Muriel Palanca

30A Welsh Drive, Lancaster PA 17601 (302) 632-4305 HappyTrafficCone@gmail.com Online Portfolio with Writing Samples and Visuals: HappyTrafficCone.wordpress.com EDUCATION Bachelor of Arts in Mass Communication + Advertising Minor University of Delaware, Newark DE December 2012 GPA: 3.2
SKILLS SUMMARY Small Business Management, Project Management, Short Film Production, Strategic Communications Campaign Planning, Product Promotion, Studio Television Production, Broadcast News Writing, and Search Engine Optimization. Conversant in Tagalog, Basic knowledge of French and Russian TESL Certified Proficiency in Social Media, Superb Oral and Written Communication Final Cut Pro, Microsoft Word, PowerPoint and Excel EXPERIENCE Worldwide Photography, Lancaster, PA Manager
October 2013-December2013 Managed an $11,000 budget toward generating over $110,000 in revenue over a 9-week period. Recruited, trained and actively scheduled a team of twelve people to fulfill business objectives. Coordinated the procurement, storage, distribution and return of marketing materials, supplies and location decorations to and from the head office. Created solutions to customer waiting time, processing time and the elimination of waste due to processing/service errors. Communicated and updated the District Manager on the progress of our business operations, issues, resource requirements and other relevant feedback

Elaine Carrol Studios, Smyrna, DE

Producer

April 2013-June2013 Generated leads by cold canvassing viable businesses and evaluating their marketing needs Produced news segments from start to finish to create content for ExploreDE.com and increase SEO for local businesses Designed and implemented internship program Followed up with current clients to renew accounts and new clients to organize a suitable marketing package

Conquer Entertainment , Greensboro, NC

May2012- Present Day Leverage artists network and talent for their maximum benefit. Promote and market artist through social networking sites and Conquer touring circuit. Provide comprehensive business plan with avenues for multiple streams of income. Manage the business so artists can concentrate on their art.

Artist Developer

Shop.com (powered by Market America), Newark, DE

Internship Coordinator

February 2012- June 2012 Formulated internship program to familiarize college students with social shopping and a vertical marketing business model. Assists management in the interview and screening process of prospective team members. Serves as a liaison between organization and interested prospects within the University of Delaware community. Constructed training strategies to accelerate the formation of functional sales teams. Mentors business partner recruits toward effective navigation of company software systems. Works with management toward the development of communication strategies that emphasize the value of a partner based relationship with Shop.com as a means of cost effective shopping as well as earning residual income.

BzzAgent , Boston, MA

Product Promoter

March 2011- Present Day Utilize social media such as Facebook, Twitter, and Youtube to inform prospective customers of new products and services. Promote products through honest word-of-mouth advertising and face-to-face interaction. Operate under a code of ethics that emphasizes transparency, honesty and disclosure. Write product reviews detailing benefits, positive attributes and suggestions on how to improve the product. Provide information in the form of surveys to companies in an effort to improve message delivery and retention to my market segment and/ or their target market.

Attack! , New York, NY

Brand Ambassador/ Field Manager

May 2011- Present Day Increase brand awareness via guerrilla marketing techniques Field Manager for entire 7-11 Grand Opening event in Seaford DE May 2013. Promoted Microsoft Store grand opening at Christiana Mall in Newark, DE. Promoted Delaware State Lottery during St. Anthonys Italian Festival, DuPont Clifford Brown Jazz Festival and Newark Food and Brew Festival. Promoted Angelissima Cosmetics during Preakness 2011.

The Zeitgeist Movement: Delaware Chapter , Dover,DE

Public Relations Representative

May 2010- Present Day Plan public relations events to inform audiences. Update Facebook page with relevant and thought provoking media. Act as a liaison between Delaware Chapter and University of Delaware services. Engage audiences through grassroots marketing via brochures and DVDs in targeted locations.

Alex and Ani, Newark, DE

Sales Associate

September 2012- December 2012 Averaged $100 in sales per hour and had highest sales per hour in September. Learned and utilized alternative sales tactics through Rethinking Retail. Provided excellent customer service while conducting efficient and meaningful transactions. Remained continuously helpful to customers needs, knowledgeable about the product, and exuding positivity. Maintained a clean workspace and regularly organized merchandise.

Target, Dover, DE

Executive Management Intern

June 2012-August2012 Received 10 Great Team cards for excellent performance. Attained knowledge and training in all aspects of the store: guest service, hardlines, softlines, electronics, backroom, human resources, logistics, assets protection, food service, and pharmacy. Engaged team during huddles by leading wellness stretches and dissipating important information. Collaborated with team members, team leaders and executives on a daily basis. Recognized opportunities for improvement around the store and delegated tasks to team members accordingly. Created Electronic Accessories List and REDcard Conversion Talking Points to drive sales. Increased REDcard conversion (%) from 1.31 to 2.03 and rankings from 52 to 23 in district AND increased Accessory Attachment Rate (%) from 37.03 to 39.57 and rankings from 56 to 51 in district.

Campus Entertainment, LLC, Columbia, SC

PacSun Campus Promoter

March 2012 April 2012, and September 2012-October 2012 Distributed more than 2,000 pieces of promotional material via guerilla marketing techniques. Increased traffic to PacSun website by at least 200 individuals through direct emails and social media. Initiated more than 300 one-on-one conversations informing people of PacSun Promotions Created promotional event at Deltronicas Bass Campus to increase awareness for PacSun Brand. October 2012- November 2012 Microsoft Campus Promoter Posted 75 posters in high traffic areas informing students of upcoming event. Conducted an average of 20 product presentations per 2-hour shift in a low traffic area. Initiated more than 200 one-on-one conversations about the Microsoft brand and Windows 8. Distributed 300 promotional premiums and collected about 200 surveys.

