PUBLIGROUPE

Ad:tech meetings in San Francisco, April 11-13, 2011

www.publigroupe.com

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Suggested agenda

Agenda item Responsible

1 Welcome DeSilva & Phillips

2 Introduction to PubliGroupe PubliGroupe

3 Introduction to our guest company Guest

4 Q&A (mutual understanding of business models) All

5 PubliGroupe's view on elements of a fruitful cooperation PubliGroupe

6 Discussion of possible joint endeavors All

7 Wrap-up & next steps DeSilva & Phillips

2 Distributed material
 2 Introduction to PubliGroupe

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PubliGroupe with its three business units is committed to
"Marketing. More. Effective."

PubliGroupe is a leader in media sales

and marketing services.

It enables
– advertisers to spend their
marketing budgets more effectively
– and helps media owners to
monetize their reach more
successfully. Search & Media Digital &
Find Sales Marketing
Services

It is a performance-oriented full-service
provider, • Local matchmaker • Preferred partner • Portfolio of leading
between people for media owners international
– employing state-of-the-art data and small and and advertisers marketing and
processing tools and information medium-sized worldwide, selling technology service
enterprises media using companies
technology • Online. mobile, and effective advertising • Focus on
– with the ultimate goal of making print classified solutions performance
directories • Leader in marketing
marketing processes more Switzerland, offices
• Leader in • Offices in 11
effective for its clients, be it in Switzerland, in 22 countries countries with
traditional or digital media. France focus on Europe

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The group incorporates multiple brands under one roof

The company is
organised into three
client-oriented business
segments: “Media
Sales”, “Search & Find”
and “Digital &
Marketing Services”.

Each segment is
responsible for its own
profits and long-term
performance.

The holding company

PubliGroupe is listed on
the Swiss stock
exchange SIX (PUBN).

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PubliGroupe is a 1.5 USD bn company with a strong European
footprint

PubliGroupe is Switzerland-based and publicly traded (SIX) - 2010 billings sum up to 1.5 USD bn

The group is present in 22 countries with around 2300 employees

The group serves over 400’000 clients:

- Private people
- SME’s
- National advertisers
- International brands

The group works with over 1 million publishers:

- Prestigious media companies
- Electronic media
- Web properties of all sizes

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The group actively drives its digitalization

Online revenue development [CHFm] Contribution examples from PubliGroupe's

business units in 2010

Search & Find

Online 447 493 657
revenue - local.ch is the #2 location-based services website
in Switzerland behind Google Maps
Share of total 19% 26% 34% - Search & Find aligned all white & yellow pages
revenue
brands under "local.ch"

Media Sales
− Launch of a B2B platform for complex campaign
management
517 − Launch of a new digital B2C retail platform for ad
356 380 booking

Digital & Marketing Services

91 113 140 − Continued to expand "online performance

marketing" activities with two acquisitions Buy.at
2008 2009 2010 (UK) and Instanz (CH)
− Development of zanox to the #1 European Affiliate
PubliGroupe participations (pro-forma)
Network thanks to continuous growth and to the
PubliGroupe (consolidated) successful integration of the Affiliate Window/
Buy.at Network (UK)

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 BACKUP
Example from Search & Find: one brand "local.ch"

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 BACKUP
Example from Media Sales: B2B and B2C platforms

B2B platform for complex campaign
B2C self-service booking platform for private
management tailored to the needs of large and SME customers
advertisers and media agencies
Comprehensive online and print product portfolio

Integrated solution, covering everything from

High growth rates on all measures: visits, number
planning to reporting
of orders, revenue, value per order

Unparalleled solution and a clear USP in a highly
competitive market

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 BACKUP
Example from Digital & Marketing Services:
zanox is the #1 European performance advertising network

zanox group • The zanox group generates > 0.5 USD bn in

commission while triggering > 7 USD bn in e-
commerce transaction volume
• zanox connects > 1 m publishers with more
than 3,300 international advertising
customers
• Since 2007, Axel Springer AG (52.5%) and
PubliGroupe AG (47.5%) are the co-owner of
zanox.
• in 2009, acquisition of Digital Window
(network brand: Affiliate Window)
• in 2010, integration of buy.at (ex-AOL).
• Since 2010, zanox is the leading European
performance advertising network with leading
market shares in Germany, UK, France, Italy,
Spain and the Netherlands
• The zanox group has further offices in
Sweden, USA (Baltimore) and China, 11
offices in total. ~600 people work for zanox

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 BACKUP
zanox: selected international advertisers

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Digital & Marketing Services invests in technology and
professional services-driven businesses on the demand side

Technology-oriented
performance marketing
Technology- models with high
oriented scalability
1)

Key European markets
penetrated - e.g. zanox
group is market leader in
1) in Germany and UK

Professional services-
Professional Namics oriented business models
services- benefit from scope
oriented

Examples: e-business
concept, search engine
marketing, lead
management, etc.
Demand side Supply side
(advertiser-oriented) (publisher-oriented)

1) Zanox Group subsidiaries; note: Digital Window is the holding company for Affiliate Window and buy.at

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Digital & Marketing Services
Home base DACH, expansion W-Europe (FY 2010; 100% equity view)

RoE
RoW
ES 2% 1%
IT
3%
NL/Benelux 3%

9% CH

FR 11%

32%
20%
DE
UK

Gross Profit FY 2010

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Contact

Thomas Kaiser
CEO Digital & Marketing Services, Deputy CEO of PubliGroupe
Avenue Mon-Repos 22, CH-1002 Lausanne
Phone +41 (0)21 317 72 54
tkaiser@publigroupe.com

Renato Martignoni
Chief Investment Officer Digital & Marketing Services
Avenue Mon-Repos 22, CH-1002 Lausanne
Phone +41 (0)21 317 73 10
rmartignoni@publigroupe.com

Alexander Mahr
Senior Project Manager Digital & Marketing Services
Avenue Mon-Repos 22, CH-1002 Lausanne
Phone +41 (0)21 317 72 51
amahr@publigroupe.com

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