INSTITUTO TECNOLOGICO DE SANTO DOMINGO

GERENCIA DE VENTAS
VIRGILIO FELIZ MEJIA

SKU Precio Promedio Jan-15 Ventas Jan Feb-15 Ventas Feb Mar-15 Ventas Mar Apr-15 Ventas Apr
Wafer Fresa 50.50 2,580 130,277 2,761 139,396 3,009 151,942 3,069 154,981
Wafer Vainilla 50.50 1,235 62,361 1,321 66,727 1,440 72,732 1,469 74,187
Wafer Limón 50.50 985 49,738 1,054 53,219 1,149 58,009 1,172 59,169
Wafer Chocolate 50.50 4,789 241,821 5,124 258,748 5,585 282,035 5,697 287,676
Guarina 12 uds 58.39 3,698 215,919 3,957 231,033 4,313 251,826 4,399 256,863
Hautey 10 uds 74.19 4,698 348,535 5,027 372,933 5,479 406,497 5,589 414,627
Hatuey 20 uds 145.99 5,698 831,840 6,097 890,068 6,646 970,175 6,778 989,578
Harina blanquita 2lb 70.9975 2,582 183,316 2,763 196,148 3,011 213,801 3,072 218,077
Harina blanquita 5lb 143.74 3,589 515,865 3,840 551,975 4,186 601,653 4,270 613,686
Spaguetis milano 400 gr 30.47 885 26,968 947 28,856 1,032 31,453 1,053 32,082
Spaguetis milano 800 gr 49.23 4,125 203,053 4,414 217,267 4,811 236,821 4,907 241,557
Penne milano 500gr 40.24 3,577 143,921 3,827 153,995 4,172 167,855 4,255 171,212
TOTAL 38,441 2,953,613 41,132 3,160,365 44,834 3,444,798 45,730 3,513,694

SKU Precio Promedio Jan-16 Ventas Jan Feb-16 Ventas Feb Mar-16 Ventas Mar Apr-16 Ventas Apr
Wafer Fresa 50.50 3,251 164,149 3,478 175,640 3,791 191,447 3,867 195,276
Wafer Vainilla 50.50 1,556 78,575 1,665 84,076 1,815 91,642 1,851 93,475
Wafer Limón 50.50 1,241 62,669 1,328 67,056 1,447 73,091 1,476 74,553
Wafer Chocolate 50.50 6,034 304,694 6,457 326,022 7,038 355,364 7,178 362,472
Guarina 12 uds 58.39 4,659 272,058 4,986 291,102 5,434 317,301 5,543 323,647
Hautey 10 uds 74.19 5,919 439,154 6,334 469,895 6,904 512,186 7,042 522,429
Hatuey 20 uds 145.99 7,179 1,048,118 7,682 1,121,486 8,373 1,222,420 8,541 1,246,868
Harina blanquita 2lb 70.9975 3,253 230,978 3,481 247,146 3,794 269,389 3,870 274,777
Harina blanquita 5lb 143.74 4,522 649,990 4,839 695,489 5,274 758,083 5,380 773,245
Spaguetis milano 400 gr 30.47 1,115 33,980 1,193 36,358 1,301 39,631 1,327 40,423
Spaguetis milano 800 gr 49.23 5,198 255,847 5,561 273,756 6,062 298,394 6,183 304,362
Penne milano 500gr 40.24 4,507 181,340 4,823 194,034 5,257 211,497 5,362 215,727
TOTAL 48,436 3,721,552 51,826 3,982,060 56,491 4,340,446 57,620 4,427,255
Ramona Guillén 1057200
Alicia Farington 1059430
Hismary Pérez 1059369
Loreny Cuevas 1057939

