Presentation

On
Tata Nano

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atio
n by:
Synerg
y
Introduction
Of Tata Nano
•“Dream-dream and dream,
because dream gives vision,
vision gives
thoughts and finally thoughts
lead to the action". Each
letter of these
motivational words said by India's
former President Dr. A.P.J. Abdul
Kalam goes exactly with Mr.
Ratan Tata, Chairman of Tata
group,
who in the year 2003, dreamt of
producing a safe, affordable Car
for
the common man. Finally after
the wait of five years, crossing all
financial and technological
barriers, Ratan Tata kept his
promise
and unveiled Tata 'Nano' on 10th
January 2007, at the 9th Auto
Expo 2008 in New Delhi. Tata
Nano, cool & smart, launched
byTa ta
Motors is world's cheapest
Car with a price tag of $
2500.
Description
about Nano
The project has literally
become India's claim-for-fame in
the international-
media due to Tata Motors'
innovation in developing the car,
as well as
keeping it low in price.

The car itself is expected to boost
the Indian Economy, create
entrepreneurial-opportunities across
India, as well as expand the Indian
car market by 65%.
The car was envisioned by
renowned industrialist, Ratan
Tata, Chairman of
the Tata Group and Tata Motors,
who has described it as an eco-
friendly
"people's car".
Nano has been greatly
appreciated by many sources
and the media for its
low-cost and eco-friendly
initiatives which include using
compressed-air as
fuel and an electric-version.
Tata Group is expected to
mass-manufacture the Nano in
very large
quantities, particularly the
electric-version, and, besides
selling them in
India, to also export them world-
wide.
Features
Length
3.1 metres
Width
1.5 metres
Height
1.6 meters
Engine
All-aluminium, Rear Mounted, Rear Wheel Drive
Capacity
623 cc
Power
33 PS
Fuel Injection
Multi Point Fuel Injection (MPFI)
Fuel Type
Petrol, Diesel Version will be later
Body Type
Sheet Metal
Seating Capacity
04 (Four)
Mileage
20-22 Kmpl (City drive)
26 Kmpl (Highways)
Top Speed
75 K.M
Emission Norms
Euro-IV, Bharat Stage-III compliant
Safety Norms
Frontal Crash Tested
Versions
One Standard and Two Deluxe
•"It's a good historic moment for the Indian
auto industry and also a proud one indeed
that an Indian company took a step
forward on this road. Its an upgradation
for an
auto wheeler rider to by a car now.“
Rajesh Jejurikar, Managing Director,
Mahindra and Renault's.
•"It's good product but it's still too
early to say whether it will overtake
the 800 because
it caters to a totally new market
segment.”
Said Jagdish Khattar, Former MD of
Maruti Udyog Limited
"Meeting the proper quality
standards and safety is not feasible
at all in such a model.
Andreas Prinz, Managing Director
(Passenger Cars), Volkswagen Group
Sales
India.
"I think it is a great thing for India because
mobility is giving new opportunities. I
hope
Tata drives to great success with the Rs
one lakh car, but it is not included in our
plan.“
•
Thomas Kuehl, Board Member, Skoda
Auto India.

