merchant time marketing budget marketing budget adjusted adjustment time

A 2019 $ 550,000 - -
A 2020 $ 680,000 $ 350,000 2020-02
B 2019 $ 210,000 - -
B 2020 $ 200,000 - -
C 2019 $ 850,000 - -
C 2020 $ 880,000 - -
D 2019 $ 540,000 - -
D 2020 $ 550,000 - -
E 2019 $ 760,000 - -
E 2020 $ 820,000 $ 550,000 2020-02
F 2019 $ 530,000 - -
F 2020 $ 550,000 - -
G 2019 $ 970,000 - -
G 2020 $ 870,000 - -
H 2019 £910,000 - -
H 2020 £900,000 £1,050,000 2020-06
I 2019 $ 450,000 - -
I 2020 $ 470,000 - -
J 2019 $ 270,000 - -
J 2020 $ 360,000 - -
K 2019 $ 980,000 - -
K 2020 $ 110,000 - -
marketing budget_per_month
45,833.33
56,666.67
17,500.00
16,666.67
70,833.33
73,333.33
45,000.00
45,833.33
63,333.33
68,333.33
44,166.67
45,833.33
80,833.33
72,500.00
75,833.33
75,000.00
37,500.00
39,166.67
22,500.00
30,000.00
81,666.67
9,166.67
merchant time visits from marketing touchpoint total visits
A 2019-10 43,107 299,238
A 2019-11 85,252 546,113
A 2019-12 67,773 495,983
A 2020-01 78,057 432,372
A 2020-02 77,746 430,521
A 2020-03 83,424 485,071
A 2020-04 74,038 484,655
A 2020-05 66,478 438,789
A 2020-06 60,836 419,269
A 2020-07 79,138 472,517
A 2020-08 95,254 491,211
A 2020-09 74,949 405,574
B 2019-09 32,697 501,293
B 2019-10 26,722 448,126
B 2019-11 37,535 620,924
B 2019-12 25,467 351,424
B 2020-01 27,346 454,467
B 2020-02 30,175 447,502
B 2020-03 29,489 372,018
B 2020-04 27,552 366,191
B 2020-05 28,715 393,126
B 2020-06 29,986 402,978
B 2020-07 39,173 479,343
B 2020-08 38,420 459,708
B 2020-09 32,227 442,582
C 2019-09 2,146,272 16,025,856
C 2019-10 2,124,243 15,265,471
C 2019-11 3,816,054 22,729,660
C 2019-12 3,272,206 19,104,084
C 2020-01 2,789,289 16,776,214
C 2020-02 2,085,749 13,440,133
C 2020-03 2,169,562 15,468,604
C 2020-04 2,329,474 14,921,179
C 2020-05 2,262,274 15,438,302
C 2020-06 2,307,022 16,362,801
C 2020-07 2,676,371 19,107,717
C 2020-08 3,053,172 21,986,349
C 2020-09 2,836,705 20,075,496
D 2019-09 1,109,179 7,923,974
D 2019-10 1,103,167 7,512,329
D 2019-11 1,839,596 11,491,739
D 2019-12 1,369,904 8,722,374
D 2020-01 1,137,558 7,287,338
D 2020-02 869,101 5,935,566
D 2020-03 917,862 6,687,719
D 2020-04 899,462 5,871,038
D 2020-05 902,577 5,875,624
D 2020-06 1,010,295 6,738,467
D 2020-07 1,421,697 10,645,693
D 2020-08 1,437,110 12,964,783
D 2020-09 1,215,802 8,569,673
E 2019-09 1,051,467 8,943,045
E 2019-10 1,051,497 8,923,006
E 2019-11 1,447,362 11,378,826
E 2019-12 1,236,477 9,470,987
E 2020-01 1,283,869 10,024,535
E 2020-02 875,834 8,471,939
E 2020-03 966,035 9,793,916
E 2020-04 1,130,107 9,096,403
E 2020-05 1,189,214 10,306,506
E 2020-06 1,135,524 9,923,760
E 2020-07 1,158,006 10,970,962
E 2020-08 1,150,595 12,786,226
E 2020-09 1,113,451 12,664,611
F 2019-09 13,232 2,857,286
F 2019-10 11,818 2,459,105
F 2019-11 14,193 2,795,357
F 2019-12 13,191 2,341,668
F 2020-01 13,542 2,796,614
F 2020-02 12,228 2,538,598
F 2020-03 11,073 2,622,278
F 2020-04 290,315 2,501,305
F 2020-05 483,720 2,972,085
F 2020-06 445,559 2,802,871
F 2020-07 492,240 3,119,914
F 2020-08 497,690 3,262,073
F 2020-09 476,295 3,167,973
G 2019-09 123,976 2,436,822
G 2019-10 119,712 2,592,943
G 2019-11 118,748 2,573,223
G 2019-12 86,642 2,014,257
G 2020-01 110,415 2,588,147
G 2020-02 94,083 2,180,791
G 2020-03 85,865 2,200,250
G 2020-04 85,038 2,096,049
G 2020-05 81,908 1,946,885
G 2020-06 66,689 1,745,112
G 2020-07 71,394 1,884,349
G 2020-08 79,302 2,076,200
G 2020-09 84,497 2,292,357
H 2019-09 330,703 3,719,333
H 2019-10 322,964 3,303,418
H 2019-11 763,047 5,114,215
H 2019-12 637,363 4,481,791
H 2020-01 487,892 3,384,644
H 2020-02 372,093 2,670,655
H 2020-03 364,155 3,017,893
H 2020-04 335,580 2,609,225
H 2020-05 394,797 2,944,592
H 2020-06 495,155 3,700,720
H 2020-07 777,975 6,393,998
H 2020-08 867,864 6,669,652
H 2020-09 949,914 4,941,838
I 2019-09 329,070 2,230,139
I 2019-10 344,251 2,188,811
I 2019-11 386,170 2,470,023
I 2019-12 325,252 2,168,755
I 2020-01 98,158 1,882,993
