Portland Public Schools

Grant High School

Syllabus

Instructor: Matt Kabza

School Year: 2008-2009

NCES/eSIS Course Number: 02243M School: Grant High School
Subject: Marketing Days of week offered: M-F Contact information:
mkabza1@pps.k12.or.us
Prerequisites: None
Type of credit(s) earned: ½ unit Elective
Pathway: Business and Management
Course description:
This course is designed to introduce students to the field of marketing with emphasis on sports and entertainment. The class will cover
topics such as advertising, promotions, product development, marketing research, selling, human relations, and career exploration.
Standard business and non-traditional aspects of marketing are explored. This is a project-based course in which the student will have
the opportunity to develop new product ideas, build advertising campaigns, and develop sales promotion techniques. The class is
group-oriented and requires the student to be an active member in class.
Learning objectives:
At the end of the course each student will be able to:
o Describe marketing functions and related activities
o Explain employment opportunities in marketing
o Describe and recognize current marketing issues and concepts
o Understand and describe economic principles and general marketing concepts
o Understand and demonstrate the steps of the sales process in a retail setting
o Create different types of advertising media and explain their purpose(s)
o Describe the need for marketing information and research.
o Use market research data for information analysis and decision making
o Learn to analyze the nature and extent of demand and the characteristics of market segments (targeted customer
groups), and to specify market segments as potential opportunities.
o Understand how to describe, develop, and analyze alternative marketing strategies, i.e., decisions with respect to
product offerings and their pricing, distribution (placement), and promotion (all in view of target markets’
characteristics as well as of the environmental constraints).
o Become aware of societal, ethical, and legal constraints on the marketing function.
o Define the characteristics of an entrepreneur
o Explain the steps in becoming an entrepreneur
o Discuss the advantages and disadvantages of entrepreneurship
References, text book(s), resources:
This course will predominantly use the following resources:
1. Internet
2. Marketing Essentials, 3rd Edition, Glencoe/McGraw Publishing Company, 2002: text and workbook.
Assessment/evaluation/grading policy:
The final grade is cumulative and includes work done during the entire semester. Points earned will be weighted with the following
scale:
90-100% = A
80-91% = B
70-79% = C
60-69% = D
0-59% = F

Points are earned on the following items:

Class work
Projects
Unit and semester tests
Class participation
Student opportunities to meet state benchmarks for work samples:
Marketing students will have a variety of opportunities to meet CIM/CAM requirements. These include but are not limited to writing,
arithmetic and oral presentation assignments.

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Behavioral expectations:
 No Food or Drink in the computer lab.
 Students are to maintain a cooperative and respectful attitude towards their teacher, classmates and school property. Students
will be expected to attend class every day, arrive on time, and be prepared.
 If students have an excuse for a prior absence or forthcoming absence, they must submit the excuse to the teacher within the
time allowance outlined in the student handbook.
 It is the students’ responsibility to check the class blog @ http://grantbizdept.blogspot.com/ for the work missed during their
absence.
 It is the students’ responsibility to complete and hand in work missed during their absence by the deadline set by the teacher.
 All student rights and responsibilities for Grant High School and Portland Public Schools Apply.

Safety issues and requirements:

Students will be expected to abide and follow the safety guidelines outlined in the student handbook.
Additional opportunities: Check if appropriate/support requested
( x ) field trips
( ) work shadows related to curriculum
( ) paid or non-paid internships
( x ) project-based learning
( ) service-learning
Topics/units covered:
1. History of Marketing
2. Marketing Research
3. Consumer Buying Behavior
4. Business Buying Behavior
5. Targeting Markets
6. Product Decisions
7. Managing Products
8. Distribution Decisions
9. Retailing
10. Wholesaling
11. Product Movement
12. Promotion Decisions
13. Advertising
14. Advertising Campaign
15. Sales Promotion
16. Public Relations
17. Personal Selling
18. The Selling Process
19. Pricing Decisions
20. Setting Price
21. Managing External Forces
22. Planning and Strategy
Student Accommodation(s)1 and support available: (e.g., tutoring, differentiated instruction):
Student accommodations will be provided on a case-by-case basis with approval from the student's parents and counselor.
Signature of instructor completing this form:

Effective date of syllabus: 9/6/08 School Year: 2008/2009

Department Head Approval (if applicable)

Administrator Approval:

(by signing this form the administrator verifies that the course code written on this form is accurate and that this code has been
correctly placed into eSIS by the school’s data clerk and that the teacher listed on the syllabus meets the endorsement requirements as
set forth by ODE and NCLB)

1 “Accommodation” means an alteration in how a test is presented to or responded to by the person tested; it includes a variety of
alterations in presentation format, response format, setting in which the test is taken, timing or scheduling. The alterations do not
substantially change level, content or performance criteria. The changes are made in order to provide a student equal access to

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learning and equal opportunity to demonstrate what is known. For student with disabilities, accommodations may be stated on the
student’s individualized education plan (IEP).

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