Sybase® IQ and QlikView™
SybaSe IQ Partner SolutIonS brIef
“Today, only 15% of management-
level decision makers are
confident that the majority of
reports or dashboards developed
in their organizations deliver
relevant data to the right people
at the right time.”
– Dan Vesset &
Brian McDonough,
IDC, July 2006
www.sybase.com
Analytics is the art and science of transforming operational data into actionable insight. Organizations are facing
increasingly difficult choices in implementing the right technology to drive business transformation and competitive
success. Sybase IQ and QlikView provide the power and simplicity to help companies attain the promise of BI—true
information advantage.
PartnerS In aSSocIatIve analytIcS
Business Intelligence, or BI, is a broad term that is implemented in many different ways. The essence of all BI
projects, however, is the ability to analyze data for “information advantage.” In other words, BI must enable companies
to leverage their information assets in ways that help them operate more efficiently and profitably, satisfy more
customers, or deliver superior products and services.
Four new realities are challenging the traditional view of business intelligence, and shaping how Sybase and
QlikTech are partnering to deliver next-generation analytics solutions.
Massive data. The sheer volume of data that companies must decipher and manage is at a record high—and growing
exponentially. “Big Data” presents unique challenges, requiring more data processing and storage capabilities, but
also is making it tougher for systems to respond—even a simple query must now sift through billions of records for
an answer.
Insatiable appetite for data. It’s almost paradoxical—the more data you have and make available, the more people
want to drill down into it. Today’s employees are “knowledge workers” and they want the granularity and flexibility
to ask questions on-the-fly.
Data as revenue. A whole class of companies is emerging whose business model depends upon packaging and
selling information. This includes companies like Nielsen, IMS Health, and Taylor Nelson. For companies like these,
the stakes are even higher because now it’s not just employees who want to drill down into data, customers want
that ability too. Value is in the eye of the beholder, and customers insist on fast, accurate, comprehensive, and
meaningful analysis to drive their own businesses. Failure to deliver results in lost customers—and revenues.
Data democracy. Organizations whose competitive advantage is truly information-driven need to move analytics
and BI tools out of the hands of a few elite power users. This requires tools that are easy to use by all skill levels and
deliver fast time-to-value—without supervision or assistance from stretched IT staff.
These dynamics serve to illustrate why the task of implementing BI solutions for employees, partners, and customers
has become so much tougher.
 By combining QlikView’s associative visualization capabilities with Sybase IQ’s superior analytics engine, we are
giving our mutual customers dramatic new capabilities for leveraging massive amounts of data into actionable insight.
Power and simplicity. QlikView provides fast and highly visual in-memory business analysis—without the
QlIkTech – leADer In
limitations, cost, or complexity of traditional BI tools. QlikView puts information at your fingertips instantly, giving
ASSOcIATIVe TechnOlOGy
you more quickly the intelligence you need to take action. With Sybase IQ as an underlying analytics engine, now
• Leading provider of next you get simply more power—with 10 to 1000 times faster access to source data.
generation BI solutions SolutIonS for next-GeneratIon
BI for everyone. QlikView was created buSIneSS IntellIGence
with a simple premise: analysis should work through associative logic, which
• Fastest growing BI software more closely mirrors the way the human mind works. People think in a non-linear path driven by building associations.
company in the world for three By combining
Therefore QlikView’s
QlikView associative
is designed visualization
to achieve the goalcapabilities withanalysis,
of associative Sybase loading
IQ’s superior analytics
relevant subsetsengine, weinto
of data are
years running (2005 – 2007) giving our mutual customers dramatic new capabilities for leveraging massive amounts of data into actionable
memory and calculating metrics as the user clicks through highly intuitive and visual reports and dashboards. insight.
according to IDC Power
Supportand
forsimplicity. QlikView
massive data provides the
sets. Through fastpowerful
and highly visual in-memory
combination business
of Sybase analysis—without
IQ’s analytics engine and the
QlikView’s
QlIkTech – leADer In
• Annual revenue growth of ~80% limitations, cost,
visualization or complexity
capabilities, of traditional
now you BI tools. of
can put terabytes QlikView
data atputs
yourinformation at your
fingertips. With fingertips
Sybase instantly,
IQ additional datagiving
sets
ASSOcIATIVe TechnOlOGy
• More than 10,000 customers
you loaded
are more quickly
quicklythe
andintelligence
effortlessly,you need to take
eliminating action.
the need forWith Sybase IQ asSQL
labor-intensive an query
underlying analytics
tuning engine,
efforts that now
traditional
Leading
•• A provider
of nextof next you get simply more power—with 10 to 1000 times faster access to source data.
pioneer
in 90 countries databases require. And Sybase IQ consolidates data very quickly from all relevant data sources. So if your users
generation BI solutions
solutions BI for everyone.
upon anQlikView was created with
of ahighly
simpledynamic
premise:data,
analysis
thatshould work
andthrough associative logic, which
generation BI
• Adding close to 15 new customers depend up-to-the-second view is easily quickly accomplished when
Fastest Customers
•• 13,000 growing BI software
& 570,000 more closely
Sybase mirrors
IQ acts as thethe way the human
consolidated mind
analytics works. People think in a non-linear path driven by building associations.
engine.
every day
company in Countries
Users in 95 the world for three Therefore you
Solutions QlikView is designed
can trust. to and
QlikView achieve theIQ
Sybase goal
canofbe
associative
deployed analysis, loading
in days and usersrelevant
trained subsets of data
in minutes. into
By working
• More than 438,000 live users
years running (2005 – 2007) memory and calculating metrics as the user clicks through highly intuitive and visual reports and dashboards.
• 500+ Employees Worldwide together to test and certify our products in rigorous real-world conditions, we are delivering a solution you can trust.
according to IDC Support for massive data sets. Through the powerful combination of Sybase IQ’s analytics engine and QlikView’s
• Annual revenue growth of ~80% visualization capabilities,
Game-changing performance now
foryou can put
today's terabytes of data at your fingertips. With Sybase IQ additional data sets
analytics
• More than 10,000 customers are loaded
Until quickly
now, there hasand effortlessly,
existed a cleareliminating
trade-off in the need for
choosing a BIlabor-intensive SQL query
platform—between tuning
speed effortsand
of analysis thatthe
traditional
amount
SyBASe IQ – leADInG
in 90 countries of databases require.
data. QlikView takesAnd Sybase IQ
advantage ofconsolidates data very
inherent hardware quickly
speed from all relevant
improvements, data
with an sources. So
in-memory if your users
approach that is
AnAlyTIcS enGIne
• Adding close to 15 new customers thedepend upon
key secret an up-to-the-second
ingredient view of highly
behind its remarkably dynamic
fast and data,visualization,
efficient that is easilydashboarding,
and quickly accomplished when
and reporting tool. By
• More than 4000 customer Sybasemillions
keeping IQ acts of
asrecords
the consolidated
in memory,analytics
analysisengine.
can be performed lightning-fast.
every day
projects at 1300 sites worldwide Solutions you can trust. QlikView and Sybase IQ can be deployed in days and users trained in minutes. By working
• More than 438,000 live users
• Over 145 new enterprise But in many
together to test and certify our products in rigorous real-world conditions, cases,
we are analysisa generates
delivering new
solution you can trust.
application wins in last questions that require additional subsets of data,
12 months Game-changing performance for today's analytics which must be retrieved and pulled into QlikView
memory. QlikView pulls
Until now, there has existed a clear trade-off in choosing a BI platform—between data
speed of into memory
analysis using
and the amount
• 10 to 1000x faster than
SyBASe IQ – leADInG SQL queries, which can be quite complex. Traditional
traditional row-based databases of data. QlikView takes advantage of inherent hardware speed improvements, with an in-memory approach that is
AnAlyTIcS enGIne
• Supports thousands of users
the key secret ingredient behind its remarkably fast and efficientrow-oriented
visualization,databases generally
dashboarding, require intensive
and reporting tool. By
• More than 4000 customer
with near-linear scalability keeping millions of records in memory, analysis can be performedintervention in the form of building indexes or OLAP
lightning-fast.
projects at 1300 sites worldwide cubes in order to populate the necessary data sets
• Compresses data up to
• Over 145 new enterprise But
into in manywith
QlikView cases, analysis generates
acceptable speed. new
70% reducing storage and
application wins in last questions that require additional subsets of data,
power requirements
12 months Sybase IQ, on the other hand, with its column-oriented approach to data
which muststorage, processes
be retrieved even complex
and pulled SQL
into QlikView
queries extremely quickly. There is no need to pre-aggregate data, or storeQlikView
memory. cubes, orpulls
denormalize
data intodata models.
memory Since
using
• 10 to 1000x faster than
both ends of the process—Sybase IQ and QlikView—can handle SQL
vast queries,
amountswhich
of data
canwith ease,complex.
be quite there is no need
Traditional
traditional row-based databases
for labor-intensive efforts on either the data storage end or the application end
row-oriented to maximize
databases the performance
generally and
require intensive
• Supports thousands of users
efficiency of the BI applications that knowledge workers and customers depend
intervention upon.
in the form of building indexes or OLAP
with near-linear scalability
cubes in order to populate the necessary data sets
• Compresses data up to
into QlikView with acceptable speed.
70% reducing storage and
power requirements
Sybase IQ, on the other hand, with its column-oriented approach to data storage, processes even complex SQL
queries extremely quickly. There is no need to pre-aggregate data, or store cubes, or denormalize data models. Since
both ends of the process—Sybase IQ and QlikView—can handle vast amounts of data with ease, there is no need
for labor-intensive efforts on either the data storage end or the application end to maximize the performance and
efficiency of the BI applications that knowledge workers and customers depend upon.