I 2020-02 - 1,651,763
I 2020-03 - 273,866
I 2020-04 - 228,118
I 2020-05 - 850,760
I 2020-06 - 1,970,303
I 2020-07 - 2,163,036
I 2020-08 - 1,809,342
I 2020-09 - 1,828,437
J 2019-09 71,921 818,437
J 2019-10 72,127 1,002,238
J 2019-11 88,915 1,030,890
J 2019-12 68,093 878,761
J 2020-01 82,154 1,002,442
J 2020-02 76,354 982,006
J 2020-03 69,939 909,426
J 2020-04 139 3,142
K 2019-09 1,243,470 8,636,252
K 2019-10 1,414,749 9,192,586
K 2019-11 2,948,502 16,124,793
K 2019-12 3,488,590 18,182,826
K 2020-01 1,864,779 11,382,916
K 2020-02 1,297,048 8,607,291
K 2020-03 1,300,207 8,919,613
K 2020-04 1,314,264 8,606,400
K 2020-05 1,308,888 9,012,040
K 2020-06 875,784 8,768,562
K 2020-07 857,099 9,196,638
K 2020-08 907,566 9,704,927
K 2020-09 1,043,380 9,926,600
 revenue
from
conversion
conversion post marketing touchpoint total conversions post
None None marketing
None
173 620 touchpoint
$ 163,545
181 552 $ 120,840
192 478 $ 118,604
184 477 $ 130,679
222 585 $ 161,666
217 669 $ 128,953
198 613 $ 102,913
147 604 $ 77,880
275 630 $ 213,365
368 845 $ 342,235
198 517 $ 164,794
1,804 6,583 $ 704,526
1,302 5,019 $ 472,190
2,235 7,461 $ 859,675
912 3,686 $ 285,467
1,215 4,542 $ 378,109
942 3,480 $ 442,421
773 3,051 $ 296,985
760 3,552 $ 297,719
992 4,696 $ 368,782
1,274 5,655 $ 412,909
1,516 6,103 $ 462,253
1,398 6,078 $ 414,210
1,120 5,410 $ 393,564
96,535 294,685 $ 23,929,867
50,340 154,255 $ 10,594,042
235,428 660,156 $ 41,749,052
170,625 457,166 $ 26,351,207
118,198 314,725 $ 25,602,552
78,588 215,564 $ 19,803,549
100,773 271,098 $ 27,054,404
105,122 279,145 $ 29,401,797
91,934 255,482 $ 30,638,049
100,793 267,491 $ 26,736,493
90,899 244,783 $ 26,929,484
104,359 300,362 $ 28,008,047
107,543 313,694 $ 27,719,308
48,086 159,829 $ 6,494,224
23,029 74,110 $ 2,714,178
145,611 443,547 $ 16,612,122
99,839 291,580 $ 10,383,468
63,100 180,466 $ 8,893,143
42,284 139,711 $ 6,081,372
53,875 206,002 $ 7,785,053
59,527 179,882 $ 8,088,565
54,846 160,315 $ 8,506,574
51,548 151,746 $ 7,218,698
71,622 239,990 $ 9,363,394
59,177 214,942 $ 8,088,920
64,433 214,554 $ 8,560,199
29,652 97,641 $ 11,416,092
14,855 54,896 $ 4,689,646
64,657 214,967 $ 19,903,777
49,064 156,673 $ 11,553,424
46,921 158,390 $ 13,572,542
31,168 110,337 $ 11,184,014
45,355 147,000 $ 14,902,357
39,335 125,056 $ 13,808,191
41,307 130,434 $ 16,412,487
38,207 119,265 $ 13,044,149
43,438 138,796 $ 15,421,927
42,108 144,411 $ 16,463,221
46,417 160,669 $ 16,247,866
11 7,155 $ 6,915
14 6,379 $ 4,794
21 8,188 $ 12,110
14 7,078 $ 6,711
24 6,852 $ 12,661
15 5,232 $ 6,059
50 7,453 $ 27,897
2,652 7,230 $ 1,523,835
5,219 10,367 $ 3,520,238
4,808 9,636 $ 3,285,126
5,364 10,624 $ 3,651,981
5,462 11,310 $ 3,628,352
5,184 10,541 $ 3,533,308
- - $ -
- - $ -
- - $ -
- - $ -
- - $ -
- - $ -
- - $ -
- - $ -
- - $ -
 - - $ -
- - $ -
- - $ -
- - $ -
11,706 49,917 £2,208,853
7,371 28,647 £1,218,081
46,012 128,752 £7,357,662
36,491 109,692 £5,170,309
17,901 53,211 £3,667,643
13,216 39,500 £2,817,892
15,674 51,485 £3,474,803
13,758 43,133 £2,969,906
16,586 49,111 £3,921,500
24,254 70,573 £4,525,111
48,642 156,657 £6,960,562
39,513 135,345 £5,987,821
8,978 59,246 £3,408,482
1,400 5,799 $ 813,351
1,394 5,777 $ 796,977
1,728 5,961 $ 905,701
1,390 5,530 $ 730,174
342 3,861 $ 202,587
- 3,450 None
- 49 None
- 1 None
- 901 None
- 231 None
- 144 None
- 4 None
- - None
- - $ -
- - $ -
- - $ -
- - $ -
- - $ -
- - $ -
- - $ -
- - $ -
71,114 174,327 $ 8,574,798
47,247 103,247 $ 5,065,312
244,473 522,042 $ 25,963,801
330,340 718,554 $ 29,889,507
118,723 254,009 $ 12,424,145
75,737 170,286 $ 8,596,996
75,809 183,898 $ 9,305,498
84,740 188,890 $ 10,231,542
74,946 174,847 $ 9,890,563
65,589 178,236 $ 8,287,849
64,764 178,536 $ 8,072,891
53,838 163,439 $ 7,238,362
60,148 176,379 $ 7,913,398
 RPV
visits
visits (post
with
with marketi
total revenue on site activities bounces product products RPV Year
ng
add to
None 46,358 41,668 views
