Académique Documents
Professionnel Documents
Culture Documents
A Country Club
HOW-TO CHOOSE
H
ave you ever thought of joining a country club? their leisure and social activities are more likely to travel
Or are you currently at a club and considering a further to pursue them. Where as a family looking for a swim
change? With the current state of the economy, many club may want the facility to be very close to home.
clubs are offering discounted pricing on memberships and
THIRD, THINK ABOUT HOW MUCH YOU ARE WILLING TO
often waiving initiation fees, bonds, and other attached fees in
SPEND. In these tough economic times it is important to find
order to increase membership. This puts YOU in the driver’s
the club that will give you the most for your dollar. Clubs
seat! However, before you rush out and throw your hard-
with multiple amenities and leisure activities allow for more
earned money, there a few things you should consider.
fun in one location. Look for clubs that have not only golf, but
FIRST, THINK ABOUT WHO YOU ARE. Are you single, have a swimming, tennis, fitness facilities, dining, and social func-
partner, married, or have children? This should affect your tions. This year in particular, search for clubs that have low or
decisions on what amenities you will be looking for in a club. no initiation fees and no yearly assessments. These will help
Singles may be looking for just golf and lunch, while couples your budget and keep you away from binding agreements. Pay
might want mixed golf/tennis events and a good social atmo- attention to “extra” costs that come along with membership
sphere, and those with children ma y be looking for multiple and be sure to understand how you will be billed.
sporting activities and options for camps or lessons. You want
FINALLY, THINK ABOUT WHAT YOU WANT. By culminating the
to try to match your lifestyle with the atmosphere and ameni-
answers to these questions you will begin to understand what
ties of your new club.
you want out of your new club. “Shop” around and check out
SECOND, THINK ABOUT WHERE YOU LIVE AND WORK. How what different clubs in your area offer. In some cases the club
far are you willing to travel to participate in your recreation, will allow you to tour the facility, play the golf course, or use
leisure, and social pursuits? This will help you find potential the grounds, so do not hesitate to ask. Try to talk to a member
clubs within your target area. Make a small map and think to get a feel for the culture, atmosphere, and demographics of
about how different clubs’ locations may affect your schedule. the membership. Right now is a great time to find fantastic
Those who have more time on their hands or strongly value deals at some of the finest courses in the area!
T
argeting customers in a media-fragmented
marketplace is a continual challenge for many Niche Products/Special Sections: Newspapers offer
advertisers. The abundance of advertising sources a myriad of opportunities where a special marketplace
has overwhelmed and divided consumer attention. is created to help in targeting an advertiser’s best pros-
This means media planners and buyers need the right pects. These products may be inserted into the newspa-
tools to help them decide on the best allocation of per or may be distributed in other ways needed to best
advertising dollars. attract the niche audience.
As advertisers strive for an effective media mix, they HIGHLIGHTS
should know there is one medium that can deliver The compelling facts below underscore the strength of
strength to advertising and marketing strategies. newspapers:
The newspaper continues to be a powerful medium for • The majority of adults (54 percent) read a newspaper
reaching shoppers in the market for a broad range of on average.
products and services. It is a portable and convenient • Customers for many products and services are also the
source of advertising information – helping consumers heaviest newspaper readers.
decide where to shop and what to buy. The newspaper
delivers customers unlike any other medium, reach- • The newspaper provides advertisers with unique
ing an array of traditional and emerging markets with targeting opportunities.
unsurpassed advertising impact. • The newspaper is the most-used advertising source for
Local coverage, utility and power are the driving forces various store categories.
behind newspapers. And that is why they add value for • Newspaper Web sites are highly rated for being useful
advertisers! and informative.
Newspapers offer advertisers alternatives to reach
customers – new and potential – with effective
REASONS TO ADVERTISE IN NEWSPAPERS
messages for long-term awareness or immediate
• Higher-income-earning adults are more avid
call-to-action responses. Whether it’s a preprint insert or
newspaper readers.
run-of-paper (ROP) advertising adjacent to select
editorial content, newspapers deliver the right message • People with higher education are more likely to
to the right people at the right time. read newspapers.
If we combine frequency measures for ROP and news- • People in higher-responsibility professional positions
paper preprints, we have 9- percent of adults who use read newspapers more frequently than the average
one or the other or in combination – a powerful pairing. person.
