Effective Googling!

Hardik Thakkar
CMED
Infosys Technologies

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How Old is Google?

Answer: 9 years (10 on September 7, 2008)

In September of 1998, Google Inc. opened its
door in Menlo Park, CA.
http://www.google.com/intl/en/corporate/history.html#1995)

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More About Google

“Google” is a play on the word “googol” which is

the mathematical term for 1 followed by 100
zeros and “…reflects the company's mission to
organize the immense, seemingly infinite
amount of information available on the web.”

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Larry Page Sergey Brin

Number of employees:
Worldwide, Google employed 10,000 full-time employees as of now

Work Environment:
Informal: Lava lamps, door on sawhorses as desks, exercise balls for chairs, and dogs roaming
the halls…

Google:
● The interface is clear and simple.
● Pages load instantly.
● Placement in search results is never sold to anyone.
● Advertising on the site must offer relevant content and not be a distraction.
● No pop-up ads allowed.

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styleshttp://www.google.com/intl/en/corporate/tenthings.html
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Why do we love Google?

Size and scope: Now indexing over 20 billion

web pages (conservative estimate).
Relevance of Results: PageRank
Diversity of Search: Image, News, Book
Search, Scholar, Blog Search, Finance,
Froogle, Video . . . and much, much more.
Other Tools: Google Maps, Picasa, Blogger,
Gmail, Calendar, Docs & Spreadsheets . . .

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But…

We may love Google, but few users know how

to use full search capabilities.

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Effective Googling

How does Google interpret basic search?

Google places “AND” operator between all search
terms entered in basic search box.
Automatically searches for some plural/singular and
grammatical variants.

● You enter: news reader

● Google searches: news AND reader OR readers

● Does not search as exact phrase unless quotes present!

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Need Exact Phrase? Use quotation marks!
“infosys billion dollar”

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Expand Search With Synonym? Use a “tilde”
e.g.: “~infosys” finds IT companies similar to Infosys

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Search by filetype (pdf, ppt, xls, doc)
e.g.: “.Net Framework” filetype:ppt

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Negative Search Terms
e.g.: “nano –car” will return the results with word ‘nano’ but not Tata
Nano car

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Limit your search results to a particular web site
e.g.: “sparsh site:infosys.com” will get the pages from infosys.com
where the word ‘sparsh’ is referred `

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Search for sites that link to a particular website:
e.g.: “link:infosys.com”

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You’ve found a useful website & want to find other
sites like it:
e.g.: “related:www.infosys.com”

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Google is a Dictionary
Find definition of a word or a phrase?
e.g.: define: scruples

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Google is a Calculator as well 

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Google is Converter too..!
Convert currency, units and a lot more

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 More Search Operators

allinanchor:
allintext:
allintitle:
allinurl:
cache:
group:
info:
time
weather

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Use Specialty Search Functions

Google News: news.google.com

Google Images: images.google.com
Google Blog Search: blogsearch.google.com
Google Finance: finance.google.com
Google Scholar: scholar.google.com
Google Book Search: books.google.com

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Google News Alerts

Tracking an event in the news?

Create your own Google News alert – it’s free!
Can choose to monitor latest developments on
web pages, blogs, Google news, Google
discussion group pages, or all of these sources.

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Google Scholar

Covers: law, medicine, social sciences, arts,

humanities, business, & finance.
Included items: peer-reviewed papers, theses,
book excerpts, abstracts & full-text articles
Sources for items: academic publisher web
pages, professional societies, preprint
repositories, universities, & other scholarly
organizations.

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Google Book Search

Searches full text of indexed books.

If work is in public domain, full contents usually
available.
If not, users can view bibliographic info (author,
title, publisher) and perhaps some excerpts.
Library partners: UC, Princeton, Stanford,
Univ. of Michigan, Univ. of Texas, Oxford, UVA,
Univ. of Wisconsin, ……

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Something exciting at last

Localized search
Movie search
Code search

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local.google.co.in
Effective localized search solution

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google.co.in/movies
Find theatres running your desired movies in your city..wow
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google.com/
codesearch
search public source
code

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Google hack for finding movies/music
(warning: Not to be tried at office but home…!)
e.g.: intitle:”index.of”(mp3|mp4|avi|dat|mpeg) mummy

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Interesting stuff

Google Docs
Google Calendar
Google Reader
Google Gear
Google App Engine
Google Sites
Google Sets
Google Trends and so on…
PageRank

PageRank explained by Google:

Google interprets a link on page A going to
page B as a vote -- by page A, for page B.
Google looks at more than the sheer volume of
votes, or links a page receives; it also analyzes
the page that casts the vote. Votes cast by
pages that are themselves "important" weigh
more heavily.

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