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an international airport
The idea for a new airport began growing
when efforts to extend the runway of the
old Panama City-Bay County International
Airport bogged down over environmental
concerns.
Conversations between officials with The
St. Joe Co. and former Airport Authority
chairman Don Crisp led to a group char-
rette in October 1998, during which about
40 people bounced ideas around about im-
proving air service.
Among that group were two representa-
tives from Southwest Airlines.
Jerry Ray, former St. Joe senior vice
president for external affairs, said he had
known Southwest officials for some time,
knew that they were the right airline for the
area, but also knew they couldn’t operate out
of the old airport with its shorter runway.
News Herald File Photos
The new Northwest Florida Beaches
International Airport, with a 10,000-foot run- Airport Authority Chairman Joe Tannehill,
way, has grown near West Bay. left, holds aloft a model of a Southwest
A multi-faceted deal between Southwest, Airlines jet given by Southwest’s director
St. Joe, tourism development councils in of marketing, Dana Williams, right, during
Bay and Walton counties, officials with the Southwest’s announcement they would
new airport and resort owners along the operate from the new Northwest Florida
Panhandle have brought the nation’s largest
Beaches International Airport.
domestic carrier to the area.
“In the big picture, St. Joe gets the lion’s Current Airport Authority Chairman Joe
share of the credit,” said Marty McDaniel, Tannehill said critics of the new airport had
former chairman of the Bay County Tourist gotten it wrong when they joked that air-
Development Council. “They have taken port boosters hoped “to build it and they will
a monumental risk, but it’s a risk that we come,” referring to attracting a new low-cost
think will be rewarded.” carrier.
“It was more like, ‘Build it and then work
like hell,’ ” he said.
A long dance The sole reason for the new airport had
Officials have praised the set of agree- been to improve air service and lower fares
ments and relationships reached between to Northwest Florida, and strategy sessions
various organizations that brought South- were conducted for years, Tannehill said.
west to Northwest Florida. Bay County represented a unique situa-
“The team is huge,” Ray said. “It’s taken tion because Southwest would open opera-
an entire region. We are all on the cutting tions at a new airport for the first time, one
edge.” that did not already have a matrix of estab-
Ray, involved in businesses surrounding lished routes to core cities, Montgomery
airlines for 30 years, knew the transforma- said.
tive power of bringing a new airline — and In addition, the airport was billing itself as
the right airline — into a community. He had environmentally friendly.
seen it before in the late 1970s during an era The risks were greater, and Southwest
of airline deregulation. needed a corporate partner such as St. Joe,
“I know how a community can be the region’s largest landowner, whose inter-
transformed by airlines,” Ray said. “And ests coincided with the airline’s. New markets
we are now in the second phase of that needed to be opened, new routes established
transformation.” and the story of Northwest Florida needed to
Bob Montgomery, Southwest’s vice presi- be told to the rest of the country.
dent of properties, says he was not at the 1998 “This is something new for us,” Montgom-
charrette but aware of the meeting. He said ery said, describing the interrelated agree-
Southwest, “as a normal course of business,” ments that were painstakingly hammered
engages in extensive discussions with a com- together from conversations and meetings
munity before jumping into a market. over a number of years.
He described it as “a long dance.” SEE idea | 5
idea from Page 4
Tuesday, May 18, 2010 | The News Herald | Page
The deal would never have come with Southwest will become a model to provide air service to the new
together without the work of the Air- for the rest of the country, Ray said. airport was conditioned, in part, by
port Authority to oversee the timely “The first meeting with South- the TDCs of Bay and Walton coun-
construction of the airport with al- west was in late 1998, so it is a well- ties coordinating their marketing
most no debt, Montgomery said. grounded relationship,” Ray said. resources.
Tannehill praised past Airport “This package of interrelated agree- Those negotiations began in the
Authority chairmen such as Crisp ments with the Northwest Florida hours after Southwest’s announce-
and state Rep. Jimmy Patronis for team will be a model for airline new ment, and a deal was structured ac-
having a vision that culminated in service starts nationwide.” cording to the ordinances approved
Southwest’s decision. on the bed taxes. “This is a winner
“It was really the gleam in his
eye that first got the idea going,”
Lifting the veil for everybody,” McDaniel said.
