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E-mail refers to messages sent over computer and includes everything

from casual notes to friends to multimedia presentations sent across the
Till 1970’s E-mail was called Computer Based Messaging System
(CBMS).It was in 1974 that Western Union first registered the trademark
“Electronic Mail”(E-mail).
E-mail refers to communications transmitted through computers. E-mail
helps us to send a message to a person without our making a direct contact
or even knowing where that person is the subscribers to electronic mail
services are called “Users”
Basic Components of E-mail
Several basic components of E-mail are:
Users, messages, addresses of senders and recipients, protocols, messaging
transports, gateways, value added networks and directory systems.
Users are generally people, but users can also be other computer application
programs. A message is the actual information sent by one user to another.
Part of the E-mail information included in a message is the “addresses” of
both the “sender” and “receiver”. Each mail system uses a “protocol” that
describes the structure of the message generally with a heading of “To:”
“From:” and “Subject”, followed by the body which includes text, images,
graphics, etc.
The software that moves the message from one system to another is called
the transport. Message sent from one system to another system has to pass
through a gateway to be delivered. A gateway is an application programme
that translates a message between two protocols of different E-mail systems.
The main uses of E-mail are:
1) It combines characteristics of writing and speaking-E-mail combines
some of the features of writing and speaking. As a user, you can
communicate directly to your receiver along with advantages of being
able to compose and revise a written message. E-mail saves time in
printing .copying and distributing your message. You can use E-mail
to send and receive faxes and telexes. You can reach groups as well as
individuals and share files of data, spread sheets, video, and music and
store anything on your computers.
2) Useful in personal communication-E-mail is also useful in your
personal communication. You can communicate with your friends and
family anywhere in the world without having to make an appointment
or a telephonic call.
Guidelines for writing E-mail communication:
1) An E-mail must have all the principles of good business correspondence.
2) The message must be grammatically correct.
3) It must be a legally correct document as if it has to be signed by the
appropriate authority.
4) Misuse in E-mail of concealing information, falsification of date, use of
unaccepted language, style, etc. is punishable under law.
1) Your tone should be polite and courteous.
2) Be brief and to the point. Long rambling messages are just as ineffective
on E-mail as they are in print.
3) Send a message only if you have something important to say.
4) Forward the mail to the appropriate address if you receive a message not
meant for you. Also alert the sender that the message was sent to the wrong
5) Never get involved in a “flame” war. Flaming is an E-mail term meaning
to insult, provoke or comment too much about something that is irrelevant or

A brochure (also referred to as a pamphlet) is a type of leaflet. Brochures are most

commonly found at places that tourists frequently visit, such as museums, major shops,
and tourist information. Brochure racks or stands may suggest visits to amusement parks
and other points of interest. Another type of brochure is interpersonal brochures, which
are brochures based on other people. Then there are pamphlets that you can find in health
clinics and hospitals, that give help and advice to do with your health. The two most
common brochure styles are single sheet, and booklet (folded leaflets) forms.

The most common types of single-sheet brochures are the bi-fold (a single sheet printed
on both sides and folded into halves) and the tri-fold (the same, but folded into thirds). A
bi-fold brochure results in four panels (two panels on each side), while a tri-fold results in
six panels (three panels on each side).[1]

Other folder arrangements are possible: the accordion or "Z-fold" method, the "C-fold"
method, etc. Larger sheets, such as those with detailed maps or expansive photo spreads,
are folded into four, five, or six panels.

Booklet brochures are made of multiple sheets most often saddle stitched (stapled on the
creased edge) or "perfect bound" like a paperback book, and result in eight panels or

Brochures are often printed using four color process on thick gloss paper to give an initial
impression of quality. Businesses may turn out small quantities of brochures on a
computer printer or on a digital printer, but offset printing turns out higher quantities for
less cost.

Compared with a flyer or a handbill, a brochure usually uses higher-quality paper, more
color, and is folded.


A leaflet is a written or pictorial message on a single sheet of paper. It has no

standard size, shape, or format. In selecting the size, shape, and weight of the paper,
the primary consideration is that the paper accommodate the message and be easy
to distribute. The recommended size, provided the message can be accommodated,
is a 15.24 centimeters by 7.72 centimeters (6 by 3 inches)on 7.25- or 9.06- kilogram
paper (16- or 20-pound). Leaflets of this size and weight have very favorable aerial
dissemination characteristics.

Why use printed leaflets?

Printed material, which includes leaflets, newspapers, posters, handbills, books,

magazines, and such items as novelties, trinkets, and gifts with messages printed on
them, is major means of conveying propaganda.

A propaganda message printed on substantial material is a relatively permanent

document. Once printed and delivered, it can be retained and readily passed from
person to person without distortion.

A properly developed and designed message (shape, color, format, texture, and
other physical characteristics have been duly considered) can have a deep and
lasting effect on the target audience.


The printed word has a high degree of acceptance, credibility, and prestige. Printed
matter is unique in that it can be passed from person to person without distortion. It
allows for the reinforcing use of photographs and graphic illustrations which can be
understood by illiterates. It is permanent and the message will not change unless it is
physically altered. It can be disseminated and read or viewed by a larger,
widespread target audience. It can be reread for reinforcement. Complex and
lengthy material can be explained in detail. It can be hidden and read in private.
Messages can be printed on almost any surface, including useful items. Printed
material can gain prestige by acknowledging authoritative and expert authors. This
is particularly important in those societies where the printed word is authoritative.

A high illiteracy rate reduces the effectiveness and usefulness of the printed
message. Printing operations require special, extensive, continuing logistical
support. Dissemination is time-consuming and costly, requiring the use of special
facilities and complex coordination. As printed material must be physically
delivered to the target audience, the enemy can prevent or interfere with its
dissemination. It is less timely than other means of communication. It can be
collected and destroyed by the enemy. It can be altered by overprinting. Where
prohibited, it can readily be uncovered by search and stringent penalties imposed
for possession. Development and design of effective printed material requires
trained and knowledgeable personnel.