3,119 1,827 touchp
#VALUE! #VALUE! 2019
cart
$ 537,278 155,670 103,117 52,547 3,808 $oint)
1.92 $ 0.98 2019
$ 415,043 133,541 92,095 41,442 3,072 $ 1.78 $ 0.84 2019
$ 337,773 141,831 91,085 50,574 3,826 $ 1.52 $ 0.78 2020
$ 376,064 137,041 86,148 50,649 4,035 $ 1.68 $ 0.87 2020
$ 448,623 149,580 93,321 55,929 4,130 $ 1.94 $ 0.92 2020
$ 551,536 135,074 82,829 51,867 3,936 $ 1.74 $ 1.14 2020
$ 530,017 133,669 81,593 51,681 4,423 $ 1.55 $ 1.21 2020
$ 468,466 126,003 79,962 45,776 3,348 $ 1.28 $ 1.12 2020
$ 544,255 134,988 84,936 49,723 4,273 $ 2.70 $ 1.15 2020
$ 829,162 164,071 101,955 61,742 5,159 $ 3.59 $ 1.69 2020
$ 447,514 129,687 81,596 47,876 3,269 $ 2.20 $ 1.10 2020
$ 2,395,679 57,821 25,104 32,337 6,326 $ 21.55 $ 4.78 2019
$ 1,753,914 49,963 21,968 27,653 4,842 $ 17.67 $ 3.91 2019
$ 2,775,079 64,886 28,575 35,769 11,581 $ 22.90 $ 4.47 2019
$ 1,030,881 41,026 16,434 24,346 10,650 $ 11.21 $ 2.93 2019
$ 1,371,197 56,460 24,998 31,124 5,186 $ 13.83 $ 3.02 2020
$ 1,372,859 59,262 26,720 32,128 4,949 $ 14.66 $ 3.07 2020
$ 1,020,255 57,292 25,016 31,997 4,800 $ 10.07 $ 2.74 2020
$ 1,254,332 55,166 23,378 31,457 4,869 $ 10.81 $ 3.43 2020
$ 1,498,633 55,600 24,997 30,241 4,957 $ 12.84 $ 3.81 2020
$ 1,698,997 55,616 24,338 31,174 4,873 $ 13.77 $ 4.22 2020
$ 1,848,824 71,501 36,185 35,141 5,974 $ 11.80 $ 3.86 2020
$ 1,790,773 71,032 37,709 33,149 6,214 $ 10.78 $ 3.90 2020
$ 1,813,986 57,703 29,377 28,222 4,924 $ 12.21 $ 4.10 2020
$ 84,388,688 3,595,630 1,789,163 1,793,627 436,551 $ 11.15 $ 5.27 2019
$ 37,808,018 3,558,697 1,683,822 1,870,651 217,294 $ 4.99 $ 2.48 2019
$ 132,318,227 6,444,079 3,035,308 3,392,829 928,029 $ 10.94 $ 5.82 2019
$ 78,795,221 5,488,706 2,641,151 2,834,544 713,798 $ 8.05 $ 4.12 2019
$ 79,435,933 4,865,253 2,324,419 2,528,780 560,110 $ 9.18 $ 4.74 2020
$ 60,588,457 3,552,407 1,697,786 1,848,569 385,298 $ 9.49 $ 4.51 2020
$ 79,529,557 3,658,026 1,699,335 1,954,866 459,512 $ 12.47 $ 5.14 2020
$ 84,636,256 3,813,867 1,753,849 2,057,395 473,743 $ 12.62 $ 5.67 2020
$ 90,082,440 3,690,511 1,718,265 1,970,167 432,632 $ 13.54 $ 5.83 2020
$ 77,630,678 3,765,613 1,813,751 1,941,836 423,802 $ 11.59 $ 4.74 2020
$ 76,299,612 4,234,034 2,191,691 2,027,773 428,003 $ 10.06 $ 3.99 2020
$ 89,518,319 4,599,981 2,397,608 2,200,312 452,149 $ 9.17 $ 4.07 2020
$ 91,911,290 4,322,703 2,182,339 2,134,378 451,853 $ 9.77 $ 4.58 2020
$ 22,844,777 1,749,494 753,457 990,493 204,799 $ 5.85 $ 2.88 2019
$ 9,769,958 1,743,676 849,186 876,991 99,286 $ 2.46 $ 1.30 2019
$ 54,204,765 2,923,502 1,168,456 1,752,860 550,423 $ 9.03 $ 4.72 2019
$ 32,830,235 2,117,082 852,288 1,263,856 375,369 $ 7.58 $ 3.76 2019
$ 28,648,413 1,836,401 787,962 1,046,665 272,436 $ 7.82 $ 3.93 2020
$ 20,795,932 1,382,269 628,352 752,783 182,561 $ 7.00 $ 3.50 2020
$ 28,646,125 1,455,288 619,521 834,508 234,029 $ 8.48 $ 4.28 2020
$ 25,256,430 1,545,821 693,291 851,473 231,191 $ 8.99 $ 4.30 2020
$ 25,992,719 1,461,843 621,221 839,672 230,894 $ 9.42 $ 4.42 2020
$ 22,550,540 1,652,852 691,187 960,662 196,228 $ 7.15 $ 3.35 2020
$ 31,482,227 2,304,835 943,566 1,360,103 267,130 $ 6.59 $ 2.96 2020
$ 29,226,011 2,159,242 942,375 1,216,029 234,751 $ 5.63 $ 2.25 2020
$ 30,375,991 1,796,489 822,163 973,499 257,694 $ 7.04 $ 3.54 2020
$ 41,781,860 1,659,979 978,149 630,133 173,430 $ 10.86 $ 4.67 2019
$ 18,136,098 1,652,593 1,004,722 615,563 91,941 $ 4.46 $ 2.03 2019
$ 72,954,459 2,271,795 1,229,175 958,788 343,607 $ 13.75 $ 6.41 2019
$ 40,872,598 1,892,998 977,337 873,137 253,671 $ 9.34 $ 4.32 2019
$ 50,419,213 2,007,972 1,018,109 946,307 261,393 $ 10.57 $ 5.03 2020
$ 40,397,878 1,396,017 640,264 744,776 165,806 $ 12.77 $ 4.77 2020
$ 52,222,993 1,838,820 801,963 1,033,392 228,675 $ 15.43 $ 5.33 2020
$ 47,951,167 1,777,396 782,096 992,198 208,049 $ 12.22 $ 5.27 2020
$ 56,184,394 1,858,325 828,026 1,027,307 223,449 $ 13.80 $ 5.45 2020
$ 45,076,576 1,757,120 801,906 952,538 186,036 $ 11.49 $ 4.54 2020