Ventas 2015
May-15 Ventas May Jun-15 Ventas Jun Jul-15 Ventas Jul Aug-15 Ventas Aug Sep-15 Ventas Sep Oct-15 Ventas Oct
3,100 156,531 3,193 161,227 3,225 162,839 3,322 167,724 3,554 179,465 3,874 195,617
1,484 74,929 1,528 77,176 1,544 77,948 1,590 80,287 1,701 85,907 1,854 93,638
1,183 59,761 1,219 61,554 1,231 62,169 1,268 64,034 1,357 68,517 1,479 74,683
5,754 290,553 5,927 299,269 5,986 302,262 6,166 311,330 6,597 333,123 7,191 363,104
4,443 259,431 4,577 267,214 4,622 269,886 4,761 277,983 5,094 297,442 5,553 324,212
5,645 418,773 5,814 431,336 5,872 435,649 6,048 448,719 6,472 480,129 7,054 523,341
6,846 999,474 7,052 1,029,458 7,122 1,039,753 7,336 1,070,945 7,849 1,145,911 8,556 1,249,043
3,102 220,258 3,195 226,865 3,227 229,134 3,324 236,008 3,557 252,529 3,877 275,256
4,312 619,823 4,442 638,418 4,486 644,802 4,621 664,146 4,944 710,636 5,389 774,594
1,063 32,403 1,095 33,375 1,106 33,709 1,139 34,720 1,219 37,150 1,329 40,494
4,956 243,973 5,105 251,292 5,156 253,805 5,311 261,419 5,682 279,718 6,194 304,893
4,298 172,924 4,427 178,112 4,471 179,893 4,605 185,289 4,928 198,260 5,371 216,103
46,188 3,548,831 47,573 3,655,296 48,049 3,691,849 49,491 3,802,605 52,955 4,068,787 57,721 4,434,978

Ventas 2016
May-16 Ventas May Jun-16 Ventas Jun Jul-16 Ventas Jul Aug-16 Ventas Aug Sep-16 Ventas Sep Oct-16 Ventas Oct
3,906 197,229 4,023 203,146 4,063 205,177 4,185 211,332 4,478 226,126 4,881 246,477
1,870 94,410 1,926 97,242 1,945 98,215 2,003 101,161 2,144 108,242 2,337 117,984
1,491 75,299 1,536 77,558 1,551 78,333 1,598 80,683 1,710 86,331 1,864 94,101
7,250 366,097 7,468 377,079 7,542 380,850 7,769 392,276 8,312 419,735 9,061 457,511
5,598 326,883 5,766 336,690 5,824 340,057 5,999 350,259 6,419 374,777 6,996 408,507
7,112 527,654 7,326 543,483 7,399 548,918 7,621 565,386 8,154 604,963 8,888 659,409
8,626 1,259,337 8,885 1,297,117 8,974 1,310,088 9,243 1,349,391 9,890 1,443,848 10,780 1,573,795
3,909 277,525 4,026 285,850 4,066 288,709 4,188 297,370 4,482 318,186 4,885 346,823
5,433 780,977 5,596 804,407 5,652 812,451 5,822 836,824 6,230 895,402 6,790 975,988
1,340 40,828 1,380 42,052 1,394 42,473 1,436 43,747 1,536 46,809 1,674 51,022
6,245 307,406 6,432 316,628 6,497 319,794 6,691 329,388 7,160 352,445 7,804 384,165
5,415 217,884 5,578 224,421 5,634 226,665 5,803 233,465 6,209 249,807 6,767 272,290
58,197 4,471,527 59,942 4,605,673 60,542 4,651,730 62,358 4,791,282 66,723 5,126,672 72,728 5,588,072
Nov-15 Ventas Nov Dec-15 Ventas Dec VENTAS ANUALES TOTALES
4,571 230,828 5,714 288,535 41,972
2,188 110,493 2,735 138,116 20,091
1,745 88,126 2,182 110,158 16,024
8,485 428,463 10,607 535,579 77,908
6,552 382,570 8,190 478,212 60,159
8,324 617,542 10,405 771,928 76,428
10,096 1,473,871 12,620 1,842,339 92,696
4,575 324,802 5,719 406,003 42,004
6,359 914,020 7,949 1,142,526 58,386
1,568 47,783 1,960 59,728 14,397
7,309 359,774 9,136 449,717 67,106
6,338 255,002 7,922 318,752 58,191
68,111 5,233,274 85,138 6,541,592 625,362

