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0 1
TRIMESTER - I
TRIMESTER-II
TRIMESTER-III
SUMMER TRAINING
TRIMESTER-IV
TOTAL 20 1 4 24
Anna University- Coimbatore MBA Syllabus Version 1.0 3
Important Note:
In the fourth Trimester, Students are advised to select any two papers for
Major and Minor from the given Elective List (serial No.1 to 5)
In the fifth Trimester, students have to select any Four papers for major
and Two papers for minor, from the remaining elective list
TRIMESTER-V
TOTAL 18 4 20
TRIMESTER-VI
CA - Continuous Assessment
FE - Final Examination
L - Lecture
T - Tutorial
P - Practical
LIST OF ELECTIVES
MASTER OF BUSINESS ADMINISTRATION (MBA CORE)
MARKETING ELECTIVES
Course Course Title Hours/ Credits Maximum marks
Code Week CA FE Total
L T P
078420015 Services Marketing 4 3 50 50 100
078420003 Brand Management 4 3 50 50 100
078420004 Sales & Distribution 4 3 50 50 100
Management
078420016 Marketing Research 4 3 50 50 100
078420006 Advertising and Promotion 4 3 50 50 100
Management
078420009 Rural Marketing 4 3 50 50 100
078420012 International Marketing 4 3 50 50 100
078420010 Retail Management 4 3 50 50 100
078420007 Marketing channels 4 3 50 50 100
078420017 Consumer Behavior 4 3 50 50 100
SYSTEM ELECTIVES
FINANCE ELECTIVES
PRODUCTION ELECTIVES
Objective
This is an introductory course designed as an overview of the theory and practice of
management. The concept of management is presented as a discipline as well as a
process. The course will cover the evolution of management, its history, and the
development of important concepts. It will cover the basic functions of
management: planning, organizing, leading, and controlling. Integrated into each chapter
are the Value Based Management and Change and innovation management.
11 Staffing 3
Sources of recruitment
Selection Process
12 Co-ordination 2
13 Leading – Concepts and Theories 2
14 Controlling in management – control Process 2
16 Innovation Management 2
17 Case studies in General Management 4
Total 35
References
S.No Authors Name Book Name Publisher Year of
Publishing
1 Hellriegel, Management Thomson South 2007
Jackson & A Competency -Western
Slocum – Based Approach
2 Koontz Harold & Essentials of Management: An Tata McGraw Hill 2004
Weihrich Heinz International Perspective
3 Heinz Weihrich, Management: A global and Tata McGraw Hill 2008
Mark.V.Cannice Entrepreneurial Perspective
&
Harold Koontz
4 Pettinger Introduction to Management 4e Palgrave Macmillan 2007
The Course shall provide the students with an exposure of environmental problems and
issues in a scientific framework, developing methodologies to solving problems
and ultimately to master the manner of systematic implementation of existing
environmental policies in achieving sustainable development.
6 Role of NGOs 9
PIL
Pollution & Waste Management
Air, Water, Land Pollution
Trades in wastes
Water, Forest and Biodiversity Management
Water Resources
Approaches to Corporate Ethics & Bio-ethics
Total 35
References
Objective
References
S.No Authors Name Book Name Publisher Year of
Publishing
1 Mankiw Principles of Economics Thomson Learning 2006
2 Nordhaus & Samuelson Economics, 18th Edition Tata McGraw Hill 2007
3 Suma Damodaran Managerial Economics Oxford University 2006
Press
4 Thomas. R. Christopher Managerial Economics: Tata McGraw Hill 2006
And Maurice Charles S Concepts and Application
5 Mulhearn Economics for Business Palgrave Macmillan 2005
References:
References
Objectives
21
To introduce prospective managers of new ventures to prepare and analyse financial statements.
The course emphasis on techniques, cash flows, and impact of accounting principles.
Coverage of management control systems including: planning, budgeting, reporting, analysis,
and performance evaluation.