O
ne of the most important parts of daily life is your 4. INQUIRE ABOUT THE TYPES OF CUSTOMER SERVICE BEN-
vehicle. It gets you to work or school, to the gro- EFITS THE SHOP PROVIDES. Some may offer rental cars
cery store, the bank and back home. When there’s onsite, loaner cars or a shuttle to and from work while
a problem with it, you want to make sure that the people your car is being repaired. Ask if they have evening
who fix it know what they are doing. Read on to learn and weekend hours.
how to pick an auto repair shop.
5. PICK A REPAIR SHOP AUTHORIZED TO PERFORM REPAIRS
1. GET REFERRALS FROM FAMILY, FRIENDS AND UNDER YOUR WARRANTY, IF YOUR CAR HAS ONE.
CO-WORKERS. Check the local Better Business Bureau
6. ESTABLISH A WORKING RELATIONSHIP WITH THE REPAIR
for information on complaints filed, how many (if any)
SHOP. THE BEST TIME TO PICK A SHOP IS BEFORE YOU
and the shop’s record of resolving problems.
NEED ONE. Preventive maintenance is less costly than
2. VISIT THE SHOP. Observe the cleanliness, lighting, orga- repairing a major malfunction. Start with something
nization and the condition of the equipment. “small” like an oil change or a check-up on one of
your car’s systems. Some shops offer free brake
3. INVESTIGATE THE MECHANICS’ CERTIFICATION. Ask if checks or free air conditioning system checks.
they are certified and in what area. Mechanics may
be certified by a car manufacturer or a general orga- 7. COMPARE PRICING FOR GENERAL SERVICES SUCH AS
nization such as the National Institute for Automotive BRAKES, AIR CONDITIONING CHECKS AND TUNE-UPS.
Service Excellence (ASE). Look for a mechanic with These fees can vary widely, but they will give you an
valid credentials, proper training and experience work- idea of whether the shop you’re considering falls in
ing on your car model. Know if they are qualified to the average price range. Consider chains as well as
do different types of services such as electrical and independently owned shops. Request references from
brake systems. Some auto repair workers are only satisfied customers.
qualified to do oil changes.
Page 12 Central Record Publications March 24, 2011
HOW-TO CHOOSE Day Care
H
ow do you find the perfect place to board your • Do they provide separate areas for cats to play in?
pet while you are away? Your pet is an important
part of your family and you need to know that the • What type of procedures are in place in case of an
pet will be safe and well cared for. emergency?
Here are some tips for picking the perfect “home away • If you can, board your pet overnight before going on
from home”... a lengthy trip and see how the pet reacts to the
environment.
• Ask your neighbors, veterinarian or pet groomer for
suggestions. • If your pet doesn’t respond well to a kennel atmo-
sphere consider using a pet sitter.
• Visit a few kennels and check to make sure that they
are clean and that the pets there are being well cared • Check to make sure that it’s OK to leave your pet’s
for. Are the living areas clean? Does the pet have a area favorite toy, or an article of clothing with your scent
to exercise and how much time do they spend in that on it, with the pet while it is being boarded at the
area? Is there fresh water in the bowl for them? What kennel.
kind of interaction is there between the care taker and • If you have a smaller pet that may feel threatened by
the pet? larger pets, make sure that your pet will have walls
• Follow up with an unannounced visit to the kennel. as opposed to just a wire fence separating them.
• Make sure that the pets are warm at night and don’t • After you have chosen a kennel be sure to give
have to sleep on concrete, especially the smaller and them all the necessary information about your pet:
older pets. Veterinarian’s phone number, Medications, Type of
food your pet eats and Any special needs of the pet.
Bedlam Kennel
Boarding & Grooming - Dogs & Cats
Make Your Vacation Reservations Now!
Over 25 Years Experience
• Quality Care • Reasonable Rates
Credit Cards
• Inspection Welcome
Accepted
• Heated & Air Conditioned Kennels
• Individual Indoor & Outdoor Runs “IS MY ROOM READY?”
• 24 Hour Supervision
• Immunization Required
• Separate Cat Facilities
• Double Wide Runs
(limited number available)
Southampton
(Behind Beneficial Bank)
Rt. 206 N. Red Lion Rt. 206 S.
