INTRODUCTION

The 22,000 crore Indian Tyre industry, is highly raw material intensive and predominantly a cross bias
tyre manufacturing industry. It produce all categories of Tyres, except snow Tyres and aero Tyre for
which there is no demand domestically. Indian Tyre industry is highly concentrated wherein 10 large
manufacture account for over 95% of the total tonnage production of 11.36 lakh M.T. On an average,
55%of the production is for replacement market, followed by 29.7% sold to OEMs directly and the
remaining is exported.
Over the years , Tyre manufactures have developed a vast marketing network using
dealers and depots and as such all types of tyres are now easily available even in the remotest corner of
the country. No doubt, international auto majors in india now roll out their vehicles using Indian
manufactured Tyres.
Slowdown in automotive industry and global economic in general negatively impacted the
Indian Tyre industry in 2010. The industry tonnage growth was only 2.19% during first nine month of
FY10,compared to 7.38% growth experienced during the same period last year. Demand side was also
severely affected as almost all auto manufactures were forced to adjust their production last year. A
major relief for Tyre manufactures was provided by the government by reducing the excise duty on
Tyre from 14% to 10% in December 2009, and further to 8% in February 2010.

Company profile:-

Apollo Tyres

Apollo Tyres Ltd is a high-performance company and the leading Indian tyre manufacturer. Head
quartered in Gurgaon, a corporate-hub in the National Capital Region of India, Apollo is a young,
ambitious and dynamic organisation, which takes pride in its unique identity. Registered as a company
in 1976, Apollo is built around the core principles of creating stakeholder value through reliability in its
products and dependability in its relationships.

Apollo’s present strength and market dynamism steps from its early years of strife in establishing itself
as a tyre manufacturer within the closed Indian economy. Over two decades, Apollo worked on a
portfolio of products, tuned to customer needs and an array of innovative marketing initiatives to
establish itself as a leader in its home market. Some of these include segmenting customers by their
load and mileage requirements, running tyre loyalty programmes, establishing customer contact
programmes which resulted in better health and driving habits, introducing India’s first farm radials and
India’s first range of high-speed tubeless passenger car tyres.

Apollo acquired Dunlop Tyres International Pty Ltd in South Africa (since renamed as Apollo Tyres
South Africa Pty Ltd) and Zimbabwe, taking on southern Africa as the second domestic market. The
company holds brand rights for the Dunlop brand across 30 African countries.

In 2009, Apollo acquired Vredestein Banden B V in the Netherlands, and thereby adding Europe as its
third crucial market.
The company currently produces the entire range of automotive tyres for ultra and high speed
passenger cars, truck and bus, farm, Off-The-Road, industrial and specialty applications like mining,
retreaded tyres and retreading material. These are produced across Apollo’s eight manufacturing
locations in India, Netherlands and Southern Africa. A ninth facility is currently under construction in
southern India, and is expected to commence production towards the end of 2009. The major brands
produced across these locations are: Apollo, Dunlop, Kaizen, Maloya, Regal and Vredestein.

In the three domestic markets of India, Southern Africa and Europe, Apollo operates through a network
of branded, exclusive or multi-product outlets. In South Africa the branded outlets are called Dunlop
Zones, while in India they are variously named Apollo Tyre World (for commercial vehicles) and
Apollo Radial World (for passenger cars). Exports out of these three key manufacturing locations reach
over 70 destinations across the world, with key comprising Europe, Africa, the Middle East and South-
East Asia.

For Apollo Tyres, offering the right product to the right customer is essential. Special efforts are made
to understand customer needs and segment the market accordingly. After which, products are
developed for niche applications within a larger category to enable the company to provide efficient,
fuel and cost-saving products to each customer segment. Innovation has always been an integral part of
the Apollo way of doing business, this applies as much to product development and marketing as to
how the company as a whole is focused on challenging existing boundaries.

