BALAJI NAMKEEN

 FAITH IN GOD, FAITH IN GOOD TASTE:-

The makers of 'Balaji Group' brand wafers and namkeen food products has
deep faith in God & in good taste. Converting dreams into reality it leads them to
the biggest potato wafers plant of India. The Balaji plant covers over 85,000 sq. m.
area in the outskirts of Rajkot city. Its big taste revenue i.e. turnover touched to the
crore rupees milestone. Balaji Group has 90% shares of wafers market and 70%
shares of namkeen market in Gujarat.

 HISTORY:-

The journey of Balaji Group in year 1976 by the member of Virani family. For
supplying wafers and namkeens to local brands to the patrons of Astron Cinema,
Rajkot. Due to the shore supply of that product they decided to make their own
product line in year 1982. By the overwhelming retail success they inspired to set a
semi automatic plant. Instead of preparing wafers by the traditional frying method
this semi automatic plant boosted the quality, taste and more sales also. The fame of
taste reached to the whole Gujarat hence it was time to takeover the whole Gujarat
so that biggest automatic plant of Gujarat came in to the picture. Quenching the
demand of Gujarat, Maharashtra and Rajasthan region Balaji Group is now looking
forward to march over India.

SAMRAT NAMKEEN

 ABOUT SAMRAT:-

Indian food is known for its mouth-watering potentiality in the entire globe.
Namkeen is a popular food item, savored by one and all owing to its spicy, crunchy
and crispy taste. Samrat Namkeen Ltd. is a noted manufacturer, exporter and
supplier of premier quality namkeen products. The eminent enterprise offers a wide
range of healthy, hygienic and tasty namkeens such as Alu Wafers (salted), Alu
Wafers (masala), Kela Wafers (Mari), Kela Wafers (masala), Farari Chevda-
mola, Farari Chevda-thika, Sing Bhujia, Mung Dal, Bikaneri Sev, Ratlami Sev,
etc. Incepted in the year 1979 as a small home-made eatables unit at Swaminarayan
Temple, Narayan Ghat, Ahmedabad, Gujarat, the company established itself as a
market leader by delivering unparalleled products at the most reasonable prices.

Today, the Samrat brand posts a turnover of more than Rs. 15 crore, and reaches
the length and breadth of India through a huge network. Our products are exported to
the US, Middle East, South Africa and many other countries. The company has
obtained memberships of the Snack Foods Association, USA, Agricultural &
Processed Food Products Export Development Authority (APEDA), India, Gujarat
Chamber of Commerce & Industry (GCCI), Gujarat International Trade Promotion
Council, Ahmedabad Mithai & Farsan Association, etc. It also has export approvals
from the Reserve Bank of India, and the Import Export Code. Samrat was the first of
its kind to receive official permission from the Indian Railways to supply its products
inside railway stations -- opening up for the brand a gigantic marketplace.PRODUCT
RANGE:-

Samrat Namkeen Ltd. is a renowned manufacturer and exporter of more than 24

lip smacking products. The company offers a whole range of spicy, scrumptious taste
experiences that satisfy connoisseurs and common people alike. Our catalog of
products include:

• Alu Wafers (Salted) • Chana Dal

• Alu Wafers (Masala) • Chana Jorgaram

• Kela Wafers (Mari) • Lasan Sev

• Kela Wafers (Masala) • Ganthia

• Farari Chevda-mola • Tum Tum

• Farari Chevda-thika • Dal Moth

• Sing Bhujia • Bundi-tikhi

• Mung Dal • Bundi-moli

• Bikaneri Sev • Nylon Sev

• Ratlami Sev • Sada Sev

• Alu Sev • Chavana-mola

• Chavana-tikha • Khatta Mitha Mix
PEPSICO INDIA

(KUR KURE – LAYS)

Kurkure has found its presence in every departmental store and you are
bound to find them stacked properly on the stands outside the stores. One
departmental store wallah in my locality explained to me why they are stacked
:outside right at the entrance
.Kids love it
They would force their dads and moms to buy a pack. If you say ’NO’, the
kiddo will create a scene - stomp his foot, scream, threaten to jump from a height,
wail and do whatever possible and finally everyone else in the store will look at you
as if you were such a callous parent to deprive your own child of its right to eat. And
all for Rupees 5 or Rupees 10 and Rupees 20. Yours truly has face dittoo. And you
would finally say ’Ok Ok Have it’ and the kiddo will grab it with both hands and
.munch it as if he had not had food for hours
Adults love it.Ever felt the need to just eat along as you talk, walk, work, drive, read,
watch TV. around with your partner on the couch or the lawn? Kurkure is your perfect
Time Pass material. Moreover its so easy to eat. Just keep popping them in your
mouth and keep munching them. And before you know, the pack is over! It comes in
flavours. So if Masala Munch isn’t your cup of tea, go for Chilli Chatka. I do not
remember the third flavour. One of the reasons being I didn’t like it the first time I

had it and never bought it again. HALDIRAM

 HISTORY:-

Haldiram’s was started by Shri Gangabisanji Agrawal alias Haldiram Agrawal

in 1937 in Bikaner.It is presently headquartered in Nagpur in Maharastra and has
regional offices in Mumbai, Bangalore, New Delhi and Chennai.

 PRODUCTS:-

Indian Sweets, Namkeens (Savories), Salted Snacks, papad, 3-D Snacks, 3-D
Pellets, Vermicelli, Pasta & other ready to eat snacks, which are sold under the brand
name Haldiram's. Ranked on 98th in overall ranking in the "India' Most Trusted
Brands 2003". Its products are exported to several countries worldwide including
Pakistan, Canada, Australia, Sri Lanka, Singapore, Malaysia, South Africa, Indonesia,
Qatar, Hong Kong, Japan, Kenya, North Korea, Nigeria, Mauritius, United Kingdom,
Zambia and Bahrain.

In additional to these packaged products, Haldiram has its own outlets where it
sells sweets and eatables. It also has a range of restaurants in and around Nagpur. Raj
Kachori is one of the most popular snacks sold by Haldiram's, often eaten mixed with
different kinds of sweet and sour chutneys.