Reactions
about Nano
What makes
it so cheap !
•The Tata Nano uses
plastics and
adhesives
rather than welding.
•introducing the car
with an artificially
low price
through govt-subsidies
and tax-breaks, or
•using vertical-
integration, or
•partially using
inexpensive polymers
or
biodegradable
plastics instead of a
full metal-
body.
•It has no AC, no
power steering, no
power
windows, no power
bells and whistles.
 Target Market
•The low-cost car is clearly
intended for the masses. For
the family of four that would
otherwise ride on a scooter,
precariously balancing a tiny
tot on the front and a baby on
the wife’s lap. For the first-time
car buyer in India - a huge
market despite the increasing
number of cars in the urban
and semi-urban areas.
•Its Also attract the small
cars
buyers like maruti 800.
Fundamen
tal
Analysis
•Overview of
Indian Economy
•Industrial Profile
•Profile of Indian
Automobile
Industry
•Tata Motors
 Overview of
Indian
Economy
•The Indian economy continued to
register impressive GDP growth,
although the rate of growth
declined marginally over the
previous
year, reflecting inflationary trends
driven by the increase in the cost
of energy and raw materials. The
level of industrial activity has also
begun to decline as a result of
 fiscal constraints imposed on
money
supply and the raising of interest
rates .
•Investment flows into India
increased by 20% to a record
level of
about Rs. 120,000 Crores.
•The Indian automotive sector
grew by 10% overall during the
year
with substantial growth in the
Light Commercial Vehicles sector
and
new passenger car introductions.
In the country 499,978 new
commercial vehicles were sold
during the year and passenger
car
sales grew to 1.53 million
vehicles this year.
Indian
Automobile
Industry
According to the UNIDO
International Yearbook of
Industrial Statistics 2008,
India features among the top 15 auto-
makers. Currently, it ranks 11th in the
world in terms of car production and
13th in terms of commercial vehicle
production, which includes both 2-
wheelers and 4-wheelers. At the
same time, the Indian car makers are
earning acclaim worldwide.
statistics:
The first automobile in India rolled
in 1897 in Bombay.
India is being recognized as
potential emerging auto market.
Foreign players are adding
to their investments in Indian auto
industry.
Within two-wheelers, motorcycles
contribute 80% of the segment size.
Unlike the USA, the Indian
passenger vehicle market is
dominated by cars (79%). Tata
Motors dominates over 60% of the
Indian commercial vehicle market.
India is the fourth largest car market
in Asia - recently crossed the 1
million mark.
2/3rd of auto component production
is consumed directly by OEMs.
India is the largest three-wheeler
market in the world and the largest
two-wheeler
manufacturer in the world.
India is the second largest tractor
manufacturer in the world.
India is the fifth largest commercial
vehicle manufacturer in the world.
The number one global motorcycle
manufacturer is in India.
Automobile
Industry
Automobile
Industry
The liberalization policy and
various tax reliefs by the
Govt. of India in
recent years has made
remarkable impacts on Indian
Automobile
Industry. Indian auto industry,
which is currently growing at the
pace
of around 18 % per annum, has
become a hot destination for
global
auto players like Volvo, General
Motors and Ford.
In India there are 100
people per vehicle, while this
figure is 82 in
China. It is expected that
Indian automobile industry
will achieve
mass motorization status by
2014.
The passenger vehicle
industry also witnessed a
slowdown but
managed to grow by 11.1% by
increasing discounts on mature
products, launching new models
and due to reduction in excise
duty
announced by the government in
Budget during February’08.
Vehicle exports also grew,
albeit at a slightly lower rate
of 11.9% as
compared to 14.8%
witnessed in the previous
year
The domestic commercial
vehicle industry grew by
6.9% as
compared to over 33%
growth achieved in the last
fiscal.
Tata Motors
Limited
Tata Motors Limited,
formerly known as
TELCO(TATA
Engineering and Locomotive
Company), is a multinational
corporation headquartered in
Mumbai, India. It is India's largest
passenger automobile and
commercial vehicle
manufacturing
company. Part of the Tata Group,
and one of the world's largest
manufacturers of commercial
vehicles. The OICA ranked it as
the
world's 20th largest automaker,
based on figures for 2006.
Tata Motors has its
manufacturing base in
Jamshedpur, Pantnagar,
Lucknow, Pune.
Tata Motors was established
in 1945, when the company
began
manufacturing locomotives. The
company manufactured its first
commercial vehicle in 1954 in
collaboration with Daimler-Benz
AG,
which ended in 1969.
In March 2008, it finalised a
deal with Ford Motor
Company to
acquire their British Jaguar Land
Rover (JLR) business, which also
includes the Rover, Daimler and
Lanchester brand names.The
purchase was completed on 2nd
June 2008.
Performance of
the company’s
stock prices(vis-à-
)
vis Sensex and Auto index
Market price
data on
BSE/NSE
Companies
Performance
Small cars have big potential:
Survey Business Standard:
January 15, 2008
Tata Nano sets the platform for
India as a frugal engineering hub
livemint.com: January 11, 2008
Global problems, Desi solutions
The Economic Times: May 15,
2008
Nano makes it to Time's most
important cars of all time
The Hindu Business Line: January
17, 2008
Indian auto industry to lead
globally by 2020: IBMNew Delhi:
The Indian
automobile industry is all set to be
the global leader by 2020 with the
trailblazing work done by the Tatas,
according to IT and consultancy giant
IBM. September 08, 2008
(sources : Indian Brand Equity
foundationwww.ibef. org)
The car itself is expected to
boost the Indian Economy as
well as expand
the Indian car market by 65%,
according to rating agency
CRISIL.