Nov-16 Ventas Nov Dec-16 Ventas Dec VENTAS ANUALES TOTALES

5,760 290,843 7,200 363,554 52,884
2,757 139,221 3,446 174,027 25,315
2,199 111,039 2,749 138,799 20,190
10,691 539,863 13,364 674,829 98,164
8,256 482,038 10,320 602,547 75,801
10,488 778,103 13,110 972,629 96,299
12,721 1,857,078 15,901 2,321,347 116,797
5,764 409,251 7,205 511,564 52,925
8,012 1,151,666 10,016 1,439,582 73,567
1,976 60,206 2,470 75,258 18,141
9,209 453,315 11,511 566,644 84,553
7,986 321,302 9,982 401,627 73,321
85,819 6,593,925 107,274 8,242,406 787,956
 Key Accounts

VENTAS ANUALES Key Account

SKU Precio Promedio TOTALES 45%
Wafer Fresa 50.50 52,884 23,798
Wafer Vainilla 50.50 25,315 11,392
Wafer Limón 50.50 20,190 9,086
Wafer Chocolate 50.50 98,164 44,174
Guarina 12 uds 58.39 75,801 34,110
Hautey 10 uds 74.19 96,299 43,334
Hatuey 20 uds 145.99 116,797 52,558
Harina blanquita 2lb 70.9975 52,925 23,816
Harina blanquita 5lb 143.74 73,567 33,105
Spaguetis milano 400 gr 30.47 18,141 8,163
Spaguetis milano 800 gr 49.23 84,553 38,049
Penne milano 500gr 40.24 73,321 32,994
s

CCN 35% GR 25% PS 25% SB 15% OL 10%

8,329 5,949 5,949 3,570 2,380
3,987 2,848 2,848 1,709 1,139
3,180 2,271 2,271 1,363 909
15,461 11,043 11,043 6,626 4,417
11,939 8,528 8,528 5,117 3,411
15,167 10,834 10,834 6,500 4,333
18,395 13,140 13,140 7,884 5,256
8,336 5,954 5,954 3,572 2,382
11,587 8,276 8,276 4,966 3,310
2,857 2,041 2,041 1,224 816
13,317 9,512 9,512 5,707 3,805
11,548 8,249 8,249 4,949 3,299
 Mayoristas

VENTAS ANUALES
SKU Precio Promedio TOTALES Mayoristas 20%
Wafer Fresa 50.50 52,884 10,577
Wafer Vainilla 50.50 25,315 5,063
Wafer Limón 50.50 20,190 4,038
Wafer Chocolate 50.50 98,164 19,633
Guarina 12 uds 58.39 75,801 15,160
Hautey 10 uds 74.19 96,299 19,260
Hatuey 20 uds 145.99 116,797 23,359
Harina blanquita 2lb 70.9975 52,925 10,585
Harina blanquita 5lb 143.74 73,567 14,713
Spaguetis milano 400 gr 30.47 18,141 3,628
Spaguetis milano 800 gr 49.23 84,553 16,911
Penne milano 500gr 40.24 73,321 14,664
Importadores
a Haití Venta local
1,587 8,990
759 4,304
606 3,432
2,945 16,688
2,274 12,886
2,889 16,371
3,504 19,855
1,588 8,997
2,207 12,506
544 3,084
2,537 14,374
2,200 12,465
 Ventas Institucionales