$ 55,275,003 1,819,228 818,122 997,927 210,435 $ 13.32 $ 5.04 2020
$ 59,059,616 1,787,566 811,191 972,505 207,602 $ 14.31 $ 4.62 2020
$ 62,263,126 1,823,760 875,179 945,069 212,933 $ 14.59 $ 4.92 2020
$ 4,153,821 32,744 30,261 2,482 271 $ 0.52 $ 1.45 2019
$ 3,759,161 26,646 24,187 2,459 225 $ 0.41 $ 1.53 2019
$ 4,469,532 34,572 31,432 3,138 304 $ 0.85 $ 1.60 2019
$ 3,849,831 30,316 27,872 2,444 233 $ 0.51 $ 1.64 2019
$ 3,868,512 31,352 28,619 2,733 218 $ 0.93 $ 1.38 2020
$ 2,930,445 28,861 26,500 2,360 190 $ 0.50 $ 1.15 2020
$ 4,218,427 25,038 22,549 2,489 291 $ 2.52 $ 1.61 2020
$ 4,276,472 513,814 264,013 249,764 28,379 $ 5.25 $ 1.71 2020
$ 7,062,443 868,939 440,033 428,831 48,971 $ 7.28 $ 2.38 2020
$ 6,602,800 792,288 405,041 387,191 43,411 $ 7.37 $ 2.36 2020
$ 7,308,197 869,975 446,998 422,899 47,939 $ 7.42 $ 2.34 2020
$ 7,758,611 878,776 447,446 431,256 46,301 $ 7.29 $ 2.38 2020
$ 7,242,334 855,920 437,191 418,671 45,250 $ 7.42 $ 2.29 2020
$ - 354,348 249,574 104,774 - $ - $ - 2019
$ - 330,708 232,628 98,080 - $ - $ - 2019
$ - 312,637 215,098 97,539 - $ - $ - 2019
$ - 222,943 158,046 64,897 - $ - $ - 2019
$ - 289,038 203,373 85,665 - $ - $ - 2020
$ - 243,577 171,184 72,393 - $ - $ - 2020
$ - 220,682 155,348 65,334 - $ - $ - 2020
$ - 220,332 152,929 67,403 - $ - $ - 2020
$ - 192,403 130,093 62,310 - $ - $ - 2020
$ - 120,118 75,632 44,486 - $ - $ - 2020
$ - 126,276 75,867 50,409 - $ - $ - 2020
$ - 143,190 85,226 57,964 - $ - $ - 2020
$ - 158,785 92,540 66,245 - $ - $ - 2020
£11,888,628 556,307 310,652 242,698 57,522 $ 6.68 $ 3.20 2019
£5,898,134 548,296 306,395 236,029 34,527 $ 3.77 $ 1.79 2019
£25,941,294 1,352,324 669,245 674,710 194,543 $ 9.64 $ 5.07 2019
£19,305,621 1,048,702 524,030 519,157 153,143 $ 8.11 $ 4.31 2019
£13,140,771 954,248 467,076 482,727 106,141 $ 7.52 $ 3.88 2020
£9,981,740 806,241 383,116 419,171 82,653 $ 7.57 $ 3.74 2020
£12,990,614 781,310 374,632 402,200 85,682 $ 9.54 $ 4.30 2020
£10,560,224 717,521 371,138 342,187 75,660 $ 8.85 $ 4.05 2020
£13,356,822 815,661 397,498 413,079 90,997 $ 9.93 $ 4.54 2020
£15,010,838 846,489 409,513 435,383 107,735 $ 9.14 $ 4.06 2020
£24,995,579 1,329,467 645,615 682,046 187,558 $ 8.95 $ 3.91 2020
£22,438,939 1,181,825 619,848 560,257 150,363 $ 6.90 $ 3.36 2020
£15,507,246 1,007,004 882,977 117,418 30,026 $ 3.59 $ 3.14 2020
$ 3,225,149 534,928 306,434 227,534 23,074 $ 2.47 $ 1.45 2019
$ 3,305,776 565,902 335,982 228,106 23,844 $ 2.32 $ 1.51 2019
$ 3,314,116 618,836 356,488 262,090 27,378 $ 2.35 $ 1.34 2019
$ 2,946,822 525,404 429,194 82,049 22,619 $ 2.24 $ 1.36 2019
$ 2,296,770 158,551 152,316 - 6,235 $ 2.06 $ 1.22 2020
$ 2,076,826 None None - - #VALUE! $ 1.26 2020
$ 34,051 None None - - #VALUE! $ 0.12 2020
$ 14 None None - - #VALUE! $ 0.00 2020
$ 431,422 None None - - #VALUE! $ 0.51 2020
$ 207,644 None None - - #VALUE! $ 0.11 2020
$ 69,584 None None - - #VALUE! $ 0.03 2020
$ 1,633 None None - - #VALUE! $ 0.00 2020
$ - None None - - #VALUE! $ - 2020
$ - 118,400 77,533 40,867 - $ - $ - 2019
$ - 117,932 76,622 41,310 - $ - $ - 2019
$ - 149,702 95,450 54,252 - $ - $ - 2019
$ - 113,289 72,969 40,320 - $ - $ - 2019
$ - 136,919 89,426 47,493 - $ - $ - 2020
$ - 126,873 82,843 44,030 - $ - $ - 2020
$ - 115,977 76,244 39,733 - $ - $ - 2020
$ - 212 149 63 - $ - $ - 2020
$ 26,005,229 2,207,974 1,227,033 971,641 278,155 $ 6.90 $ 3.01 2019
$ 13,636,996 2,529,659 1,352,642 1,167,744 172,358 $ 3.58 $ 1.48 2019
$ 67,842,198 5,123,408 2,639,811 2,447,278 834,162 $ 8.81 $ 4.21 2019
$ 75,381,950 6,037,377 3,039,529 2,956,983 1,030,722 $ 8.57 $ 4.15 2019
$ 31,991,464 3,273,257 1,673,909 1,581,536 453,650 $ 6.66 $ 2.81 2020
$ 23,028,885 2,263,106 1,169,564 1,080,653 295,070 $ 6.63 $ 2.68 2020
$ 26,729,671 2,227,551 1,157,902 1,056,511 281,350 $ 7.16 $ 3.00 2020
$ 26,337,591 2,304,109 1,210,330 1,077,986 307,069 $ 7.78 $ 3.06 2020
$ 26,307,372 2,245,759 1,180,315 1,052,179 281,118 $ 7.56 $ 2.92 2020