RESERVATIONS REQUIRED
Circle
Eayrestown Rd.
Bedlam
Kennel
Rt. 70 W.
OPEN 7 DAYS
Page 14 Central Record Publications March 24, 2011
HOW-TO CHOOSE A Music School
M
ost schools of music operate on the philosophy being played all around and being around others who are
that the study of music is a lifelong endeavor, learning can really inspire and motivate a student.
something that will enrich your life by giving
you an understanding of music and the ability to play an MAKE SURE YOU INQUIRE ABOUT THE COST OF THE LES-
instrument. Some schools are geared only to children or SONS OR PROGRAMS. Fees are generally charged either
adults; some have programs for both. by the hour or half hour. Find out if the child must supply
the instrument or if he can rent it. Also inquire about the
DECIDE WHAT YOU WANT FROM A MUSIC SCHOOL. cost of used instruments which are often offered at music
What is your aim? If the pupil is a child, what do you schools. Ask if they have a flexible payment plan.
want him or her to gain from the lessons? Do you want
to expand the child’s horizons, deepen his appreciation ASK ABOUT THE TEACHERS. Not every great musician is
of music, focus on a particular instrument, or to approach also a great teacher. Make sure the teachers are committed
the lessons as merely an after school activity. Is the atmo- to teaching as a profession, not just to make some extra
sphere of the school casual and supportive, or academic money on the side.
and competitive. DO THEY OFFER ANY TYPE OF PERFORMANCES FOR THE
ASK FRIENDS OR LOOK IN LOCAL NEWSPAPERS FOR STUDENTS? Are there any special costs associated with
NAMES OF MUSIC SCHOOLS. Call and ask for a brochure these performances? Where are they held?
outlining their offerings, their primary focus and their FINALLY, VISIT THE SCHOOL. Observe the teaching meth-
philosophy. ods. Watch to see how the students are handled. Are they
INQUIRE ABOUT THE CLASSES. Are they individual or enjoying their lessons? Does the school offer advanced
group lessons? If group, how big are the classes? Group instruction for the talented student? Talk to other parents
classes for music instruction are most effective when class or students and ask them questions you may still have.
sizes are relatively small. Hearing the sounds of music
March 24, 2011 Central Record Publications Page 15
HOW-TO CHOOSE
A Pharmacy
I
f you’re like most people, you didn’t choose a pharmacist; WHAT TO LOOK FOR IN A PHARMACY:
you chose a pharmacy for your medication needs. Your • Convenience is an important issue with all of the time
pharmacist is a very important part of your health care pressures that people feel these days. The pharmacy should
team and should be chosen carefully. In between doctor vis- be in a convenient location with convenient parking nearby.
its, your pharmacist can be an important resource for you. If you are unable to get to the pharmacy, the pharmacy
should make sure that your prescriptions are mailed to your
WHAT TO LOOK FOR IN A PHARMACIST: home or delivered to your home or work. Having the ability
• Does the pharmacist take time to answer your questions in a to have a credit card kept on file for charging prescriptions
manner that you understand? is a convenient feature, especially when you are on a trip or
• Does the pharmacist tell you about each new medication and someone else is picking up the prescription for you.
explain such things as how and when to take the medication • The pharmacy may offer any special services that set them
and what you can and cannot take with it? apart from the other pharmacies. You might be interested
• Does the pharmacist have any special training in disease in special packaging to make it easier to remember to take
management, such as a certified asthma counselor? your medications.
• Does the pharmacist show concern for you and your • Look for a pharmacy that offers a private counseling area
family? so you can ask personal questions without being overheard.
• Does the pharmacist recommend vitamins or supplements • It’s a good idea to get all of your prescriptions filled at a
to take or tell you which ones you should NOT take with single pharmacy. The pharmacy keeps a complete medica-
your prescriptions? tion profile on you. These profiles record all medications that
you are taking, health problems, and drug allergies that you
• Is the pharmacist easy to talk to, yet shows concern and is have told your pharmacist about. By going to one phar-
able to explain what you need to know as a consumer of macy, your pharmacist will be able to continuously update
both prescription medications and your patient profile.
vitamin supplements.
