KALKAJI, NEW DELHI

2010-2012

PROJECT REPORT
ON
Preference of JIMS students while selecting PGDM specialization

Submitted in partial fulfillment of requirement of PGDM

PGDM-III B
BATCH -2010-12

Submitted To: Submitted By:

Name of Guide: Mr. Ajay Pandit Name: Anjali Mishra (73)
Mukesh Mishra(94)
Neelima Singh (96)
Neha Saxena (97)
Snehal (116)
 INDEX

RESEARCH
METHODOLOGY
Title Of the Study
Objective Of Study
Hypothesis formulation
Information Need
Sources of Data
Sample Design
Limitation of study
DATA ANALYSIS AND
INTREPRETATION
Analysis & Interpretation Of
Data
SUMMARY OF
FINDINGS

CONCLUSIONS AND
RECOMMENDATIONS

QUESTIONNAIRE
BIBLIOGRAPHY
 RESEARCH METHODOLOGY

TITLE OF THE STUDY

“A STUDY ON PRFERENCE OF JIMS STUDENTS WHILE SELECTING

PGDM SPECIALIZATION.

OBJECTIVE OF THE STUDY –

“To determine the preference of PGDM, JIMS students while selecting

specialization.

HYPOTHESIS FORMULATION –

H1- Girls like HR as a specialization more.

H2- Family and Friends plays an important role in deciding the specialization.
H0 (1) - 80% girls like HR as specialization.
H0 (2) – 75% students think their decision is influenced by their family and
friends.

INFORMATION NEEDED FOR RESEARCH –

Motivational factors
Personality
Information on gender
Attitudinal preferences
Choice

DESCRIPTIVE RESERCH DESIGN

Here we are using descriptive research design for our study. It includes
surveys and fact finding enquiries of different kinds. The major purpose of
descriptive research is description of the state of affairs as it exists at present.
Descriptive research studies are those studies which are concerned with
describing the characteristics of a particular individual, or of a group, whereas
diagnostic research studies determine the frequency with which something
occur or its association with something else. The design in such studies must
be rigid and not flexible and must focus attention on the following.

a) Formulating the objective of the study.

b) Designing the method of data collection.
c) Selecting the sample.
d) Collection of data.
e) Processing and analyzing the data.
f) Reporting the findings.

SOURCES OF DATA
PRIMARY SOURCE OF DATA

Here in this research we have selected primary source of data. A well

structured questionnaire is prepared to collect the information from selected
sample size.
Questionnaires

SAMPLE DESIGN

STEPS IN DESIGNING SAMPLE

1. Defining the target population-

SAMPLE ELEMENT - JIMS students pursuing PGDM.

SAMPLE ELEMENT – Classroom
EXTENT- JIMS Campus, Kalkaji
TIME- 10 am to 4 pm.

2. Framing the sample-

Static population because respondents will be found in classrooms and

respondent is chosen from attendance sheets.

3. Identify an appropriate sampling procedure-

Probability sample-
Simple random sampling-
4. Sample size-

Sample size- 100

Boys- 50 Girls – 50

1st year

Sec A – 25 Sec B – 25
Girls- 15 Girls- 10
Boys- 10 Boys- 15

2nd year

Sec A – 25 Sec B – 25
Girls- 15 Girls- 10
Boys- 10 Boys- 15

QUESTIONNAIRE DESCRIPTION

Around 10-12 questions will be prepared for questionnaire. Mostly of them are
closed one and 1-2 will be open one.

LIMITATION OF THE STUDY

Variable Variable Column Column Remarks
No. Name Required No.
1. Identification 1 1 Respondent
on the basis of M F
gender
2. Experienced 1 2 Yes N no
3. Selection of 1 3 Hr fin
specialization mar
4. Importance of 1 4 Very impo
gender factor important
neutral
not so imp
Unimpor.

5. Importance of 1 5 Very impo

parent advice important
neutral
not so imp
Unimpor.
6. Importance of 1 6 Very impo
friends advice important
neutral
not so imp
Unimpor.
7. Importance of 1 7 Very impo
faculty important
suggestion neutral
not so imp
Unimpor.
8. Importance of 1 8 Very impo
senior advice important
neutral
not so imp
Unimpor.
9. Past academic 1 9 Very impo
background important
neutral
not so imp
Unimpor.
10. Future career 1 10 Very impo
prospects important
neutral
not so imp
Unimpor.
11. Grade marks 1 11 Very impo
important
neutral
not so imp
Unimpor.
12. Respondent 1 12 Very impo
personal important
inclination neutral
not so imp
Unimpor.
13. Respondent 1 13 Very impo
work important
experience neutral
not so imp
Unimpor.
DATA ANALYSIS-
 QUESTIONNAIRE

“A STUDY ON PRFERENCE OF JIMS STUDENTS WHILE

SELECTING PGDM SPECIALIZATION.”

Dear Sir/Madam
We, student of JIMS, KALKAJI, New Delhi doing our 3th tri
P.G.D.M, as per our curriculum we have to undergo the project of
marketing research. We are conducting a survey to prepare a
project repot on above title. We request you to co-operate and
spare your precious time by answering the following details &
questions.
Thanking you
GUIDELINES
1 Thus questionnaire has two parts viz. PART-A and PART-B
PART A - Personal details
PART B – Question regarding topic.
2 There are no right and wrong answers.
3 Please be frank in your responses.

