Media

 media refers to various means of communication.

 Television, Radio, and the Newspaper are different types of media.
 The term can also be used as a collective noun for the press or news
reporting agencies.
 In the computer world, "media" is also used as a collective noun,
but refers to different types of data storage options.

Types of Media
Advertising media, various media, content, buying and placement for
advertising
Electronic media, communications delivered via electronic or
electromechanical energy
Digital media, electronic media used to store, transmit, and receive digitized
information
Electronic Business Media, digital media for electronic business
Hypermedia, media with hyperlinks
Multimedia, communications that incorporate multiple forms of information
content and processing
Print media, communications delivered via paper or canvas
Published media, any media made available to the public
Mass media, all means of mass communication
Broadcast media, communications delivered over mass electronic
communication networks
News media, mass media focused on communicating news
News media (United States), the news media of the United States of
America
New media, media that can only be created or used with the aid of modern
computer processing power
Recording media, devices used to store information
Social media, media disseminated through social interaction
News Media
The news media refers to the section of the mass media that focuses on
presenting current news to the public. These include print media
(newspapers, magazines); broadcast media (radio stations, television
stations, television networks), and increasingly Internet-based media (World
Wide Web pages, blogs).
Mass Media
Mass media refers collectively to all media technologies, including the
Internet, television, newspapers, and radio, which are used for mass
communications, and to the organizations which control these technologies.
[1][2]

Since the 1950s, in the countries that have reached a high level of
industrialization, the mass media of cinema, radio and TV have a key role in
political power.[3] Mass media play a significant role in shaping public
perceptions on a variety of important issues, both through the information
that is dispensed through them, and through the interpretations they place
upon this information.[4] The also play a large role in shaping modern
culture, by selecting and portraying a particular set of beliefs, values, and
traditions (an entire way of life), as reality. That is, by portraying a certain
interpretation of reality, they shape reality to be more in line with that
interpretati Contents
[hide]

* 1 History
o 1.1 Newspapers
o 1.2 Electrical telegraph
o 1.3 Movies
o 1.4 Radio
o 1.5 Television
o 1.6 Political role in advanced capitalism
o 1.7 Internet, mobile devices, video games
* 2 Purposes
* 3 Technologies
* 4 See also
* 5 Notes
* 6 References
* 7 Further reading
History
The phrase "the media" began to be used in the 1920s, but referred to
something that had its origins much further in the past.[7] The invention of
the printing press in the late 15th century gave rise to some of the first forms
of mass communication, by enabling the publication of books and
newspapers on a scale much larger than was previously possible.[8][9][10]
Newspapers

The first high-circulation newspapers arose in the eastern United States in

the early 1800s, and were made possible by the invention of high-speed
rotary steam printing presses, and railroads which allowed large-scale
distribution over wide geographical areas. The increase in circulation,
however, led to a decline in feedback and interactivity from the readership,
making newspapers a more one-way medium.[11][12][13]

Since the beginning, high-circulation newspapers have been a medium for

conditioning public opinion.[14]
Electrical telegraph
In the 1840s, the first commercial electrical telegraph was developed,
allowing to separate communications from transportation, enabling
messages to be transmitted instantaneously over large distances.[9]
Movies
Main article: History of film

Cinema began to be a large-scale entertainment industry in 1894, with the

first commercial exhibition of film. The first films with a narrative bagan to
be distributed in 1987.
Radio
Main article: History of radio

The first commercial broadcasts in the United States began in the 1920s.
Television
Main article: History of television

The first television broadcasts for a mass audience began in 1936 Germany
and UK.[15][16] Regular mass tv broadcasts in the United States only began
in 1948, with a show hosted by Arturo Toscanini and starring comedian
Milton Berle.
Political role in advanced capitalism

Since the '50s, when cinema, radio and TV began to be the primary or the
only source of information for a larger and larger percentage of the
population, these media began to be considered as central instruments of
mass control.[4][5] Up to the point that it emerged the idea that when a
country has reached a high level of industrialization, the country itself
"belongs to the person who controls communications."[3]

Mass media play a significant role in shaping public perceptions on a variety

of important issues, both through the information that is dispensed through
them, and through the interpretations they place upon this information.[4]
The also play a large role in shaping modern culture, by selecting and
portraying a particular set of beliefs, values, and traditions (an entire way of
life), as reality. That is, by portraying a certain interpretation of reality, they
shape reality to be more in line with that interpretation.[5]
Internet, mobile devices, video games
Purposes
A panel in the Newseum in Washington, D.C., shows the September 12
headlines in America and around the world
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Mass media can be used for various purposes:

* Advocacy, both for business and social concerns. This can include
advertising, marketing, propaganda, public relations, and political
communication.
* Entertainment, traditionally through performances of acting, music, and
sports, along with light reading; since the late 20th century also through
video and computer games.
* Public service announcements.
Technologies
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You can help by converting this article to prose, if appropriate. Editing help
is available. (March 2011)

Electronic media and print media include:

* Broadcasting, in the narrow sense, for radio and television.

* Many instances of various types of recorded discs or tapes. In the 20th
century, these were mainly used for music. Video and computer uses
followed.
* Film, most often used for entertainment, but also for documentaries.
* The Internet -- examples include Blogs and podcasts (such as news,
music, pre-recorded speech, and video)
* Mobile phones, which can be used for rapid breaking news and short
clips of entertainment like jokes, horoscopes, alerts, games, music, and
advertising
* Publishing, including electronic publishing
* Video games, which have developed into a mass form of media[citation
needed]

Mass Media refers to all forms of media that are open to and accessible by the public.
This includes newspapers, television, internet, magazines, radio etc. Following are the
advantages and disadvantages of mass media to
the society:
Advantages:
- Information
- News
- Entertainment
- Communication ( specifically for internet)
- Product reviews

Disadvantages
- Can lead to wrong perceptions
- unrest
- Panic