IKEA Designers

PRESS MATERIAL FROM IKEA 2008

© Inter IKEA Systems B.V. 2007
 IKEA Designers 2007

Camilla Diedrich Nina Jobs Sunniva Kandell Synnöve Mork

Toolbox no: PE168808 Toolbox no: PE106332 Toolbox no: PE143155 Toolbox no: PE190334

Cilla Ramnek Anna Salander Charlotte Skak Anna Svanfeldt

Toolbox no: PE195646 Toolbox no: PE208388 Toolbox no: PE171609 Toolbox no: PE156603

Linda Svensson Helen Trast

Toolbox no: PE165399 Toolbox no: PE177037
 I K E A DESI GNER S

CAMILLA DIEDRICH

"I’m kind of a free flow thinking designer.

I try to keep my mind as open as possible
through every project, without being too
focused on the outcome. And I love to start
in the wrong end – like knitting a sweater
backwards. The people I work with at IKEA
do a tremendous job; they help me trans-
late my designs into flat packed goods at
prices everyone can afford."

It started off with various art schools and

a Master of Fine Arts from the University
College of Arts, Crafts and Design in
Stockholm in 2000. Since then it’s just kept
on rolling for freelance designer Camilla
Diedrich. Her work has travelled to coun-
tries like Brazil, the U.S., Japan and Italy,
and in 2002 she was awarded the Excellent
Swedish Design Diploma for her “bubble
lamp” BPL. Camilla has so far created sev-
eral textile collections for IKEA, for example
OFELIA and ANNO, and they all stay close
to her typical hallmark: playful, functional
and highly innovative.
© Inter IKEA Systems B.V. 2006
 I K E A DESI GNER S

NINA JOBS

"Form, function and material – they all have

to harmonize. I’m also meticulous when it
comes sustainability; the products I design
have to last for a long time. Working with
IKEA is a challenge, since a small price tag
and high quality are equally important.
Very democratic and very sympathetic!"

Nina Jobs is an internationally recognized

and awarded designer. Her CV includes a
variety of graphic, product, furniture and
exhibition design assignments for clients
such as IKEA, LM Ericsson, Askul in Japan
and Museum of Modern Art in New York.
Between 2002 and 2006, Nina Jobs was
assigned to promote Swedish design in Asia
on the behalf of the Swedish government.

Nina Jobs has an education in Graphic

Design from Berghs School of Communication
in Stockholm, as well as a Master of 3-D
Design from L’école Nationale Supérieure
des Arts décoratifs (ENSAD) in Paris.
© Inter IKEA Systems B.V. 2006
 I K E A DESI GNER S

SUNNIVA KANDELL

"For me, design is about improvement and

joy. The work you do has to add something
relevant to what already exists and at the
same time correspond to people’s everyday
needs. Reaching that goal is so rewarding
– making people’s everyday life easier and
more joyful."

Sunniva Kandell began her design career

at the Ålsta Folk High School in Sweden in
the beginning of 1990. More than a decade
later, after years of further education, she
graduated from the renowned Beckmans
College of Design in Stockholm. Her coop-
eration with IKEA has so far resulted in eve-
rything from beautiful curtains to clever cake
plates, all designed for a “better everyday
home”.
© Inter IKEA Systems B.V. 2006
 I K E A DESI GNER S

SYNNÖVE MORK

"If it feels natural and unconstrained. If you

can use it every day. If it blends naturally
with any kind of style. To me, that’s good
design. Beautiful and practical home fur-
nishings should be for everyone, and that’s
why a low price is a beautiful thing, too."

Synnöve Mork is a woman with a packed

business card. She designs textiles for IKEA
and several other companies. She’s an
awarded exhibition producer. She works for
major Swedish life style magazines as interi-
or decorator and journalist, and serves as an
advisor for tomorrow’s retail strategies and
store concepts. And until the end of 2003,
Synnöve was the lecturer at the Department
of Textiles at the University College of Arts,
Crafts and Design in Stockholm, the same
school that she graduated from as a textile
design student.
© Inter IKEA Systems B.V. 1999
 I K E A DESI GNER S

CILLA RAMNEK

"I have a fascination for ”instant design”

– objects that are created on the spur of the
moment. They often turn out to be beautiful,
clever and affordable in a natural, uninten-
tional way. Even if I appreciate the tradi-
tional design process, my heart definitely
beats for home furnishings that are created
without a second notice or hesitation."

