THESIS SYNOSPIS

GENERAL DETAILS
Name: VEER VIKRAM SINGH
Batch: Sec-P2 PGP /FW/ 2008 – 2010
Phone Number: 919868793262
Email Id: veer.prince@gmail.com
Topic Of Thesis: Branding Strategies of Nestlé
Specialization: Marketing

INTRODUCTION TO TOPIC

Nestlé has been a partner in India's growth for over nine decades now and has built a very special
relationship of trust and commitment with the people of India. The Company's activities in India
have facilitated direct and indirect employment and provides livelihood to about one million
people including farmers, suppliers of packaging materials, services and other goods.

The Company continuously focuses its efforts to better understand the changing lifestyles of
India and anticipate consumer needs in order to provide Taste, Nutrition, Health and Wellness
through its product offerings. The culture of innovation and renovation within the Company and
access to the Nestlé Group's proprietary technology/Brands expertise and the extensive
centralized Research and Development facilities gives it a distinct advantage in these efforts. It
helps the Company to create value that can be sustained over the long term by offering
consumers a wide variety of high quality, safe food products at affordable prices while making it
one of the most reliable brands’s in food processing industry of India. So, in this thess I am
trying to make a comprehensive study on branding strategy of Nestle’s big success story of India.
AREA OF RESEARCH
The Area of Research of this research study would be Branding.

TITLE OF THE THESIS

Branding Strategies of Nestlé

PROBLEM DEFINITION/HYPOTHESIS

Today everybody knows Nestlé, its products, its quality, and its terrific image in the consumer
mindset. This has all been achieved through the great Branding Strategies followed by Nestlé.
This Research Study is in relation to these branding strategies of Nestlé, and the problems
relating to it, that some of the consumers might have.

SCOPE OF THE THESIS

This research study would analyze the expectations that the consumers might have from the
Products of Nestlé and also would aim at providing some suggestions to the company so as to
improve its branding strategies for these products.

RESEARCH METHODOLOGY

The research would be undertaken in 2 parts:-

PRIMARY RESEARCH

Primary Research can be defined as the research which is collected by the Researcher himself
and is collected for the specific problem. It is collected by personal means like interacting with
people, knowing their personal beliefs and problems, and such other means. This Research
Study also requires finding of some essential primary data relating to the consumers perception
about the products of Nestlé, their popularity, expectations and complaints if any which I
would collect through Questionnaires and Structured Interviews of the consumers as well as
that of the Company Officials.

SECONDARY RESEARCH

Secondary Research can be defined as the research data which has already been collected by
some one else and is ready for use easily and readily available from various sources like
internet, journals, books, magazines, government research agencies and etc. I would also
require the help of such data and thus I would include it in my research study. This would help in
giving an overview of the problem and an insight to the Food Industry of India as well as
that of the Company.

SUMMER TRAINING

I completed my summer training from DSCL Shriram Ltd., Loni, Hardoi My profile was
Management Trainee - Human Resource and my topic was “Manpower Management at DSCL
Shriram Sugar Mill” under guidance of Mr. Vipul Rai, Manager-HR, DSCL Shriram, Loni,
Hardoi.

DETAILS OF EXTERNAL GUIDE

Name: Mr. Kuldeep Singh

Company: Nestlé India Limited
Designation: Sales Executive
Chocolates & Confectionery
Location: Nestlé House, Jacaranda Marg, ‘M’ Block, DLF City, Phase – II,
Gurgaon – 1220022 – 05, Haryana.
E-Mail: singh.kuldeep@in.Nestlé.com
Phone Number: 0124 – 2389300