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CASE STUDIES

http://www.thetimes100.co.uk/company_list.php

1. Creating strategic direction


This case study focuses on how Mott MacDonald stands out in its competitive environment by
using the skills and knowledge of its people to achieve its business purpose.The use of the
marketing mix in product launch

2. The use of the marketing mix in product launch


This case study shows how a carefully balanced marketing mix provides the platform for
launching and re-launching a brand onto the market

3. Managing risk through effective team-based decision making


This case study highlights the skills necessary for creative problem solving and effective decision
making at RWE npower

4. Meeting responsibilities to stakeholders


This case study focuses on how the Nuclear Decommissioning Authority listens to and makes
sure that it meets legal and other responsibilities to its stakeholders.

5. Customer service as a strategy


This case study examines how a strategy focused on customer service can contribute to
longterm business development.

6. Promoting the brand


This case study explores how Portakabin uses market analysis to identify customer requirements
and promote its brand.

7. Training and development as a strategy for growth


This case study shows how Siemens manages its ongoing need for skills and the contribution
that training and development makes to its business growth.

8. SWOT analysis in action


The case study shows how Škoda UK transformed its brand image and built its competitive edge
using SWOT analysis.

9. Feeding and fuelling the world through technology


This case study looks at how Syngenta, one of the world’s leading plant science businesses, is
meeting the dual challenge of increasing crop yield and producing alternative fuels.

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10. How roles and functions contribute to competitive advantage
This case study shows how Tarmac focuses on attracting and keeping the right staff and
ensuring its employees have the right skills and expertise to grow the company.

11. Recruitment and selection


This case study looks at how Tesco ensures it has the right number of people in the right jobs
and at its structured process for recruitment and selection.

12. Intellectual property rights and entrepreneurship


This case study shows how the UK Intellectual Property Office (UK IPO) helps owners and
entrepreneurs to protect their ideas or concepts by registering their intellectual property rights.

13. Driving forward environmental aims and objectives


This case study focuses on the way businesses impact on the environment. One of UNISON’s
aims is to help to improve the environment at work and, by so doing, contribute to efforts to
tackle climate change.

14. Stakeholders in recycling and re-use


This case study focuses on one area Vodafone and its stakeholders are interested in – the
recycling and re-use of old mobile phones to reduce the carbon footprint of the company and its
users.

15. Marketing strategy for growth


This case study focuses on how Wilkinson created and implemented a marketing strategy to
grow the business, using the findings of its market research.

16. The role of stakeholders


This case study explores the relationship between Amway and its stakeholders.

17. Business ethics and corporate social responsibility


This case study shows the challenges Anglo American faces in its industry and how it seeks to
make ethical choices in its business practice.

18. Strategic growth in the fashion retail industry


This case study looks at how asos.com uses the Internet as a channel for business growth

19. Flexible working patterns


This case study shows how the Audit Commission has implemented flexible working practices to
improve its services and meet the changing needs of its staff.

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20. Supporting new business start-ups
This case study looks at the challenges of setting up a new business and at some of the decisions
that must be made by a budding entrepreneur.

21. Using the marketing mix in the fashion industry


This case study examines how Ben Sherman uses the marketing mix to help the business remain
competitive and extend its market share and influence.

22. Workforce planning at British Gas Services


This case study explores how BGS manages the recruitment and selection of new employees.

23. Supporting business through standards


This case study shows how BSI British Standards (BSI), the UK’s National Standards Body,
supports businesses at every step of the research, development and manufacturing processes.

24. Building societies and other types of organisation


This case study outlines different types of business organisations and their purpose. It highlights
the similarities and differences between other types of business and building societies.

25. Sustainable performance in the construction industry


This case study examines how CEMEX locates and carries out its operations in a sustainable way.

26. Financial information in decision making


This case study looks at the roles and duties that management accountants cover in a business
and at CIMA, an organisation which supports management accountants through training and
certification.

27. Continuous improvement as a business strategy


This case study focuses on the process of Continuous Improvement (CI) at the CCI steel plate
manufacturing mill at Scunthorpe. It will show how Corus is finding new ways of achieving its
objectives from existing resources.

28. Growing a company by international aquisition


This case study describes and analyses the growth of the Davis Service Group.

29. Using a range of management styles to lead a business


This case study focuses on leadership within Enterprise. It shows how its managers use a range
of management and leadership styles to support Enterprise’s focus on customers.

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30. Using market research to relaunch a brand
This case study shows how first direct has used market research to revitalise its brand.

31. Managing external influences


This case study looks at how PESTEL analysis helps a business to identify which factors in its
business environment may be threats or opportunities and to plan for them.

32. Market research and consumer protection


This case study focuses on how the FSA uses scientific and market research to provide
consumers with reliable up-to-date information, enabling them to make healthy choices about
food.

33. Meeting needs in a competitive sector


This case study outlines how deregulation, organisational structure and planning can support
growth of a company.

34. Building a sustainable supply chain


This case study looks in detail how IKEA has achieved its aim to be a responsible business in each
of the three sectors of the supply chain.

35. Using innovation to create competitive advantage


This case study focuses on how Intel takes an integrated approach to research, development
and manufacturing to drive its business.

36. Extending the product life cycle


This case study shows how Kellogg recognised that the Nutri-Grain brand was losing market
share. It used business tools to re-launch the brand and return it to growth in its market.

37. Using PEST analysis to identify external influences


This case study focuses on the work of the LSC and illustrates what factors affect its
performance and how it responds to these factors.

38. Changing working patterns


This case study shows how Lloyds TSB uses flexible working patterns to attract, appoint,
motivate and retain its staff in order to deliver the highest levels of customer service.

39. Sustainability through investment


This case study explores how McCain Foods evaluated the benefits of proposed sustainable
energy projects before making major financial investment.

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