MANAGEMENT, ADVERTISING

& CREATIVE PROGRAMS - 2011

 Mission Statement
In your hands, dear students, more than in ours, will rest
the final success or failure of your course. Since this
institute was founded, each set of students has
contributed to make NiA what it is today. Their success
stands testimony to the quality, in their laurels you will
shine.
There are multiple challenges ahead – not just in your
studies but in the civic life that surrounds you. Once you
complete the program and go forth in a career, you too will
face a struggle against the common enemies of man:
tyranny, poverty, disease, and war itself.
Will you unite against these enemies to emerge as a strong
and global community that can assure a more fruitful life
for all mankind? Will you join in a social effort to become a
stronger society?
In the long history of the world, only a few generations
have been granted the role of defending freedom in its
hour of maximum danger. Let us not shirk from this
responsibility - welcome it. The energy, the faith, the
devotion which we bring to this endeavor will light our
country and all who serve it - and the glow from that fire
can truly light the world.
Ask not what your country will do for you, but what
together we can do for our country.
Democracy is not just about an individual's rights, it is
about each individual's rights. Freedom is not about some
of us being more free than others but for each one to be
free. Secularism is not just my right to practice my religion
but for each one's right to do so.
Let us change our own self from this day onwards and
practice a modern, democratic, free and secular life.
Welcome to NiA

Inspired by the Inaugural Address of JFK,

January 20th, 1961
 NiA does it again —the new Creative
Program from India's leading
Communications Institute has set a
benchmark as a super specialization in
Advertising - yet another industry
standard in Creative strategy
development and management.
Our endeavor to provide contemporary
education and training to young
entrants on the threshold of a career
continues as we complete an exciting
and eventful fifteen years.
There has been an excellent response
to the opening of our NOIDA campus
and the association with Punjab
Technical University. The MBA batch is
completing its first year, and as always,
the case of our advertising programs
has been a situation of far more jobs
chasing fewer candidates! So things are
looking great and we are not hearing
words like 'downsizing' and
'retrenchment' any more.
At NiA we believe - 'Let challenges be
there and our young ones will
overcome these, for they come fully
prepared'. In the past fifteen years, we
have received a tremendous amount of
Namrata Suri support from the advertising and
Founder Director & Chairperson media fraternity, and on behalf of NiA,
I thank them sincerely.
Welcome to
National Institute of Advertising.
Parveen Ahluwalia, Namrata Suri
President, Governing Council Founder Director & Chairperson
Messages
If you think you are creative, NiA
provides you an excellent platform to
explore your creative skills.
Lolita Dutta
This department ensures that we look
Director NiA &
at the creative potential of every
Head: Design Programs
student and streamline them to work
in the competitive field of
communication design.
Both Advertising and Design require a
specific skillset and talent. We nurture
Sushil Pandit you, train your drawing skills, color
Director sense, aesthetics, software skills and
through all this rigorous training, we
ensure that you reach a platform of
high creativity.
If you are interested, do drop in for
counseling and prepare to take a
creative test. If you fulfill our criteria,
leave the rest to us.
Lolita Dutta
Director, Design Programs
NIA
The biggest plus of Nia is the holistic
and complete exposure and learning
curve it imparts across all its courses,
thereby giving students a 'real life'
experience of handling brands across
industry sectors and verticals. Result:
students gear themselves up for the
best of careers that go beyond
advertising per se and embrace the
best of opportunities in
communications management
including PR, Activation, Direct
Marketing, Out-of-home, Digital and
strategic brand management in the
only corporate sector. This is possible
thanks to the finest of industry
practitioners developing, delivering
and assessing all courses on one hand
as well as the overwhelming support
from the media industry at large -
both in offering the best of placements
as well as support thru 'live
projects;,case studies and function
specific seminars/workshops.
On behalf of Nia, I look forward to
meeting you all in person – and can
assure you of an unique and enriching
experience with us.
Parveen Ahluwalia,
President, Governing Council
One, the courseware is designed to
keep in mind the industry
requirements. Regular reviews keep
the curricula in step with the changes
that make this environment so
dynamic.
Two, the regular faculty itself
comprises working professionals.
Unlike elsewhere, they do not show up
once-in-a-while.
Three, it is essentially the result of first
two points, our students end up
getting good breaks in nice places.
But the nicest of all reasons, to me
personally, is that most of our students
keep in touch and drop-by often, even
much after they pass out.
Sushil Pandit
Director
 Hire people who are better than you are,
then leave them to get on with it.
Look for people who will aim for the remarkable,
who will not settle for the routine.
David Ogilvy
Programs Offered

Post Graduate Program in Marketing Communication Management

(PGPMCM + MBA)

Post Graduate Program in Management

(PGPM + MBA)

Post Graduate Program in Advertising & Communication Management

(PGPACM)

Post Graduate Program in Advertising & Creative Communication

(PGPACC)

