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The company's 24,000 employees are guided by the vision to be "best in the
manner in which we operate, best in the products we deliver, and best in our
value system and ethics."
Established in 1945, Tata Motors' presence indeed cuts across the length and
breadth of India. Over 5.9 million Tata vehicles ply on Indian roads, since the
first rolled out in 1954. The company's manufacturing base in India is spread
across Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh),
Pantnagar (Uttarakhand) and Dharwad (Karnataka). Following a strategic
alliance with Fiat in 2005, it has set up an industrial joint venture with Fiat
Group Automobiles at Ranjangaon (Maharashtra) to produce both Fiat and Tata
cars and Fiat powertrains. The company is establishing a new plant at Sanand
(Gujarat). The company's dealership, sales, services and spare parts network
comprises over 3500 touch points; Tata Motors also distributes and markets Fiat
branded cars in India.
Tata Motors, the first company from India's engineering sector to be listed in the
New York Stock Exchange (September 2004), has also emerged as an
international automobile company. Through subsidiaries and associate
companies, Tata Motors has operations in the UK, South Korea, Thailand and
Spain. Among them is Jaguar Land Rover, a business comprising the two iconic
British brands that was acquired in 2008. In 2004, it acquired the Daewoo
Commercial Vehicles Company, South Korea's second largest truck maker. The
rechristened Tata Daewoo Commercial Vehicles Company has launched several
new products in the Korean market, while also exporting these products to
several international markets. Today two-thirds of heavy commercial vehicle
exports out of South Korea are from Tata Daewoo. In 2005, Tata Motors
acquired a 21% stake in Hispano Carrocera, a reputed Spanish bus and coach
manufacturer, and subsequently the remaining stake in 2009. Hispano's
presence is being expanded in other markets. In 2006, Tata Motors formed a
joint venture with the Brazil-based Marcopolo, a global leader in body-building
for buses and coaches to manufacture fully-built buses and coaches for India
and select international markets. In 2006, Tata Motors entered into joint
venture with Thonburi Automotive Assembly Plant Company of Thailand to
manufacture and market the company's pickup vehicles in Thailand. The new
plant of Tata Motors (Thailand) has begun production of the Xenon pickup truck,
with the Xenon having been launched in Thailand in 2008.
The foundation of the company's growth over the last 50 years is a deep
understanding of economic stimuli and customer needs, and the ability to
translate them into customer-desired offerings through leading edge R&D. With
over 3,000 engineers and scientists, the company's Engineering Research
Centre, established in 1966, has enabled pioneering technologies and products.
The company today has R&D centres in Pune, Jamshedpur, Lucknow, Dharwad
in India, and in South Korea, Spain, and the UK. It was Tata Motors, which
developed the first indigenously developed Light Commercial Vehicle, India's
first Sports Utility Vehicle and, in 1998, the Tata Indica, India's first fully
indigenous passenger car. Within two years of launch, Tata Indica became
India's largest selling car in its segment. In 2005, Tata Motors created a new
segment by launching the Tata Ace, India's first indigenously developed mini-
truck.
In January 2008, Tata Motors unveiled its People's Car, the Tata Nano, which
India and the world have been looking forward to. The Tata Nano has been
subsequently launched, as planned, in India in March 2009. A development,
which signifies a first for the global automobile industry, the Nano brings the
comfort and safety of a car within the reach of thousands of families. The
standard version has been priced at Rs.100,000 (excluding VAT and
transportation cost).
In May 2009, Tata Motors introduced ushered in a new era in the Indian
automobile industry, in keeping with its pioneering tradition, by unveiling its
new range of world standard trucks called Prima. In their power, speed, carrying
capacity, operating economy and trims, they will introduce new benchmarks in
India and match the best in the world in performance at a lower life-cycle cost.
With the foundation of its rich heritage, Tata Motors today is etching a refulgent
future.
Tata Motors
From Wikipedia, the free encyclopedia
Tata Motors Limited
टटटट टटटटटट
Type Public
(BSE: 500570)
(NYSE: TTM)
Industry Automotive
Founded 1945
Products Automobiles
Engines
Services Outsourced Engineering and Design
Revenue 94,481.34 crore (US$20.5
billion) (2009) [1]
Net income 2,571.06 crore (US$557.92
million) (2009)[1]
Total assets $15.430 billion (2009)
Total equity $763 million (2009)
Employees 25,000 [2]
Parent Tata Group
Subsidiaries Jaguar
Land Rover
TDCV
Hispano Carrocera
Website TataMotors.com
Tata Motors Ltd (NSE: TATAMOTORS,BSE: 500570, NYSE: TTM) is
a multinational corporation headquartered in Mumbai, India. Part of the Tata Group, it
was formerly known as TELCO (TATA Engineering and Locomotive Company).