Page 16 Central Record Publications March 24, 2011
HOW-TO CHOOSE
An Orthodontist
C
rooked and crowded teeth are difficult to clean and Brushing: Dr.. Sarkis Euksuzian recommends that you use a
maintain. This may contribute to conditions that cause soft bristled toothbrush with moderate force and a tooth-
not only tooth decay, but also eventually gum disease paste that contains fluoride. Place the toothbrush at an
and tooth loss, according to Dr.. Sarkis Euksuzian, who has angle so that you feel the bristles under your gum line and
offices in Medford and Moorestown. use small circular motions. Completely clean each surface of
every tooth in your mouth, including the areas above, below
Dr.. Sarkis Euksuzian specializes in gentle and comfortable
and between each brace. Each surface of every tooth should
orthodontic procedures that avoid headgear and, where possi-
be scrubbed with 10 strokes of the toothbrush. This should
ble, the extraction of permanent teeth. Euksuzian Orthodontics
take 2-3 minutes
is proud to offer the latest technology in orthodontic treatment
including: clear ceramic brackets, heat-activated archwires, Flossing: For areas between the teeth that a toothbrush can’t
clear removable appliances (Invisalign) as well as colorful ties reach, use dental floss to remove food particles and plaque.
that express your individuality, specialized educational soft- Flossing takes more time and patience when you are wearing
ware programs for his patients, digital photography and digital braces, but it is important to floss your teeth every day.
radiology. Use the reusable floss threader provided by our office to floss
under your archwire daily. Pull a small length of floss from
Other orthodontic problems can cause abnormal wear of tooth
the dispenser through the threader and slide it up and down
surfaces, excessive stress on supporting bone and gum tissue,
along the front of each tooth. You will be able to feel when
or misalignment of the jaw joints with resultant chronic head-
the tooth is clean and hear the squeak of the floss against your
aches or pain in the face or neck says Dr.. Sarkis Euksuzian.
clean teeth. Use care around your archwire and do not floss
Euksuzian Orthodontics is a team of highly dedicated profes- too forcefully around it or put too much pressure on it. After
sionals who know how important your smile can be. A beauti- you floss between your archwire and braces, floss between
ful smile enhances your self-esteem, personality, and outlook your other teeth and gums.
on life. Sarkis Euksuzian Orthodontics features state of the art
INTERDENTAL TOOTHBRUSH: An interdental toothbrush
technology with a human touch. Before and After photos can
(Proxabrush) is another aid you may find useful to keep your
be viewed at his website: www.BracesbyDr.E.com
teeth, braces and gums clean and healthy. It can be used to
The American Association of Orthodontists recommends that clean under orthodontic wires and around braces. Use this
chilDr.en first see an orthodontist at seven (7) years of age. device slowly so you do not damage your braces.
Sarkis Euksuzian Orthodontics agrees that for some chilDr.
MOUTH RINSE: Peroxyl is an antiseptic dental rinse (active
en this may seem too young. But, for chilDr.en with crowd-
ingredient: hyDr.ogen peroxide 1.5%) used in orthodontics
ing, finger or thumb habits, crossbites, protruding front teeth,
to control minor gum inflammation and irritations from orth-
“underbites,” “overbites” or other alignment problems it can
odontic appliances. It is also used to cleanse canker sores
be very advantageous.
and minor wounds or other irritations of the mouth and gums
For their younger visitors in the Medford office, Euksuzian such as mouth burns, cheek bites and toothbrush abrasions. Its
Orthodontist feature a great games area with classic games oxygenating action removes debris allowing natural healing to
like Millipede and Donkey Kong. They also offer plenty of occur. Dr.. Sarkis Euksuzian recommends that you rinse with
Gameboys to pass the time! Adult patients may join the kids half a capful (two (2) teaspoons) around in the mouth for at
in the game room, or during their visit, enjoy television avail- least one (1) minute, then spit out. Use up to four (4) times
able in both bay areas. The initial appointment will consist of daily after meals and at bedtime while wearing orthodontic
a thorough examination and a discussion of potential treat- appliances.
ment options. This complimentary (no charge) 35-minute
PREVIDENT: Prevident is a toothpaste with a very high fluo-
visit will give you insight into your orthodontic needs.
ride concentration. Prevident can only be purchased at the
You can get answers to many Frequently Asked Questions Dr.ugstore with a prescription from Dr.. Sarkis Euksuzian .
