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takeover of brand by Indian firm

India Inc's love for global brands has got bigger and better over the years...Making
strong inroads in the global acquisition arena, Indian companies have won many big
ticket deals and acquisitions.

This year Bharti Airtel was all set to take over South Africa's MTN. It would have
been India's biggest-ever M&A deal but months later, the talks failed and the $23
billion deal was called off.

Here is a look at India Inc's treasure trove of global brands

Wipro buys Yardley's Asia biz

In a $45.5 million (Rs 215 crore) deal, Wipro took over 229-year-old British brand
Yardley's business in select markets including India from UK's Lornamead Group to
stretch its personal care portfolio to the premium range.

Wipro Consumer Care and Lighting, the consumer products arm of the software firm,
snapped up Yardley business across Asia, the Middle East, Australasia as well as
north and West Africa for continuing its takeover spree that included Unza.

Yardley will be merged into Wipro Consumer Care's fold by mid-December.


Lornamead, controlled by British billionaire Mike Jatania, acquired the Yardley brand
in September 2005 for 60 million pounds. It will retain the Yardley business in
Europe and America.

Wipro Consumer Care has made a series of acquisitions in the past six years. In 2003,
it took over Hindustan Unilever's glucose drink brand Glucovita. A year later, it
bought Kerala-based ayurvedic brand Chandrika and Switchgear's switches business
in 2006.

In 2007, the company hit the headlines with its $246-million purchase of Singapore-
based personal care firm Unza Holdings.

Megha Mittal to buy Escada

Megha Mittal, daughter-in-law of Lakshmi Mittal will buy insolvent Escada, an


iconic European luxury fashion house, for an undisclosed amount. Megha Mittal said
the first priority is to ensure that the great heritage of this iconic company is translated
into a strong and successful future.

Escada, an international fashion group for women's apparel and accessories has 182
shops and 225 franchisees in more than 60 countries. Earlier, in August the iconic
fashion house filed for insolvency after declining sales had a negative impact on the
balance sheet of the company. "Despite recent difficulties, Escada has the potential to
re-define its place in the world of luxury brands and become synonymous with fine
quality and elegance," Mittal said.

Lupin buys Philippines drug firm

Drug maker Lupin acquired Multicare Pharmaceuticals Philippines Inc. for an


undisclosed sum in March 2009. This is Lupin's sixth acquisition in 18 months.

Lupin picked up 51 per cent stake in Philippines' Multicare Pharmaceuticals, a


branded generic-drugs company with a presence in women's health and child care.
This acquisition marks Lupin's entry into the $2.5-billion pharmaceuticals market in
Philippines. Multicare had sales of 272 million Philippine peso ($5.6 million) in 2008

ONGC buys Imperial Energy

The Oil and Natural Gas Corp took control of Imperial Energy Plc for $2.8 billion, in
January 2009, after an overwhelming 96.8 per cent of London-listed firm's total
shareholders accepted its takeover offer.

Speaking about India's fifth largest M&A deal, ONGC chairman R S Sharma said the
company owed the acquisition to government support, which has seen OVL in the
past seven years increase its number of projects to 39 in 17 countries, from just a
single project in Vietnam.

This is the biggest overseas ever acquisition by OVL. Imperial has oil producing
blocks in Tomsk region of western Siberia in Russia and Kastanai in north-central
Kazakhstan. Imperial has reserves of about 3.4 billion barrels of oil equivalent, this
would increase ONGC's reserves by around 20 per cent.

Tata Motors buys JLR

Tata Motors acquired the iconic Jaguar Land Rover (JLR) businesses for $2.3 billion
in June 2008. With this deal, Tata Motors bagged the necessary intellectual property
rights, manufacturing plants, two advanced design centres in the UK and a worldwide
network of sales companies.

Jaguar and Land Rover (JLR)vehicles hit the Indian roads in June this year. Tata sells
the Jaguar XF and XKR series between Rs 63 lakh and Rs 92 lakh, while Land
Rover's Discovery and Range Rover is priced between Rs 63 lakh and Rs 89 lakh.