11 External links
History
Tata Motors is a part of the Tata Group manages its share-holding through Tata Sons.
The company was established in 1945 as a locomotive manufacturing unit and later
expanded its operations to commercial vehicle sector in 1954 after forming a joint
venture with Daimler-Benz AG of Germany. Despite the success of its commercial
vehicles, Tata realized his company had to diversify and he began to look at other
products. Based on consumer demand, he decided that building a small car would be
the most practical new venture. So in 1998 it launched Tata Indica, India's first fully
indigenous passenger car. Designed to be inexpensive and simple to build and
maintain, the Indica became a hit in the Indian market. It was also exported to Europe,
especially the Uk and Italy.
Acquisitions
In 2004 Tata Motors acquired Daewoo's truck manufacturing unit, now known
as Tata Daewoo Commercial Vehicle, in South Korea.[6]
In 2005, Tata Motors acquired 21% of Aragonese Hispano Carrocera giving it
controlling rights of the company.
In 2007, Formed a joint venture with Marcopolo of Brazil and introduced low-
floor buses in the Indian Market.[7]
In 2008, Tata Motors acquired British Jaguar Land Rover (JLR), which
includes the Daimler and Lanchester brand names. [8][9][10][11]
In 2010, Tata Motors acquired 80% stake in Italy-based design and engineering
company Trilix for a consideration of €1.85 million. The acquisition is in line
with the company’s objective to enhance its styling/design capabilities to global
standards.[12]
Expansion
The FIRST generation Tata Indica V2's excellent fuel economy, powerful engine
and aggressive marketing strategy made it one of the best selling cars in the history
of the Indian automobile industry.
After years of dominating the commercial vehicle market in India, Tata Motors
entered the passenger vehicle market in 1991 by launching the Tata Sierra, a multi
utility vehicle. After the launch of three more vehicles, Tata Estate (1992,
a stationwagon design based on the earlier 'TataMobile' (1989), a light commercial
vehicle), Tata Sumo (LCV, 1994) and Tata Safari (1998, India's first sports utility
vehicle). Tata launched the Indica in 1998, the first fully indigenous passenger car of
India. Though the car was initially panned by auto-analysts, the car's excellent fuel
economy, powerful engine and aggressive marketing strategy made it one of the best
selling cars in the history of the Indian automobile industry. A newer version of the
car, named Indica V2, was a major improvement over the previous version and
quickly became a mass-favourite. Tata Motors also successfully exported large
quantities of the car to South Africa.The success of Indica in many ways marked the
rise of Tata Motors.[13]
Subsidiary brands
Tata Motors aimed to increase its presence worldwide. In 2004, it acquired the
Daewoo Commercial Vehicle Company of South Korea. The reasons behind the
acquisition were:
Tata remains India's largest heavy commercial vehicle manufacturer and Tata Daewoo
is the 2nd largest heavy commercial vehicle manufacturer in South Korea. Tata
Motors has jointly worked with Tata Daewoo to develop trucks such as Novus and
World Truck and buses namely, GloBus and StarBus.
Hispano Carrocera
In 2005, sensing an opportunity in the fully-built bus segment, Tata Motors acquired a
21% stake in Hispano Carrocera SA,[14] the leading European bus and coach cabin
maker. In 2009, the company picked up the remaining 79% stake in Hispano
Carrocera SA for an undisclosed sum, making it a fully-owned subsidiary.
After the acquisition of the British Jaguar Land Rover (JLR) business, which also
includes the Daimler, Lanchester and Rover brands,[15] Tata Motors became a major
player in the international automobile market. On 27 March 2008, Tata Motors
reached an agreement with Ford to purchase their Jaguar Land Rover operations
forUS$2.3 billion. The sale was completed on 2 June 2008.[11]
In addition to the brands, Tata Motors has also gained access to two design centres
and two plants in UK. The key acquisition would be of the intellectual property rights
related to the technologies.
Joint ventures
Tata MarcoPolo released this low-floor bus in India and now it is widely used as
public transport in Delhi, Mumbai, Chennai, Bangalore, Chandigarh and Lucknow
Tata Motors has formed a 51:49 joint venture in bus body building with Marcopolo of
Brazil. This joint venture is to manufacture and assemble fully-built buses and
coaches targeted at developing mass rapid transportation systems. The joint venture
will absorb technology and expertise in chassis and aggregates from Tata Motors, and
Marcopolo will provide know-how in processes and systems for bodybuilding and bus
body design. Tata and Marcopolo have launched a low-floor city bus which is widely
used by Chennai, Chandigarh ,Delhi, Mumbai, Lucknow and Bengaluru transport
corporations. It's manufacturing facility is based in Dharwad.
