Sl.

No How Often Code I Kind of Code II What does Code III

You wear Casuals your brand
casuals(Q:no:2 you gives
) wear(Q:no:3 you(Q:no:6)
)
1 Almost 2 Jeans 1 Praise from 4
everyday friends
2 Almost 2 jeans 1 Satisfaction 2
everyday
3 often 3 Casual shirts 4 satisfaction 2
4 often 3 t-shirts 3 Value of money 3
5 often 3 jeans 1 Praise from 4
friends
6 Almost 2 T shirt 3 Satisfaction 2
everyday
7 Almost every 2 Jeans 1 Satisfaction 2
day
8 often 3 jeans 1 satisfaction 2
9 often 3 Cotton shirts 5 Satisfaction 2
10 Almost every 2 jeans 1 Praise from 4
day friends
11 everyday 1 T-shirts 3 Satisfaction 2
12 rarely 4 Casual shirts 4 Satisfaction 2
13 everyday 1 Jeans 1 Satisfaction 2
14 Almost 2 T-shirts 3 Value of money 3
everyday
15 Almost every 2 Jeans 1 satisfaction 2
day
16 Almost 2 Cargos 2 Satisfaction 2
everyday
17 often 3 T-shirts 3 satisfaction 2
18 Almost 2 T-shirt 3 Satisfaction 2
everyday
19 everyday 1 jeans 1 Satisfaction 2
20 Everyday 1 T-shirts 3 Praise from 4
friends
CASUAL CLOTHING QUESTIONNNAIRE
Sl.No How Often Code How important is Code Key motivators when Code
You Purchase IV brand V you purchase VI
casuals(Q:no:9) (Q:no:13) casuals(Q:no:27)

1 once in 6 month 2 Important 2 Style 2

2 Once in a month 1 Important 2 colors 4
3 Once in 6 month 2 Important 2 design 3
4 Once in 6 month 2 Important 2 style 2
5 once in 6 month 2 Important 2 Color 4
6 once in a month 1 Least Important 3 product 1
7 once in 6 month 2 Very Important 1 Brand name 5
8 Once in a 6 month 2 Important 2 style 2
9 once in 6 month 2 Important 2 design 3
10 once in a month 1 Very important 1 Brand name 5
11 once in a month 1 Very Important 1 color 4
12 Any other 5 Not at all Important 4 Color 4
13 Once in 6 month 2 Not at all Important 4 Design 3
14 once in a month 1 Very Important 1 Brand name 5
15 once in 6 month 2 Important 2 design 3
16 once in a month 1 Important 2 Color 4
17 once in 6 month 2 Important 2 Brand name 5
18 once in a month 1 Important 2 Brand name 5
19 once in 6 month 2 Not at all important 4 design 3
20 once in 6 month 2 Important 2 Design 3
Cross Tables

How Often Frequency

You wear
casuals(Q:no:2)

Everyday 4
Almost everyday 9
Often 6
Rarely 1
Total 20

How Often You wear casuals (Q: no:2)

Chart Title
Rarely Everyday
5% 20%
Often
30%

Almost everyday
45%

Kind of Casuals Frequency

you wear(Q:no:3)

Jeans 9
Cargos 1
T-Shirts 7
Casual Shirts 2
Cotton Shirts 1
Any Other 0
Total 20
Kind of Casuals you wear (Q:no:3)
Cotton Shirts
Casual Shirts 5%
10%
Jeans
45%

T-Shirts
35%

Cargos
5%
 What does your brand Frequency
gives you(Q:no:6)

Recognition 0
Satisfaction 14
Value of money 2
Praise from Friends 3
Social Acceptance 1
Any Other 0
Total 20

What does your brand gives you(Q:no:6)

Social Acceptance
5%
Praise from Friends
15%

Value of money
10%

Satisfaction
70%

How Often Frequency

 You Purchase
casuals(Q:no:9)
once in a month 7
once in 6 month 12

On impulse 0
During sales discounts 0
Other 1
Total 20

How Often You Purchase casuals (Q:no:9)

