53057255

INDUSTRY PROFILE
Global Soft Drinks
Reference Code: 0199-0802

Publication Date: July 2010
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EXECUTIVE SUMMARY
EXECUTIVE SUMMARY
Market value
The global soft drinks market grew by 3.1% in 2009 to reach a value of $440.3 billion.
Market value forecast
In 2014, the global soft drinks market is forecast to have a value of $511.6 billion, an increase of 16.2%
since 2009.
Market volume
The global soft drinks market grew by 3.2% in 2009 to reach a volume of 398.7 billion liters.
Market volume forecast
In 2014, the global soft drinks market is forecast to have a volume of 465.4 billion liters, an increase of
16.7% since 2009.
Market segmentation I
Carbonates is the largest segment of the global soft drinks market, accounting for 42.5% of the market's
total value.
Market segmentation II
Americas accounts for 43.9% of the global soft drinks market value.
Market share
Coca-Cola Company, The is the leading player in the global soft drinks market, generating a 23.6% share
of the market's volume.
Market rivalry
The global soft drinks market is fairly fragmented and has leading players such as The Coca-Cola
Company, PepsiCo and Nestle.

CONTENTS
TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 6
Market definition 6
Research highlights 7
Market analysis 8
MARKET VALUE 9
MARKET VOLUME 10
MARKET SEGMENTATION I 11
MARKET SEGMENTATION II 12
MARKET SHARE 13
COMPETITIVE LANDSCAPE 14
LEADING COMPANIES 17
Coca-Cola Company, The 17
PepsiCo, Inc. 22
Nestle S.A. 27
MARKET DISTRIBUTION 32
MARKET FORECASTS 33
Market value forecast 33
Market volume forecast 34
APPENDIX 35
Methodology 35
Industry associations 36
Related Datamonitor research 36
Disclaimer 38
ABOUT DATAMONITOR 39
Premium Reports 39
Summary Reports 39
Datamonitor consulting 39

CONTENTS
LIST OF TABLES
Table 1: Global soft drinks market value: $ billion, 2005–09(e) 9
Table 2: Global soft drinks market volume: billion liters, 2005–09(e) 10

Table 3: Global soft drinks market segmentation I:% share, by value, 2009(e) 11
Table 4: Global soft drinks market segmentation II: % share, by value, 2009(e) 12
Table 5: Global soft drinks market share: % share, by volume, 2009(e) 13

Table 6: Coca-Cola Company, The: key facts 17
Table 7: Coca-Cola Company, The: key financials ($) 20
Table 8: Coca-Cola Company, The: key financial ratios 20

Table 9: PepsiCo, Inc.: key facts 22
Table 10: PepsiCo, Inc.: key financials ($) 25
Table 11: PepsiCo, Inc.: key financial ratios 25
Table 12: Nestle S.A.: key facts 27
Table 13: Nestle S.A.: key financials ($) 29
Table 14: Nestle S.A.: key financials (CHF) 30

Table 15: Nestle S.A.: key financial ratios 30
Table 16: Global soft drinks market distribution: % share, by volume, 2009(e) 32
Table 17: Global soft drinks market value forecast: $ billion, 2009–14 33
Table 18: Global soft drinks market volume forecast: billion liters, 2009–14 34

CONTENTS
LIST OF FIGURES
Figure 1: Global soft drinks market value: $ billion, 2005–09(e) 9
Figure 2: Global soft drinks market volume: billion liters, 2005–09(e) 10

Figure 3: Global soft drinks market segmentation I:% share, by value, 2009(e) 11
Figure 4: Global soft drinks market segmentation II: % share, by value, 2009(e) 12
Figure 5: Global soft drinks market share: % share, by volume, 2009(e) 13

Figure 6: Coca-Cola Company, The: revenues & profitability 21
Figure 7: Coca-Cola Company, The: assets & liabilities 21
Figure 8: PepsiCo, Inc.: revenues & profitability 26

Figure 9: PepsiCo, Inc.: assets & liabilities 26
Figure 10: Nestle S.A.: revenues & profitability 31
Figure 11: Nestle S.A.: assets & liabilities 31
Figure 12: Global soft drinks market distribution: % share, by volume, 2009(e) 32
Figure 13: Global soft drinks market value forecast: $ billion, 2009–14 33
Figure 14: Global soft drinks market volume forecast: billion liters, 2009–14 34

MARKET OVERVIEW
MARKET OVERVIEW
Market definition
The soft drinks market consists of retail sale of bottled water, carbonates, concentrates, functional drinks,
juices, RTD tea and coffee, and smoothies. However, the total market volume for soft drinks market
excludes the concentrates category. The market is valued according to retail selling price (RSP) and
includes any applicable taxes. Any currency conversions used in the creation of this report have been
calculated using constant 2009 annual average exchange rates.
For the purpose of this report, the global market consists of Americas, Europe, and Asia-Pacific.
Americas consists of the United States, Canada, Mexico, Argentina, Brazil, Chile, Colombia, and
Venezuela.
Europe comprises Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Spain,
Sweden,United Kingdom, Czech Republic, Hungary, Poland, Romania, Russia, and Ukraine.
Asia-Pacific comprises Australia, China, India, Japan, Singapore, South Korea, and Taiwan.

MARKET OVERVIEW
Research highlights
The global soft drinks market generated total revenues of $440.3 billion in 2009, representing a
compound annual growth rate (CAGR) of 3.5% for the period spanning 2005-2009.
Carbonates sales proved the most lucrative for the global soft drinks market in 2009, generating total
revenues of $187.2 billion, equivalent to 42.5% of the market's overall value.
The performance of the market is forecast to decelerate, with an anticipated CAGR of 3.0% for the five-
year period 2009-2014, which is expected to lead the market to a value of $511.6 billion by the end of
2014.