$ 25,076,893 1,624,170 856,835 753,471 226,811 $ 9.46 $ 2.86 2020
$ 25,130,929 1,610,780 843,681 753,072 229,710 $ 9.42 $ 2.73 2020
$ 24,820,140 1,577,844 844,548 720,802 206,962 $ 7.98 $ 2.56 2020
$ 26,397,703 1,762,738 986,433 763,360 228,559 $ 7.58 $ 2.66 2020
%_on_s
ite_activ Product Convers Cart_vie
Cart_vie Coversi marketing
ities bounce _view_b ion_by_ w_by_p net_marketin Inorgani
w_by_a on_by_ _spend_p
w.r.t _rate y_activit cart_vie roduct_ g_revenue c RPV
ctivity activity er_month
15%
total_vis 14% y 7% 4% 0.0% w 0% view59% 45833.33 - -
its
29% 19% 34% 2% 0.4% 16% 7% 45833.33 117,712 1.4
27% 19% 31% 2% 0.4% 18% 7% 45833.33 75,007 1.1
33% 21% 36% 3% 0.3% 12% 8% 56666.67 61,937 0.8
32% 20% 37% 3% 0.3% 12% 8% 56666.67 74,012 1.0
31% 19% 37% 3% 0.4% 14% 7% 56666.67 104,999 1.3
28% 17% 38% 3% 0.5% 17% 8% 56666.67 72,286 1.0
30% 19% 39% 3% 0.5% 14% 9% 56666.67 46,246 0.7
30% 19% 36% 3% 0.5% 18% 7% 56666.67 21,213 0.3
29% 18% 37% 3% 0.5% 15% 9% 56666.67 156,698 2.0
33% 21% 38% 3% 0.5% 16% 8% 56666.67 285,568 3.0
32% 20% 37% 3% 0.4% 16% 7% 56666.67 108,127 1.4
12% 5% 56% 11% 11.4% 104% 20% 17500.00 687,026 21.0
11% 5% 55% 10% 10.0% 104% 18% 17500.00 454,690 17.0
10% 5% 55% 18% 11.5% 64% 32% 17500.00 842,175 22.4
12% 5% 59% 26% 9.0% 35% 44% 17500.00 267,967 10.5
12% 6% 55% 9% 8.0% 88% 17% 16666.67 361,442 13.2
13% 6% 54% 8% 5.9% 70% 15% 16666.67 425,754 14.1
15% 7% 56% 8% 5.3% 64% 15% 16666.67 280,318 9.5
15% 6% 57% 9% 6.4% 73% 15% 16666.67 281,052 10.2
14% 6% 54% 9% 8.4% 95% 16% 16666.67 352,115 12.3
14% 6% 56% 9% 10.2% 116% 16% 16666.67 396,242 13.2
15% 8% 49% 8% 8.5% 102% 17% 16666.67 445,586 11.4
15% 8% 47% 9% 8.6% 98% 19% 16666.67 397,543 10.3
13% 7% 49% 9% 9.4% 110% 17% 16666.67 376,897 11.7
22% 11% 50% 12% 8.2% 68% 24% 70833.33 23,859,034 11.1
23% 11% 53% 6% 4.3% 71% 12% 70833.33 10,523,209 5.0
28% 13% 53% 14% 10.2% 71% 27% 70833.33 41,678,219 10.9
29% 14% 52% 13% 8.3% 64% 25% 70833.33 26,280,374 8.0
29% 14% 52% 12% 6.5% 56% 22% 73333.33 25,529,219 9.2
26% 13% 52% 11% 6.1% 56% 21% 73333.33 19,730,216 9.5
24% 11% 53% 13% 7.4% 59% 24% 73333.33 26,981,071 12.4
26% 12% 54% 12% 7.3% 59% 23% 73333.33 29,328,464 12.6
24% 11% 53% 12% 6.9% 59% 22% 73333.33 30,564,716 13.5
23% 11% 52% 11% 7.1% 63% 22% 73333.33 26,663,160 11.6
22% 11% 48% 10% 5.8% 57% 21% 73333.33 26,856,151 10.0
21% 11% 48% 10% 6.5% 66% 21% 73333.33 27,934,714 9.1
22% 11% 49% 10% 7.3% 69% 21% 73333.33 27,645,975 9.7
22% 10% 57% 12% 9.1% 78% 21% 45000.00 6,449,224 5.8
23% 11% 50% 6% 4.3% 75% 11% 45000.00 2,669,178 2.4
25% 10% 60% 19% 15.2% 81% 31% 45000.00 16,567,122 9.0
24% 10% 60% 18% 13.8% 78% 30% 45000.00 10,338,468 7.5
25% 11% 57% 15% 9.8% 66% 26% 45833.33 8,847,310 7.8
23% 11% 54% 13% 10.1% 77% 24% 45833.33 6,035,539 6.9
22% 9% 57% 16% 14.2% 88% 28% 45833.33 7,739,220 8.4
26% 12% 55% 15% 11.6% 78% 27% 45833.33 8,042,732 8.9
25% 11% 57% 16% 11.0% 69% 27% 45833.33 8,460,741 9.4
25% 10% 58% 12% 9.2% 77% 20% 45833.33 7,172,865 7.1
22% 9% 59% 12% 10.4% 90% 20% 45833.33 9,317,561 6.6
17% 7% 56% 11% 10.0% 92% 19% 45833.33 8,043,087 5.6
21% 10% 54% 14% 11.9% 83% 26% 45833.33 8,514,366 7.0
19% 11% 38% 10% 5.9% 56% 28% 63333.33 11,352,759 10.8
19% 11% 37% 6% 3.3% 60% 15% 63333.33 4,626,313 4.4
20% 11% 42% 15% 9.5% 63% 36% 63333.33 19,840,444 13.7
20% 10% 46% 13% 8.3% 62% 29% 63333.33 11,490,091 9.3
20% 10% 47% 13% 7.9% 61% 28% 68333.33 13,504,209 10.5
16% 8% 53% 12% 7.9% 67% 22% 68333.33 11,115,681 12.7
19% 8% 56% 12% 8.0% 64% 22% 68333.33 14,834,024 15.4
20% 9% 56% 12% 7.0% 60% 21% 68333.33 13,739,858 12.2
18% 8% 55% 12% 7.0% 58% 22% 68333.33 16,344,154 13.7
18% 8% 54% 11% 6.8% 64% 20% 68333.33 12,975,816 11.4
17% 7% 55% 12% 7.6% 66% 21% 68333.33 15,353,594 13.3
14% 6% 54% 12% 8.1% 70% 21% 68333.33 16,394,888 14.2
14% 7% 52% 12% 8.8% 75% 23% 68333.33 16,179,533 14.5
1% 1% 8% 1% 21.9% 2640% 11% 44166.67 -37,252 -2.8
1% 1% 9% 1% 23.9% 2835% 9% 44166.67 -39,373 -3.3