S. no Topic No. of
Hours
1 Introduction to Accounting 4
Meaning of Accounting
Branches of accounting
objectives of accounting
Fundamental concepts
principles and rules of accounting
Double entry Book keeping
classification of accounts
2 Basic accounting cycles 6
journal, ledger and trial balance sheet
3 Financial Statements 4
Characteristics
Limitations
Financial statement analysis
Ratio Analysis
4 Cash & Fund flow statement 6
Meaning and concepts of Fund flow & Cash flow
Differences between fund flow statement and Income Statement
Preparation and Interpretation of Fund Flow & Cash flow Statement
5 Cost accounting 5
Meaning and objectives
classification
Elements of cost Accounting
o Elements of costs
o preparation of cost sheet
o allocation and absorption of overheads
o Direct cost
o Overheads
o Cost Sheet
6 Budgetary Control 4
Types of budgets
Techniques for Budgeting
Cash Budget
Functional Budgets
Flexible Budgets
Preparation and Interpretation
7 Standard Costing and Variance Analysis 6
Marginal Costing
Cost -Volume Profit Analysis
Break Even Point
Application of marginal costing techniques to managerial
decision making
Total 35
22
References
References
3 Soundararaj Francis Speaking and writing for Macmillan India Ltd 2007
effective
business
communication
1
Syllabus Second Trimester
Objectives
2 Linear Programming 6
Graphical method
Simplex method
Big M method
Application of LP in Management
3 Transportation and Assignment models 6
Initial solutions using North-West Corner Method, Matrix
Minima and Vogel’s Approximation Method
Optimal Solutions by Modified Distribution Method
Assignment Problems – Models & Solutions
Salesmanship Problem
27
4 Sequencing 4
Sequencing of ‘n’ jobs and ‘2’ machines
‘n’ jobs and ‘3’ Machines
‘n’ jobs and ‘m’ machines
5 Network models
PERT & analyzing the PERT network 4
CPM – critical path method
6 Waiting Line Models 5
Structure of waiting line system
Queuing models
Single channel waiting model with poisson arrivals and
exponential service times – Single server model – infinite
population & finite population – Multi server model – infinite
population
7 Replacement theory 4
Replacement Policy for Equipment which Deteriorates
gradually
Replacement of items that fail suddenly
Total 35
References
7 Marketing channels 4
Channel design
Channel flows
Distribution Management
Retailing
8 Sales Management 4
Sales force
Advertising
Publicity
Personal Selling
E- Marketing
9 Marketing in special fields 5
Customer Relationship Management
Service Marketing
Marketing of non- business organization
International Marketing
Strategic Marketing
References
S.No Authors Name Book Name Publisher Year of
publishing
1 Philip Kotler & Principles of Marketing Prentice Hall of 2007
Gary Armstrong India
2 Ranjan Saxena Marketing TMH 2006
Management
3 Crainfield Marketing Palgrave 2007
Management Macmillan
4 Kurtz and Boone Principles of Marketing Thomson 2006
Learning
5 Philip Kotler & Marketing Pearson 2007
Kevin lane keller Management: A South Education
Abraham Kashy Asian perspective
6 Dhruv Grewal & Marketing TMH 2008
Michael levy
7 Baker Marketing Strategy and Palgrave 2007
Management Macmillan
8 Rajiv Lal & V. Marketing TMH 2005
Kasturi Rangan Management: Text and
Cases
9 David Jobber & Foundations of TMH 2006
John Fahy Marketing
10 Tapan K Panda Marketing Excel Books 2007
Management – Text
and Cases
11 Mc Daniel, Lamb Introduction to Thomson 2006
& Hair Marketing Learning
12 Adrian Palmer Introduction to Oxford 2004
Marketing: Theory University Press
13 Zikmund and D’ Marketing Thomson 2006
Amico Learning
14 Gary Armstrong & Marketing: An Pearson 2005
Philip kotler Introduction Education
15 Michael J. Etzel Marketing concepts TMH 2005
Bruce J. Walker and cases
16 SHH Kazmi Marketing Excel Books 2007
Management – Text
and Cases
17 B.K. Chatterjee Marketing Jaico Publishing 2006
Management
18 Czinkota & Kotable Marketing Thomson 2006
Management Learning
19 Rajagopal Marketing Vikas 2000
Management : Text and publishing
Cases
MBA 023 HUMAN RESOURCE MANAGEMENT
Objectives:
To familiarize the students with various functions of Human Resources Management
and emphasize on the integration Human Values with the organisation with particular
reference to India.
The objective of the course is to provide basic knowledge of functional area of Human
Resource Management.
This course is designed to provide the essentials of human resource management for all
future managers whether or not their career orientation lies in human resources.
Accordingly, the emphasis in this course is away from the nitty-gritty of HRM
techniques and on the general issues that confront all managers in an organization.
7 Recent Trends in HR 10
HR outsourcing
Management of Turnover and retention
workforce rationalization
International HRM
Quality of work life
Industrial Relations
Industrial Disputes and causes
Remedial measures
Collective Bargaining
Grievance Management
Total 35
References
S.No Authors Name Book Name Publisher Year of
publishing
1 K Aswathappa Human Resource & TMH 2005
Personnel Management
2 Bratton Human Resource Palgrave 2007
Management Macmillan
3 Scott Snell & Human Resource Thomson 2007
George Bohlander Management Learning
4 VSP Rao Human Resource Excel Books 2007
Management – Text
and Cases
Objectives
To create awareness in upcoming managers, of different types of information systems in an
organization so as to enable the use of computer resources efficiently, for effective
decision making.
To understand various MIS operating in functional areas of an organization and explain its
relationship with the various activities of the organization.
To understand how MIS is developed and implemented for various levels in an
organization.
To explore the use of some common IS development tools.