Cilla Ramnek makes no distinction between

design, art and handicraft – for her they’re
all equally important and enjoyable to work
with. One day she designs textiles for IKEA,
the next day she’s preparing an art exhi-
bition in Tokyo. As the creative and hard-
working artist she is, she also manages to
work with interior design for magazines and
put out how-to books about knitting and
handbag decorations.

Cilla Ramnek has an education in Textile

Design from The University College of Art,
Crafts & Design in Stockholm.
© Inter IKEA Systems B.V. 2006
 I K E A DESI GNER S

ANNA SALANDER

"A given space, a number of colours and

the repetition of patterns – that’s what make
textile design so exciting and fun to work
with. To be creative within these endless,
but nevertheless fixed, frames is a chal-
lenge that never ceases to inspire me as a
designer."

Designing textiles isn’t Anna Salander’s only

occupation. Far from it. Since she started her
own firm in 1986, she’s been working with
everything from advertising assignments
to creating the right image and approach
for various companies. And she won’t stay
in one place either. Swedish born Anna
has recently settled down in Norway, after
spending six years in France.

With studies in graphic design and com-

munication, plus higher education in tex-
tile design, Anna Salander’s versatile
career comes as no surprise. Neither does
GUNVOR, her first textile collection for
IKEA, which clearly expresses her likings for
intense colours and distinct patterns.
© Inter IKEA Systems B.V. 2006
 I K E A DESI GNER S

CHARLOTTE SKAK

"I want my designs to really please people,

their eyes and senses, minds and bodies.
It’s important, necessary almost, to be sur-
rounded with objects that excite us. Beauty
is a given, but so is relevance – or else the
design won’t have any real meaning to the
user.

Working with IKEA is such an inspiring chal-

lenge. I love the creative process, to explore
the possibilities and potentials and to find
that ideal point of intersection where a
product’s design, functionality and price
meet."

Charlotte Skak has been devoted to design

in general and textiles in particular for
more than 15 years. After graduating with a
Masters degree from Designskolen Kolding
in Denmark in 1999, she soon started work-
ing as an independent textile and graphic
designer for various companies. Her collab-
oration with IKEA has given her opportunity
to develop her distinct Nordic style in new
and exciting ways, which collections like
ANDREA and OFELIA clearly states.
© Inter IKEA Systems B.V. 2006
 I K E A DESI GNER S

ANNA SVANFELDT

"Designing textiles makes me happy. I hope

it shows, because I want people to appreci-
ate and treat my work in an easygoing way.
When customers find new, unexpected ways
of using my designs, I really feel that I’ve
succeeded. The IKEA view on home furnish-
ings attracts me a lot, not least their concern
for environmentally sound materials and
techniques. Form, function, price and “green
thinking” – I like it!"

Anna Svanfeldt is a woman that thrives in

many creative environments. When she’s
not designing textiles and furnishings for
IKEA and other major Swedish retailers,
she works as an Art Director and Graphic
Designer for well-known national ad agen-
cies, publishing companies, newspapers
and magazines. Which is quite natural,
regarding the fact that she has extensive
educations in both areas.
© Inter IKEA Systems B.V. 1999
 I K E A DESI GNER S

LINDA SVENSSON

"Real life is my biggest influence. It can be

buildings, trees, lakes; basically anything
that captures my eyes. These natural pat-
terns and colours are always my creative
starting point. The true beauty of IKEA
design, though, is the combination of form,
function and a low price. It makes so much
sense – making good design accessible to
everyone."

In 2001, after years of studying at differ-

ent art and design schools, Linda Svensson
started her own design firm. Four years later
she did her first textile collection for IKEA.
Now, with PATRICIA and PETRONELLA, she
has once again proved that nature is a great
source of inspiration for a textile designer.
© Inter IKEA Systems B.V. 1999
 I K E A DESI GNER S

HELEN TRAST

"For me, personality is the key. If I don’t

make “Helen” a vital part of what I do, my
designs won’t touch people’s hearts and
minds the way I want. My textiles are often
described as intense, colourful and merry,
and I guess that says a lot about me too."

Helen Trast has worked with textiles for

more than 20 years. Her career started
1982 at Anders Beckman's School (today
Beckmans College of Design) in Stockholm.
Three years later, she joined the Borås
Wäfveri Group and became one of their
full-time designers. For this prominent tex-
tile company, for whom she still works for,
Helen has designed numerous collections of
fabrics and bed linen.

The FREDRIKA collection is Helen Trast at

her best: expressive design with colours
that make you and your home happy. Enjoy
– and be moved!
© Inter IKEA Systems B.V. 1999