Ventas
VENTAS ANUALES institucionales y
SKU Precio Promedio TOTALES hoteles 18%
Wafer Fresa 50.50 52,884 9,519
Wafer Vainilla 50.50 25,315 4,557
Wafer Limón 50.50 20,190 3,634
Wafer Chocolate 50.50 98,164 17,670
Guarina 12 uds 58.39 75,801 13,644
Hautey 10 uds 74.19 96,299 17,334
Hatuey 20 uds 145.99 116,797 21,023
Harina blanquita 2lb 70.9975 52,925 9,527
Harina blanquita 5lb 143.74 73,567 13,242
Spaguetis milano 400 gr 30.47 18,141 3,265
Spaguetis milano 800 gr 49.23 84,553 15,220
Penne milano 500gr 40.24 73,321 13,198
 Vendedores Independientes
VENTAS
ANUALES Independientes
SKU Precio Promedio TOTALES 17%
Wafer Fresa 50.50 52,884 8,990
Wafer Vainilla 50.50 25,315 4,304
Wafer Limón 50.50 20,190 3,432
Wafer Chocolate 50.50 98,164 16,688
Guarina 12 uds 58.39 75,801 12,886
Hautey 10 uds 74.19 96,299 16,371
Hatuey 20 uds 145.99 116,797 19,855
Harina blanquita 2lb 70.9975 52,925 8,997
Harina blanquita 5lb 143.74 73,567 12,506
Spaguetis milano 400 gr 30.47 18,141 3,084
Spaguetis milano 800 gr 49.23 84,553 14,374
Penne milano 500gr 40.24 73,321 12,465
Independiente 1 Independiente
(40%) 2 (60%)
3,596 5,394
1,721 2,582
1,373 2,059
6,675 10,013
5,154 7,732
6,548 9,822
7,942 11,913
3,599 5,398
5,003 7,504
1,234 1,850
5,750 8,624
4,986 7,479
 PROMOCION DE VENTAS
Para Molinos Modernos

Para los consumidores en colmados

Para los meses de septiembre-octubre tendremos ofertas del 25% de descuento en la compra del segundo
producto.

Vendedores independientes y de colmaderos

Material POP en Colmados con informaciones de los productos que ofrecemos ademas de un 2% hasta un 4%
de beneficio para dichos vendedores dependiendo de la cantidad de compra.

Distribuidores
Descuento por pronto pago: Los distribuidores obtendran un 8% de descuento del costo de los productos
cuando estos hagan sus pagos contra entrega.
 Distribución de
Ventas Sep Ventas Oct
10 % dinero
SKU
Wafer Fresa 226,126 51,267 246,477
Wafer Vainilla 108,242 51,267 117,984
Wafer Limón 86,331 51,267 94,101
Wafer Chocolate 419,735 51,267 457,511
Guarina 12 uds 374,777 38,450 408,507
Hautey 10 uds 604,963 64,083 659,409
Hatuey 20 uds 1,443,848 64,083 1,573,795
Harina blanquita 2lb 318,186 38,450 346,823
Harina blanquita 5lb 895,402 38,450 975,988
Spaguetis milano 400 gr 46,809 38,450 51,022
Spaguetis milano 800 gr 352,445 38,450 384,165
Penne milano 500gr 249,807 25,633 272,290
TOTAL 5,126,672 256,333.58 5,588,072

ROMI = 0.9174311926606 1
0.9174311926606
Distribución
de 10 %
dinero
55,881
55,881
55,881 SKU Precio Promedio Sep-16
55,881 Wafer Fresa 50.50 4478.181311
41,911 Wafer Vainilla 50.50 2143.62555
69,851 Wafer Limón 50.50 1709.693252
69,851 Wafer Chocolate 50.50 8312.407092
41,911 Guarina 12 uds 58.39 6418.726545
41,911 Hautey 10 uds 74.19 8154.455736
41,911 Hatuey 20 uds 145.99 9890.184926
41,911 Harina blanquita 2lb 70.9975 4481.652769
27,940 Harina blanquita 5lb 143.74 6229.532064
279,404 Spaguetis milano 400 gr 30.47 1536.120333
Spaguetis milano 800 gr 49.23 7159.88291
Penne milano 500gr 40.24 6208.703313
TOTAL 66723.1658
Ventas Sep Oct-16 Ventas Oct
226126 4881.217629 246477
108242 2336.551849 117984
86331 1863.565645 94101
419735 9060.52373 457511
374777 6996.411934 408507
604963 8888.356752 659409
1443848 10780.30157 1573795
318186 4885.001518 346823
895402 6790.189949 975988
46809 1674.371163 51022
352445 7804.272371 384165
249807 6767.486612 272290
5126672 72728.25072 5588072
769000.733 838210.799