6 System Development 4
Overview of systems development
Systems development life cycles
Factors affecting systems development success
Total 35
Reference Books
S.No Authors Name Book Name Publisher Year of
Publishing
th
1 Ralph Stair & Principles of Information Thomson Learning 8 Edition,
George Reynolds Systems 2008
2 Jawadekar Management Information System TMH 2007
3 David Whiteley Introduction to Information Palgrave 2006
Systems Macmillan
To introduce the basic concepts of total quality management and to focus on the
importance of TQM.
To Familiarize the students to the Philosophy and Role of TQM in Revitalizing the
Organisation.
To Enable them to Acquire Requisite Diagnostic Skills and understand the Use of the
Tools of TQM
S.No Topic No. of Hours
1 Introduction to Quality 8
Defining Quality
Quality as a Management framework
Quality & Competitive advantage
Three levels of Quality
Quality Philosophies
Deming Philosophy
Juran Philosophy
Cross by Philosophy
Comparison of Quality Philosophies
Other Quality Philosophers
A.V. Feigenbaum
Kaoru Ishikawa
Genichi Taguchi
2 Quality Systems 5
Quality Management Systems
o ISO 9000:2000
o Six Sigma
o CMMI
3 Total Quality Management 5
Evolution of TQM
Definition of TQM
TQM Framework
Stages in TQM Implementation
TQM Roadmap
4 Quality Tools 12
Deming Wheel
Zero Defect Concept
Benchmarking
Seven QC Tools
FMEA
Poka Yoke
Five S
Quality Circle
Quality Function Deployment
Taguchi’s Robust Design
Total Productive Maintenance
Force Field analysis
Tree & Matrix Diagram
5 Cost of Quality 5
Classification of failure cost
Juran’s Model of optimum quality costs
Analysis of External & Internal Failure costs
Total 35
References
S.No Authors Name Book Name Publisher Year of
Publishing
1 James R.Evans The Management and control Thomson 2005
William of Quality Learning
M.Lindsay
2 Subbraj Total Quality Management Tata McGraw Hill 2005
Ramasamy
3 P.N Mukherjee Total Quality Management Prentice Hall 2006
Adrian Wilkinson , Managing with Total Quality Palgrave 2006
Tom Redman , Management: Macmillan
Ed Snape and Theory and Practice
Mick Marchington
4 Kanishka Bedi Quality Management Oxford University 2006
Press
5 Hubert Managing Total Quality Tata McGraw Hill 2005
K.Rampersad
6 Sid Kemp,PMP Quality Management Tata McGraw Hill 2006
Demystified
7 Dale H.Besterfield Total Quality Management Prentice Hall 2003
Carol Besterfield
Glen H.Besterfield
Mary Besterfield
8 Suresh Lulla World Class Quality Tata McGraw Hill 2003
9 P.L Jain Quality Control and Total Tata McGraw Hill 2001
Quality Management
10 B.Janakiraman Total Quality Management Prentice Hall 2006
R.K. Gopal Text and Cases
11 Frank M.Gryna Quality Planning and Tata McGraw Hill 2007
Richard C.H.Chua Analysis for Enterprise
Joseph A.Defeo Quality
12 James R.Evans Total Quality Management, Thomson Learning 2005
Organization and Strategy
13 L.Suganthi Total Quality Management Prentice Hall 2004
Anand A.Samuel
14 James R.Evans Total quality Thomson Learning 2005
Objectives
The objective of the course is to enable students understand the legal framework of
business
The objective of this course is to provide the students with practical legal knowledge of
general business law issues and topics to help become more informed, sensitive and
effective business leaders. As the business managers are called upon to create value,
marshal resources and manage risk, it is imperative that they should
understand fundamental legal issues pertaining to business world to enhance their ability
to lead and delegate. A sound knowledge of the law is a strategic asset which if timely
and properly applied will provide, the prospective managers and their organizations,
immediate and long-term benefits and the ability to avoid costly mistakes.
S.No Topic No. of Hours
1 Law of Contract 5
Meaning and Essentials of a valid contract
Offer, Acceptance and Agreement
Formation of Agreement
Consideration and Contracts
Performance of the contract
Void Contract
Contingent Contract
Breach, Damages and compensation
2 Law of Partnership 5
Concept and formation of partnership
kinds of Partners
legal relations between partners
Rights of incoming and Outgoing partners
Retirement and Expulsion
Dissolution of firm
5 Company act 5
Types of company
Registration of company
Memorandum of Association
Articles of Association
Prospectus and raising of capital
Borrowing powers of the Company
Board of Directors – Auditors – Meetings
6 Taxation 5
Direct taxes – Corporate tax – Concepts
Indirect taxes – Sales Tax – Service Tax – VAT – Central
and State – Customs and Excise duties – Concepts and
applicability
7 Consumer Protection Act 1986 5
Object and Scope
Definitions
Rights of Consumers
Remedies available to consumers
Total 35
References
Objectives
Familiarizing the students with basic computer concepts and emerging computer
technology, so as to enable them to use computer resources efficiently for making effective
decision.