MARKET OVERVIEW
Market analysis
The global soft drinks market grew at a steady rate during the period 2005-2009, as a result of steady
sales growth in the bottled water, functional drinks, and RTD tea and coffee categories. The overall
market growth is expected to decelerate in the forthcoming five years.
The global soft drinks market generated total revenues of $440.3 billion in 2009, representing a
compound annual growth rate (CAGR) of 3.5% for the period spanning 2005-2009. In comparison, the
Americas and Asia-Pacific markets grew with CAGRs of 2.8% and 4.8% respectively, over the same
period, to reach respective values of $188.3 billion and $91.1 billion in 2009.
Market consumption volumes increased with a CAGR of 3.8% between 2005 and 2009, to reach a total of
398.7 billion liters in 2009. The market's volume is expected to rise to 465.4 billion liters by the end of
2014, representing a CAGR of 3.1% for the 2009-2014 period.
Carbonates sales proved the most lucrative for the global soft drinks market in 2009, generating total
revenues of $187.2 billion, equivalent to 42.5% of the market's overall value. In comparison, sales of
bottled water generated revenues of $83.3 billion in 2009, equating to 18.9% of the market's aggregate
revenues.
The performance of the market is forecast to decelerate, with an anticipated CAGR of 3.0% for the five-
year period 2009-2014, which is expected to lead the market to a value of $511.6 billion by the end of
2014. Comparatively, the Americas and Asia-Pacific markets will grow with CAGRs of 2% and 5.2%
respectively, over the same period, to reach respective values of $207.5 billion and $117.2 billion in 2014.

MARKET VALUE
MARKET VALUE
The global soft drinks market grew by 3.1% in 2009 to reach a value of $440.3 billion.
The compound annual growth rate of the market in the period 2005–09 was 3.5%.
Table 1: Global soft drinks market value: $ billion, 2005–09(e)
Year $ billion € billion % Growth

2005 384.0 276.1
2006 398.6 286.7 3.8
2007 414.2 297.9 3.9
2008 427.0 307.1 3.1
2009(e) 440.3 316.6 3.1
CAGR: 2005–09 3.5%
Source: Datamonitor DATAMONITOR
Figure 1: Global soft drinks market value: $ billion, 2005–09(e)

MARKET VOLUME
MARKET VOLUME
The global soft drinks market grew by 3.2% in 2009 to reach a volume of 398.7 billion liters.
The compound annual growth rate of the market in the period 2005–09 was 3.8%.
Table 2: Global soft drinks market volume: billion liters, 2005–09(e)
Year billion liters % Growth

2005 343.5
2006 358.5 4.4
2007 373.9 4.3
2008 386.2 3.3
2009(e) 398.7 3.2
CAGR: 2005–09 3.8%
Figure 2: Global soft drinks market volume: billion liters, 2005–09(e)

MARKET SEGMENTATION I
MARKET SEGMENTATION I
Carbonates is the largest segment of the global soft drinks market, accounting for 42.5% of the market's
total value.
The bottled water segment accounts for a further 18.9% of the market.
Table 3: Global soft drinks market segmentation I:% share, by value, 2009(e)
Category % Share
Carbonates Ĥ Ŧ
Bottled water 18.9%
Juices 16.2%
Functional drinks 9.5%
RTD tea & coffee 9.1%
Others 3.8%
Total 100%
Figure 3: Global soft drinks market segmentation I:% share, by value, 2009(e)

MARKET SEGMENTATION II
MARKET SEGMENTATION II
Americas accounts for 43.9% of the global soft drinks market value.
Europe accounts for a further 36.3% of the global market.
Table 4: Global soft drinks market segmentation II: % share, by value, 2009(e)
Category % Share
Americas 43.9%
Europe 36.3%
Asia-Pacific 19.8%
Total 100%
Figure 4: Global soft drinks market segmentation II: % share, by value, 2009(e)

MARKET SHARE
MARKET SHARE
Coca-Cola Company, The is the leading player in the global soft drinks market, generating a 23.6% share
of the market's volume.
PepsiCo, Inc. accounts for a further 13.7% of the market.
Table 5: Global soft drinks market share: % share, by volume, 2009(e)
Company % Share
Coca-Cola Company, The 23.6%
PepsiCo, Inc. 13.7%
Nestle S.A. 5.5%
Others 57.3%
Total 100%
Figure 5: Global soft drinks market share: % share, by volume, 2009(e)

COMPETITIVE LANDSCAPE
The soft drinks market will be analyzed taking manufacturers of soft drinks as players. The key buyers will
be taken as distributors and retailers of soft drinks, and producers of packaging, soft drinks ingredients
and other raw materials as the key suppliers.
The global soft drinks market is fairly fragmented and has leading players such as The Coca-Cola
Company, PepsiCo and Nestle.
Supermarkets/hypermarkets form the most significant distribution channel in the global market. The
presence of big supermarket chains increases buyer power. Players in this market may opt for an
integrated business, in which they sell ready-to-consume drinks to retailers, or they may adopt a business
model in which they sell raw materials (concentrates) to a network of bottling companies, which may be
independent companies or owned to some extent by the players. The buyer power of retailers in this
market is moderate. Supplier power is not great, as most inputs are readily available commodities. New
entrants must contend with the global reach and strong brands enjoyed by the incumbents, although
niche markets such as smoothies can still be exploited. There is no great threat posed by the soft drinks'
substitutes except from traditional coffee and tea or homemade juices. The rivalry level is moderate;
although major players are fighting for a dominant position.
The soft drinks market will be analyzed by taking manufacturers such as The Coca-Cola Company or
PepsiCo as market players, distributors and retailers as buyers and producers of packaging, soft drinks
ingredients and other raw materials as suppliers. The global food and drink retail market is concentrated
in terms of distribution channels, with the key distribution channel being supermarkets/hypermarket
(47.9% of the market volume). The leading players generate most of their revenue from the production of
concentrates, which are sold to bottling companies. Some bottlers are independent, others are owned by
the big-name manufacturers described usually as 'partners' and 'customers'. The bottlers are licensed to
convert purchased raw materials into soft drinks, packaged with the manufacturers' branding, and
distribute the ready for sale commodities to buyers within a particular sales territory. Although majority of
bottlers are free to make their own business decisions, the close ties between manufacturers and bottlers
means that food and beverage retailers are arguably the more significant buyers from the point of view of
market players. The consolidation degree in the food and beverage retail markets varies considerably
from country to country. Majority of the soft drinks market in Europe are highly concentrated and the
buyer power is strengthened by this fact, however, developing economies are characterized by
fragmented food and beverage markets such as China. Here the buyer power is relatively weak.
Consumers in this market are likely to be strongly influenced by brand, and this weakens buyer power as
retailers are forced to stock brands popular among consumers. This is strengthened by the broad
differentiation of the market's products. Overall, buyer power is moderate.
Primary inputs for soft drinks manufacturers include concentrates, a range of natural and synthetic
sweeteners such as corn syrup and refined sugar (sucrose), aspartame, and similar ingredients. Some of
these commodities, although available from several sources, are subject to price fluctuations. Others (e.g.