Graduate Diploma in Design

(GDD)

Note: MBA Programs are offered by NiA as a study center of Punjab Technical University
(PTU) – a grade A+ University
Note: NiA is a registered private institute. It is not a university and does not award
degrees.
 GOVERNING COUNCIL
Mr. Ajoy Shourie
Director, Inter Network Kommunications
Mr. Anmol Dar
Managing Director, Superbrands India
Mr. Dilip Cherian
Consulting Partner, Perfect Relations
Ms. Lolita Dutta,
Director Creative Programs, NiA
Ms. Namrata Suri
Founder Director & Chairperson, NiA Ltd.
Mr. Nippun Gupta
Chief Executive Officer, Retails Labs.
Mr. Nirmal C Mathur
Director, Jindal Steel Limited
Mr. Parveen Ahluwalia
Partner, The Firm and President, NIA
Mr. Rajat Sethi
Creative Director, Reader's Digest
Mr. Sanjay Thapar
President, Ogilvy & Mather
Ms. Sunayna Malik
Managing Director, Text 100
Mr. Sushil Pandit ADJUNCT FACULTY
Director, Hive Communications Mr. Atul Dev
Mr. Vivek Srivastava Image Consultant
Joint Managing Director, Innocean Ms. Hina Pathak
Advertising Director-Planning & Strategy,
Lingual World
GUEST FACULTY Mr. Justin Rabindra
Executive Director,
Mr. Avijit Dutt OgilvyOne Worldwide
President - Marketing ,Olive
Telecommunications Ms. Malika Thapar
MarComm Consultant
Mr. Bashab Dutta Chowdhary
Chief Execitve Officer, Madison Media Mr. Maninder Singh
Management Professional
Ms. Deepika Warrior
Director-Marketing , Pepsi- Frito Lay Mr. P. V. Narayanamoorthy
Senior Media Strategist
Mr. Karunendra Mathur
Managing Director , Montage Advertising Mr. Ramesh Tahiliani
Brand Consultant
Mr. Murad Ali Baig
Managing Director, Baig Consultants Ms. Sujata Soni Bali
CEO, Miran Productions
Mr. Narendra Tripathy
Chief Operating Officer, Radio Mantra Mr. Subrata Majumdar
Marketing Consultant
Mr. Nikhil Dey
President, Genesis BM Ms. V N Saroja,
Marketing Consultant
Mr. Nirupam Sahay
Whirlpool India Mr. Anando Dutta
Alumni: National Institute of Design,
Mr. Ravi Pasricha Visual Comm.
Photographer Subject: Graphic Design
Faculty