PART- A

Respondent = PGDM Students

Gender = Male Female

Experience =

1. Which of the specialization you will choose from the followings.

Marketing Human Resource Finance

2. Importance of GENDER while selecting specialization in PGDM-

Very Important Important

Neutral Not so important

Unimportant

3. Importance of PARENT’S ADVICE while selecting specialization in PGDM-

Very Important Important

Neutral Not so important

Unimportant

4. Importance of FRIEND’S ADVICE while selecting specialization in

PGDM-

Very Important Important

Neutral Not so important

Unimportant

5. Importance of FACULTY ADVICE while selecting specialization in

PGDM-

Very Important Important

Neutral Not so important

Unimportant

6. Importance of SENIOR’S ADVICE while selecting specialization in

PGDM-

Very Important Important

Neutral Not so important

Unimportant

7. Importance of PAST ACADEMIC BACKGROUND while selecting

Specialization in PGDM-
 Very Important Important

Neutral Not so important

Unimportant

8. Importance of FUTURE CAREER PROSPECTS while selecting

Specialization in PGDM-

Very Important Important Neutral

Not so important Unimportant

9. Importance of GRADE MARKS while selecting specialization in

PGDM-

Very Important Important Neutral

Not so important Unimportant

10. Importance of PERSONAL INCLINATION while selecting

Specialization in PGDM-

Very Important Important

Neutral Not so important

Unimportant

11. Importance of WORK EXPERIECE while selecting specialization in

PGDM-

Very Important Important

Neutral Not so important

Unimportant
 EXECUTIVE SUMMARY

We have done a Marketing Research on the topic “Preference of JAGANNATH

INTERNATIONAL MANAGEMENT SCHOOL student while selecting PGDM
-specialization” given by our professor Mr Ajay Pandit for the completion of
two years program of post graduation diploma course of management . The
report consists of formation of Questionnaire, Analyzing the finding and gaining
the result thereof by the proceeding findings as per the responses given by the
respondent.
In this project report, firstly, we have formed a questionnaire as per the
guidelines given by our faculty. He provide us prolong knowledge about the
techniques of forming questionnaire. He also provide in-depth information
about different type of questionnaire i.e., top of mind, aided and unaided which
have been entered in our questionnaire and also help us to gain very effective
report on our study conducted in JIMS kalkaji, New Delhi. After filling up a
questionnaire, we have prepared a finding chart and obtained a final result on
the prescribed finding been compiled by us.
Thus the whole report concluded that girls prefer human resource
specialization more in comparison to boys and also check out factors which are
affecting them during making choice of their stream of specialization.
 CONCLUSIONS

1. From above findings we get the result that most of girls are
interested in selecting HR as a specialization in PGDM.

2. While selecting specialization gender plays an important role.

3. PARENT’S ADVICE while selecting specialization in PGDM is

important.

4. Friend’s advice is also influence a lot while selecting

specialization.

5. Most of the students also belief that Faculty’s advice is also

necessary.

6. Senior’s advice also plays an important role.

7. Students past academic background are also important in

selecting specialization.

8. Personal inclination also plays a major role in selecting

specialization.

9. Work experience is one of the important factors for decision

making.

10. Future Career prospectus is most important while selecting

specialization.

11. Very few students think that grade or marks is not very important
for selecting specialization.

12.
So, from above conclusion we can see that case of girl they mostly prefer
Human resource as a specialization in PGDM.
And while selecting specialization parents, lecturer, friends and senior’s advice
are taken into consideration. Whereas grade marks doesn’t play much
important role in selecting specialization.
SUMMARY OF FINDINGS
1. Importance of gender in selecting specialization 18% of respondents are
in view that gender plays a very important role in selecting specialization
whereas 11% are in view that gender is unimportant in selecting
specialization.

2. Importance of parents advice in selecting specialization 42% of

respondents are in view that parents play an important role in taking
decision whereas 3% are in view that parents advice is not so important.

3. Importance of friends advice in selecting specialization 52% respondents

responded that friends advice is important in choosing specialization
whereas 4% are in view that friends advice are unimportant in choosing
specialization.

4. Importance of faculty advice in selecting specialization 43% students are

in view that faculties advice are important, 41% of respondents are in
view that faculties advice are very important whereas 2% students have
view that faculties advice are unimportant.

5. Importance of senior advice in selecting specialization

58% of students are in view that senior advice is important in selecting

specialization.

6. Importance of past academics background in selecting specialization

44% students are in view that past academics background are very
important in taking decision while selecting specialization.
7. Importance of future carrier prospects in selecting specialization 58%
students have view that future carrier prospects are very important, 10%
respondents have view that it is neutral.

8. Importance of personal inclination in selecting specialization

23% students are in view that personal inclination is not so important,

23% have neutral view whereas 3% have view that it is unimportant in
selecting specialization.

9. Importance of work experience in selecting specialization 45% of

students are in view that work experience is important in selecting
specialization whereas 7% have view that work experience is
unimportant in selecting specialization.

10. Preference of girls preference while selecting specialization

46% of girls like to take HR, 30% finance and 24% of girls would like to
take marketing as their specialization.

11. Importance of grad marks in selecting specialization 13% of students

responded that grad marks are very important whereas 3% have view
that grad marks are unimportant in selecting specialization.