Other
5%
once in a month
35%

once in 6 month
60%
 How important is brand frequency
(Q:no:13)
Very important 4

Important 12

Less important 1

Not at all important 3

Total 20

How important is brand (Q:no:13)

Chart Title
Not at all important Very important
15% 20%
Less important
5%

Important
60%
motivators for Frequency
purchase
casuals(Q:no:27)
Product 1

Style 3

Design 6

Color 5

Brand Name 5

Total 20

motivators for purchase casuals(Q:no:27)

Style
Product 15%
Brand Name 5%
25%

Design
Color 30%
25%
 Brand Importance Very Important Least Not at all Total
Casuals Importance Important Important
You wear 2 3 4
1
Jeans 2 5 0 2 9
1
Cargos 0 1 0 0 1
2
T-Shirts 2 4 1 0 7
3
Casual Shirts 0 1 0 1 2
4
Cotton Shirts 0 1 0 0 1
5
Any Other 0 0 0 0 0
6
4 12 1 3 20
Total
Hypothesis

H0: Youth who Purchases Jeans (Casuals) give Importance to Brand

H1: Youth who purchases Jeans (Casuals) does not give importance to Brand
Column1

Mean 3.33333
3
Standard Error 1.52023
4
Median 1.5
Mode 1
Standard 3.72379
Deviation 7
Sample 13.8666
Variance 7
Kurtosis -
1.16147
Skewness 0.96701
3
Range 9
Minimum 0
Maximum 9
Sum 20
Count 6

Test Used: T-TESTING

Test Formulae:
T=X-U

__

S/root (n)

X = Mean of overall rating

=3.333

Standard Deviation among mean ratings = 3.723

U=mean population

2+3/2=2.5

n=20

Tabulated value of t at 5% level of significance with (20-1) degrees of freedom is given

as 1.7613

Calculated value is 3.33-2.5/3.72/√20=.83/.76=1.09

If calculated value is less than Table value (1.76) Accept H0

Since 1.09 is less than table value accept H0

HENCE : Youth who Purchases Jeans (Casuals) give Importance to

Brand(H0)
 important Very Importan Less Not at all Total
of brand Important t Important important
purchase
1 2 3 4
interval
Once In A 3 3 1 0 7
Month1
1
Once in 6 a 1 9 0 2 12
Months
2
On impulse 3 0 0 0 0 0

During sales 0 0 0 0 0
discount 4
Any other 5 0 0 0 1 1

Total 4 12 1 3 20

H0: Youth who Purchases Casuals Once in Six months doses not give
importance to brand

H1: Youth who Purchases Casuals Once in Six months give importance to
brand

Column1

Mean 6.66666
7
Standard Error 3.30319
7
Median 4
Mode 0
Standard 8.09114
Deviation 7
Sample 65.4666
Variance 7
Kurtosis -
0.14227
Skewness 0.98974
2
Range 20
Minimum 0
Maximum 20
Sum 40
Count 6

Test Formulae:
T=X-U

__

S/root (n)

X = Mean of overall rating

= 6.66

Standard Deviation among mean ratings = 8.09

Tabulated value of t at 5% level of significance with (20-1) degrees of freedom is given

as 1.7613

Calculated value is 2.31

If calculated value is less than Table value (1.76) Accept H0

Since 2.31 is greater than table value accept H1

Inference:
Youth who Purchases Casuals Once in Six months give importance to brand

Common Inference:

Youth who purchases Casuals give importance to Brand

AN

ASSIGNMENT

0N

BUSINESS RESEARCH METHOD

(TOPIC-CASUAL CLOTHING QUESTIONNAIRE)

SUBMITTED TO: SUBMITTED BY:

PROF. DEEPAK ASHISH KR. MAHATO

REG.NO-6067

SEC- C.