Mr. Satyajit Sen Ms. Neelima Rao

Managing Director, Zenith Optimedia Alumni:National Institute of Design
Mr. Saurabh Das Gupta Subject: Graphic Design
Executive Creative Director, Mr. Rohit Sharma
Innocean Advertising BFA, Fine Arts, College of Art, New Delhi.
Ms. Sheetal Thakur Subject: Foundation Studies in Drawing &
Business Head, Educomp Illustration
Mr. Shivjeet Kullar Ms. Seema Srivastav
Chief Executive Officer, K-Factor Art Historian
Mr. Shiv Shankar Moitra Mr. Vikram Kalra
Chief Executive Officer, Event Engineers Freelance Photographer & Designer
Ms. Shrey Sen Mr. Vijaybahu Joshi
Head- Customer Satisfaction, IDC - Mumbai
Synovate India Subject: Graphic Design
Mr. Srikant Sastri Mr. Vishvesh Sant
Managing Director, Solutions Digitas Alumni: National Institute of Design
 An idea can turn to dust or magic,
depending on the talent that rubs against it.
William Bernbach
NiA Ltd. headquartered in the National
Capital Region (NOIDA) is a one –of- its
-kind institute in South East Asia,
providing contemporary and quality
international level programs in
Advertising, Public Relations,
Communications Management,
Graphic Design and now Management
at NBS —(NiA Business School).
Established by industry professionals,
NiA Ltd. is a corporate body. Its mission
is to create a practical and industry
oriented approach towards education,
training and build a renewable talent
bank for the media and
communications industry.
NiA Ltd. intends to establish its
business school - National Business
School (NBS) - that will apply to AICTE
in due course before it starts to
function. At the moment NBS is
functioning only as a study center of
the Punjab Technical University (PTU)
and all the MBA programs are offered
as per the university but with NiA
The Institute
advantages.
NiA is a registered limited company
and an autonomous institute. It is not a
university under the UGC act and does
not confer any degrees.
Award of Diploma & NiA Convocation:
All students who complete the
respective programs with adequate
marks and sufficient credits are
awarded the corresponding Diploma.
The same may be withheld only in case
of a disqualification where in each
case, students are given the
opportunity to reappear. The Diploma
is awarded at a ceremony held for all
qualifying students on completion of
the Program.
Timings:
The institute functions on a five day
week format, between 0930 and 1600
hours, usually Mondays through
Fridays, during term time except on
national holidays and during the
Christmas week. Some of the classes
may be held on Saturdays as well.
Industry interaction usually takes place
on Saturdays and many weekends are
spent working in case of guest faculty
visits and project work. Students are
required to be available at all times in
the duration of the semester to
participate in various academic and
career events.
How to Apply:
If you are a graduate, please proceed to
fill the enclosed application or just
download the form from our web site:
www.niaindia.org
Please attach attested photocopies of
your documents with the form and two
photographs. You are required to attach
a sum of Rs. 900/- as registration fee
with each application.
After the registration we will invite you
to participate in a written test and/or
Interview.
Admission Notification:
All successful candidates are duly
informed by personal letter and their
names may also be posted on our
website. Students are advised to contact
the Admission office at this stage and to
obtain any other information they seek.
Fee Deposit & Document Verification:
Students who have received an
admission notification are advised to
ensure an early fee deposit to ensure a
seat. Late payment may result in
disappointment in case of limited seats.
All original documents should be
deposited at this stage which are
returned later after due verification. The
Admission may be deemed cancelled at
any point in case if the documents are
found to be incorrect or incomplete.
Residential Accommodation:
Off campus residential accommodation
is available separately (on additional
charge) for both men and women. Our
admission office will help you find an
appropriate accommodation close to
the campus. Outstation students are
requested to ensure to apply formally
for getting the suitable accommodation
arrangement for themselves well in
advance to avoid disappointment.
Please check with our Admissions Office
for assistance in this regard.
 NiA invites students for a post graduate
program of knowledge practices
immersed in real-world challenges.
Come into a diverse community of
colleagues and faculty reflecting a
world of talent, beliefs and
backgrounds. Into an intense period of
Global advantages
personal and professional
transformation that prepares you for
challenges in any functional area -
anywhere in the world.
To experience the programs at NiA is to
go inside the issues that matter - and
to reach inside yourself for the
strength, skills, and confidence you will
develop to face them. In every case,
class, event and activity, you are asked
not only to study leadership, but to
demonstrate it.
This is how studying at NiA makes a
world of a difference for you:
Learning in practice:
It's one thing to learn theory from
lectures and textbooks. It's something
else entirely to learn how to make
decisions in the face of conflicting data,
complex politics and intense time and
fiscal pressures - then defend your
choices among peers as motivated and
intelligent as you are. That's exactly
what you'll do at NiA. Delivered
through in-depth, case-method
learning that puts you in the role of the
decision maker. Field studies, career
treks and in-depth immersions under
experts and industry luminary faculty
guidance take students to the frontiers
of new markets, practices and
technologies across the globe.
An engaging community:
At its core, NiA student life is built
around an intense experience that's
invigorated with year-wide events,
student activities, guest speakers,
seminars and so much more. In fact,
many of our student profiles share a
common theme: how the students
have not only found a community of
support, but a close-knit network of
friendships that last a lifetime.
Everything on the NiA campus - from
our multimedia classrooms to our
happy atmosphere is
designed to encourage community
collaboration for a richer learning
experience.
Networking opportunities:
Many of our postgraduate students will
have significant experience in the
workplace and therby combining study
with their careers. This means you can
benefit from the networking
opportunities provided by meeting
other students with managerial and
creative positions in organizations in
NCR and beyond.
Benefits to your organization (for
working professionals): If you are
combining study with work, or taking a
break from work to study, here are just
a few of the benefits that you could
bring to your employer through the
NiA programs:
— Your constructive and creative
input on day-to-day issues will
benefit from your thorough
understanding of overall business
strategy
— Your increased knowledge will
make you better equipped to deal
with the complex facets of
modern management
— Your holistic appreciation of your
company will enable you to
contribute to achieving a
sustainable competitive position
in today's changing business
environment
— Your ability to lead, manage and
motivate other staff members will
be enhanced
— Through the Specialization
project, your company can gain a
valuable piece of
consultancy/research that is
tailored specifically to its needs
The institute's NCR location and
excellent transport links makes it easy
to reach.
 Make it simple. Make it memorable.
Make it inviting to look at. Make it fun to read.
Leo Burnett
Brand Management
Programs Offered
Full Time Programs
MBA*
(Marketing)
Eligibility: Graduation in any discipline
NiA's premier Advertising program
taught on MBA standards along with
standard University curriculum
delivered by our world class faculty
taking you to the forefront of
advertising and communications
business
MBA*
(IT, HR, Finance & Retail)
Eligibility: Graduation in any discipline
Standard University Program taught by
NBS faculty on global standards with
an experience you can have only at
NBS
Now receive a
FREE *
Part Time Programs
MBA*
for Working Professionals (Any Stream)
Netbook Eligibility: Graduation in any discipline
*no extra charges. with minimum 1 year work experience
for the Part Time/ Executive weekend
programs
Admission Process
Please send your CAT/MAT/XAT score
along with your application. In the
absence of this score, you will have to
appear in the NBS Admission Test, that
you can clear prior to GDPI. (Time
required 75 minutes).
Term Information:
Fall Term:
Sessions begin - Second Monday of
August 2011
Duration:
2 Years (4 Semesters)
Fee: All-inclusive fee for any of the
PGPMCM +MBA or PGPM+MBA
programs in the session 2011 is
Rs. 4,50,000/- plus applicable local
taxes. All fees are non refundable.
Fees can be paid either by cheque or
Demand Draft in the name of 'NiA
Business School' payable at Noida or
Delhi
* NiA is an authorized study center of
the Punjab Technical University (PTU)
and the MBA degree is awarded by
Punjab Technical University

