Hello, my name is Vivek.

I am a student of Centre for Management Training &

Research, Kharar. I am conducting a research on brand preference of mobile phones
among college and school students. You are one of the selected respondents to
participate in this survey.

1. Which mobile phone you are using.(you can tick more than one option)
□ Nokia □ Samsung d Sony Ericson
□ LG □ Motorola □ Micromax
□ Any other_____________________________
2. How long you are using this phone.
□ Less than 1 year □ 1-2 years
d 2-4 years □ Above 4 years
3. After how much time you change your mobile phone.
□ Less than 1 year d 1-2 years
□ 2-4 years □ Above 4 years
4. Which factor you consider while buying a mobile phone.(you can tick more than
one option)
d Functions d Price d Brand Image
□ Appearance □ Memory □ Dual SIM
□ Any other_____________________________________________

5. What will be you willing to pay for a mobile phone.

□ Less than 5000 d 5000-10,000

□ 10,000-20,000 □ 20,000-40,000
□ Any Amount

6. I use mobile phone for (you can tick more than one option)
d Talking d SMS d GPRS
□ MMS d Bluetooth □ 3G
□ Any other_______________________________
9. Please read each item carefully and consider how much you agree/disagree with
each statement. There are no right or wrong answers to any of these statements, so
please give your honest opinion. Kindly indicate your response by ticking the
appropriate response using the following scale.
SD – Strongly Disagree D – Disagree CS – Can’t Say
A – Agree SA – Strongly Agree

STATEMENT SD D CS A SA
1. Advertisement has a strong impact on □ D □ □ □
my buying decision of mobile phone.
2. Television ads of mobiles are more □ D □ □ □
attractive than ads on newspapers &
magazines.
3. Ads of mobiles focused on features of □ d □ □ □
mobile.
4. Advertisement play a major role in my □ D □ □ □
buying decision of mobile.
5. I consult my friends before purchasing a □ □ □ D □
mobile phone.

Name: Deepak Banga

Gender: d Male □ Female

Age (in years): □ 13- 19 d 20-25

Qualification: □High School □ Intermediate □Graduate d Post graduate

Pocket money (per month in Rs):

□ Less than 500 □500-1000 d 1100-2000 □2100-3000 □ more than3000

Family income (per month in Rs):

□ 5000-10,000 □ 11,000-25,000 d 26,000-50,000 □ above 50,000

THANKS A LOT !!

Opinions and information provided by you will be kept confidential.