(FAQ) at Dr. Sarkis Euksuzian Orthodontics website which We recommend brushing with it once a day at bedtime to help
also includes a color planner tab for “color your Braces” minimize the chances of decay.
www.BracesbyDr.E .com
CLEANING A REMOVABLE APPLIANCE: All orthodontic appli-
BRUSHING AND FLOSSING: Food particles and plaque natural- ances tend to accumulate food particles and plaque just like
ly accumulate on the teeth and on braces. This process could teeth do. Every time you brush your teeth, brush your remov-
lead to tooth decay and/or gum disease. Proper oral hygiene able appliance. Once a day you should soak your appliance in
is vital to prevent these problems from occurring during your a glass of room temperature tap water with a denture-cleaning
orthodontic treatment. The extra effort you give to keep your tablet, such as Polident or Efferdent. This will help prevent
teeth, braces and gums clean and healthy will result in a much plaque buildup and oral infections and will keep your appli-
better orthodontic outcome. ance tasting better.
Source: www.BracesbyDr.E.com
March 24, 2011 Central Record Publications Page 17
Page 18 Central Record Publications March 24, 2011
HOW-TO CHOOSE
A Restaurant
W
hen you move to a new town, or decide you insurance as you. People are always willing to give
need a dental exam after years with no check- their negative opinions. Positive thoughts, however,
up, you must find a suitable dentist. While are harder to come by. If someone says anything
there are many dentists in every large city, and several positive about their dentist, that doctor might be a
in each small town, some have undesirable character- good choice.
istics. Choosing a dentist could mean the difference 3. CALL A COUPLE OFFICES AND ASK WHAT DAYS THEY
between healthy gums and rotting teeth. Some dentists HAVE AVAILABLE FOR APPOINTMENTS. Depending on
use old fashioned techniques, while others are on the your schedule, one dentist may work when another
cutting edge of technology. For example, there are den- won’t work at all. For example, some clinics are
tists who still use mercury in their fillings. There are closed on Fridays or Mondays. If you have a particu-
other holistic dentists, however, that have eliminated lar day during the week that works for exams, make
heavy metals from their fillings entirely. Use this article sure they have that time available. Also, you want to
to help you choose the right dentist to fit your lifestyle. be sure you can get an appointment on fairly short
1. CALL YOUR INSURANCE COMPANY AND ASK IF YOU HAVE notice.
A PARTICULAR NETWORK OF DENTISTS YOU MUST SEE
4. CHOOSE ONE OF THE DENTISTS AND HAVE YOUR SEMI
FOR BETTER BENEFITS. You can find the phone num-
ANNUAL DENTAL CLEANING AND EXAM. You won’t
ber on the back of your insurance card. Many times know if you like a dentist until you try one out for
you receive better benefits if you stay within a certain size. Personal chemistry means a lot.
network. If you travel outside of that network, you
may not even be covered. Always check before you 5. OBSERVE THE WAITING ROOM. Is it clean? Are there
set up any sort of dental appointment. plenty of happy customers waiting to be seen? These
are questions you should ask yourself while you wait.
2. ASK COWORKERS, FRIENDS, AND NEIGHBORS IF THEY
CAN RECOMMEND ANY PARTICULAR DENTIST. Coworkers 6. ABOVE ALL, FEEL COMFORTABLE WITH THE DENTIST
are great because they typically have the same dental YOURSELF. Only choose a dentist that you yourself
makes you feel taken care of and not afraid.
Page 20 Central Record Publications March 24, 2011
HOW-TO CHOOSE
A Remodeler/Builder
of work. Talk about whether the builder’s work is
guaranteed and discuss the terms of the guarantee.