1% 1% 9% 1% 23.7% 2693% 10% 44166.67 -32,057 -2.3
1% 1% 8% 1% 23.3% 3038% 10% 44166.67 -37,456 -2.8
1% 1% 9% 1% 21.9% 3143% 8% 45833.33 -33,172 -2.4
1% 1% 8% 1% 18.1% 2754% 8% 45833.33 -39,774 -3.3
1% 1% 10% 1% 29.8% 2561% 12% 45833.33 -17,936 -1.6
21% 11% 49% 6% 1.4% 25% 11% 45833.33 1,478,002 5.1
29% 15% 49% 6% 1.2% 21% 11% 45833.33 3,474,405 7.2
28% 14% 49% 5% 1.2% 22% 11% 45833.33 3,239,293 7.3
28% 14% 49% 6% 1.2% 22% 11% 45833.33 3,606,148 7.3
27% 14% 49% 5% 1.3% 24% 11% 45833.33 3,582,519 7.2
27% 14% 49% 5% 1.2% 23% 11% 45833.33 3,487,475 7.3
15% 10% 30% 0% 0.0% 0% 0% 80833.33 -80,833 -0.7
13% 9% 30% 0% 0.0% 0% 0% 80833.33 -80,833 -0.7
12% 8% 31% 0% 0.0% 0% 0% 80833.33 -80,833 -0.7
11% 8% 29% 0% 0.0% 0% 0% 80833.33 -80,833 -0.9
11% 8% 30% 0% 0.0% 0% 0% 72500.00 -72,500 -0.7
11% 8% 30% 0% 0.0% 0% 0% 72500.00 -72,500 -0.8
10% 7% 30% 0% 0.0% 0% 0% 72500.00 -72,500 -0.8
11% 7% 31% 0% 0.0% 0% 0% 72500.00 -72,500 -0.9
10% 7% 32% 0% 0.0% 0% 0% 72500.00 -72,500 -0.9
 7% 4% 37% 0% 0.0% 0% 0% 72500.00 -72,500 -1.1
7% 4% 40% 0% 0.0% 0% 0% 72500.00 -72,500 -1.0
7% 4% 40% 0% 0.0% 0% 0% 72500.00 -72,500 -0.9
7% 4% 42% 0% 0.0% 0% 0% 72500.00 -72,500 -0.9
15% 8% 44% 10% 9.0% 87% 24% 75833.33 2,133,020 6.4
17% 9% 43% 6% 5.2% 83% 15% 75833.33 1,142,248 3.5
26% 13% 50% 14% 9.5% 66% 29% 75833.33 7,281,829 9.5
23% 12% 50% 15% 10.5% 72% 29% 75833.33 5,094,476 8.0
28% 14% 51% 11% 5.6% 50% 22% 75000.00 3,592,643 7.4
30% 14% 52% 10% 4.9% 48% 20% 75000.00 2,742,892 7.4
26% 12% 51% 11% 6.6% 60% 21% 75000.00 3,399,803 9.3
27% 14% 48% 11% 6.0% 57% 22% 75000.00 2,894,906 8.6
28% 13% 51% 11% 6.0% 54% 22% 75000.00 3,846,500 9.7
23% 11% 51% 13% 8.3% 66% 25% 75000.00 4,450,111 9.0
21% 10% 51% 14% 11.8% 84% 27% 75000.00 6,885,562 8.9
18% 9% 47% 13% 11.5% 90% 27% 75000.00 5,912,821 6.8
20% 18% 12% 3% 5.9% 197% 26% 75000.00 3,333,482 3.5
24% 14% 43% 4% 1.1% 25% 10% 37500.00 775,851 2.4
26% 15% 40% 4% 1.0% 24% 10% 37500.00 759,477 2.2
25% 14% 42% 4% 1.0% 22% 10% 37500.00 868,201 2.2
24% 20% 16% 4% 1.1% 24% 28% 37500.00 692,674 2.1
8% 8% 0% 4% 2.4% 62% 0% 39166.67 163,420 1.7
0% 0% 0% 0% 0.0% 0% 0% 39166.67 - -
0% 0% 0% 0% 0.0% 0% 0% 39166.67 - -
0% 0% 0% 0% 0.0% 0% 0% 39166.67 - -
0% 0% 0% 0% 0.0% 0% 0% 39166.67 - -
0% 0% 0% 0% 0.0% 0% 0% 39166.67 - -
0% 0% 0% 0% 0.0% 0% 0% 39166.67 - -
0% 0% 0% 0% 0.0% 0% 0% 39166.67 - -
0% 0% 0% 0% 0.0% 0% 0% 39166.67 - -
14% 9% 35% 0% 0.0% 0% 0% 22500.00 -22,500 -0.3
12% 8% 35% 0% 0.0% 0% 0% 22500.00 -22,500 -0.3
15% 9% 36% 0% 0.0% 0% 0% 22500.00 -22,500 -0.3
13% 8% 36% 0% 0.0% 0% 0% 22500.00 -22,500 -0.3
14% 9% 35% 0% 0.0% 0% 0% 30000.00 -30,000 -0.4
13% 8% 35% 0% 0.0% 0% 0% 30000.00 -30,000 -0.4
13% 8% 34% 0% 0.0% 0% 0% 30000.00 -30,000 -0.4
7% 5% 30% 0% 0.0% 0% 0% 30000.00 -30,000 -215.8
26% 14% 44% 13% 7.9% 63% 29% 81666.67 8,493,131 6.8
28% 15% 46% 7% 4.1% 60% 15% 81666.67 4,983,645 3.5
32% 16% 48% 16% 10.2% 63% 34% 81666.67 25,882,134 8.8
33% 17% 49% 17% 11.9% 70% 35% 81666.67 29,807,840 8.5
29% 15% 48% 14% 7.8% 56% 29% 9166.67 12,414,978 6.7
26% 14% 48% 13% 7.5% 58% 27% 9166.67 8,587,829 6.6
25% 13% 47% 13% 8.3% 65% 27% 9166.67 9,296,331 7.1
27% 14% 47% 13% 8.2% 62% 28% 9166.67 10,222,375 7.8
25% 13% 47% 13% 7.8% 62% 27% 9166.67 9,881,396 7.5
19% 10% 46% 14% 11.0% 79% 30% 9166.67 8,278,682 9.5
18% 9% 47% 14% 11.1% 78% 31% 9166.67 8,063,724 9.4
16% 9% 46% 13% 10.4% 79% 29% 9166.67 7,229,195 8.0
18% 10% 43% 13% 10.0% 77% 30% 9166.67 7,904,231 7.6
 Organic_c
Organic_visit Organic Organic_reven
onversion
s RPV ue
s
256,131 - $ - $ -
460,861 447 $ 0.8 $ 373,733
428,210 371 $ 0.7 $ 294,203
354,315 286 $ 0.6 $ 219,169
352,775 293 $ 0.7 $ 245,385
401,647 363 $ 0.7 $ 286,957
410,617 452 $ 1.0 $ 422,583
372,311 415 $ 1.1 $ 427,104
358,433 457 $ 1.1 $ 390,586
393,379 355 $ 0.8 $ 330,890
395,957 477 $ 1.2 $ 486,927
330,625 319 $ 0.9 $ 282,720
468,596 4,779 $ 3.6 $ 1,691,153
421,404 3,717 $ 3.0 $ 1,281,724
583,389 5,226 $ 3.3 $ 1,915,404