GOODYEAR TYRE-

Goodyear Orient Company (Private) Limited (GOCPL), a wholly-owned USA

subsidiary was registered in India on December 1917. Prior to establishing its own buying operation,
Goodyear had been buying rubber in the Far East through a British trading company.

Based in India, Goodyear Orient Company (Private) Limited (GOCPL) manages the Natural Rubber
(NR) purchasing, delivery, financing and quality for the worldwide operations associated with The
Goodyear Tire & Rubber Company along with Sumitomo Rubber Industries (SRI).
Goodyear India Limited (Goodyear) develops, manufactures, distributes and sells tires
for most applications. It manufactures its products in more than 57 facilities in 23 countries around the
world. Goodyear develops, manufactures, distributes and sells tires for most applications. This includes
tires for cars, trucks, buses, motorcycles, airplanes, earthmoving and mining equipment, industrial and
agricultural equipment, and more. Goodyear has two plants, one each in Ballabgarh and Aurangabad. In
the passenger car segment, Goodyear supplies tires to many original equipment manufacturers in India.
In the farm segment, Goodyear tires are supplied to all the major tractor companies. The Company
manufactures automotive bias tyres viz. Farm tyres and Medium Commercial Truck tyres at its
Ballabgarh plant and also trades in Goodyear' branded tyres (including Radial passenger and Offthe-
road Bias Tyres) manufactured by Goodyear South Asia Tyres Private Limited (GSATPL) Aurangabad.

CEAT Tyre-

On the road since 1958, CEAT has run up to be one of the best tyre manufacturers in the business. We
not only make trailblazing tyres, but also market tubes and flaps. And that's not all. At CEAT we
personify our business; tough yet smooth, secure yet ready to explore the undaunted.
  Over 6 million tyres produced every year
 Operations in Mumbai and Nasik plants
 Exports to USA, Africa, America, Australia and other parts of Asia
 Network of 34 regional offices, 7 Zones, over 3,500 dealers and more than 100 C&F agents
 Dedicated customer service, with customer service managers in all four divisional offices,
assisted by 50 service engineers.

BRIDGESTONE TYRE-
Bridgestone, in a short stint of 10 years in India has grown to tremendous heights. It has
become one of the major suppliers to almost all the reputed car-manufacturing companies in India.
Quality has always been a premium at Bridgestone and the strict standards followed, are certified by
the world's leading authority in quality certifications.

In the past decade India has seen a tremendous growth in the automobile segment. Bridgestone has
been able to spearhead its contribution in this booming passenger car market and has become one of the
preferred OEM suppliers to major car manufacturers in India.

With a vast network of more than 1,000 dealers spread across India, efforts are being constantly taken
to increase this penetration level and make the quality tyres available even in the remotest corners of
the country.

Constant up gradations at the production level are being undertaken to satisfy the ever-increasing
demand of this exciting Indian car market. The right marketing programs are also being initiated to
increase the brand presence all across the country. With all these efforts, Bridgestone India will emerge,
and contribute in fulfilling the vision of its parent company of being truly global player and be the
"World's No. 1 tyre and rubber manufacturing company."

JK Tyre-

JK Tyre & Industries Ltd is one of the leading automotive tyre manufacturers in India. The company is
engaged in manufacturing of automobile tyres, tubes and flaps. They manufactures Radial and Bias 4-
wheeler tyres for trucks, buses passenger cars, LCVs, tractors etc. They sell their products under the
brand name 'JK Tyre'. They have four plants located in Rajasthan, Madhya Pradesh and Karnataka. The
company has 134 sales, service and stock points located throughout the country. They have over 3,500
dealerships across India. The company's customer base covers virtually the entire Original Equipment
Manufacturers in India together with Replacement Market for four wheeler vehicles, Defence and State
Transport Units. Besides India, they have a worldwide customer base in over 45 countries across all six
continents. JK Tyre & Industries Ltd was incorporated in the year 1951 as a private limited under the
name JK Industries Pvt Ltd.