Shift Happens

by Karl Fisch and Scott McLeod

http://www.youtube.com/watch?v=cL9Wu2kWwSY
Living with

Gen Y in a Web 2.0 world

Faiz Munshi
Friday, July 17, 2009
Generation Y (sometimes referred to as "the Millennials") refers to a specific
cohort of individuals born, roughly, between 1980 and 2001.
 Gen Y Facts and Figures

75 60% Own a portable music/video player

Million Largest generation

after the Baby Boomers

75%
Of college students have a
Facebook profile and most of

97% Own a computer

them check it daily

94% 110
Million
Own a mobile phone
Facebook users
 The Generation Gap

Digital Immigrant Digital Adaptive Digital Native

Concept of

Social Computing
Who controls the information age?

Us.

December 2006
 The Machine is Us/ing Us.
by Michael Wesch

http://www.youtube.com/watch?v=NLlGopyXT_g
SAAS
… a publisher
… a DJ
…an expert
… a broadcaster
… a news editor
… a network
… a critic
… a student at MIT and Berkley
… a Starbucks strategist
… a micro-financier
… a fan
… a movie producer

http://artemiseternal.com/
YouTube- http://www.youtube.com/watch?v=tokCs7Wl5d8
… a Blood Elf virtually
… syndicated
… and all this on the go

WWW no longer means the World Wide Web

Instead it is Whatever, Whenever, Wherever
- Tom March, Web-based educator, author and instructional designer
What does Web 2.0 really mean?
Cultural Shift to a more

Connected World

We are the Web

by Chris Andersen, Wired Magazine
 Globalization
with Web 2.0 as the platform
ChangeThis Web2.0 Manifesto, Troy Angrignon

collaboration community
customization conversation
creation connection
collective cumulative
intelligence learning
To-do for Tomorrow
- Expand your awareness of what is possible.
Join in the conversation on the web.
- Befriend a 20-year-old guide. Find
somebody who lives a Web 2.0 existence and
learn from them.
- Begin trying and using Web 2.0 tools.
Read or write a blog. Look up the lists of
top Web 2.0 applications and test them out.
Try to “get them.”
- Analyze your business, industry, and
market. Are the core assumptions still
true?
- Brainstorm with your team a list of ways
that you might use Web 2.0
- Re-examine your business goals. Knowing
what you know now, what could you now
achieve that you couldn’t before?
- Build your own Web 2.0 strategy that
will help you more quickly achieve your
business goals.
- ACT! Do it now. Test. Fail. Learn.
Adapt. Repeat.

ChangeThis Web2.0 Manifesto, Troy Angrignon

Thank-you
References
 Breukelman Kubista Group (BKG)
 Facebook
 LinkedIn
 World of Warcraft
 Google
 ArtemisEternal
 Flickr
 Digg
 Newsvine
 Yelpp
 MIT
 Starbucks
 Kiva
 Apple
 RIM
 Time Magazine
 Wikipedia
 Joel Stein’s column for TIME | “You are Not My Friend“
Illustration by Francisco Caceres for TIME
 ChangeThis Web2.0 Manifesto, Troy Angrignon
 http://mediatedcultures.net/mediatedculture.htm - Michael Wesch