aspartame) are available from only one or two major players. However, even in these cases, there are
usually substitutes available. For example, if aspartame becomes expensive or unobtainable then it can
be substituted by saccharine and other similar products. Water, which is the major input, may raise the
concerns of multinational players, especially in some countries, where water scarcity is a risk factor for
their business. The power of packaging manufacturers is growing since there is a growing demand for
more consumer friendly form of packages. Advertising and marketing agencies also play significant role in
the brand building process in the soft drinks market. Years of consolidation have left the advertising
industry highly concentrated in most countries, strengthening supplier power to some extent. The
consumers in the US and European countries are switching to low sugar and sodium products, which
requires certain different production methods. Overall, supplier power is moderate in this market.
Players in the global soft drinks market try to distinguish their products to some extent by stressing their
health benefits (especially for juices and functional drinks) and taste. Although it would be difficult for a
new entrant to compete with the brand strength and reach of existing players, it may be possible to
achieve small-scale success stressing a unique production method or nutritional benefits. Even if a new
player opts for a business model in which much of the production process is performed by bottling
partners under license, there will still be a need to invest in manufacturing capacity in order to produce the
concentrates. This will generally be fairly capital-intensive and restrict market entry to players. However,
market niches can be exploited by new entrants. For example, the UK company, Innocent, developed fruit
smoothie products whose brand stressed purity and freshness of ingredients. There is also a trend of
moving away the primary target audience such as the under 15 year olds and focus on all age groups,
giving the new entrants the opportunity to fill the niche. This, together with the expected shift towards fruit
juice, enhances the chance of market entry. Overall, there is a moderate likelihood of new entrants.
The substitutes for soft drinks primarily include traditional tea and coffee, and homemade juices to name
a few. Leading players tend to have diverse product ranges, which reduces the threat posed by
substitutes. For example, Nestle is a major player in the coffee market as well as a range of soft drinks,
such as mineral water. Switching in the sense of allocating more shelf space to the substitutes may be
advantageous in cost terms (substitutes may be stored at room temperature). This may be especially
beneficial in countries where electricity is relatively expensive like in India. Overall, there is a moderate
threat from substitutes.
The global soft drinks market is fairly fragmented, with the leading players such as The Coca-Cola
Company, PepsiCo and Nestle collectively accounting for 42.7% of the market volume. This indicates that
some smaller players may be still successful in this market. Switching costs for retailers are not
prohibitive, which boosts rivalry. The ease of exit depends to some extent on the business model of the
company. A company which manufactures ready-for-consumption soft drinks in a single integrated
process will need to dispose assets such as specialized equipment in order to exit the market. On the
other hand, a company of the same size that operates in conjunction with a network of bottling partners
will tend to have fewer assets, and exit is therefore easier. As this model is adopted by the two leading
players, rivalry in the global market is correspondingly reduced. The slow growth of the market marginally

increases the intensity of rivalry. Overall, there is a moderate degree of rivalry in the global soft drinks
market.

LEADING COMPANIES
LEADING COMPANIES
Coca-Cola Company, The
Table 6: Coca-Cola Company, The: key facts
Head office: One Coca-Cola Plaza, Atlanta, Georgia 30313, USA

Telephone: 1 404 676 2121
Fax: 1 404 515 6428
Website: www.thecoca-colacompany.com
Financial year-end: December
Ticker: KO
Stock exchange: New York
Source: company website DATAMONITOR
The Coca-Cola Company (TCCC) is engaged in the manufacturing, distribution and marketing of non-
alcoholic beverage concentrates and syrups. The company owns the world’s most valuable brand: Coca-
Cola. Furthermore, TCCC markets four of the world's top five nonalcoholic sparkling brands, including
Diet Coke, Fanta and Sprite. The company offers a portfolio of more than 3,300 products in over 200
countries worldwide.
The company primarily produces sparkling beverages, and also a variety of still beverages. TCCC
manufactures beverage concentrates and syrups, which it sells to bottling and canning operations,
fountain wholesalers and retailers. The company also manufactures finished beverages. TCCC owns or
licenses nearly 500 brands, including diet and light beverages, waters, enhanced waters, juice and juice
drinks, teas, coffees, and energy and sports drinks. In addition, the company has ownership interests in a
number of bottling and canning operations, most of which are independently owned and managed.
Most of TCCC's products are manufactured and sold by bottling partners, who convert them into finished
packaged products for sale to distributors and other customers. The company sells the concentrates and
syrups for bottled and canned beverages to authorized bottling and canning operations. Authorized
bottlers and canners either combine syrups with sparkling water or combine concentrates with
sweeteners (depending on the product), still water and sparkling water to produce finished sparkling
beverages. These sparkling beverages are packaged in cans, glass and plastic bottles, and sold to
wholesalers and retailers.
In addition to selling concentrates and syrups for making sparkling beverages and flavored still
beverages, the company sells concentrates for purified water products such as Dasani to authorized
bottling operations.