325,957 2,774 $ 2.3 $ 745,414
427,121 3,327 $ 2.3 $ 993,088
417,327 2,538 $ 2.2 $ 930,438
342,529 2,278 $ 2.1 $ 723,270
338,639 2,792 $ 2.8 $ 956,613
364,411 3,704 $ 3.1 $ 1,129,851
372,992 4,381 $ 3.4 $ 1,286,088
440,170 4,587 $ 3.2 $ 1,386,571
421,288 4,680 $ 3.3 $ 1,376,563
410,355 4,290 $ 3.5 $ 1,420,422
13,879,584 198,150 $ 4.4 $ 60,458,821
13,141,228 103,915 $ 2.1 $ 27,213,976
18,913,606 424,728 $ 4.8 $ 90,569,175
15,831,878 286,541 $ 3.3 $ 52,444,014
13,986,925 196,527 $ 3.8 $ 53,833,381
11,354,384 136,976 $ 3.6 $ 40,784,908
13,299,042 170,325 $ 3.9 $ 52,475,153
12,591,705 174,023 $ 4.4 $ 55,234,459
13,176,028 163,548 $ 4.5 $ 59,444,391
14,055,779 166,698 $ 3.6 $ 50,894,185
16,431,346 153,884 $ 3.0 $ 49,370,128
18,933,177 196,003 $ 3.2 $ 61,510,272
17,238,791 206,151 $ 3.7 $ 64,191,982
6,814,795 111,743 $ 2.4 $ 16,350,553
6,409,162 51,081 $ 1.1 $ 7,055,780
9,652,143 297,936 $ 3.9 $ 37,592,643
7,352,470 191,741 $ 3.1 $ 22,446,767
 6,149,780 117,366 $ 3.2 $ 19,755,270
5,066,465 97,427 $ 2.9 $ 14,714,560
5,769,857 152,127 $ 3.6 $ 20,861,072
4,971,576 120,355 $ 3.5 $ 17,167,865
4,973,047 105,469 $ 3.5 $ 17,486,145
5,728,172 100,198 $ 2.7 $ 15,331,842
9,223,996 168,368 $ 2.4 $ 22,118,833
11,527,673 155,765 $ 1.8 $ 21,137,091
7,353,871 150,121 $ 3.0 $ 21,815,792
7,891,578 67,989 $ 3.8 $ 30,365,768
7,871,509 40,041 $ 1.7 $ 13,446,452
9,931,464 150,310 $ 5.3 $ 53,050,682
8,234,510 107,609 $ 3.6 $ 29,319,174
8,740,666 111,469 $ 4.2 $ 36,846,671
7,596,105 79,169 $ 3.8 $ 29,213,864
8,827,881 101,645 $ 4.2 $ 37,320,636
7,966,296 85,721 $ 4.3 $ 34,142,976
9,117,292 89,127 $ 4.4 $ 39,771,907
8,788,236 81,058 $ 3.6 $ 32,032,427
9,812,956 95,358 $ 4.1 $ 39,853,076
11,635,631 102,303 $ 3.7 $ 42,596,395
11,551,160 114,252 $ 4.0 $ 46,015,260
2,844,054 7,144 $ 1.5 $ 4,146,906
2,447,287 6,365 $ 1.5 $ 3,754,367
2,781,164 8,167 $ 1.6 $ 4,457,422
2,328,477 7,064 $ 1.7 $ 3,843,120
2,783,072 6,828 $ 1.4 $ 3,855,851
2,526,370 5,217 $ 1.2 $ 2,924,386
2,611,205 7,403 $ 1.6 $ 4,190,530
2,210,990 4,578 $ 1.2 $ 2,752,637
2,488,365 5,148 $ 1.4 $ 3,542,205
2,357,312 4,828 $ 1.4 $ 3,317,674
2,627,674 5,260 $ 1.4 $ 3,656,216
2,764,383 5,848 $ 1.5 $ 4,130,259
2,691,678 5,357 $ 1.4 $ 3,709,026
2,312,846 - $ - $ -
2,473,231 - $ - $ -
2,454,475 - $ - $ -
1,927,615 - $ - $ -
2,477,732 - $ - $ -
2,086,708 - $ - $ -
2,114,385 - $ - $ -
2,011,011 - $ - $ -
1,864,977 - $ - $ -
 1,678,423 - $ - $ -
1,812,955 - $ - $ -
1,996,898 - $ - $ -
2,207,860 - $ - $ -
3,388,630 38,211 $ 2.9 $ 9,679,775
2,980,454 21,276 $ 1.6 $ 4,680,053
4,351,168 82,740 $ 4.3 $ 18,583,632
3,844,428 73,201 $ 3.7 $ 14,135,312
2,896,752 35,310 $ 3.3 $ 9,473,128
2,298,562 26,284 $ 3.1 $ 7,163,848
2,653,738 35,811 $ 3.6 $ 9,515,811
2,273,645 29,375 $ 3.3 $ 7,590,318
2,549,795 32,525 $ 3.7 $ 9,435,322
3,205,565 46,319 $ 3.3 $ 10,485,727
5,616,023 108,015 $ 3.2 $ 18,035,017
5,801,788 95,832 $ 2.8 $ 16,451,118
3,991,924 50,268 $ 3.0 $ 12,098,764
1,901,069 4,399 $ 1.3 $ 2,411,798
1,844,560 4,383 $ 1.4 $ 2,508,799
2,083,853 4,233 $ 1.2 $ 2,408,415
1,843,503 4,140 $ 1.2 $ 2,216,648
1,784,835 3,519 $ 1.2 $ 2,094,183
1,651,763 3,450 $ - $ -
273,866 49 $ - $ -
228,118 1 $ - $ -
850,760 901 $ - $ -
1,970,303 231 $ - $ -
2,163,036 144 $ - $ -
1,809,342 4 $ - $ -
1,828,437 - $ - $ -
746,516 - $ - $ -
930,111 - $ - $ -
941,975 - $ - $ -
810,668 - $ - $ -
920,288 - $ - $ -
905,652 - $ - $ -
839,487 - $ - $ -
3,003 - $ - $ -
7,392,782 103,213 $ 2.4 $ 17,430,431
7,777,837 56,000 $ 1.1 $ 8,571,684
13,176,291 277,569 $ 3.2 $ 41,878,397
14,694,236 388,214 $ 3.1 $ 45,492,443
9,518,137 135,286 $ 2.1 $ 19,567,319
7,310,243 94,549 $ 2.0 $ 14,431,889
7,619,406 108,089 $ 2.3 $ 17,424,173
7,292,136 104,150 $ 2.2 $ 16,106,049
7,703,152 99,901 $ 2.1 $ 16,416,809
7,892,778 112,647 $ 2.1 $ 16,789,044
8,339,539 113,772 $ 2.0 $ 17,058,038
8,797,361 109,601 $ 2.0 $ 17,581,778
8,883,220 116,231 $ 2.1 $ 18,484,305
 Merchant Performance