Management Programs
PUNJAB TECHNICAL UNIVERSITY -
MBA COURSE STRUCTURE
Year 1 - General
SEMESTER I
MB 101 Principles & Practices of
Management
MB 102 Organizational Behavior
MB 103 Accounting for Management
MB 104 Quantitative Techniques
MB 105 Managerial Economics
MB 106 Seminar on Executive
Communication
MB 107 Workshop on Computers for
Management
MB 108 Viva-voce
SEMESTER II
MB 201 Business Environment
MB 202 Production and Operations
Management
MB 203 Human Resource
Management
MB 204 Marketing Management
MB 205 Financial Management
MB 206 Workshop on Research
Methodology
MB 207 Workshop on Information
Technology
MB 208 Viva-Voce
SEMESTER III
MB 301 Applied Operations Research
MB 302 Corporate Legal Environment
MB 303 Major-I
MB 304 Major-II
MB 305 Major-III/ Minor-I
MB 306 Seminar on Management
Information Systems
MB 307 Presentation of Training
Report
MB 308 Viva-Voce
SEMESTER IV
MB 401 Strategic Management
MB 402 Project Management &
Entrepreneurship
MB 403 Major-IV
MB 404 Major-V
MB 405 Major-VI/ Minor-II
MB 406 Final Research Project
(200 Marks)
MB 407 Viva-Voce
Year 2 - Specializations
Marketing
MBA 901 Consumer Behavior
MBA 902 Marketing Research
MBA 903 Retail and Supply Chain
Management
MBA 904 Advertising and Sales
Management
MBA 905 Rural Marketing
MBA 906 Services Marketing
MBA 907 International Marketing
Human Resource Management
MBA 961 Social Security & Labor
Welfare
MBA 962 Training & Development
MBA 963 Industrial/Organizational
Psychology
MBA 964 Industrial Relations & Labor
Laws
MBA 965 Organization Development
MBA 966 Performance &
Compensation Management
MBA 967 International Human
Resource Management
Retail Management
MBA 551 Retail Concepts and
Environment
MBA 552 Supply Chain Management
MBA 553 Retail Store Management
Finance
MBA 921 Security Analysis & Portfolio
Management
MBA 922 Direct Tax Planning
MBA 923 Strategic Financial
Management
MBA 924 Management of Financial
Services
MBA 925 International Finance
MBA 926 Management Control
Systems
MBA 927 Financial Engineering
Information Technology Management
MBA 981 Programming in C/C++
MBA 982 Relational Database
Management System
MBA 983 Software
MBA 984 E-Commerce & IT Enabled
Services
MBA 985 Introduction to Computer
Network
MBA 986 Visual Programming
MBA 554 Retail Branding & Strategy
MBA 555 Customer Relationship
Management
MBA 556 Mall Management & Risk
Management
 When you reach for the stars you may not quite get one,
but you won't come up with a handful of mud either.
Leo Burnett
International Experiences
The IXP Objective: Learning through
Context - To develop outstanding
leaders that will make a difference in
the world demands a business
education and perspective that is both
practical and far-reaching. NBS's
International Experience program (IXP)
maximizes participant-centered
learning experiences by integrating the
school's distinctive case method of
teaching with field-based learning
activities that integrate first and
second-year students during a
semester break.
The cornerstone of the IXP is the
expertise of faculty leaders who
develop program content around key
teaching objectives reached through
global field-based learning activities.
An IXP typically is comprised of a
three-part learning experience:
* Pre-departure activities to introduce
and prepare students for the IXP
* An intensive multi-day Industry
Experience during the break that
may combine travel, meetings, and
student projects
* A post-program opportunity for
sharing lessons learned with the
wider NBS and Industry
communities
The IXP Difference: Not a Trek - The IXP
differs from the NBS Career Treks in
several important ways. First and
foremost, faculty leaders develop
program content and lead each IXP.
Second, faculty leaders' educational
objectives shape IXP itineraries and
activities. Third, faculty leaders commit
to the pedagogy of experiential
learning, meaning that the IXP aims to
go beyond creating educated tourists,
thereby facilitating the transmission of
key ideas in managerial practice
through learning activities. Fourth is
the related commitment to help
students learn by completing work
projects and then sharing their
experiences with the wider NBS
community.
For the class of 2011-13, NBS is
pleased to offer the following IXPs:
* London: Financial Management in
challenging times
* Oxford: International Trade
Practices relearned
* New York: Meeting the emerging
new world order
* China: Understanding a Business
Environment
* Europe: Europe Divided? The
Economic Geography of Business
* India: Incredible India - New
Opportunities and New
Challenges
* Israel: The Entrepreneurship and
Venture Capital "Miracle"
* Brazil: Business Opportunities in
Emerging Markets
Note: For select students only – on
additional costs or industry
scholarships