Tata Motors also formed a joint venture with Fiat and gained access to Fiat’s diesel
engine technology.[16] Tata Motors sells Fiat cars in India through a 50/50 joint
venture Fiat Automobiles India Limited, and is looking to extend its relationship with
Fiat andIveco to other segments. Tata has also formed several JV's with many small
companies in various countries around the world.
Important developments
Tata Nano
Tata Nano
In January 2008, Tata Motors launched Tata Nano, the least expensive production car
in the world at about 120,000 (US $3000).[17] The city car was unveiled during the
Auto Expo 2008 exhibition in Pragati Maidan, New Delhi.[18]
Tata has faced controversy over developing the Nano as some environmentalists are
concerned that the launch of such a low-priced car could lead to mass motorization in
India with adverse effects on pollution and global warming. Tata has set up a factory
in Sanand, Gujarat and the first Nanos are to roll out summer 2009.
Tata Nano Europa has been developed for sale in developed economies and is to hit
markets in 2010 while the normal Nano should hit markets in South Africa, Kenya
and countries in Asia and Africa by late 2009. A battery version is also planned.
Tata Ace
Tata Ace, India's first indigenously developed sub-one ton mini-truck, was launched
in May 2005. The mini-truck was a huge success in India with auto-analysts claiming
that Ace had changed the dynamics of the light commercial vehicle (LCV) market in
the country by creating a new market segment termed the small commercial vehicle
(SCV) segment. Ace rapidly emerged as the first choice for transporters and single
truck owners for city and rural transport. By October 2005, LCV sales of Tata Motors
had grown by 36.6 percent to 28,537 units due to the rising demand for Ace. The Ace
was built with a load body produced byAutoline Industries.[19] By 2005, Autoline was
producing 300 load bodies per day for Tata Motors. Tata Ace - Apka Pyaara Chota
Hathi.
Ace is still a top seller for TML with 5 lakh units sold to date (June 2010).[20]
Ace has also been exported to several European, South American and African
countries and all-electric models are sold through Chrysler's Global Electric
Motorcarsdivision.[21]
Motor Development International of France has developed the world's first prototype
of a compressed air car, named OneCAT.[22] In 2007, MDI owner Guy Negre was
reported to have "the backing of Tata".[22]
It has airtanks that can be filled in 4 hours by plugging the car into a standard
electrical plug. In 2008 MDI planned to also design a gas station compressor, which
would fill the tanks in 3 minutes.[23] There are no gasoline costs and no fossil fuel
emissions from the vehicle when run in town, but "the compressed air driving the
pistons can be boosted by a fuel burner".[23]
OneCAT is a five seat vehicle with a 200-litre (7.1 cu ft) trunk. With full tanks it is
said to run at 100 km/h (62 mph) for 90 kilometres (56 mi) range in urban cycle.
There are severe physical arguments pleading against those figures. In December
2009 Tata's vice president of engineering systems confirmed that the limited range
and low engine temperatures were causing difficulties.[24]
Electric vehicles
Tata Motors unveiled the electric versions of passenger car Tata Indica and
commercial vehicle Tata Ace. Both run on lithium batteries. The company has
indicated that the electric Indica would be launched locally in India in about 2010,
without disclosing the price. The vehicle would be launched in Norway in 2009.[25]
Tata Motors' UK subsidiary, Tata Motors European Technical Centre, has bought a
50.3% holding in electric vehicle technology firm Miljøbil Grenland/Innovasjon of
Norway for US$1.93 M, which specialises in the development of innovative solutions
for electric vehicles, and plans to launch the electric Indica hatchback in Europe next
year.[26][27][28] On 17 Sept 2010 Tata motors presented to the DTC [ Delhi Transport
corporation] Four CNG - Electric Hybrid lowfloored Starbuses to be used for
commonwealth games. These will be the first Environmentally friendly buses to be
used for public transportation in India.
Operations
The Tata Safari DiCOR is one of Tata's best selling vehicles in India and also has
been fairly successful in the Mediterranean and Eastern Europe
Tata has tried to revamp all its models in order to satisfy the consumer
The purchase of Jaguar and Land Rover is expected to help give Tata Motors gain a
foothold in the European and American markets.
Tata relies on its subsidiaries for sales outside India. Seen here is the Range Rover
Sport.
Tata Xenon is Tata's best selling vehicle in Europe.
Tata in India
Tata Motors has more than 250 dealerships in more than 195 cities across
27 states and 4 Union Territories of India[30]. It has the 3rd largest Sales and Service
Network after Maruti Suzuki and Hyundai.