Data 0
Average - total visits Sum - total revenue

Visits Distributi on across M

372,311.00 393,379.00
358,433.00
Visits

66,478.00 60,836.00 79,138.00

438,789.00 419,269.00 472,517.00

2 0 2 0 -0 5 2 0 2 0 -0 6 2 0 2 0 -0 7
TIme period (Last 5 months)

FUNNEL-OVERVIEW Data
Average - total visi 6742805.48648649
The funnel over view depicts a Average - bounce_ 0.113177108394122
waterfall across merchants at each
stage during customer's visit

Cr oss -m er chant Mar k eti ng Per form ance

Revenue_post_spends_deduction-2020 Marketing Rev-2020
Marketing Budget-2020
$250,000,000.00

$200,000,000.00

$150,000,000.00

$100,000,000.00

$50,000,000.00

$0.00
A B C D E F G H I J K Grand
-$50,000,000.00 Total

Insights: The marketing campaigns for Merchant A shows higher Inorganic revenue however the budget
allocation as per revenue generated is also higher(47%) which means there incoming traffic but the
conversion is not sucessful.

Note: Few Assumptions were taken during this analysis

1. Seasonality: There is a possibility of seasonality in the 09-11th Month of the year, however to check this m
2. As the marketing spends data was at an yearly level, and website data was at monthly level. So, I have ass
marketing spends across the year.

Question with regards to data

The visits should be equal to online activities and bounce. However, it wasn't the case in the data.
Why was it so?
Note: Few Assumptions were taken during this analysis
1. Seasonality: There is a possibility of seasonality in the 09-11th Month of the year, however to check this m
2. As the marketing spends data was at an yearly level, and website data was at monthly level. So, I have ass
marketing spends across the year.

Question with regards to data

The visits should be equal to online activities and bounce. However, it wasn't the case in the data.
Why was it so?
Merchant Performance Analysis - Dashboard

0 0
Sum - total revenue Sum - revenue from conversion post marketing touchpoint

istributi on across Merchants

393,379.00 395,957.00 Organic visits

330,625.00
79,138.00 95,254.00 Marketing visits
74,949.00 Total_visits
472,517.00 491,211.00 405,574.00

2 0 2 0 -0 7 2 0 2 0 -0 8 2 0 2 0 -0 9
TIme period (Last 5 months)

Executive Summary: Merchant A is among the lowest performing merchant in terms of visits, revenue,
conversions, marketing spends as compared to other merchants. The trend shows conversion rate to be 0.1%
which is alarming. Although organic visits seems to be in higher amounts, the conversion seems to be also in a la
period of 1-month.

Recommendation: We should sending targetted emails(coupons, campaigns, etc) via control and experiment
groups (A/B Testing) to check the audience quality in order to increase the conversions

Revenue_post_spends_ded
Merchants Marketing Rev-2020
r for m ance uction-2020
A $761,089.00 $1,441,089.00
Rev-2020 B $3,266,952.00 $3,466,952.00
C $241,013,683.00 $241,893,683.00
D $72,035,918.00 $72,585,918.00
E $130,236,754.00 $131,056,754.00
F $18,639,457.00 $19,189,457.00
G -$870,000.00 $0.00
H $36,833,720.00 $37,733,720.00
I -$267,413.00 $202,587.00
J -$360,000.00 $0.00
I J K Grand K $81,851,244.00 $81,961,244.00
Total Grand Total $583,141,404.00 $589,531,404.00

Data Merchants Budget/Rev

revenue however the budget
incoming traffic but the Average - Organi2.44302975691 A 47%
Average - Inorga7.02092304922 B 6%
C 0%
D 1%
E 1%
the year, however to check this more data would be required F 3%
as at monthly level. So, I have assumed that there was equal

n't the case in the data.

G 0%
H 2%
I 232%
J -
K -
 This shape represents a
slicer. Slicers are supported
in Excel 2010 or later.

If the shape was modified

in an earlier version of
Excel, or if the workbook
was saved in Excel 2003 or
earlier, the slicer cannot be
used.

hant in terms of visits, revenue,

end shows conversion rate to be 0.1%
ts, the conversion seems to be also in a lag-

aigns, etc) via control and experiment

the conversions

Marketing Budget-2020
$680,000.00
$200,000.00
$880,000.00
$550,000.00
$820,000.00
$550,000.00
$870,000.00
$900,000.00
$470,000.00
$360,000.00
$110,000.00
$6,390,000.00
Given the above information, provide a meaningful performance revie
can do better in areas of improvement, if applicable. Please note: the
arrive at this dataset. Please also make sure to include charts and pivo

Definitions that may help:

On site activity
Marketing touchpoint
Bounce
on, provide a meaningful performance review of Merchant A using the data
mprovement, if applicable. Please note: the timeframe you use for the analys
se also make sure to include charts and pivots in your analysis since it makes

Any engagement event done on the site by the visitor. For example, br
Targeting email, paid ads, referral, social media ads, social media page
Visitor exits the site without any activity
erchant A's performance to the industry's performance. Lastly, include recom
ny role in performance? If yes, how? The data is not clean since we do a lot o
s. Having a bunch of data on the sheet will not be meaningful to the custome

dding a product to cart, checkout etc

tly, include recommendations on how merchant A
nce we do a lot of processing on the raw data to
ul to the customer.