PROGRAMS OFFERED
Post Graduate Program in Advertising
& Communication Management
(PGPACM)
Post Graduate Program in Advertising
& Creative Communication (PGPACC)
Advertising
The fastest growing sector of the
communication industry, Advertising
has evolved to become the first choice
of young professionals across India.
NiA's programs offer the best learning
ground, a comprehensive all round
training and provides the right stepping
stone towards a successful career in
the country's foremost Advertising,
Public Relations, Design, Out-of-home,
Activation, Media and Direct Marketing
agencies/companies. Students are
offered rigorous instruction in this One
year fast track program, thereby
preparing them and well enough to
tackle the pace and hard work required
for this demanding career.
Backed by senior advertising
professionals from the industry, the
Now receive NiA programs are well designed and
FREE* contemporary in nature. Continuous
interaction with professionals and
Netbook working on real projects makes our
student the right professional to fit in
*no extra charges. the global environ of today's industry.
Placement assistance is offered to all
successful candidates.
ADMISSION INFORMATION
Fee:
An all-inclusive fee for the One Year
Diploma Program is Rs.1,80,000/- plus
applicable local taxes. All students
should refer to the fee plan for details.
All fees once paid are non refundable.
Fees can be paid either by Cheque or
Demand Draft in the name of 'National
Institute of Advertising' payable at New
Delhi or Noida.
Eligibility:
The basic qualification for admission is
graduation in any discipline with good
communication skills and enthusiasm
for hard work. Students having cleared
post graduation in any discipline and
with work experience may also apply.
Selection Procedure:
Selection among eligible candidates is
made on the basis of applicants'
academic record and Personal
Interview with the President of NiA.
This procedure is uniform for
everybody. Successful candidates on
being selected are informed
individually, by letter. The admission
list is also displayed at the Institute and
posted on the Institute website.
How to Apply:
Applicants are advised to apply giving
complete particulars as mentioned in
the form. The form is enclosed with
this leaflet. You may also download the
same from www.niaindia.org. Please
check for interview dates.
Your admission to the course will be
considered only on your presenting a
complete registration form with all
duly attested documents and a
registration fee of Rs. 900/- by Demand
Draft in the name of 'National Institute
of Advertising' payable at New Delhi or
Noida.
Duration:
1 Year (Approx. 10 Months)
2 Semesters
Awarding Body:
National Institute of Advertising
Note: NiA is a registered private
institute and not a university under the
UGC act and does not award degrees.
Advertising Communication

CURRICULUM
Advertising Management (PGPACM)
Market Research
Marketing Management
Public Relations
Consumer Behavior
Media Planning
Copy Writing
Event Management
Brand Management
Services & Relationship Marketing
International Campaigns

Design Workshop
Digital Marketing Workshop
Production – Press & Channel Visit

Specializations: (requires internship)

Client Servicing
Account Planning
Media Planning
Copywriting
Public Relations
Event Management

Individual Term Paper (compulsory)

Viva

Total Credits in
PGPACM 12
Total Credits required
for Diploma 10

ADDITIONAL INFORMATION:
Total Number of
Class Contact Hours 420
Total Number of
Self Study Hours Required 250

EVALUATION:
All papers carry one credit. A total of
10 credits have to be obtained with
minimum 40% marks in each for award
of Diploma. 60% marks are
Now receive a traditionally awarded to project work/

FREE * group presentations and 40 % to the

written examination, though the final
Netbook discretion lies with the concerned
faculty member. Specialization will be
*no extra charges. mentioned on the Diploma only after
successful completion of subject
internship and separate evaluation in
 Every advertisement should be thought of as a
contribution to the complex symbol which is the brand image.
David Ogilvy

CURRICULUM
Creative Communication (PGPACC)
Elements of Design & Typography
Marketing Management
Advertising Creative

Drawing
Consumer Behavior
Creative Planning
Copywriting
Creative /Design Software
Brand Management
Film Scripts, TVCs, Storyboards
International Campaigns

Photography Workshop
Printing Press & Studio Visits

Specializations: (requires internship)