Providing the necessary skills to understand and use various commonly used software in
various functional areas in an organization.
4 Capital Structure 5
Theories of Capital Structure
Designing Capital structure
Financial and Operating leverages
5 Dividend Policy 4
Objectives of Dividend Policy
Practical Consideration In Dividend Policy
Types of dividend
Dividend theories
Total 35
References
Total 35
References
3 Multinational Corporations 6
Features of MNCs,
Classification of MNCs,
Role of MNCs in developing countries
Drawbacks of Multinational Corporations.
Conflict in MNCs
Role of MNCs in developing countries
4 Trade Blocks 4
Types of Regional Groupings
Inter-regional trade among regional groups
5 International Financial Market 6
NASDAC
EXIM Banking
Exchange Rate Mechanism
Foreign exchange market
Export Credit Guarantee (ECGC)
6 Export Procedure and Documentation 8
Steps in export procedure
Documents – Pre-shipment document
Documents related to goods
Certificate related to shipments
Documents related to payment
Documents related to inspection
Documents related to excisable goods.
Total 35
References
Objective
To understand the strategic management process in an organization
To formulate strategy for an organization
To be able to carry out strategy audit in an organization
4 Business Strategy 5
Situation analysis using SWOT tool, strategic gap identification
Generating alternatives strategies using TOWS matrix
Competitive strategies, cooperative strategies
6 Strategy Implementation 5
Developing program, Budgeting, procedure
Stages of corporate development, types of organization structure
Staffing, Culture and Management to implement the strategy
7 Evaluation and Control 3
Measuring Performance, problem in measuring performance
Control and strategic audit
Total 35
References
2 Research Problem 5
Defining the research problem
Formulation of research problem
identification and selection of problems in Management
Research design and experimental design in Management
5 Sampling Theory 3
Basis of sampling
Sampling Process
Types of sampling – probability & non probability sampling
6 Data Analysis 7
Multivariate Analysis
Factor Analysis
Cluster Analysis
Correspondence Analysis and
Conjoint Analysis
Application of SPSS and MINITAB
7 Report Preparation 4
Interpretation and report writing
Meaning and techniques of interpretation
Significance of report writing
Different types and steps in report writing
Total 35
References
Objective
The course is aimed at providing an overview of the basic concepts of Intellectual
Property. Specific emphasis is laid on Patents, Trademarks and Copyrights. The course also
discusses IP Management and Licensing Issues. Certain IP skills like patent searching and
drafting will also be taught. The course is highly participative and thought provoking. All
concepts and cases will be explained in simplified jargon for easy understanding.
The courses on IPR are mainly geared towards latest technology trends, strategies,
intellectual property laws, types of intellectual property rights: industrial, literary and information
technology related, Management of IPRs, national and international IPR issues and such other
aspects.
This is an introductory course designed to give an overview of the theory and practice of
Intellectual Property Rights. The course will cover the Patents, Design, Trademark,
Copyright, Geographical Indication, Integrated Circuit and IP Management. The objective of this
course is to expose the students about theories of IP Management and practice of IPR. The
course will also allow the students to develop their own framework for analyzing and
understanding IPR.
S. no Topic No. of
Hours
1 Fundamentals of IPR 6
Introduction to IPR
Need for IPR
General framework of IPR
IPR Legislations in India
Agreement on Trade-related aspects of IPR
WIPO
Consequences of IPR Protection in developing Countries
Practical IPR issues in developing business plan
2 Marketing
7
E-Marketing
Technology Marketing
CRM
Tele Marketing
Rural Marketing
Relationship Marketing
Preparation of Business Plan.
3 Human Resource
6
HR forecasting
Innovation
Creativity
Knowledge management
E-Recruitment
Modern Training and Development Tools
Performance management
4 Finance
6
Financial Institutions
International Finance
Mutual Benefit Funds
Preparation of Project Report for New Product / Service
Financial Management Issues in National / International Scenario
5 Operation and Systems 9
Total 35
References
Note:
For this practical course, the faculty members have to teach the students to analyse
the current / emerging trends prevailing in the industry /market. Students are to
be trained to prepare & analyse the cases in all aspects, keeping in mind the real
life situations which they may have to confront while joining the profession.
MBA 041 CUSTOMER RELATIONSHIP MANAGEMENT
S No TOPIC NO OF
HOURS
1 Emerging Concept of CRM 3
CRM in Marketing & IT
Enablers of the growth of CRM,
Evolution and Benefits of CRM
School of Thoughts of CRM
2 Building Customer Relationship 4
Process, Bonding
Zero customer Defections
CRM framework
Market Share Vs. Share of Customers,
Life time value of Customers
3 CRM in Services 6
Product Markets
B2B market.