Tata Motors has been in the process of acquiring foreign brands to increase its global
presence. Through acquisition, Tata has operations in the UK, South Korea, Thailand
and Spain. Among these acquisitions is Jaguar Land Rover, a business comprising two
struggling iconic British brands that was acquired from the Ford Motor Company in
2008. In 2004, Tata acquired the Daewoo Commercial Vehicles Company, South
Korea’s second largest truck maker. The rebranded Tata Daewoo Commercial
Vehicles Company has launched several new products in the Korean market, while
also exporting these products to several international markets. Today two-thirds of
heavy commercial vehicle exports out of South Korea are from Tata Daewoo. In
2005, Tata Motors acquired a 21% controlling stake in Hispano Carrocera, a Spanish
bus and coach manufacturer,[14]. Tata Motors continued its market area expansion
through the introduction of new products such as buses (Starbus & Globus, jointly
developed with subsidiary Hispano Carrocera) and trucks (Novus, jointly developed
with subsidiary Tata Daewoo). In May, 2009 Tata unveiled the Tata World Truck
range jointly developed with Tata Daewoo [31] Debuting in South Korea, South Africa,
the SAARC countries and the Middle-East by the end of 2009 [31] In 2006, Tata
formed a joint venture with the Brazil-based Marcopolo to manufacture fully-built
buses and coaches for India and other international markets.[32] Tata Motors has
expanded its production and assembly operations to several other countries including
South Korea, Thailand, South Africa and Argentina and is planning to set up plants
in Turkey, Indonesia and Eastern Europe.[29] Tata also has franchisee/joint venture
assembly operations in Kenya, Bangladesh, Ukraine, Russia and Senegal.[33] Tata has
dealerships in 26 countries across 4 continents.[34]Though Tata is present in many
countries it has only managed to create a large consumer base in the Indian
Subcontinent, namely India, Bangladesh, Bhutan, Sri Lanka and Nepal. Tata has a
growing consumer base in Italy, Spain and South Africa.
Products
Passenger cars and utility vehicles
Tata Xover
Tata Aria
Concept vehicles
Tata Ace
Tata TL/Telcoline/207 DI Pickup Truck
Tata 407 Ex and Ex2
Tata 709 Ex
Tata 809 Ex and Ex2
Tata 909 Ex and Ex2
Tata 1109 (Intermediate truck)
Tata 1510/1512 (Medium bus chassis)
Tata 1612/1616 (Heavy bus chassis)
Tata 1618 (Semi Low Floor bus chassis)
Tata 1610/1623 (Rear Engined Low Floor bus chassis)
Tata 1613/1615 (Medium truck)
Tata 2515/2516 (Medium truck)
Tata Starbus (Branded Buses for city,inter city,school bus and standard
passenger transportation)
Tata Globus (Range of fully built luxury coaches)
Tata Hispano Globus (Rear Engined Inter city coach)
Tata Marcopolo Bus (Low Floor, Semi Low Floor buses for Mass Rapid
Transit and also standard passenger transportation Buses)
Tata 3015 (Heavy truck)
Tata 3118 (Heavy truck) (8X2)
Tata 3516 (Heavy truck)
Tata 4018 (Heavy truck)
Tata 4923 (Ultra-Heavy truck) (6X4)
Tata Novus (Heavy truck designed by Tata Daewoo)
Tata Prima (The World Truck designed by Tata Motors and Tata Daewoo)
Military vehicles
TELCON is a joint venture between Tata Motors and Hitachi, which focuses on
excavators and other construction equipment.
HVAL and HVTL are 85% subsidiary companies of Tata Motors engaged in the
business of manufacture of gear boxes and axles for heavy and medium commercial
vehicles, with production facilities and infrastructure based at Jamshedpur.
TTL provides Engineering and Design (E&D) solutions to the Automotive Industry.
Tata Motors holds 86.91% of TTL’s share capital. TTL is based in Pune (Hinjawadi)
and operates in the US and Europe through its wholly owned subsidiaries in Detroit
and London respectively. It also has a presence in Thailand. Tata Technologies is a
software service provider in the IT services and BPO space. Its global client list
includes Ford, General Motors, Toyota and Honda, to name a few. It bought over the
British engineering and design services company, Incat International Plc for Rs4b in
August 2005. Incat specializes in engineering & design services and product lifecycle
management in the international automotive, aerospace and engineering markets.
With this acquisition, Tata Motors will have closer proximity to its global customers
and be able to provide a wider range of services.
Tata Motor European Technical Centre is Tata's subsidiary based in the UK. It was
the joint developer of the World Truck.[35]
References
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External links
Official Site of Tata Motors