Copywriting
Visualizing
Retail Space Design
TVC Set Design
Individual Term Paper (compulsory)
Jury

Total Credits in
PGPACC 12
Total Credits required
for Diploma 10

ADDITIONAL INFORMATION:
Total Number of
Class Contact Hours 420
Total Number of
Self Study Hours Required 250

EVALUATION:
All papers carry one credit. A total of
10 credits have to be obtained with
minimum 40% marks in each for award
of Diploma. 60% marks are
traditionally awarded to project work/
Now receive a group presentations and 40 % to the

FREE * written examination, though the final

discretion lies with the concerned
Netbook faculty member. Specialization will be
mentioned on the Diploma only after
*no extra charges. successful completion of subject
internship and separate evaluation in
addition to the basic diploma.

THE PROGRAMS:
360 degree creative, 361 degree
ideation
A Career in Graphic Design at Delhi or
Bristol England
NiA now has an affiliation with the
UWE,
University of West England, Bristol.
This allows our students to transfer
their credits after completing either
their foundation or 3 years diploma at
NiA and proceed to UWE and get a
recognized degree. Travel to, stay and
cost of study at UWE are not included
in NiA fees.
Curriculum at NiA
The program is divided in three parts:
First two years are devoted to the
Foundation Program and then the next
four semesters consist of a
Specialization Study. Although based
on international standards, the
Institute Design department offers only
two specialization options at the
present moment.
Foundation Diploma in Design is
awarded after completion of two
years.
Graduate Diploma in Design is
awarded after completion of next
one year - 3rd year.
3 Years - Graduate Diploma in
Design (GDD)
After GDD, you may take direct entry in
4th Year at Bristol University in Graphic
Design
Design or take placement from NiA.
You may continue for the fourth year at
NiA its self and take the Advanced
Diploma in Design.
The communication design is one of
the largest growing segments in the
graphic design and media industry
Now receive today. A communication designer
works in the ambit of advertising,
*
FREE
Laptop
starting from a visualizer and going on
to become an agency head. Many
opportunities arise in the areas of
in Year 2 publication houses, design studios, film
and media houses, etc. NiA trains their
*no extra charges.
students to be more than adequately
trained for all these design
applications.
While polytechnics and computer
design schools provide a basic skill, we
provide a comprehensive training
utilizing intellectual as well as acquired
skills, catering to the specific needs of
the communication design industry
today.
The requirement of this industry
changes with growing technology, and
we at NiA realize the potential and
equip our students to handle the
constant endeavor of change.
Personal Pre Requisites:
A creatively inclined mind and good
drawing skill form the foundation of
this career. Students must train in
drawing at school level to get
admission to the institute. However
further drawing training is provided
during the four years study.
A Word of Caution:
It is a demanding training program and
career, where there are NO short cuts.
Even to pass the basic program,
extensive work in needed which is
personal training based and involves
hours of painstaking labor.
Advantages:
Fast growth, high profile and good
remuneration is sure for the talented
and willing worker.
Fee:
An all-inclusive fee for the Design
Programs applicable for sessions
starting in 2011 is Rs. 1,26,000/-* per
year plus applicable local taxes. Please
ask for a fee plan. Fee once paid is non
refundable.
Students are provided a Laptop
computer complimentary in the
second year.
Eligibility:
Candidates must apply through our
selection procedure to secure
admission.
Class XII pass by CBSE, ICSE or any
Indian State Education Board.
UK 'A' levels or equivalent.
Selection Procedure:
A written creative test is conducted at
Institute premises. Students are
requested to carry art and drawing
material, colors and crayons etc. NiA
will supply examination, drawing and
test sheets.
 All applying candidates must appear
for an interview with a member of the
Admissions Committee or Director of
the Program.

Evaluation:
You must complete each level of
course before proceeding to the next.
Students must complete minimum
required credits with a grade of C or
higher in each course for award of the
Diploma. There are some compulsory
projects failing in which does not
qualify for the Diploma even if the
credits are complete.

How to Apply:
Applicants are advised to apply giving
complete particulars as mentioned in
Design Yr. 1
the form. The form is enclosed with Module No. of Credits
this brochure. You may download the Note: * Each module has 180 contact
same from www.niaindia.org hours and 120 non contact hours
Please check for interview dates. All subjects offer skill building, as well
Your admission to the course will be as initiation to design methods
considered only on your presenting a SEMESTER - I
complete registration form with all Drawing - I 15
duly attested documents and a Elements of Design 15
registration fee of Rs.900/- by Demand Color - I
Draft in the name of 'National Institute Form a space
of Advertising' payable at New Delhi. If Environmental Perception 15
visiting personally, the registration Total Credits 45
amount may be deposited in cash.
Note: Continuation of skill and
knowledge building, in terms of
Duration: research and analysis.
Design

