Question 1.

a) Who is your target market and why you chosen this particular

type of client?

Answer: In order to increase the rent roll, the target market should

be the residential property investors who have property to lent and

also expect good rental return from the market.

As property management team, we will provide professional service

and knowledge to the investors and make sure their properties get

good tenant and good return, giving them peace of mind and make

their long term investment easier to manage.

As return, the satisfied landlord will give us more referrals and may

consider purchasing more in the future. Because we have

established a good trusty relationship, they might go to us to buy

more or give us more leads to sell. It is very important to put effort

into creating new market and gets new rent roll to keep the business

going smoother and stronger.

The monthly marketing schedule could be as following:

Letter box drop 5 streets per week Confirm in Monday

meeting

Marketing cold calls one hour per Put new contacts in

day database

New business sign placement Sam

weekly

Just leased 10x10 Upon letting of every

property

update just leased window First Tuesday of the

month

Update stat tenant window First Tuesday of the

month
 Update tenants register Every the second

Wednesday

Social calls – 10 per week Every Wednesday

Training for new business Script training

Thank you for business letter Month end

Special promotion for the month Free landlord insurance only

for June

b) What is the cost involved in each item of this schedule? Do you

consider this cost to be realistic?

Answer: Regarding the above monthly marketing schedule, the cost

for most of the activities will be within the normal operation

expenses. Base on 3 property managers in one office, the workload

is reasonable. And the cost of the material is realistic.

With special promotion for this month, we will consider to make cold

calls after working hours, like 6pm to 7pm. That will increase the

cost of marketing but also will have bigger chance to increase the

rent roll. If we put more commission with the leads, the staff will

have high motivation to do and get better result.

Question 2

a) The tenant pays a bond? Do I get to keep the Bond? How does

the tenant’s rent get paid to me?

Answer: Yes, a rental bond is an amount of money paid by a tenant

as a form of security for the landlord in case the tenant does not

follow the terms of the tenancy agreement.

As landlord, you cannot keep the bond. The landlord or agent must

send any bond paid to Renting Services Branch of the Office of Fair
Trading within 7 days. The bond has to been given to the

Rental Bond Board. The board is a statutory body established in

1977 to act as an independent and impartial guardian of rental

bonds on private residential tenancies in NSW.

The rent is automatically deposited into the agent’s trust account.

The agent is responsible for remitting the rent (less any commission

or expenses) to the landlord. Normally will be monthly base or

fortnightly if the landlord requires

b) Can I sign an Exclusive Agency Agreement with more than one

agent? What are the legalities of this?

Answer: No, you cannot.

Base on the Section 34 of the Property Stock and Business Agents

Act, the intention of the legislation is essentially only allow one

agent to sign on exclusive agency agreement. If there was more

than one exclusive agency agreement, there would be difficulty in

complying with a number of the provisions of the Act. Such as

serving a copy of the agency agreement, providing a copy of the

guide on agency agreement, rescission of an agency agreement and

handling of trust money.

c) Where on the Managing Agency Agreement would I find the

‘confirmation of specific instructions’?

Answer: Number 12, in respect of each tenancy, the Agent is

authorized and directed on behalf of the principal to undertake

these duties.

d) The previous tenant passed away in the premises; do we need to

let prospective tenants know this?

Answer: Yes. The agent has an obligation to advise a prospective

tenant of all material facts in respect of the Premises. Disclosure of

more sensitive information like this may be more appropriately

revealed when there are indications that a person is seriously

considering the property.

 Marketing Schedule
27/36 Wandella Road, MIRANDA, NSW, 2228

Dear Mr. &Mrs. Bell,

Thanks for choosing us to managing your above property. In order to

get the best result, please consider the following marketing

schedule especially designed for your property.

 www.domain.com.au $100 per week

 www.realestate.com.au $100 per week

 Local newspaper classified ads $20 per week

 For lease sign without photos free

 Window display free

 A4 size Flyer with color photos x 100 $50

--------------------------------

Total: $270
This marketing schedule has been attached with the exclusive

management agency agreement. This marketing expense will be

charged within 14 days after the agreement signed.

If you agree with this schedule, please sign at the end of this

schedule.

Best regards,

Yu Zhang

Property Manager

Sharp Real Estate

Client signatures: _________________________ Dated:

__________________