“A substantial marketing push
Tannehill said of Crisp. The efforts McDaniel said he attended strat- A countdown clock inside a construction trailer at the Northwest was needed,” he said. “Something
to construct the new airport in- egy sessions for a year during which Florida Beaches International Airport constantly illuminated the time more than we could do ourselves.”
volved negotiations with not only the various parties talked about Once a person finally experi-
bringing Southwest to the table.
left before the airport’s May 23 opening.
St. Joe and state and local leaders ences the reality of what the area
but also environmental groups. The discussions were held “very cooperate in marketing efforts. In on short-term rentals to aid in mar- offers, “your jaw drops and you start
“We could not have done it with- close to the chest.” Like Ray, he addition, Coastal Vision 3000 was keting the area for a low-cost car- drooling,” Montgomery said.
out St. Joe,” Crisp said of the com- called the set of agreements “un- born to rebrand the region beyond rier. The approximately $2.2 million McDaniel said Southwest has
pany that donated about 4,000 acres precedented” and a model for the individual cities. per year from that tax, as well as a business model that is different
for the new airport, as well as envi- rest of the country. “Y’all are really taking steps to a half-cent increase in the bed tax than other airlines and tailor-made
ronmental set-asides, as part of a “This is very innovative,” be viewed as a region,” Montgom- in Walton County, proved to be a for the Panhandle. Each node in
state-sanctioned 74,000-acre West McDaniel said. “This is a very ery said of the linked efforts. shot of adrenaline in efforts to lure the Southwest network is meant
Bay Sector Plan for managed devel- unique way to get a low-cost carrier, St. Joe has agreed to make quar- Southwest, McDaniel said. to fit well with other connections,
opment surrounding West Bay. which is a game-changer.” terly payments to Southwest for its “That got St. Joe to really hit the he said.
The decision by Southwest The agreements come with both first three years of service in the throttle,” he said. “They realized Northwest Florida will now have
“shows that this was the real thing,” risks and rewards. event Southwest operates at a loss, then that the tourism community the opportunity to build beneficial
Crisp said of building the new air- Montgomery said St. Joe stepped up to $14 million the first year and was serious.” co-op networks and sister-city rela-
port. “Southwest puts us on the up to share the risk, and the TDCs $12 million the second year. Papers filed by St. Joe with the tionships with other destinations.
map, puts us in the market.” of Bay and Walton counties agreed The TDC earlier this year ap- Securities and Exchange Commis- “We have hit a huge home run
The current set of agreements to pass additional bed taxes and proved an extra penny in bed taxes sion noted Southwest’s obligation for the region,” McDaniel said.
Page | The News Herald | Tuesday, May 18, 2010
Grand
opening
celebration
WEST BAY — Free tickets are available for the Satur-
day, May 22, community grand opening celebration of the
new Northwest Florida Beaches International Airport.
The celebration will include food and drink vendors
and tours of the new airport terminal building. A free
parking pass can be downloaded from the Web site www.
northwestfloridabeaches.com. Times and activities may
change due to weather and/or conditions.
If you go
Free tickets for the Saturday, May 22, event can be picked up
at the following locations:
• Bay County Chamber of Commerce, 235 W. Fifth St., down-
town Panama City
• Panama City Beach Convention & Visitors Bureau, 17001
Back Beach Road (U.S. 98), Panama City Beach
• Panama City Beach Chamber of Commerce, 309 Richard
Jackson Blvd., Panama City Beach
• Mexico Beach CDC, 102 Canal Parkway, Mexico Beach
• Walton County Chamber of Commerce, 63 S. Centre Trail,
Santa Rosa Beach
• Beaches of South Walton, 25777 U.S. 331 S.
• Panama City-Bay County International Airport (current
airport), 3173 Airport Road, Panama City.
Tuesday, May 18, 2010 | The News Herald | Page
opportunities
The new Northwest Flor- without restriction 24/7/365; l Has a master-planned
ida Beaches International l Has no noise or incom- sector outside the fence, in-
Airport will be the only air- patible land use issues; cluding a regional employ-
port in the Florida Panhan- l Has the ability to ex- ment center permitted for
dle that: pand to parallel runways of millions of square feet;
l Is an international 12,000 feet and 8,400 feet; l Is designed to be
airport; l Has 1,400 acres avail- the nation’s first “green”
l Has customs and im- able for inside-the-fence airport and is building a
migration on call 24/7; commercial/industrial LEED-certified terminal
l Is Free-Trade Zone development; building;
ready; l Has pad sites with run- l Has a plan to operate
l Is able to operate way access available; carbon neutral.