LEADING COMPANIES
For its fountain products in the US, TCCC manufactures fountain syrups and sells these to authorized
fountain wholesalers and retailers. Outside the US, fountain syrups are manufactured by authorized
bottlers from concentrates procured from the company. These fountain syrups are sold by bottlers to
wholesalers or directly to fountain retailers.
TCCC manufactures a variety of still beverages which are sold to authorized bottlers or distributors,
wholesalers or directly to retailers. The juices and juice-drink products, and certain water products
manufactured by the company are sold to retailers and wholesalers in the US and several other countries,
both directly and through a network of business partners.
Most of the company's properties are located in the US. TCCC has facilities for administrative operations,
manufacturing, processing, packaging, packing, storing and warehousing throughout the US and Canada.
As of December 2009, TCCC owned and operated 29 principal beverage concentrate and/or syrup
manufacturing plants located throughout the world. In addition, TCCC owns or holds a majority interest in
112 principal beverage bottling and canning plants located throughout the world. These plants are
included in the Bottling Investments operating segment.
The principal raw materials used by TCCC are nutritive and non-nutritive sweeteners. In the US, the
company uses high fructose corn syrup as a nutritive sweetener, whereas outside the US it uses sucrose.
The company uses aspartame, acesulfame potassium, saccharin, cyclamate and sucralose as non-
nutritive sweeteners. For juice and juice-drink products, the company uses citrus fruit, particularly orange
juice concentrate, as raw material.
Coca-Cola is the most popular and biggest-selling soft drink of TCCC. The product was first offered as a
fountain beverage by mixing Coca-Cola syrup with carbonated water. Coca-Cola was introduced in 1886,
patented in 1887, registered as a trademark in 1893, and by 1895, it was being sold in every state and
territory in the US. TCCC’s other popular soft drinks brands offered around the globe includes Beat,
Canada Dry, Canning’s, Cheers, Cherry Coke, Citra, Diet Barq’s, Diet Coke, Fanta, Limca, Sprite and
Vault. The company has more than 100 juice and juice drink brands available in 145 countries worldwide.
TCCC produces and markets a wide range of juice and juice-drink products, including Minute Maid juices
and juice drinks; Simply juices and juices drinks; Cappy juices; Odwalla nourishing health beverages; Five
Alive Refreshment beverages; and Bacardi Mixers concentrate.
In November 2009, TCCC unveiled a new visual identity for key brands in its family of juice beverages.
The new and uniform packaging design system unites key brands in the company's juice portfolio,
including Minute Maid, Del Valle, Andina and Cappy, under a single, iconic brand identity.
TCCC operates its business through six business segments: North America, Eurasia and Africa, Europe,
Latin America, Pacific, and Bottling investments. TCCC also reports a non-operating segment: corporate.
The company has divided its operations into segments based on geographic operations.

LEADING COMPANIES
The North American business segment consists of the company’s operations in the US, Canada, Puerto
Rico, the Virgin Islands, and the Cayman Islands. The segment operates three business units, sparkling
beverages, still beverages and emerging brands. The North American business segment operates nine
still beverage production facilities, four bottled water facilities, leases one bottled water facility, and owns
a facility that manufactures juice concentrates.
The Eurasia business segment covers about 43 countries starting from Eastern Europe and Russia in the
North to the Middle East and India in the South. The company’s operations are spread across 56
countries and territories in nearly all of continental Africa, and in the Indian Ocean islands of Mauritius and
Seychelles.
The Europe business segment covers 29 countries spread across Eastern and Western Europe.
The Latin American business segment comprises TCCC’s operations in Central and South America and
the Caribbean region.
The Pacific business segment encompasses the company’s operations in Philippines, Korea, and China.
In addition, the segment includes operations in Southeast, West Asia and South Pacific countries. In June
2009, Coca-Cola, along with its bottling partner, COFCO Coca-Cola Beverages, opened two new bottling
facilities in central and western China.
The bottling investment business segment operates across five continents.
Key Metrics
The Coca-Cola Company generated revenues of $31 billion in the financial year (FY) ended December
2009, a decrease of 3% compared to 2008. The company's net income totaled $6.8 billion in FY2009, an
increase of 17.5% over 2008.
Eurasia and Africa accounted for 6.4% of the total revenues in FY2009. Revenues from Eurasia and
Africa reached $2 billion in FY2009, a decrease of 7.4% compared to 2008.
Europe accounted for 13.9% of the total revenues in FY2009. Revenues from Europe reached $4.3 billion
in FY2009, a decrease of 10% compared to 2008.
Latin America accounted for 11.9% of the total revenues in FY2009. Revenues from Latin America
reached $3.7 billion in FY2009, an increase of 2.1% over 2008.
North America accounted for 26.4% of the total revenues in FY2009. Revenues from North America
reached $8.2 billion in FY2009, a decrease of 0.2% compared to 2008.

LEADING COMPANIES
Pacific accounted for 14.6% of the total revenues in FY2009. Revenues from Pacific reached $4.5 billion
in FY2009, an increase of 4% over 2008.
Bottling investments accounted for 26.4% of the total revenues in FY2009. Revenues from Bottling
investments reached $8.2 billion in FY2009, a decrease of 6.2% compared to 2008.
Corporate accounted for 0.3% of the total revenues in FY2009. Revenues from Corporate reached $88
million in FY2009, a decrease of 17.8% compared to 2008.
Table 7: Coca-Cola Company, The: key financials ($)
$ million 2005 2006 2007 2008 2009

Revenues 23,104.0 24,088.0 28,857.0 31,944.0 30,990.0
Net income (loss) 4,872.0 5,080.0 5,981.0 5,807.0 6,824.0
Total assets 29,427.0 29,963.0 43,269.0 40,519.0 48,671.0
Total liabilities 13,072.0 13,043.0 21,525.0 19,657.0 23,325.0
Employees 55,000 71,000 90,500 92,400 92,800
Source: company filings DATAMONITOR
Table 8: Coca-Cola Company, The: key financial ratios
Ratio 2005 2006 2007 2008 2009