Zapified, Newark, DE
April 2012 May 2012 Participated in divergent and convergent thinking style brainstorming sessions for marketing ideas. Interviewed CEO and edited sound bites for radio presentation on 91.3 WVUD. Utilized Reel Productions Crew to film guerilla marketing event.

Marketing Intern

Temptations Parties , Hillsborough, NC

November 2009- March 2012

Independent Consultant

 Conducted oral presentations educating prospective customers on the features and uses of adult recreational products. Developed and implemented marketing strategies to expand customer base within the Delaware area. Managed finances by performing accounting and bookkeeping functions covering my areas operations. Prepared and monitored regular budgets to track revenue, expenses and profitability. Coordinated invoicing, delivery, shipping, logistics and collection functions, as well as post-sale customer service operations. Handled customer disputes and problem resolution issues. Generated an average of $150-$200 of net profit per 3-hour customer presentation. March 2010, 2011, 2012 Coordinated, planned and conducted an educational seminar on the features and uses of romance enhancing products and recreational pleasure devices for Harrington Complex, V-Day and Haven in the University of Delaware.

Disney College Program , Orlando, FL

Outdoor Foods Vendor

August 2011- January 2012 Received four Guest Fanaticards for recognition of excellent guest relations and service. Managed weekly cash/credit transaction volumes of $5,000-$7,000. Educated customers with the various offerings, attractions and promotions within the various Disney Properties. Coordinated daily assignments with other team members and/or individually depending on the demands of the location. Implemented best business practices as it relates to food safety standards consistent with laws and guidelines of both the Walt Disney Corporation and the state of Florida. Obtained familiarity with various small business food and beverage model operations such as kiosks and carts. Developed core competencies in customer service, financial management, marketing, order processing, food preparation and problem resolution.

Ezanga , Middletown, DE
June 2011- July 2011 Wrote 18 blog posts which increased organic traffic to website by 5,765 views as of 7/18/11. Utilized Search Engine Optimization techniques to successfully market online writing pieces. Participated in PR department projects and brainstorming activities. Blog Posts can be found here: http://www.ezanga.com/news/authors/?author_id=15

PR Coordinator Intern

Public Relations Student Society of America , New York, NY

Financial Director

May 2010- June 2011 Managed collection activities involving Chapter and National Dues and organized fundraising events. Authorized group cash disbursements and ascertained validating documents covering expenses. Prepared budget and cash flow forecasts as well as monitored variances. Provided budget updates and delivered monthly reports to the group. Aided in increasing club membership by 400% from the previous year.

Aflac , Newark, DE

Marketing and Management Intern

March 2011- June 2011 Conceived and promoted an event to develop Aflacs local workforce. Arranged facilities to hold the events and worked within a budget to plan them. Recruited candidates for weekly Career Opportunity Meetings. Arranged interviews and follow-up for job seekers. Scheduled meetings with local company executives. Observed presentations to company executives and employees.

GradeGuru , New York, NY

Campus Brand Ambassador Intern

January 2011- June2011 Wrote a weekly action plan of objectives and results. Increased awareness of GradeGuru on campus to target audiences via Facebook, Twitter and LinkedIn. Expedited traffic to website through emails sent out during specific times to ensure optimum feedback. Achieved being in top 15% of contributors from the University of Delaware for regularly posting clear, informative class notes to GradeGuru. Personally increased membership to the site by 18 known students through referrals. Facilitated co-operative fundraising between Public Relations Student Society of America and GradeGuru.

College Pro , Newark, DE

November 2010- January 2011

Recruiter

Informed fellow college students of a paid internship opportunity. Recited a 60 second oral presentation highlighting benefits of internship to classes of 40 to 300 people. Sent mass email notifications to at least 400 people in social network. Obtained information of 244 prospective individuals. Resulted in 8 prospective interns being interviewed and 1 known hired. Developed professional relationship with manager through prompt replies (within 24 hours) and weekly updates

Reel Productions Film Club , Newark DE

May 2010- June 2011 Official Casting Director Assessed physical appearance, performance capability and suitability of actors relative to a role. Screened applicants and referred suitable candidates to directors. Scheduled and facilitated auditions. March 2010- Present Film Director Created 7 original short films to date: 2 Seconds (March 2010), The Big One (October 2010), The Proposal (November 2010), Shoot (February 2012), When You Find Me (May 2012), Kidnapping the Panda (May 2012), Start Over (Won BEST DRAMA in Adult Swim Sponsored Film Festival May 2013) (October 2012). Wrote original screenplay, Directed, Acted in, Produced, and Edited each film using Final Cut Pro by Apple. Conceived original idea for and acted in a video called Find Your Match which won First Place and $600 at the Career Services Center Video Contest at the University of Delaware. May 2012- December 2012 Provided feedback and guidance, both creative and logistic, to members projects/ films. Informed members of various professional and networking opportunities. Facilitated brainstorming and teamwork by creating a welcoming environment.

Vice President

Kabab Korner , Dover, DE

Server

July 2011- August 2011 Promptly delivered drinks, refills and cleared away empty dishes from table. Presented to management a more cost effective solution to dividing shifts among servers. Trained new servers in procedures of establishment and provided alternative approaches to one who did not use English as a first language.

ACCOMPLISHMENTS/ ACTIVITIES
Published in Main Street Journal Literary Magazine 2009 Fall Edition AND 2011 Spring Edition Won Best Drama Category in Adult Swim Sponsored Film Festival May 2013 Completed 2011 PRSSA Challenge, a strategic communications campaign planning competition Philosophy Club Poetry Writing Painting Blue Hen Marketing Club Video Blogging on Youtube