3 Years: 6 semesters
A Foundation Diploma will be awarded
after completion of first two years - 4 SEMESTER - II
semesters. Drawing and Illustration 15
Color - I 15
Term Information: Design Process 15
Total Credits 45
I Fall Semester: August - December
II Winter Semester: January - May
WORKSHOPS AT FOUNDATION LEVEL
Art Appreciation
Awarding Body: Material and Methods
National Institute of Advertising Paper Modeling
Photography
Note: NiA is a registered private Note:Documentation (Field trip and
institute and not a university under the study) Visits to Art Galleries, Museums
UGC act and does not award degrees. and Exhibitions
 Design Yr. 3
Note: All subjects now are based
on project work which lays emphasis
on research, ideation and concept
development

SEMESTER - V
Communication - II 15
Visual Identity 15
Visual Thinking 15
Publication Design 15
Total Credits 60

SEMESTER - VI
Advertising Design 15
Design Project - I 15
Design for Packaging and Retail 15
Design Project - II 15
Total Credits 60
Note: Students are encouraged to
experiment and work with different
media of communication forms, e.g.:
Film Animation
Detailed Project Work, Final Renditions
of all work
Independent study in different spheres
of interest culminating in a broad
based design project keeping
communication strategy in mind

INTERNSHIP 6 WEEKS
Exposure to working in the industry
Practical work Integrated with theory
Design Yr. 2

as well as independent projects, core

competence modules
Design Yr. 2
Pre - Diploma
SEMESTER - III Compilation of All work
Drawing for Communication 15 Presentation
Publication Design - I 15 Diploma Project 30
Basic Graphic Design 15 Total Credits 30
Typography - II 15 Note:This is the final semester which is
Form Space and Structure 15 devoted to documentation of all work
Total Credits 75 into a workable format
Note: Advanced skills and Real time or hypothetical projects
development of visual language spread over 8 weeks constitute the
Attending workshops, seminars and final project which has to meet the
conferences evaluation criteria for obtaining the
diploma
Now receive
*
FREE
SEMESTER - IV
Poster Design 15 GRADUATE SHOW

Laptop
in Year 2
Communication - I (Project)
Total Credits
15
45
Total Credits across 3 Years 360