Profit margin 21.1% 21.1% 20.7% 18.2% 22.0%
Revenue growth 6.3% 4.3% 19.8% 10.7% (3.0%)
Asset growth (6.1%) 1.8% 44.4% (6.4%) 20.1%
Liabilities growth (15.1%) (0.2%) 65.0% (8.7%) 18.7%
Debt/asset ratio 44.4% 43.5% 49.7% 48.5% 47.9%
Return on assets 16.0% 17.1% 16.3% 13.9% 15.3%
Revenue per employee $420,073 $339,268 $318,862 $345,714 $333,944
Profit per employee $88,582 $71,549 $66,088 $62,846 $73,534

LEADING COMPANIES
Figure 6: Coca-Cola Company, The: revenues & profitability
Figure 7: Coca-Cola Company, The: assets & liabilities

LEADING COMPANIES
PepsiCo, Inc.
Table 9: PepsiCo, Inc.: key facts
Head office: 700 Anderson Hill Road, Purchase, New York 10577, USA
Telephone: 1 914 253 2000
Fax: 1 914 253 2070
Website: www.pepsico.com
Ticker: PEP
Stock exchange: New York
PepsiCo is one of the leading global beverage, snack and food companies. It manufactures, markets, and
sells a variety of salty, sweet and grain-based snacks; and carbonated and non-carbonated beverages in
approximately 200 countries across the world. The company has its largest operation in North America
(the US and Canada), Mexico and the UK.
PepsiCo operates through three business units: PepsiCo Americas Foods (PAF), PepsiCo Americas
Beverages (PAB), and PepsiCo International (PI). The company's three business units are further divided
into six reportable segments: Frito-Lay North America (FLNA), Quaker Foods North America (QFNA),
Latin America Foods (LAF), PepsiCo Americas Beverages (PAB), Europe, and Asia, Middle East and
Africa (AMEA).
The company's PAF business division includes FLNA, QFNA, and LAF, including Sabritas and Gamesa
businesses in Mexico.
FLNA markets and distributes branded snacks. These snacks include Lay's potato chips, Doritos tortilla
chips, Tostitos tortilla chips, Cheetos cheese flavored snacks, Fritos corn chips, branded dips, Ruffles
potato chips, Quaker Chewy granola bars, and Sun Chips multigrain snacks. In addition, FLNA's joint
venture with Strauss Group produces and sells Sabra refrigerated dips. FLNA branded products are sold
to independent distributors and retailers. FLNA also owns or leases approximately 40 food manufacturing
and processing plants and approximately 1,830 warehouses, distribution centers and offices.
QFNA manufactures, markets, and sells cereals, rice, pasta and other branded products in the US and
Canada. QFNA's products also include Quaker oatmeal, Aunt Jemima mixes and syrups, Cap'n Crunch
cereal, Quaker grits, Life cereal, Rice-A-Roni, Pasta Roni and Near East side dishes. The company sells

LEADING COMPANIES
all these products to independent distributors and retailers. QFNA utilizes approximately 25
manufacturing plants and production processing facilities in North America.
LAF markets and sells salty and sweet snack brands including Gamesa, Doritos, Cheetos, Ruffles,
Sabritas and Lay’s in Brazil, Argentina, Colombia, Peru and Venezuela. It owns or leases approximately
50 food manufacturing and processing plants and approximately 640 warehouses, distribution centers
and offices.
PAB division includes PepsiCo Beverages North America (PBNA) and Latin American beverage
businesses. PAB sells beverage concentrates, fountain syrups and finished goods under various
beverage brands including Pepsi, Mountain Dew, Gatorade, Tropicana Pure Premium, Lipton, Sierra Mist,
Tropicana juice drinks, Naked juice, Propel, Dole and SoBe Lifewater. PAB also manufactures or uses
contract manufacturers to market and sell ready-to-drink tea, coffee and water products through joint
ventures with Unilever (under the Lipton brand name) and Starbucks. In addition, the business division
has licensed the Aquafina water brand to its bottlers.
PAB owns or leases approximately 20 plants and production processing facilities and approximately 65
warehouses, distribution centers and offices. In addition, the company has an ownership interest in
approximately 80 bottling plants and 220 distribution centers. The company’s contract manufacturers or
co-packers also own or lease approximately 55 plants and production processing facilities and
approximately 50 warehouses and distribution centers.
The PI business division includes PepsiCo's businesses in Europe, and AMEA. Europe markets and sells
salty and sweet snack brands including Doritos, Cheetos, Ruffles, Lay’s and Walkers. It also sells
beverage concentrates and fountain syrup under various beverage brands including Pepsi, 7UP and
Tropicana. In addition, Europe licenses the Aquafina water brand to certain of its authorized bottlers. It
also manufactures and markets ready-to-drink tea products through an international joint venture with
Unilever (under the Lipton brand name). In Europe, the company owns or leases approximately 40 plants
and 370 warehouses, distribution centers and offices. In addition, it utilizes one plant and production
processing facility and two distribution centers that are co-owned or co-leased with a joint venture partner.
AMEA manufactures and markets salty and sweet snack brands including Lay's, Kurkure, Chipsy, Red
Rock Deli, Cheetos, Doritos, Ruffles and Smith’s. The division also manufactures, markets, and sells
beverage concentrates, fountain syrups and finished goods under the brands Pepsi, 7UP, Mirinda and
Mountain Dew. These brands are sold to authorized bottlers, independent distributors and retailers.
AMEA owns or leases approximately 80 plants and 1,100 warehouses, distribution centers and offices. It
also utilizes approximately 40 properties owned by contract manufacturers or co-packers.
PepsiCo manufactures and markets range of soft drinks brands globally, through its beverage units, PAB
and PI. Its North American brands include Pepsi, Mountain Dew, Sierra Mist, Izze, SoBe, Mug, Tropicana,