HCL buys Axon

In 2008, India's fifth largest IT firm HCL Technologies completed the 440 million
pounds (about Rs 3,100 crore) acquisition of UK-based SAP consulting company
Axon, after pipping rival Infosys Technologies.
Tata Steel bags Corus

Corus is still the largest Indian takeover of a foreign company. This deal made Tata
Steel the world's fifth-largest steel group. After months of negotiations, the board of
directors of Anglo-Dutch steelmaker Corus accepted a $7.6 billion takeover bid from
Tata Steel.

The Tata Steel-Corus deal, sealed in June 2008, is among top deals witnessed by the
steel industry over the last couple of years.

The Tatas have led India's acquisition spree over the years. In 2000, the group
acquired UK's Tetley Tea for $431 million.

Other major deals include Tata Tea's acquisition of US-based Energy Brands Inc for
$677 million, Tata Steel's buyout of Singapore's Natsteel for $486 million and
Thailand's Millennium Steel, Tata Coffee's buyout of Eight O'Clock Coffee for $220
million and Tata Motors' takeover of the truck division of Daewoo Motors of South
Korea.

Hindalco buys Novelis

Aditya Birla Group co, Hindalco Industries acquired Canadian company Novelis Inc
in a $6-billion, all-cash deal in February 2007.

The acquisition would make Hindalco the global leader in aluminium rolled products
and one of the largest aluminium producers in Asia. With post-acquisition combined
revenues in excess of $10 billion, Hindalco would enter the Fortune 500 listing of
world's largest companies by sales revenues.

Mittal Steel buys Arcelor

Mittal Steel took over Arcelor after an intense battle of five months. Mittal acquired
the company for $34 billion making the merged company, the world's largest steel
entity, Arcelor-Mittal.

Arcelor Mittal, acquired Sicartsa from Grupo Villacero for $1.43 billion (Rs 6,006
crore) in February 2007.

Suzlon Energy buys REpower

Wind power major Suzlon Energy acquired the German wind turbine manufacturer
REpower for $1.7 billion in May 2007.

REpower is one of Germany's leading manufacturers of wind turbines, with a 10-per


cent share of the overall market.

Suzlon is the largest wind turbine maker in Asia and the fifth largest in the world.
A look at the big deals in the making...
Sterlite to buy Asarco
The UK-listed Indian mining company Vedanta, is fighting a tough battle to take over
Asarco, the bankrupt US copper mining company. Grupo Mexico lost control over the
company after Asarco filed for bankruptcy protection in August 2005. Sterlite had
proposed a plan last year to take Asarco out of bankruptcy and pay off its creditors, a
deal which was countered by Grupo Mexico. The two companies have raised offers
several times in the past year. In the latest development, Sterlite raised its bid to
$2.57bn beating Grupo Mexico's $2.48bn offer.

Tata Tea eyes Russian co


Tata Tea, through one of its overseas subsidiaries, together with the European Bank
for Reconstruction and Development plans to acquire 51 per cent stake in Grand, a
branding, packing and distribution company in Russia.

R-ADAG to buy UK currency exchange firm


Reliance ADAG is planning to acquire 51 per cent stake in UK-based currency
exchange and money transfer firm No 1 Currency, a privately held firm owned by its
two founding partners David Hale and Mark McElney.

Aegis to ICT Group


Aegis, the BPO outfit of the Essar Group, plans to acquire the Nasdaq-listed ICT
Group (ICTG) for $132 million.

Reliance eyes acquisitions


Reliance Industries Limited is believed to have initiated discussions for possible
acquisitions abroad, including the US and European assets of troubled global
petrochemicals and crude oil refiner LyondellBasell.

LyondellBasell, which was created after merger of Lyondell and Basell in December
2007, is a refiner of crude oil, a significant producer of gasoline blending components,
a global manufacturer of chemicals and polymers, and the leading developer and
licensor of technologies for polymer production.

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