 1A : 500,000+
No. of Cities : 362
Total Population : 70 Mn
Class 1 : 100,000+
No. of Cities : 4728
Total Population : 125 Mn
Other Urban : 5,000+

Environment Scan

Household - Income Distribution

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Number of H/H earning more0 2004 2005 2006 2007 2008 Demographics Total Households than US$1,000 p.a. Number of H/H earning

than US$1,000 p.a.

Number of H/H earning moreHouseholds Number of H/H earning more than US$1,000 p.a. than US$3,000 p.a. H/H Growth - Total

than US$3,000 p.a.

H/H Growth - Total H/H to grow from 181 Mn to 214 Mn - USD 1K pa H/H from 158 Mn to 182 Mn -USD 3K pa H/H from 27 Mn to 33 Mn. -25 Mn H/H to come from USD 1K + pa slot - Upper Middle Income group H/H on the rise.

Environment Scan

Demographics

The Increased Surplus Income in Urban India

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Surplus Income in Urban India 60% 50% 40% 30% 20% 10% 0% All India Urban Rural
Surplus Income in Urban India 60% 50% 40% 30% 20% 10% 0% All India Urban Rural
Surplus Income in Urban India 60% 50% 40% 30% 20% 10% 0% All India Urban Rural
Surplus Income in Urban India 60% 50% 40% 30% 20% 10% 0% All India Urban Rural
Surplus Income in Urban India 60% 50% 40% 30% 20% 10% 0% All India Urban Rural
Surplus Income in Urban India 60% 50% 40% 30% 20% 10% 0% All India Urban Rural
Surplus Income in Urban India 60% 50% 40% 30% 20% 10% 0% All India Urban Rural
Surplus Income in Urban India 60% 50% 40% 30% 20% 10% 0% All India Urban Rural
Surplus Income in Urban India 60% 50% 40% 30% 20% 10% 0% All India Urban Rural
Surplus Income in Urban India 60% 50% 40% 30% 20% 10% 0% All India Urban Rural
Surplus Income in Urban India 60% 50% 40% 30% 20% 10% 0% All India Urban Rural
Surplus Income in Urban India 60% 50% 40% 30% 20% 10% 0% All India Urban Rural
Surplus Income in Urban India 60% 50% 40% 30% 20% 10% 0% All India Urban Rural
Surplus Income in Urban India 60% 50% 40% 30% 20% 10% 0% All India Urban Rural
Surplus Income in Urban India 60% 50% 40% 30% 20% 10% 0% All India Urban Rural
Surplus Income in Urban India 60% 50% 40% 30% 20% 10% 0% All India Urban Rural
Surplus Income in Urban India 60% 50% 40% 30% 20% 10% 0% All India Urban Rural
Surplus Income in Urban India 60% 50% 40% 30% 20% 10% 0% All India Urban Rural
Surplus Income in Urban India 60% 50% 40% 30% 20% 10% 0% All India Urban Rural
Surplus Income in Urban India 60% 50% 40% 30% 20% 10% 0% All India Urban Rural
Surplus Income in Urban India 60% 50% 40% 30% 20% 10% 0% All India Urban Rural
Surplus Income in Urban India 60% 50% 40% 30% 20% 10% 0% All India Urban Rural

All India

Urban

Rural

Top 20 Cities

Surplus Income Rate (% of Household Income)

Surplus Income Rate (% of Household Income)

The rate of Surplus Income has grown tremendously in the recent years, specifically in the Urban India, further so in the Top 20 Cities of India

It currently stands at 25% for All India, around 30% for Urban India and a staggering 50% for the households in the Top 20 Cities

Top 20 Cities :

Mumbai, Delhi, Kolkata, Bangalore, Hyderabad, Chennai, Ahmedabad, Pune, Surat, Kanpur, Jaipur, Lucknow, Nagpur, Bhopal & Coimbatore, Faridabad, Amritsar, Ludhiana, Chandigarh & Jallandhar

% of Population

Environment Scan

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The Consuming-Class Boom

Scan 100% 80% 60% 40% 20% 0% The Consuming-Class Boom 1998-99 2001-02 Low Income 2004-05 2007-08
Scan 100% 80% 60% 40% 20% 0% The Consuming-Class Boom 1998-99 2001-02 Low Income 2004-05 2007-08
Scan 100% 80% 60% 40% 20% 0% The Consuming-Class Boom 1998-99 2001-02 Low Income 2004-05 2007-08
Scan 100% 80% 60% 40% 20% 0% The Consuming-Class Boom 1998-99 2001-02 Low Income 2004-05 2007-08
Scan 100% 80% 60% 40% 20% 0% The Consuming-Class Boom 1998-99 2001-02 Low Income 2004-05 2007-08
Scan 100% 80% 60% 40% 20% 0% The Consuming-Class Boom 1998-99 2001-02 Low Income 2004-05 2007-08
Scan 100% 80% 60% 40% 20% 0% The Consuming-Class Boom 1998-99 2001-02 Low Income 2004-05 2007-08
Scan 100% 80% 60% 40% 20% 0% The Consuming-Class Boom 1998-99 2001-02 Low Income 2004-05 2007-08
Scan 100% 80% 60% 40% 20% 0% The Consuming-Class Boom 1998-99 2001-02 Low Income 2004-05 2007-08
Scan 100% 80% 60% 40% 20% 0% The Consuming-Class Boom 1998-99 2001-02 Low Income 2004-05 2007-08
Scan 100% 80% 60% 40% 20% 0% The Consuming-Class Boom 1998-99 2001-02 Low Income 2004-05 2007-08
Scan 100% 80% 60% 40% 20% 0% The Consuming-Class Boom 1998-99 2001-02 Low Income 2004-05 2007-08
Scan 100% 80% 60% 40% 20% 0% The Consuming-Class Boom 1998-99 2001-02 Low Income 2004-05 2007-08
Scan 100% 80% 60% 40% 20% 0% The Consuming-Class Boom 1998-99 2001-02 Low Income 2004-05 2007-08
Scan 100% 80% 60% 40% 20% 0% The Consuming-Class Boom 1998-99 2001-02 Low Income 2004-05 2007-08