LEADING COMPANIES
Dole and Ocean Spray. International soft drinks brands include Pepsi, Mirinda, 7UP, Teem, Fruko, Shani,
Fiesta, Evervess and Manzanita Sol.
The company has significant customer base. In 2009, the company’s sales to top five retail customers
accounted for approximately 33% of its revenues from North America, with Wal-Mart (including Sam’s
Club) representing approximately 19%.
Key Metrics
PepsiCo generated revenues of $43.2 billion in the (FY) ended December 2009, a decrease of 0.04%
compared to 2008. The company's net income totaled $5.9 billion in FY2009, an increase of 15.6% over
2008.
FLNA accounted for 30.6% of the total revenues in FY2009. Revenues from FLNA reached $13.2 billion
in FY2009, an increase of 5.7% over 2008.
QFNA accounted for 4.4% of the total revenues in FY2009. Revenues from QFNA reached $1.9 billion in
FY2009, a decrease of 0.9% compared to 2008.
LAF accounted for 13.2% of the total revenues in FY2009. Revenues from LAF reached $5.7 billion in
PAB accounted for 23.4% of the total revenues in FY2009. Revenues from PAB reached $10.1 billion in
Europe accounted for 15.6% of the total revenues in FY2009. Revenues from Europe reached $6.7 billion
in FY2009, a decrease of 2.4% compared to 2008.
AMEA accounted for 12.9% of the total revenues in FY2009. Revenues from AMEA reached $5.6 billion
in FY2009, an increase of 9% over 2008.

LEADING COMPANIES
Table 10: PepsiCo, Inc.: key financials ($)
$ million 2005 2006 2007 2008 2009

Revenues 32,562.0 35,137.0 39,474.0 43,251.0 43,232.0
Net income (loss) 4,078.0 5,642.0 5,658.0 5,142.0 5,946.0
Total assets 31,727.0 29,930.0 34,628.0 35,994.0 39,848.0
Employees 157,000 168,000 185,000 198,000 203,000
Table 11: PepsiCo, Inc.: key financial ratios
Ratio 2005 2006 2007 2008 2009

Profit margin 12.5% 16.1% 14.3% 11.9% 13.8%
Revenue growth 11.3% 7.9% 12.3% 9.6% N.M
Asset growth 13.4% (5.7%) 15.7% 3.9% 10.7%
Liabilities growth 20.8% (16.7%) 19.4% 34.6% (4.3%)
Debt/asset ratio 55.1% 48.7% 50.2% 65.0% 56.2%
Return on assets 13.7% 18.3% 17.5% 14.6% 15.7%

LEADING COMPANIES
Figure 8: PepsiCo, Inc.: revenues & profitability
Figure 9: PepsiCo, Inc.: assets & liabilities

LEADING COMPANIES
Nestle S.A.
Table 12: Nestle S.A.: key facts
Head office: Avenue Nestle 55, Vevey 1800, SUI

Telephone: 41 21 9242111
Fax: 41 21 9244800
Website: www.nestle.com
Ticker: NESN
Stock exchange: Switzerland
Nestle is one of the leading food and beverage companies in the world. The company's products include
beverages, milk based products, ice creams, prepared dishes, and pharmaceutical products. Nestle
operates in Europe, the Americas, Asia and Africa.
Nestle's primary operating segments are divided into three geographic zones and four globally managed
businesses. The three geographic zones are Zone Europe, Zone Americas, and Zone Asia, Oceania and
Africa. However, the company's four globally managed businesses include Nestle Waters, Nestle
Nutrition, Other Food and Beverages, and Pharma.
The Nestle Waters produces and markets bottled water under Pure Life, Aquarel, Acqua Panna, Vittel,
and Vera brand names among others.
The Nestle nutrition business comprises four sub-business divisions: infant nutrition, healthcare nutrition,
performance nutrition, and weight management. The key products in the infant sub division include
cereals, meals and drinks for babies and infants, which the company markets under Nestum, Mucilon,
Cerelac, and Gerber brand names. The healthcare sub division primarily offers nutritionally enriched food
products and drinks under Nutren, Clinutren, Boost, Peptamen and Modulen brand names. The
performance nutrition division provides sports nutrition products under PowerBar and Musashi brand
names. Jenny Craig is a weight management company offering consumers a range of branded nutritional
products and services in the US, Canada, Australia and New Zealand.
Nestle also operates through six divisions that are organized along product groups. These include:
beverage; milk products, nutrition and ice cream; prepared dishes and cooking aids; confectionery; pet
care products; and pharmaceutical products.

LEADING COMPANIES
The key products of the beverage division include coffee, chocolate-based and malted drinks, bottled
water, and fruit juices. Its key coffee product brands include Nescafe, Nespresso, Taster's Choice, Ricore,
Ricoffy, Bonka, Zoégas, and Loumidis. Nescafe, the flagship soluble coffee product of this division, is one
of the leading brands in the world. The company's coffee range also includes Nespresso (espresso coffee
in capsules). Nestle also produces chocolate-based and malted drinks. Its leading brands include
Nesquik, Milo and Nescau. Nestle Pure Life, under the Nestle Waters segment, is the biggest water brand
in the world and is present in both emerging markets and North America. Nestle also produces fruit juices
under the brand names Juicy Juice (formerly known as Libby's).
The prepared dishes and cooking aids division includes frozen and chilled, culinary and other businesses.
Its popular brands include Hot Packets, Stouffer's, Lean Cuisine, Nestle Bake It, and Torchin. This
division also includes the breakfast cereals business of Nestle that produces cereal and performance bars
and cereals catering to a wide range of age groups.
The milk products, nutrition and ice cream division includes three main businesses. The milk products
division produces powdered milk, yoghurts and desserts among others. Its popular brands include Coffee-
Mate, Nido, Everyday, and La Laitiere.
The ice cream business division offers products such as ice cream tubs, waffle cones, and ice cream
bars. The company key includes brands in this segment include Haagen-Dazs, La Cremeria, Movenpick,
Extreme, Dibs, Dreyer's Edy's, and Drumstick.
The confectionery division mainly primarily offers chocolates and chocolate based candies. The
segment's products are offered under Aero, Butterfinger, Cailler, Crunch, Kit Kat, Orion, and Smarties
brand names.
The pet care products division offers food products for cats and dogs. The company offers these products
under Purina, Friskies, Fancy Feast, Alpo, Gourmet, Mon Petit, Felix, Dog Chow, Cat Chow, Pro Plan,
Purina One, Beneful, and Tidy Cats brand names.
The pharmaceutical products division of Nestle includes the joint-ventures with pharmaceutical and
cosmetic companies such as L'Oreal, Galderma and Laboratories Inneov.
In November 2009, Nestle Professional, a part of Nestle, announced an agreement to acquire Vitality
Foodservice, one of the North America's leading manufacturers and marketers of beverages such as
juices, teas, coffees and smoothies.
In January 2010, the company sold its stake in Alcon, representing around 52% of the company's issued
and outstanding share capital for a total of around $28 billion in cash to Novartis.
In March 2010, Nestle completed the acquisition of Kraft Foods' frozen pizza business.