4 CRM in Marketing 4
A Marketing Retrospective
Target Marketing
Marketing Automation
5 CRM and Customer service 4
Call Centre and Customer Care
Automation of contact center
Call Routing
Web Based Self Service
Work Force Management
Customer Service
Ecrm
6 Components of eCRM Solutions 7
Data Warehousing
Data Mining and CRM
Evaluation of Technical solution for CRM
Role of a contact centre in building relationships.
7 Implementation 7
Defining a CRM strategy
CRM Implementation Road Map
Developing a Relationship Orientation
Customer-centric Marketing and Processes
Building Capabilities through Internal Marketing
customer retention plans
Total 35
References
rd
1. “Paul Greenberg”, CRM at the Speed of Light, 3 edition, TMH,2007.
2. “ Baran, Galka and Strunk, Principles of CRM, Cengage Learning 2008.
S No TOPIC NO OF
HOURS
1 Introduction 5
Meaning and Overview of corporate governance
Corporate Board: Attributes, Duties,
Responsibilities, Liabilities.
Shaping Directorial Competence and Board
Effectiveness.
Corporate Disclosure and Investor Protection.
Recent theoretical development on corporate
governance.
Globalization and Corporate Governance
Models of Corporate Governance
Mechanisms of Corporate Governance.
Choice of governance models
Governance issues and national cultures
2 Shareholders and Stakeholders 6
Shareholder Rights
Responsibilities of Shareholders
Minority Shareholders’ Protection
Stakeholder Protection
Influence of informal agrarian institutions on
stakeholder protection
3 Corporate restructuring and Responsibilities 4
Corporate Restructuring and Revival of Sick Units.
Corporate Reputation, Corporate Legitimacy and
Corporate Crime
Structure and Independence of the Board
Responsibilities and Duties of the Board, Selection
Remuneration and Evaluation of the Board, Board
Committees,
The Board and the Management
Legal issues
4 Corporate Governance Risks 4
Board and risks
Risk monitoring
Shareholders risks
Risk cycles.
5 Corporate Social Responsibility 7
Meaning, Definition and Scope
operationalizing CSR for sustainable
Development
Responsibility of various stakeholders,
perspectives and initiatives
Environment and Ecology
Health and well being
Diversity and Human Rights
Community
6 Compliance checklist for Corporate Social 5
Responsibility
Management
Market & Work place
Regulatory framework,
Welfare, Safety& Social Initiatives
Community Initiatives
Workplace Initiatives
Environmental Initiatives
Market Initiatives
7 Emerging Areas and Trends in Corporate Social 4
Responsibility
Business
Social
Environmental
Regulatory
Case Study in CSR and Corporate Governance
Total 35
References
No TOPIC NO OF
HOURS
1 SAP Business One - Financial accounting 7
Financial accounting delivers tools and reports that enable
you to manage all financial processes, including:
• Chart of accounts -- Allows you to define all accounts and
their hierarchical relationships
• Journal entries -- Allows you to enter or find manual journal
entries and automatically allocate each transaction to a project
or profit
center
• Transaction templates -- Enables you to save time and
prevent mistakes when entering manual journal entries
• Recurrent journal transactions -- Lets you create your own
set of recurrent transactions, including automatic frequency
reminders
• Exchange rate differences -- Adjusts foreign currency
accounts to the changes in your local currency
• Trial balance report -- Displays account balances and
transactions, enabling you to view all your financial reports in
any desired currency and in each detailing level
• Profit and loss report -- Displays income and expenses in
the conventional way used by accountants
• Balance sheet -- Displays assets and liabilities in the
conventional way used by accountants
• Comparative reports -- Allows all reports to be displayed in
a comparative view between months, quarters, years, or any
other period
• Budget -- Helps you define and track your budget in any
currency
2 SAP Business One - Bank transactions 5
Bank transactions help you handle all your financial processing,
with tools for:
• Receipt -- Records any payment term given to you by a
customer, such as checks, credit cards, cash, or bank transfers
• Payment to supplier -- Issues a payment to suppliers,
allocates payments to open purchase invoices, and
automatically prints the
check
• Deposits -- Enables you to deposit cash, credit cards, or
checks to the bank
• Deferred checks -- Automatically displays the deferred checks
that should be deposited that day
• Checks for payment -- Issues checks for vendors,
employees, or other creditors -- and can write and print a
check, and update the creditor balance accordingly
• Reconciliation -- Gives you fully automatic bank
reconciliation, so you can reconcile
3 • debitBusiness
SAP versus credit
One transactions or reconcile your data with
- Sales and Distribution 8
From price quotes to invoicing and payment, sales and
distribution helps you complete your entire sales cycle with
the following tools and capabilities:
• Quotation -- Allows you to automatically issue a price quote to
customers, measure gross profit for the quotation, update stock
levels, and report the customer's current balance
• Order entry -- Enables you to enter customer orders,
automatically reserve the item ordered, and notify your
warehouse of the delivery date
• Delivery notes -- Enables you to order merchandise related
to a quotation and update stock balances
• Returns -- Lets you record stock entry returned from clients
• Invoicing -- Automatically creates the invoice and records the
stock and journal transactions, while issuing an automatic receipt
in case customers are paying any part of their bill instantly
• Credit notes -- Lets you credit customer for any reason,
including customer returns
• Reserve invoicing -- Allows you to issue an invoice
without changing the stock balances
• Auto summary wizard -- Summarizes into one invoice all