Y
our home is likely your biggest asset, so find-
ing a good builder/remodeler for renovation or Ask for references from past clients, preferably
construction projects is important. Good builders/ obtaining contact information for recent and not-
remodelers possess several qualities: they are com- so-recent jobs. The latter helps you determine if the
municative and listen to your needs and wants for your builder’s work has held up.
home. They have a targeted plan for completing the 5. ASK WHETHER THE BUILDER WILL PROVIDE A DETAILED
project and provide an estimate upfront. They have a ESTIMATE THAT INCLUDES TIME AND MATERIALS. Ask
good reputation within the building community and for, in writing, who is responsibility for work delays
have a proven track record of good-quality construc- or projects that come in over the provided estimate.
tion. Most importantly, they are licensed and insured Request that all details, including price and payment
in your jurisdiction. Finding a good builder with all of plans, be put in writing.
these qualities can be time-consuming, but it is well 6. FIND OUT IF THE REMODELER HAS A LARGE ENOUGH
worth the effort. CREW TO WORK ON YOUR JOB. Some contractors only
Taking on a home building or remodeling project is a have two to three helpers, which can make the job
huge decision. You don’t want to use just anybody, or take twice as long. If you are paying him by the
you risk wasting your hard-earned money. Even though hour, then you want a large crew.
you are not buying a product, the contractor’s services 7. NOTE THE CONTRACTOR’S ATTITUDE. Is he kind and
you choose are going to determine the quality of the concerned with giving you exactly what you want, or
finished product (your remodeling). It is important to is he bold and bossy? Does he offer you helpful sug-
hire a professional and to take a few basic steps listed gestions without being demanding or expecting that
below to ensure you hire the right home remodeler. you must follow those suggestions? You can tell a
lot about a person by his attitude.
1. LOG ON TO THE NATIONAL ASSOCIATION OF HOME 8. CHECK OUT THE CONTRACTOR WITH THE BETTER
BUILDERS’ WEBSITE. Click on “Find: Builders and BUSINESS BUREAU. If there is no information on this
Remodelers” and select a directory. There is a contractor or his company, that’s a good thing. It
general directory and specialized ones based on the means no one has filed a complaint against him. If,
primary building material, such as concrete or however, someone has filed a complaint, you are
log cabins. going to know about it, and that should help you
make a decision as to which contractors you want to
2.MAKE SURE THE CONTRACTOR HAS A LICENSE. You can
stay away from.
get his license number and check it out yourself to
make sure it is legit. There have been scam artists
who have faked license numbers, so just because a
contractor gives you one doesn’t mean it is legal. To
check the license number, go to the website listed at
the bottom of this article and enter the license number
into the box. Click “Search for license” and wait for
the results. If your contractor has a valid license, or
if he has had any reports against him, this search will
tell you.
3. ASK FAMILY AND FRIENDS FOR REFERENCES. Note
homes with styles you admire and ask the homeown-
ers who completed the construction.
4. PREPARE A LIST OF INTERVIEW QUESTIONS FOR PRO-
SPECTIVE HOME BUILDERS/REMODELERS. Ask about
insurance and membership in professional trade
organizations, and request proof of these items.
Inquire about professional background and examples
March 24, 2011 Central Record Publications Page 21
Page 22 Central Record Publications March 24, 2011
HOW-TO CHOOSE
A Roofing Contractor
W
hen the time comes for roof repair or replace- rials, estimated job start and job end dates, and contact
ment, it is important that you choose a roof information. Contractors unwilling or unable to supply
contractor that has the necessary qualifica- you with all of this information in writing should be
tions to perform the tasks required. When your roof is removed from your list.
damaged or leaking, time is of the essence. However, it SELECT THE COMPANY FOR THE JOB.
is very important to perform your due diligence when Prepare to monitor their work and safety practices dur-
selecting a roof contractor. Once you have determined ing the job. Don’t be afraid to ask questions without
the qualifications of potential contractors, you’ll need to being too disruptive. The more attentive you are to the
make an assessment of their reliability, dependability, work they’re performing, the less likely they will be to
and honesty. take shortcuts resulting in poor workmanship.
FIND AND MAKE A LIST OF PROSPECTIVE ROOF GET PERSONAL ONCE YOU HAVE REACHED A DECISION.
CONTRACTORS.
Verify the prospective contractor’s business address and
Do the telephone work. If you prefer to use a telephone telephone number. Ask to see their federal tax identi-
book, the business section is the place to start looking fication number, business license (if required in your
for roof contractors. Nowadays, the internet is the tool state), proof of bonding, liability and workers’ com-
most use to start their contractor search. Your local pensation insurance, and client and credit references.
