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Mr.Vikas Arora (Area Manager) ITC Limited (Company Guide) And Prof. K.K.
Morya (Faculty Guide) IBS, Jaipur; has Authorized the Making of This Report.

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As anyone who has written a project work, or research work, it is quite impossible
to acknowledge by name every individual who has played some part in this work. I
feel it difficult to express in words my profound sense of gratitude to most
respected persons who helped me to make this work possible.

I acknowledge my gratitude to respected faculty Guide Prof. K.K. MORYA who


has been kind enough to suggest improvement of this work and make it successful.

I would like to thank my Company guide MR. VIKAS ARORA (Area manager),
MR. HASIM MIRZA (Area executive) and OTHER TEAM MEMBERS OF ITC
INDIA LTD.(JAIPUR) for their support and encouragement. Finally of course
great debts are owed to my all-friends whose wholehearted support has given me
the inspiration and dedication to complete this work.

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This is to certify that the REPORT entitled c cc   c c


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4. The matter embodied in this REPORT is a genuine work done by the
aforesaid student and has not been submitted either to this University or to any
other University / Institute for the partial fulfillment of the requirement of any
course of study.

Signature of the Student Signature of faculty guide

RAJESH KUMAR SHARMA ------------------------

(08BS0002548)

JAIPUR

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Executive summary««««««««««««««««..........i

1)c Introduction .«««««««««««««««......«,...«1-7


1.1)c About the organization«««««««««««......«.1-2
1.2)c Product profile ........................................................3-4
1.3)c About the project..............................................................5-7
a) Purpose and scope of study««««...«....««.«5
b) Limitation of study«..............................................6
c) Methodology ...........................................................7

2)c Project detail «««.««««««.«.......«««««..««8-21


3)c Comparative Analysis ««««««««««.«.«««..««22-32
4)c SWOT Analysis ««««««««««««««..««..««.33
5)c Analysis of questionnaire ««««««««««««««..«.34-48
6)c Sales promotion design ««««««««««««..«««....49-53
7)c Findings and Learning ««««««««««..««««««..54
8)c Recommendation«««««««««««««..«««..««.55
9)c Conclusion ««««««««««««««««..«««««56

Annexure

References