News from
various
surveys and
research
worldwide
However, Due to theSingur
land dispute, the "Stalled Car
Factory"
is "Costing Jobs, Splitting
Neighbors in West Bengal”
“ Tata's problems in West
Bengal are scaring off other
industries
hoping to locate here,
including Infosys, a software
maker that
wanted to build a business
park that would provide
5,000 jobs.
Due to ongoing opposition
to Tata'sSingur car-factory by
Mamta Banerjee, who
demanded land to be
returned from the
factory, Tata Motors took
decision to pull out of Singur.
Tata Motors
is manufacturing Tata Nano
at itsPantna gar plant.
Tata Motors announced it
was pulling out its Nano small
car
industrial project from West
Bengal's Singur and blamed the
Mamata Banerjee-led Trinamool
Congress, which spearheaded
the
protests against the factory, for
the 'painful' decision.
While existence of Tata
Nano could lead to high
industrial growth ,
the exit lead west Bengal a
loss of more than 80,000
crore .How
ever Tata has to suffer in
terms of delay and
settlement cost .

Obstacles to
Nano
Competencie
s of Tata
Nano
•Tata is now 57th most
valuable brand
globallylivemint.co m: April
22, 2008The Tata group’s
intense activities in 2007 have
seen
it rising 45 places to No. 57 in
Brand Finance Top 500 Global
Brands
•Expectations
According to one report,India as
well as other nations, such as
European nations[, have great
expectations from the Nano and
are
keenly and eagerly eagerly
awaiting it, especially the electric
version
of the Nano.
•Modular design
In fact, Tata envisions going even
further, providing the tools for local
mechanics to assemble the car in
existing auto shops or even in new
garages created to cater to remote rural
customers. With the exception
of Manjeet Kripalani, BusinessWeek's
India bureau chief, few have focused
on this breakthrough element of the
Nano innovation
(BusinessWeek.com, 1/10/08).
Competencie
s of Tata
Nano
•Pricing strategy
Tata initially targeted the
vehicle as "the least
expensive
production car in the world"—
aiming for a starting price of
100,000
rupees or approximately
$2300 US despite rapidly
rising material
prices
 •Export expectation
•Being worlds cheapest car it is
expected that not only India demand
for
Nano will go rise at global level.
Since it meeting Euro-4 norms at this
price
so this is taking as a future of small
car segment .
•Reputation and Acceptance of
Tata After launch
“TATAs have shown the world
what Indian engineering is truly
capable of”
Financial Times U K reports
•Enthusiastic support
Tata Motors is receiving
preliminary and some very
enthusiastic
support in the media and officials,
even fromEuro pe, for the
electric-version from India as well
as other-nations. The enthusiasm
is even higher than that for the
petrol-version
 Future of
Nano
(conclusion)
•Emerging markets are a fertile
ground for innovation. The
challenge of reaching dispersed,
low-income consumers in
emerging markets often spurs
significant innovation.
•As customers gain more power,
they will demand more tailoring
and
value-added service to meet their
 needs. Companies that innovate
on this dimension are likely to be
richly rewarded.
•World is getting tougher day
by day being unique is a
competitive
advantage. Expectations to
Nano has proved this .
•After 100 years to Henry Ford ,
Tata has proved him again not
only he came out of the
expectations but also came out
with a platform for Indian auto
sector .
•So this as per this project
conclusion can be draw as
a
future car not only of Indian
but also if exported than
could be to the world.
Important
questions ?
•Will the Nano
succeed?
•Car of the Future?
•Is it fair to blame
the Nano for the
(upcoming) ills of
Indian road
infrastructure?
•What do you
think? Is the Nano
a car
of the future? Or just
another Yugo
debacle waiting to
happen? Would you
drive one?
Thank you
Tata Nano.ppt
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