+INDEPENDENT 8/8/08 9:05 AM Page 1

fall from the editor

Publisher
Christopher Schofield
Editorial Director
John Krukowski
Director of Operations
Brett Challos

Managing Editor
Staci Davidson
Senior Copy Editor
Erica Burke
Senior Editor
Joanna Miller
Special Projects Editors
Brooke Knudson, Chris Petersen
Associate Editors
Kate Burrows, Genevieve Diesing,
Alan Dorich, Libby John,
Kathryn Jones, Brian Salgado,
Fernie Tiflis
Contributing Writers
Lance A. Williams, Fred E. Case

Graphic Designer
Nathan Vrabel
Advertisement Designers
Brian Currie, Julie Rodriguez,
Vida Soriano
Production Manager
Victoria Nodal

Building for Better Living

Production Coordinator
Jenna Pieczynski

Director of Sales
George Bates
Advertising Sales
Managers/Reprints
Greg Mycek, John Pires
Director of Business Development
Jonathan Hazen The residential market slump should give logical benefits, including using 100 percent
Director of Special Projects
Luis Chozas Southwest contractors a new perspective. recyclable materials. It is also 63 percent
Project Coordinators
Amanda Richardson, Jamie Comstock Instead of creating cookie-cutter develop- more energy-efficient than what California’s
Web Advertising Manager ments, contractors should take advantage of energy efficiency standard requires.
Dash Blankenship
Web Advertising Director
the recession to become even more competi- Other new developments in concrete
Brian Levinson tive. And, according to Robert Mechielsen, include EcoCrete, a concrete-based material
Human Resources founder of Topanga, Calif.-based sustainable that uses a minimum of portland cement and
Angela Dillon, Janet Anacleto
Information Technology design firm Studio RMA, incorporating more green additives. If concrete technology con-
Lucia Frausto
Controller green techniques into residential construc- tinues to evolve, the United States could
Lunice Weeden
Accounting tion is the overdue answer. soon be building greener, more energy-effi-
Natalya Smirnova, Olivia Ortiz, Eva Naser
A/R Manager
Studio RMA is building the country’s first- cient homes.
Lisa Landa ever single-family home with structural con- However, as Lance A. Williams points out
A/R Coordinators
Susan Chavez, Magdalena De la Rosa, crete insulated panels (SCIP). Slated for a in his column on page 8, what is considered
Tammishia Miles, Diana Duzinskas
A/R Assistants 2009 completion, the Pasadena EcoHouse sustainable in one region does not mean it
Magdalena De la Rosa, Rosa Roman
Administration Manager (page 12) is expected to alter the United will work well in other states. But if compa-
Mariana Mendoza
Office Administrator
States’ dependence on wood home construc- nies start to incorporate even a small green
Angelica Castro
Sales Support
tion. This method, Mechielsen says, is feature – such as using energy-efficient light
Crystal Rodriguez, Patrick Masterson, stronger and more affordable than conven- fixtures – it is a step toward more sustain-
Alissa Strother
Research Support tional approaches. In addition, SCIP has eco- able building. x
Daisy Rodriguez, Berenice Flores

CEO
Andrew Schofield
CFO
Hugh Gildea
President
Christopher Schofield
Vice President
Tim Kramer
Vice President of IT Associate Editor
Daniel Lyza
Editorial Director
Fernie Tiflis, ftiflis@mayfairbusinessmedia.com
John Krukowski
Director of Operations
Brett Challos
Circulation Director
Geneine Van Someren

Mayfair Business Media
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Los Angeles, CA 90010
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2008 fall b&c southwest 1