former accounts receivable documents related to all
customers
4 •SAP
Drafts -- GivesOne
Business you–the ability to print, edit, and manage
Purchasing 7
Purchasing enables you to manage and maintain every aspect
of your vendor relationships. Tools and processes include:
• Purchase order -- Allows you to issue a purchase order to
vendors for materials or services, update the available amount
for the items ordered, and notify the warehouse manager of the
expected delivery
date
• Purchase delivery note -- Updates the actual in-stock
amount without affecting the vendor's account balance
• Purchase return -- Records goods returned to suppliers
• Purchase invoice -- Records supplier invoices and
simultaneously records a stock entry
• Purchase credit note -- Credits suppliers upon return of
goods, or for any other reason that would require such credit
• Import -- Calculates the landed value of imported goods and
5 helps allocate different
SAP Business types of Integration
One - Outlook costs and expenses such as 7
Outlook integration gives you seamless integration and
synchronized communications between SAP Business One and
Outlook,
Microsoft's personal information manager and communications
program. Outlook provides an integrated solution for managing
and organizing e-mail messages, schedules, tasks, notes,
contacts, and other information. With SAP Business One, your
employees can
synchronize calendars, contacts, tasks – even integrated
quotation
management. They can also capture and access all relevant
customer, partner, and vendor information. And they benefit
from seamless communication that spans departments,
business functions, and the entire organization.
Capabilities and processes include:
• Data synchronization -- Provides a broad range of
synchronization options and allows users to schedule
synchronization activities
• Save e-mail as activity -- Allows users to choose manual
association when automated association is unsuccessful;
6 provides alias lists for multiple e-mail addresses
Total 35
MBA 061 - Enterprise Resource Planning Laboratory – II
S No TOPIC NO OF
HOURS
1 SAP Business One - Sales Opportunity Management 6
Sales opportunity management records every sales opportunity,
from the first phone call to the successful close of a
transaction. Users can enter various details concerning the
opportunity, including the source, potential, closing date,
competitors, and activities. As soon as the first relevant
quotation is created, users can link it with the opportunity
to simplify later tracking and analysis.
Capabilities and processes include:
• Reports Allow you to analyze opportunities by lead
source, territory,industry, customer, and item
• Forecasts Enables you to manage forecasts and view
anticipated
revenue by a variety of date ranges, such as month and quarter
• Lead distribution Lets you view the distribution of
leads by
sourceover time to identify the most profitable lead
generation activities
• Activities calendar Offers a highly configurable
scheduling tool
thatshows activity types, covers workdays, hours, and
holidays, allows multiple users to access the same calendar,
and provides a team dashboard calendar
• Service module Addresses queues and territory
management,
2 allowing
SAP you to
Business Onedefine teamManagement
- Service queues, view service calls by 6
Service management optimizes the potential of your
service department, providing support for service
operations, service contract management, service
planning, tracking of customer interaction activities, and
customer support.
Capabilities include:
Service call Enables users to manage, track, and resolve
customer questions and deal with item-related problems
• Customer equipment card Provides service technicians
with
detailed information about an item sold to a customer,
such as a manufacturer's serial number, replacement serial
number, and all service call history
• Service contract Allows users to create a regular support
or warranty contract for items or services sold to a customer
• Rate tables Allows you to enter your foreign currency
rates and
indexes or auto download rates from the Web, which can
3 SAP Business One - Business partners 5
Business partner management allows you to track and manage
vital information about your clients and vendors.
Capabilities include:
• Cards management Records all information about clients
and
vendors, including addresses, contact records, account
balances, and more
• Contacts Records telephone calls, meetings, or any
interactionsbetween you and your client or vendor
• Opening balances Manages opening balances of
customers andvendors
• Contacts summary Displays your open customer contact
records
• Sales opportunity Records any sales opportunity, from
first call tosuccessful closure
• Opportunity analysis Reports on opportunities in three
main
4 SAP Business One - Material Requirements Planning 5
Material requirements planning (MRP) manages MRP
through a wizard-based process. This process enables
users to define a planning scenario in five easy steps and
predict demand based on forecasts.
Capabilities include:
• Define forecasts Allows users to predict demand
based on forecasts, foresee future demand for the product, and
adjust material planning accordingly
• Planning wizard Steps users through the creation of
planning
scenarios in five easy steps. Users define the planning
horizon, which can be viewed in weeks or days. Scenarios can
be run for a range of items or item groups. The user selects the
desired criteria in the scenario, such as existing stock levels,
open purchase orders, sales orders, work orders, and
inventory that reached its minimum stock level, as well as
predefined sales forecasts. Once a scenario is executed, the
solution presents a make-or-buy recommendation. Drill-
down options allow planners to view the net
requirement calculations and view the actual documents
driving
SAP Business the One
gross requirements.