Better Business Bureau is a great place to start. Another Credentials should be verified.
reliable resource is your local Chamber of Commerce
website. INQUIRE ABOUT MATERIALS.
Professional roofers should be well versed in the latest
OBTAIN THE CRITICAL INFORMATION.
products and materials. Verify the roofers’ information
You must check the roof contractor’s licensing and
about a particular product’s durability, appearance and
insurance status in your state or locality. This is a criti-
guarantees.
cal step. Failure to utilize a licensed and insured con-
tractor may leave you legally liable for any accidents ASK A PROPERTY MANAGER AT A MAJOR LOCAL REAL
that occur on the job. It’s also important to know that ESTATE FIRM FOR REFERRALS TO ROOFING COMPANIES.
they are qualified to perform the work needing comple- Managers know a few top companies that perform
tion. If there is a problem with the work they’ve done, quality work at reasonable prices. Get the email address
insurance gives you a better chance to get the issues of several property managers in your area and contact
resolved. For larger jobs, your state or locality may them all separately asking for roofers they use.
require the contractor to be bonded.
PERFORM THE BACKGROUND CHECK.
Don’t rely on simple testimonials that are written on
their website. A quality roof contractor will give you
reference contacts for prior jobs. A contractor willing
to provide such information moves to the top end of
your list. Call the references. Ask them about the timely
completion of the job, their professionalism, how close
the contractor was to meeting the original estimate, and
anything else that will give you the confidence to select
them for the job.
CONTACT THE PROFESSIONAL ORGANIZATIONS SUCH
AS THE BETTER BUSINESS BUREAU AND CHAMBER OF
COMMERCE FOR COMPLAINT HISTORIES.
GET YOUR ESTIMATES FROM THE CONTRACTORS YOU’VE
SELECTED.
All estimates must be in writing. The more detail they
provide, the better. Accept nothing less than a written
estimate that includes the price, the warranty informa-
tion from both the contractor and manufacturer of mate-
March 24, 2011 Central Record Publications Page 23
Page 24 Central Record Publications March 24, 2011
HOW-TO CHOOSE Water Treatment
W
hat qualities should you look for when DRINKING WATER: You can install a separate treatment
purchasing a Water Softener? In a nutshell, look unit for drinking water and enjoy great tasting, filtered or
for equipment that provides efficiency and lon- purified water without leaving the house to go get bottled
gevity. This type of Water Softener will save you money water. Once you start drinking filtered or purified water,
in operating costs and greatly reduce the amount of service rest assured that you will drink more and more of it. This
work required over the life of the softener. happens for one simple reason; filtered water tastes good!
Here are a few things to think about before you purchase a
Softener efficiency is one of the most important aspects to
drinking water unit: what water do you want filtered or puri-
consider when buying a Water Softener.
fied? How much will the unit cost? Be sure to consider filter
SOFTENERS: Be sure to buy a “metered or volume” regener- capacities and suggested maintenance, as these will dictate
ated softener, as these will operate more efficiently than a the overall cost of operation. Will the unit be less costly than
time clock regenerated Softener. The meter or volume regen- buying bottled water? Do you want the refrigerator hooked
erated units will only regenerate after it softens a pre-set up too?
amount of gallons.
SERVICE: Finding a good technical and reputable service
Buying a water softener is an investment. Be sure to pur- company is no longer easy. There are many watch groups
chase your equipment from a reputable Water Treatment such as Better Business Bureau to check out service compa-
Dealer that carries full lines of quality, serviceable Water nies. In this economy, be aware of service scams You call
Treatment Products. for service but end up being told you need new equipment.
WATER FILTERS: Be sure to have your water tested to identi- Get a second option! Most good dealers would be happy to
fy what specific problems you need to deal with. Most repu- perform a free equipment evaluation. Good service qualities
table dealers will perform basic testing free of charge. Make to look for are: friendly, professional, vast technical knowl-
sure that the filter selected is sized properly. Also, there are edge and a complete service center.
no “Correct all Problems” in one filter on the market today.