www.sybase.com

www.sybase.com
 Up and running in days with Sybase IQ and QlikView
Sybase IQ complements existing data warehouses and works with a wide range of data sources. Sybase IQ runs
on any standard platform, and has been designed from the ground up to support the query-intensive nature of
today’s business intelligence applications. As the underlying analytics engine, Sybase IQ provides a high performance
environment for massive data sets and complex analytics.

QlikView builds an associative data model in

linking one data element to another, highlighting
during an analysis session what has been
selected, what is associated with the selection,
and what is excluded (or not associated). With a
visually interactive interface, QlikView features
unprecedented power and simplicity, driving an
order of magnitude improvement in implementation
cost, deployment speed, flexibility, usability—and
ultimately value.

For more information about Sybase IQ and QlikView, contact your sales representative or visit our websites at
www.sybase.com/sybaseiq or www.qlikview.com

Sybase, Inc.
Worldwide Headquarters
One Sybase Drive
Dublin, CA 94568-7902
U.S.A
1 800 8 sybase

Copyright © 2008 Sybase, Inc. All rights reserved. Unpublished rights reserved under U.S. copyright laws. Sybase and
the Sybase logo are trademarks of Sybase, Inc. or its subsidiaries. All other trademarks are the property of their respective owners.
www.sybase.com ® indicates registration in the United States. Specifications are subject to change without notice. 11/08