LEADING COMPANIES
Key Metrics
Nestle generated revenues of $99.1 billion in the financial year (FY) ended December 2009, a decrease
of 2.1% compared to 2008. The company's net income totaled $9.6 billion in FY2009, a decrease of
42.2% compared to 2008.
Nestle waters accounted for 8.4% of the total revenues in FY2009. Revenues from Nestle waters reached
$8.3 billion in FY2009, a decrease of 5.5% compared to 2008.
Nestle nutrition accounted for 9.3% of the total revenues in FY2009. Revenues from Nestle nutrition
reached $9.2 billion in FY2009, a decrease of 4% compared to 2008.
Other food and beverages accounted for 9.5% of the total revenues in FY2009. Revenues from other food
and beverages reached $9.4 billion in FY2009, a decrease of 0.5% compared to 2008.
Zone Europe accounted for 20.9% of the total revenues in FY2009. Revenues from Zone Europe reached
$20.7 billion in FY2009, a decrease of 10.2% compared to 2008.
Zone Americas accounted for 29.9% of the total revenues in the FY2009. Revenues from Zone Americas
reached $29.6 billion in FY2009, an increase of 2.6% over 2008.
Zone Asia, Oceania and Africa accounted for 14.8% of the revenues in FY2009. Revenues from Zone
Asia, Oceania and Africa reached $14.6 billion in FY2009, an increase of 1.2% over 2008.
Table 13: Nestle S.A.: key financials ($)
$ million 2005 2006 2007 2008 2009

Revenues 83,818.6 90,573.6 98,939.3 101,106.7 99,000.0
Net income (loss) 7,433.9 8,460.5 9,796.2 16,594.5 9,592.9
Total assets 94,492.4 93,652.5 106,123.0 97,709.4 102,033.9
Employees 250,000 265,000 276,000 283,000 278,000

LEADING COMPANIES
Table 14: Nestle S.A.: key financials (CHF)
CHF million 2005 2006 2007 2008 2009

Revenues 91,115.0 98,458.0 107,552.0 109,908.0 107,618.0
Net income (loss) 8,081.0 9,197.0 10,649.0 18,039.0 10,428.0
Total assets 102,718.0 101,805.0 115,361.0 106,215.0 110,916.0
Table 15: Nestle S.A.: key financial ratios
Ratio 2005 2006 2007 2008 2009

Profit margin 8.9% 9.3% 9.9% 16.4% 9.7%
Revenue growth 7.6% 8.1% 9.2% 2.2% (2.1%)
Asset growth 17.9% (0.9%) 13.3% (7.9%) 4.4%
Liabilities growth 14.6% (8.7%) 23.8% (15.3%) 11.7%
Debt/asset ratio 52.2% 48.1% 52.5% 48.3% 51.6%
Return on assets 8.5% 9.0% 9.8% 16.3% 9.6%

LEADING COMPANIES
Figure 10: Nestle S.A.: revenues & profitability
Figure 11: Nestle S.A.: assets & liabilities

DISTRIBUTION
MARKET DISTRIBUTION
Supermarkets / hypermarkets form the leading distribution channel in the global soft drinks market,
accounting for a 47.9% share of the total market's volume.
On-trade accounts for a further 17.8% of the market.
Table 16: Global soft drinks market distribution: % share, by volume, 2009(e)
Channel % Share
Supermarkets / hypermarkets 47.9%
On-trade 17.8%
Independent Retailers 15.3%
Others 18.9%
Total 100%
Figure 12: Global soft drinks market distribution: % share, by volume, 2009(e)

MARKET FORECASTS
MARKET FORECASTS
Market value forecast
In 2014, the global soft drinks market is forecast to have a value of $511.6 billion, an increase of 16.2%
since 2009.
The compound annual growth rate of the market in the period 2009–14 is predicted to be 3%.
Table 17: Global soft drinks market value forecast: $ billion, 2009–14
Year $ billion € billion % Growth

2009 440.3 316.6 3.1%
2010 454.5 326.9 3.2%
2011 469.8 337.8 3.4%
2012 483.1 347.4 2.8%
2013 497.3 357.7 2.9%
2014 511.6 367.9 2.9%
CAGR: 2009–14 3.0%
Figure 13: Global soft drinks market value forecast: $ billion, 2009–14

MARKET FORECASTS
Market volume forecast

In 2014, the global soft drinks market is forecast to have a volume of 465.4 billion liters, an increase of
16.7% since 2009.
The compound annual growth rate of the market in the period 2009–14 is predicted to be 3.1%.
Table 18: Global soft drinks market volume forecast: billion liters, 2009–14
Year billion liters % Growth

2009 398.7 3.2%
2010 411.9 3.3%
2011 425.5 3.3%
2012 438.3 3.0%
2013 452.0 3.1%
2014 465.4 2.9%
CAGR: 2009–14 3.1%
Figure 14: Global soft drinks market volume forecast: billion liters, 2009–14

APPENDIX
APPENDIX
Methodology
Datamonitor Industry Profiles draw on extensive primary and secondary research, all aggregated,
analyzed, cross-checked and presented in a consistent and accessible style.
Review of in-house databases – Created using 250,000+ industry interviews and consumer surveys
and supported by analysis from industry experts using highly complex modeling & forecasting tools,
Datamonitor’s in-house databases provide the foundation for all related industry profiles
Preparatory research – We also maintain extensive in-house databases of news, analyst

commentary, company profiles and macroeconomic & demographic information, which enable our
researchers to build an accurate market overview
Definitions – Market definitions are standardized to allow comparison from country to country. The
parameters of each definition are carefully reviewed at the start of the research process to ensure they
match the requirements of both the market and our clients
Extensive secondary research activities ensure we are always fully up-to-date with the latest
industry events and trends
Datamonitor aggregates and analyzes a number of secondary information sources, including:

- National/Governmental statistics
- International data (official international sources)
- National and International trade associations
- Broker and analyst reports
- Company Annual Reports
- Business information libraries and databases
Modeling & forecasting tools – Datamonitor has developed powerful tools that allow quantitative
and qualitative data to be combined with related macroeconomic and demographic drivers to create
market models and forecasts, which can then be refined according to specific competitive, regulatory
and demand-related factors
Continuous quality control ensures that our processes and profiles remain focused, accurate and
up-to-date

APPENDIX
Industry associations
International Coffee Organization
22 Berners Street, London, W1T 3DD, United Kingdom
Tel.: 44 20 7580 8591
Fax: 44 20 7580 6129
www.ico.org
International Tea Committee

Sir John Lyon House, 5 High Timber Street, London EC4V 3NH, United Kingdom
Tel.: 44 20 7248 4672
Fax: 44 20 7329 6955
www.inttea.com
International Federation of Fruit Juice Producers

23 Boulevard des Capucines, F-75002 Paris, France
Tel.: 33 1 4742 8280
Fax: 33 1 4742 8281
www.ifu-fruitjuice.com
Related Datamonitor research
Industry Profiles
Soft Drinks in the United States
Soft Drinks in Canada
Soft Drinks in Mexico
Soft Drinks in Brazil
Soft Drinks in Argentina
Soft Drinks in Chile
Soft Drinks in Colombia
Soft Drinks in Venezuela
Soft Drinks in France
Soft Drinks in Germany
Soft Drinks in the United Kingdom

APPENDIX
Soft Drinks in Belgium
Soft Drinks in Italy
Soft Drinks in the Netherlands
Soft Drinks in Spain
Soft Drinks in the Czech Republic
Soft Drinks in Denmark
Soft Drinks in Hungary
Soft Drinks in Norway
Soft Drinks in Russia
Soft Drinks in Poland
Soft Drinks in Sweden
Soft Drinks in Europe
Soft Drinks in Australia
Soft Drinks in China
Soft Drinks in India
Soft Drinks in Japan
Soft Drinks in Singapore
Soft Drinks in South Korea
Soft Drinks in Taiwan
Soft Drinks in Asia-Pacific
Soft Drinks in South Africa
Soft Drinks in Ireland
Soft Drinks in Portugal
Soft Drinks in Peru
Soft Drinks in Uruguay
Soft Drinks in Hong Kong
Soft Drinks in New Zealand

APPENDIX
Disclaimer
All Rights Reserved.
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by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior
permission of the publisher, Datamonitor plc.
The facts of this report are believed to be correct at the time of publication but cannot be guaranteed.
Please note that the findings, conclusions and recommendations that Datamonitor delivers will be
based on information gathered in good faith from both primary and secondary sources, whose
accuracy we are not always in a position to guarantee. As such Datamonitor can accept no liability
whatever for actions taken based on any information that may subsequently prove to be incorrect.

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INDUSTRY PROFILE

Global Soft Drinks

Reference Code: 0199-0802

Global - Soft Drinks 0199 - 0802 - 2009

© Datamonitor. This profile is a licensed product and is not to be photocopied Page 1

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Coca-Cola Company, The 17

Market value forecast 33

Market volume forecast 34

Related Datamonitor research 36

Global - Soft Drinks 0199 - 0802 - 2009

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Table 2: Global soft drinks market volume: billion liters, 2005–09(e) 10

Table 5: Global soft drinks market share: % share, by volume, 2009(e) 13

Table 7: Coca-Cola Company, The: key financials ($) 20

Table 8: Coca-Cola Company, The: key financial ratios 20

Table 10: PepsiCo, Inc.: key financials ($) 25

Table 11: PepsiCo, Inc.: key financial ratios 25

Table 12: Nestle S.A.: key facts 27

Table 13: Nestle S.A.: key financials ($) 29

Table 14: Nestle S.A.: key financials (CHF) 30

Global - Soft Drinks 0199 - 0802 - 2009

© Datamonitor. This profile is a licensed product and is not to be photocopied Page 4

Figure 2: Global soft drinks market volume: billion liters, 2005–09(e) 10

Figure 5: Global soft drinks market share: % share, by volume, 2009(e) 13

Figure 7: Coca-Cola Company, The: assets & liabilities 21

Figure 8: PepsiCo, Inc.: revenues & profitability 26

Figure 10: Nestle S.A.: revenues & profitability 31

Figure 11: Nestle S.A.: assets & liabilities 31

Global - Soft Drinks 0199 - 0802 - 2009

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Global - Soft Drinks 0199 - 0802 - 2009

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Table 1: Global soft drinks market value: $ billion, 2005–09(e)

Year $ billion € billion % Growth

CAGR: 2005–09 3.5%

Source: Datamonitor DATAMONITOR

Figure 1: Global soft drinks market value: $ billion, 2005–09(e)

Source: Datamonitor DATAMONITOR

Global - Soft Drinks 0199 - 0802 - 2009

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Table 2: Global soft drinks market volume: billion liters, 2005–09(e)

Year billion liters % Growth

CAGR: 2005–09 3.8%

Source: Datamonitor DATAMONITOR

Figure 2: Global soft drinks market volume: billion liters, 2005–09(e)

Source: Datamonitor DATAMONITOR

Global - Soft Drinks 0199 - 0802 - 2009

© Datamonitor. This profile is a licensed product and is not to be photocopied Page 10

Source: Datamonitor DATAMONITOR

Source: Datamonitor DATAMONITOR

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© Datamonitor. This profile is a licensed product and is not to be photocopied Page 11

Source: Datamonitor DATAMONITOR

Source: Datamonitor DATAMONITOR

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Table 5: Global soft drinks market share: % share, by volume, 2009(e)