Monday March 28, 2011

Your Local Executive WEST HOLLYWOOD, CA

Summary Single Family Homes

This Week
Real-Time Market Profile Trend
Median List Price $ 2,599,000 ±+
Asking Price Per Square Foot $ 788 ≠≠
The median list price in WEST HOLLYWOOD, CA 90069 - West Average Days on Market (DOM) 202 ±+
Hollywood this week is $2,599,000.
Percent of Properties with Price Decrease 35 %
Percent Relisted (reset DOM) 79 %
Inventory has been tightening but days-on-market and the Market
Action Index have been basically unchanged, not providing strong Percent Flip (price increased) 2%
indication for market conditions. Median House Size (sq ft) 3200
Median Lot Size 8,001 - 10,000 sqft
Median Number of Bedrooms 4.0
Median Number of Bathrooms 4.0

Supply and Demand Market Action Index Strong Buyer's 17.0 ±+

The market has shown some evidence of slowing recently. Both ±+ No change == Strong upward trend ≠≠ Strong downward trend
prices and inventory levels are relatively unchanged in recent weeks.
Watch the Market Action Index for changes as it can be a leading = Slight upward trend ≠ Slight downward trend
indicator for price changes.

Price
Market Action Index We continue to see prices in this zip code settled at a plateau.
This week prices bumped down a bit but not significantly enough
to change the overall outlook. Look for a persistent change (up
or down) in the Market Action Index before we see prices
significantly deviate from these levels.

Price Trends

7-Day Rolling Average 90-Day Rolling Average Buyer/Seller Cutoff

The Market Action Index answers the question "How's the

Market?" by measuring the current rate of sale versus the
amount of the inventory. Index above 30 implies Seller's
Market conditions. Below 30, conditions favor the buyer.

Quartiles
7-Day Rolling Average 90-Day Rolling Average

Characteristics per Quartile Investigate the market in quartiles -

where each quartile is 25% of homes
ordered by price.
Quartile Median Price Sq. Ft. Lot Size Beds Baths Age Inventory New Absorbed DOM
0.25 - 0.50
Top/First $ 7,000,000 6516 acre 4.0 6.5 42 27 0 2 231 Most expensive 25% of properties

8,001 -
Upper/Second $ 3,347,000 3800 10,000 sqft 4.0 4.0 55 28 1 3 220 Upper-middle 25% of properties

6,501 -
Lower/Third $ 2,047,500 3000 8,000 sqft 3.5 3.8 58 28 0 1 160 Lower-middle 25% of properties

4,501 -
Bottom/Fourth $ 1,195,000 1958 6,500 sqft 3.0 2.5 74 28 3 2 197 Least expensive 25% of properties

Pickford Escrow

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