March 24, 2011 Central Record Publications Page 25
HOW-TO CHOOSE Wine & Spirits
H
ow to select a wine is a mystery to many HOW TO CHOOSE SPIRITS:
people. Wine labels are confusing unless you under- A good liquor store will have a broad selection of all the
stand a few basics. There are three kinds of wine advertised brands as well as private label brands. This means
labels: varietal, proprietary, and geographic. the buyers have long experience in the business and knowl-
edge to seek out and stock the best, highly allocated spirits
• VARIETAL—the name of the grape is on the label. U.S.
the world has to offer. The store will have bourbons, rums,
law dictates at least 75% of what’s on the label has to be
scotches, vodkas, gins and whiskey. Proof is 50% of the alcohol
in the bottle. Examples are merlot, cabernet,
content. Therefore, 100 proof whiskey is 50% alcohol, cut with
chardonnay, reisling, shiraz.
grain neutral spirits or spring water.
• PROPRIETARY—Whatever the winemaker wants to call
BEERS - SPECIALTY AND CRAFT:
it. If it says “blush,” chances are it is a Proprietary label
Beer is universal. With so many cultures developing their
because there is no grape called blush. Often these are
own indigenous brewing traditions, recipes and ingredients,
blends.
it’s no wonder that the world still offers an incredible and
• GEOGRAPHIC—the wine get its name from the region, delightful variety of beers. At last count, there were more
village or commune where the grapes grow. Bordeaux is than 20,000 brands of beer sold around the word, brewed in
a region of France. more than 170 styles.
All malt beverages are rightly referred to as beers, but there
FINDING THE BEST WINE: are two distinct types: ales and lager. Until the 1800s all
To find the best wine you must put wine in your mouth. Go beers were ales, that is they were brewed with yeasts that fer-
to very single tasting you can find. Remember these words: mented at the top of the fermenting tank. Bottom-fermenting
sniff, sip, swirl, sip and swirl a second time, swish, swallow, yeasts, discovered around 1830, and advances in refrigera-
savor. Enjoy. You might ask one of the friendly staff at your tion made it possible to brew lagers all year round. The store
favorite wine shop. should provide a broad choice of well-known brands.
Page 26 Central Record Publications March 24, 2011
HOW-TO CHOOSE
A Funeral Home
A
funeral provides an opportunity for family and friends Security survivors benefits, Veterans benefits, and life insur-
to acknowledge their loss, to state the important role ance. He or she also secures the location for the funeral and
this person had in their life, to recognize the loved arranges for someone to officiate the service. On the day of
one’s contributions and accomplishments and to prepare for the funeral, the director takes care of transportation and other
life without the deceased. logistics. The funeral director is also responsible for preparing
For many people, it is a beginning step in the grieving pro- the body of the deceased for the service and making certain
cess. Experts tell us being able to talk about the life of a that its presentation fulfills the wishes of the family.
deceased loved one is one of the first steps toward accepting
death. However, making funeral arrangements in a time of QUESTIONS TO ASK THE FUNERAL HOME:
grief can be overwhelming for family members and many 1. Are you an independent funeral home? Independent
people find the services of a professional funeral home to be funeral homes are locally owned by people who are an
a comfort. The best time to do some research on a funeral active part of the community.
home, is before their services are required.
2. Are your funeral directors fully licensed and do they
have advanced training?
WHAT SERVICES WILL A FUNERAL HOME
PROVIDE? 3. Does the funeral home offer opportunities for
Funeral Directors are licensed professionals who are pre-arrangement?
knowledgeable about state and federal laws. Funeral homes 4. Does the funeral home honor pre-arrangements from other
can help you plan a service that will meet your needs and funeral homes?
guide you through this time of emotional distress. The funeral
director relieves the family of many details. The director 5. Is a price list available (including services and
transports the body to the funeral home, arranges for the merchandise such as caskets and vaults)?
wake and gets information to the proper authorities for the This should be given to you at no obligation.
death certificate. The funeral director places obituary notices
in newspapers and helps fill out claim forms for Social
March 24, 2011 Central Record Publications Page 27
HOW-TO CHOOSE
A Day Camp
STAFF:
Who is directly interacting with your child? If it’s
primarily middle-school and high school students, that
is something to be concerned about. The best camps
have teachers and college students running their pro-
grams with high school students simply assisting.
Very important: Meet the directors, and speak with
Page 28 Central Record Publications March 24, 2011