Note: All pre- requisite modules for Additional Information

*no extra charges. learning graphic design, project
development using design methods, Total Number of
self study and Group Projects: include Class Contact Hours 1260
peer interaction, self study and team Total Number of Self Study
work Hours Required 2520
 Mentors 2009-10
Abhishek Chaswal
Aman Kishore
Anuj Sharma
Bhavna Sharma
Gautam Bordoloi
Kaveri Naag
Love Guglani
NiA requested its alumni to help mentor the batch MCM of 2009-10 and
got an excellent response. 22 alumni from various batches volunteered for Nidhi Prakash
the program and were duly assigned two to three freshmen. Each one in
turn was contact by the protégés and a bond was formed. The alumni Rachna Arora
counseled these students on matters of career options, choices to make,
success rates, the way forward etc. including how to prepare for the chosen
Randhir Singh
career ahead. Ruchi Budhiraja Warikoo
NiA management is grateful to the following mentors for the valuable
inputs and for making it a successful mentorship program. Interested Sachin Gupta
alumni may contact hr@niaindia.org to volunteer for program 2011-12. The
program has been assigned for the year 2010-11 already. Mentor
Saurabh Dey
Certificates have been delivered for 2009-10. In particular, Ms. Mukta Shailja Vohra
Kapoor, alumnus NiA, permanent volunteer and Corporate Head -
Marketing, Old World Hospitality receives a special 'thank you' certificate Smita Dhall
though she is not a part of the mentors formal program.
Sudipto Poddar
Protégé speak: Supriya Sodhi
I think Utpal sir was really friendly, encouraging and forthcoming. I am really Surabhi S. Luthra
grateful for the advice received.
Tania Suri
Tanya ma’m is vivaciously friendly and helpful. I called her all the time and she
was really patient with me. Utpal Kelovkar
Vikram Pareek sir is very serious minded but also very helpful and comes up Vikram Pareek
with great insights.
Yashaswi Bhatt
My mentor took me out for coffee and meals – she is so senior in the industry -
I was at first a little shy, but later I realized she did it to build my confidence.
My mentor sent me so many event invites.
I saw five Hollywood movie premiers with my mentor. Thank you NiA. I am so
spoilt now.
Mr. Yashaswi Bhatt is so cute – he is a great guy and I am glad I have a friend
in my mentor.
(names withheld )
Mentors
 "Word of mouth is the best medium of all".
William Bernbach
Scholarships
In an endeavor to provide an equal
education opportunity to all qualifying
students, merit scholarships are
provided each year. The qualifying
criteria for obtaining a scholarship are
based on academic achievement and
family's financial status of the applying
students. Full or part scholarship will
be offered after assessment of each
application.
How to apply:
Please write a personal application in
your own handwriting addressed to
the Director mentioning reasons for
applying. Please ensure that adequate
academic and financial records are
enclosed for easy assessment of your
case. You may take advice from your
Admissions Counselor.
Equal Opportunities for Women:
In case of young women who face
opposition or discrimination at home
by parents' or guardians' refusal/
reluctance to spend on the higher
education of a female child, counseling
is available together with families and
such students may contact us directly.
Following scholarships are available for
a limited number of applicants:
— Smt. Vidya Vati Kapoor Memorial
Scholarship for a Humanities
stream topper from any Indian
University
— Sh. Anand Mohan Suri Memorial
Scholarship for a Commerce
stream topper from any Indian
University
— Smt. Savitri Rani Gupta Memorial
Scholarship for outstanding
creative skills
— Neena & Narinder Nath Duggal
Memorial Scholarship for
meritorious students with over
90% marks at Class XII level
— Dr. Mrs. Prem Lata Suri Memorial
Scholarship for meritorious
female students in any stream
with over 90% marks at Class XII
level
— Dr. Basant Lal Wadehra Memorial
Scholarship for needy students in
any stream
— Kiran & Sudhir Lal Memorial
Scholarship are offered for our
Advertising Programs
In addition to the above, the institute
offers study assistance to school going
children by way of financial support,
provision of books and study material
and payment of school fees to a limited
number of applicants each year. This
facility can be availed by meritorious
students and female children for
continuing education. Alumni and
current students may identify and
recommend deserving cases.
The institute offers job assistance and
counseling for all such applicants
during or after completion of
education.
Scholarship Committee Chairman:
Mrs. Namrata Suri
Committee Members:
Dr. (Mrs) Rashme Bahl
Mr. Parveen Ahluwalia
Mrs. Malika Uppal
Mrs. Rachna Kapoor
A devoted full time Placement Co-
ordinator identifies the best of job
opportunities across the media and
communications industry to past
and current students with the help
of an intensive and comprehensive
job search strategy under the direct
supervision and guidance of the
President, NiA. The Institute
provides placement opportunities
for all students on successful
completion of their program.
Alumni & Part Time Students: As
and when appropriate
opportunities arise, alumni and part PARTIAL LIST OF SELECT EMPLOYERS
time students are also helped in
finding better or suitable jobs, Advertising
thereby providing an ongoing AB&M
support system to all alumni. In this Adbur India
regard, students are advised to keep Bates India
the Placement Coordinator apprised Capital Advertising
of their requirement and change of Contract Advertising
address, etc. Draft FCB Ulka
Enterprise Nexus
Equus Advertising
Placement Committee Chairman: Euro- RSCG
Mr. Parveen Ahluwalia Everest Advertising
Innocean
Committee Members: J Walter Thomson
Ms. Malika Uppal Law and Kenneth Event Management
Ms. Mukta Kapoor Leo Burnett DNA
Ms. Jyotsna Singh Kaushik Lowe Encompass
Mr. Abhishek Gulyani MAA Bozell Event Engineers
McCann Erickson Grey Worldwide
MNC Saatchi Show Time
Mudra Communications Wizcraft Entertainment
Ogilvy & Mather
Percept Advertising Media Agencies
R K Swamy/BBDO Carat —India
Rediffusion DY&R Group M
Saatchi and Saatchi Madison DMB&R
TBWA Media Palette
TBWA Anthem Mindshare
Universal McCann MPG
Starcom
Corporate Zenith Optimedia
Areva
Aviva Life Insurance Media Houses
Benetton Discovery India
Google Eenadu Group
Haier Telecom Hindustan Times
Placement

Jet Airways India Today Group

Jindal Steel Indian Express
Liberty Footwear Madison DMB&R
Make my trip Mail Today
Marks and Spencer's NDTV
Natuzzi Outlook Magazine
Old World Hospitality SAB TV
Radisson Group Sony Entertainment
RE/MAX Real Estate STAR TV
Reebok TV Today
Siemens Zee TV
TERI
Unitech Wireless Public Relations
Buzz
Design & Publishing Corporate Voice Weber Shandwick PR
Anando Dutta Associates Genesis PR
Brand Planet (Elephant) IPAN
BVN Design Lexicon PR
Chaos Design Linopinion
Design Dimensions Perfect Relations
Desmania Text 100
Dorling Kindersley
Hard News Publication Research
India Today IMRB
Itu Chaudhari Design Market Probe
Mail Today Nielsen
Niyogi Books TNS
All artwork used in this brochure is reproduced from original work by students of Graphic Design, NiA.
Designed by Inter Network and printed digitally.

design@ink.net.in

National Institute of Advertising

W 23, Sector 11, NOIDA 201301 INDIA
Tel: (+91 120) 4548 555 Mobile: (+91) 9871 565 565
e-mail: admissions@niaindia.org
02-2011

www.niaindia.org