- Warehouse Exception warnings and
management
5 8
Warehouse management gives you the tools and processes
you need to handle stock merchandise, including:
• Item management Manages all item information, including
name
and code, barcode, trademark, measures, prices, and even
the item's picture
• Item query Gives you a quick view of item details
• Price lists Lets you define as many price lists as you need
and associate them with each customer or vendor
• Special prices Records prices for unique customers or from
unique vendors and enables you to set quantity-sensitive prices
that change according to quantities purchased
• General receipt/release from stock Allows you to record a
stock
entry or release not connected directly to an AP/AR document
• Transfer between warehouses Enables you to record all
6 SAP Business One – Reporting 5
Reporting can open an entirely new world of data and
information, with tools for:
• To do lists Allows managers to quickly receive updates of
all their business irregularities, such as unpaid invoices, open
price quotes or orders, missing items, and more; features a
link to Microsoft Word that allows you to create, with a single
mouse click, a set of letters to each obliged customer
• Customers/suppliers debts aging Lets you view all customer
and
supplier debts, sorted and divided by their age; view a detailed
report for the customer by clicking on a customer line; and
use a link to Microsoft Word to create, with a single
mouse click, a full status report of all customer debts
• Sales analysis Allows you to analyze your sales in three
main
dimensions (by customer, per item, and per agent); enables
Total 35
Syllabus Marketing Elective Courses
MBA M01 SERVICES MARKETING
The objective of this course is to develop insights into emerging trends in the service sector
in a developing economy and tackle issues involved in the management of their services on
national basis
S No TOPIC NO OF
HOURS
Services Marketing 6
Introduction & evolution of services sector
characteristics of services
marketing implications, service classification
1 Services marketing mix
Concept of the service product
core tangibles, augmented product,
understanding supporting & facilitating services
Developing the service product
Consumer behaviour & services 2
Evaluation of consumer dissatisfaction,
2
Service perception& their implications to marketers
M.R. in Services Marketing.
Service process 6
Understanding the role of the fifth P
internal marketing
investing in people for strategic service advantage
3
Role & Structure of Service process
managing demand & capacity
Understanding patterns of demand for services,
Demand management strategies
Service Quality 4
Issues & concept of service quality
4
Dimensions of service quality
managing service quality
Segmentation & Service Strategies 7
Targeting & positioning of service
segmentation of markets for services
positioning through value chain
5
Positioning alternatives.
Services Strategies
critical Success Factors for developing effective service
strategies
Pricing 5
Understanding Cost component of price,
Pricing techniques, & strategies
6
Price bundling as a concept
Consumer expectation & pricing decision
Product – The Service Package
Promotion 5
7 Key issues in services promotion
Word of mouth
public relations & image management promotion tools
& campaign planning
Integrated Services Marketing Communications.
Total 35
References
The main aim is to provide the students with insights & knowledge about managing brands
& trends in brand management
S No TOPIC NO OF
HOURS
Introduction to the Brand 4
Brand- definition & concept,
1
brand image & imagery
Brand benefits and brand value
Brand Association 5
Brand personality & personification
2
brand identity
brand positioning
. Brand Building 6
Consumer products,
consumer durables,
3 services
Rural commodities,
corporate brand building,
Retail branding
Brand leveraging 4
Brand equity,
brand extensions,
4
brand repositioning
Brand Valuation
Brand Success 5
Strategic success,
5
product success,
brand association and creating a brand niche
Brand Strategies 5
6
Design & implementation of brand strategies
Global Branding 6
Global brands,
7 global brand planning system,
global brand leadership,
cross country synergy
Total 35
References
1. S.A. Chunawalla, “ Brand Management”, Himalaya Publications,
2.”U.C.Mathur”, Brand Management Text & Cases, Macmillan, 2006.
3. “Keller Kevin Lane”, Strategic Brand Management-Building, Measuring and
nd
Managing, Brand Equity, 2 edition, PHI, 2007.
MBA M03 SALES & DISTRIBUTION MANAGEMENT
The purpose of this paper is to acquaint the student with the concepts which are helpful
in developing a sound sales and distribution policy and in organizing and managing sales
force and marketing channels
S No TOPIC NO OF
HOURS
Sales Management 4
Functions of sales management,
1
trends in modern sales management,
SPIN Selling
Organization Structure 4
Sales management structure
2
Sales management positions
Inter departmental relations
Personal selling 5
Objectives
Steps
Strategies
3
determining sales force profile
product &market analysis
determining sales force size
customer oriented selling strategies
Sales force recruitment 5
Selection
Training
4
Motivation
Compensation
Evaluation & supervision
Sales budget 5
5 Determine sales budget
Targets& territories
Sales Process 3
Prospecting
Building rapport
6 presentation
Handling objections
Closing the sales
Building relationships.