1998-99

2001-02 Low Income
2001-02
Low Income

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2007-08 E

2015-16 E

Aspirants Consuming Class High Income

Aspirants

Aspirants Consuming Class High Income

Consuming Class

Aspirants Consuming Class High Income

High Income

More than 50% of Households will form the “Consuming Class” in Urban India by 2016

The High-Income segment will triple in 2016, quadruple in boom-towns

Consumer Share of Wallet

22%

7% 11% 6% 4% 10% 3%
7%
11%
6%
4%
10%
3%

37%

Food, Beverages & TobaccoHealth Care Household & Personal Products Transportation Apparel Communication Housing & Utilities Education &

Health CareFood, Beverages & Tobacco Household & Personal Products Transportation Apparel Communication Housing &

Household & Personal ProductsFood, Beverages & Tobacco Health Care Transportation Apparel Communication Housing & Utilities Education &

Transportation& Tobacco Health Care Household & Personal Products Apparel Communication Housing & Utilities Education

ApparelHealth Care Household & Personal Products Transportation Communication Housing & Utilities Education &

CommunicationHealth Care Household & Personal Products Transportation Apparel Housing & Utilities Education & Recreation

Housing & UtilitiesTobacco Health Care Household & Personal Products Transportation Apparel Communication Education & Recreation

Education & Recreation& Tobacco Health Care Household & Personal Products Transportation Apparel Communication Housing & Utilities

Food & Beverages account for Over 1/3 rd of Consumption Expenditure of Households in India across all urban city groups.

Income growth likely to result in significant growth across categories

Regional Trends

NORTH

Extreme Temperatures April to Sep. Important Months

Winter Months Nov to Feb. Min 0 ºC

Hindi is the dominant language in the Northern India.

More receptive to Change (especially in larger towns)

High spend on Lifestyle Products

Critical Urban centers in North India are New Delhi (& NCR), Chandigarh, Ludhiana, Amritsar, Jallandhar, Lucknow, Kanpur & Jaipur.

Summer Months Mar to Oct. Max 50 ºC

Relatively Extravagant & Contemporary Outlook

The Lower Himalayan range offers perfect ground for Orchards and is also an important Natural Mineral (Mountain) Water source

North India has the higherst percentage of Diabetics.

EAST

Hot & Moderate most part of the year.

Hilly Regions in NE has cold temperatures

Summer Months Feb Nov. Max 35-40 ºC

Winter Months Dec Jan Min 10 ºC

Hindi is primarily spoken in Bihar. Most of the Other states have their own languages like Bengali, Orria etc

Primarily Orthodox and Conventional and Extremely Budget Conscious

Less receptive towards Change.

Relatively higher spend on Utility Products.

Tea is the most popular drink.

Important urban centers include Kolkata, Patna, Bhubeneshwar. Ranchi.

Important Tea Producing Belt. Home to the famous

• • • • • • Darjeleeng & Assam Tea.
Darjeleeng & Assam Tea.

Regional Trends

WEST

Mostly Pleasant Temperatures with High Humidity (Except MP, that has an extreme climete)

Winter Months Nov to Feb. Min 7-10 ºC

Though every state has its own language (Marathi, Gujarati and Konkani), Hindi is widely known and accepted language for communication.

Progressive Outlook

High spend on Lifestyle Products

Critical Urban centers in West India are Mumbai, Ahmedabad, Pune, Surat, Nagpur, Bhopal & Indore.

Summer Months Mar to Nov. Max 35-40 ºC

Highly receptive towards Change.

producing belt and is home to the world famous

Alfanso” variety of Mangoes as well as international quality Grapes

The Western Region is an important fruit

SOUTH

Relatively Warm to Hot & Humid for most part of the year.

Coastal regions receive significant rainfall during monsoon season (June-Sep)

Temperature ranges : Max 35-40 ºC and Min

Every state in South has its own Language, Media

& Tastes. Hindi is not spoken or understood by the

Very Orthodox and Staunch in their outlook. Extremely pragmatic in their spends

Slow and Cautious approach towards change.

Coffee is the most popular drink in South. This

region consumes more than 50% of Coffee in India.

Another famous drink is Coconut Water. That is

consumed Naturally (not in packaged form).

Important urban centers include Bangalore, Hyderabad, Chennai. Coimbatore, Kochi, Vizag.

Important Tea & Coffee Producing Belt.

• • 10-15 ºC • masses. • • • • •
10-15 ºC
masses.

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