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A history
Special to 1999 Bay County Commission necessary for construction
the News Herald With support from the approves the land use chang- to begin.
Federal Aviation Administra- es in the West Bay Sector FAA provides a $26 mil-
1996 tion (FAA) and the Florida Plan, including the proposed lion grant for the first phase
Airport Authority com- Department of Transporta- site for the new airport. of airport construction. The
pletes Airport Master Plan tion (FDOT), the Airport Au- 2004 FAA has pledged at least $
Update. The plan identifies thority initiates a feasibility The FAA begins prepar- 72 million, plus another $7
extending both the runway study examining the poten- ing a Draft Environmental million available to the
length and runway safety tial of expanding or relocat- Impact Statement (DEIS) Airport Authority through its
areas among future needs. ing the airport facilities. for the airport relocation entitlement grants program.
Airport Authority 2000 project. Airport Authority
initiates an Environmental The Airport Authority In November, the FAA approves the sale of the ex-
Assessment (EA) to consid- submits the Airport Feasi- delivers its DEIS. isting airport to a subsidiary
er alternatives for a runway bility Study to the FAA and 2005 of Leucadia National Cor-
extension at the existing FDOT in July 2000. In January, the FAA holds poration (NYSE: LUK) for
airport. On Aug, 18, 2000, the FAA a public hearing and com- $56.5 million in cash and an
The EA recommends the notified the Airport Author- ment period on the DEIS. estimated $38 million from
extension of Runway 14-32 ity that it concurred with In March 2005, the Airport transfer fees from the sale of
to the northwest into Goose the recommendation of the Authority votes to relocate future properties developed
Bayou, which are Class II study to proceed with a site PFN, contingent on a rec- on the site.
Surface Waters protected selection study to determine ommendation by the FAA to The Transportation
under state law. alternative locations for relocate in its Final EIS and Safety Administration and
Based on the analyses relocation of the airport. Record of Decision. Other the U.S. Navy announced
conducted, the proposed The Airport Site Selec- contingencies include the that the new airport would
project would have resulted tion Study was completed in ability to secure all necessary serve as a test site for se-
in significant adverse effect December 2000 and identi- state and federal permits and curity innovations made by
to Goose Bayou. fied potential locations for adequate funding. the Naval Surface Warfare
1998 the relocated airport, with a The FAA begins prepar- Center and implemented by
The Airport Authority ter- recommended optimal site. ing the Final Environmental the Transportation Safety
minates the EA process and 2001 Impact Statement (FEIS) on Administration (TSA).
the proposed project due to In April, the FAA pro- the proposed project. The U.S. Department of
the magnitude of the effects vides tentative site ap- 2006 Transportation awarded a
and concerns expressed by proval for a site in western The FAA issues its FEIS $575,000 grant to the airport
agencies and local environ- Bay County, based on the in May, identifying relocation to help attract a low-cost
mentalists over whether the Airport Site Selection Study’s to the proposed West Bay site carrier to the region and to
effects could be mitigated. recommendation. as its Preferred Alternative. help current airlines expand
The Airport Authority The Airport Authority, the In September, the FAA their service. The federal
begins to consider the Bay County Commission and issues Record of Decision, dollars will be matched by
possibility of relocating the the St. Joe Company make issued in September 2006, $529,500 in cash and in-kind
airport to a new site and be- use of Florida’s new, innova- recommended and approved contributions from the local
gins an effort to build commu- tive sector planning process relocation to West Bay. business community.
nity support for relocation. to develop a large-scale long- Florida issues final state Airport Authority holds
The Airport Authority term land use plan for 75,000 permits necessary for airport groundbreaking ceremony;
works with the St. Joe Com- acres in northwestern Bay construction at new site. project’s construction phase
pany to investigate the feasi- County, with the new airport 2007 officially begins.
bility of relocating the airport. site as the plan’s centerpiece. Airport Authority finalizes 2008
The St. Joe Company, Bay The plan also includes more design/construction team for U.S. Federal and District
County’s largest private land- than 41,000 acres identified new airport. Courts clear the way for
owner, agrees to consider the as conservation land. U.S. Army Corps of En- site preparation to proceed
possibility of donating land 2003 gineers issues Section 404
for a relocated airport. In December, the permit, the final permit PLEASE SEE history | 15
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