Distribution logistics 9
Elements Of Physical Distribution
Ware Housing& Inventory Decision
7
Transportation
Distribution Channels& Creating Channels
Deciding The Number & Location Of Channel Members
Selection & Appointment Of Dealers
Managing Dealer Network
Dealer Relations & Dealer Motivation
Dealer Training
Performance Appraisal Of Dealers
Total 35
References:
1. Ingram, Sales Management: Analysis and Decision Making , Cengage Learning,
2007
2. S.A.chunawalla, “ Sales and Distribution Management” HPH
3. “Krishna .K.Havaldar and Vasant. M. Cavall”, Sales & Distribution Management, TMH,
2007.
4. “Ramneek Kapoor”, Fundamentals of Sales Management, Macmillan, 2007.
th
5. “Spiro, Stanton and Rich”, Management of a Sales Force, 7 Reprint, TMH, 2007.
6. “Vaswar DasGupta”, Sales Management: In the Indian Perspective, PHI, 2007.
7. “Richant.R.Still, Edward.W .Gundiff and Norman.A.P.Govoni”, Sales Management:
th
Decisions, Strategies and Cases, 5 edition, PHI, 2007.
MBA M 04 MARKETING RESEARCH
S No TOPIC NO OF
HOURS
Market Research 4
Introduction
Conceptual framework
1 Historical development
Nature, Scope, Importance,
Relationship With Other Disciplines
Consumer & Industrial Market Research,
Organization Of Market Research Department
Market research process 4
Steps In Market Research
Problem Definition,
Research Design
2 Field Work,
Data Analysis,
Report Preparation,
Characteristics Of Good Marketing Research,
Market Research Plan
Research Design 6
Exploratory research
Descriptive research
Case research design
Longitudinal/Panel Analysis,
3 Cross Sectional Analysis
Alternative Research Design
Simulation
Special Techniques Of Marketing Research
Image Research,
Omnibus
Trade Research
Experimental Design & Data Analysis 7
Concept
Use of Experimentation In Marketing Research
Limitations
Experimentation Vs Other Primary Data Collection Methods
4 Purpose & Validity,
Field Setting Vs Laboratory Setting,
Uncontrollable External Influencing Factors
Univariate Analysis
Bivariate analysis
Multivariate analysis
Product research 5
New Product Research
Idea Generation& Idea Screening
5 Concept Development & Testing,
Business Analysis,
Product Development,
Test Marketing
Commercialization
Product Life Cycle Research,
Product Mix Research
Sales control research & Advertising research 7
Sales Forecasting
Sales Analysis,
Sales Potential
Methods Of Developing Marketing Potential,
6 Direct Data Method
Corollary Data Method
Uses Of Surveys To Determine Potentials
Advertising Content research
Advertising Media research,
Advertising effectiveness research
Ethics In Marketing research 2
7 Treatment of respondents
buyers & researchers
International code of Marketing research Practice
Total 35
References
1. Churchill, Marketing Research: Methodological Foundations, Cengage Learning,
2007
2. C.N.Sontakki, “ Marketing Research”, HPH
3. Zikmund, Essentials of Marketing Research, Cengage Learning, 2007
4. “Donald.R.Cooper and Pamila.S.Schindler”, Marketing Research Concept & Cases, TMH,
2006.
th
5. “Aaker , Kumar and Daj”, Marketing Research, 7 edition, Johnwiley, 2005.
6. “G.C.Beri”, Marketing Research, TMH, 2008.
7. “S.Shajahan”, Marketing Reasearch Concepts & Practices in India, Macmillan, 2004.
th
8. “David.J.Lick and Donald.S.Rubin”, Marketing Research, 7 edition, PHI, 2007.
9.”Naresh.K.Machotra”, Marketing Research-An Applied Orientation, PHI, 2007.
10. “Parasuraman, Dhruv Grewal and R.Krishnan”, Marketing Research, Biztantra,
2007.
MBA M 05 ADVERTISING & PROMOTIONAL MANAGEMENT
The aim of the paper is to acquaint the students with concepts, techniques and give experience in the
application of concepts for developing an effective advertising & Sales promotion programme.
S No TOPIC NO OF
HOURS
Introduction to Advertising 5
Definition
Nature role of advertising in modern business world
1 Advertising & marketing mix
advertising objectives benefits
economic aspects
ethics in advertising
Advertising Business 4
The Ad manager,
2 the agency
Ad Plan,
Organization of Ad agency-basic principles,
public relations
Advertising Budget 4
3 Methods of Ad budgeting
administering the budget
Media Overview 7
Types of Media
Media selection
Media plan
Media cost &Availability,
4 matching media & market
geographical selectivity,
Media strategy
Media mix,
Media scheduling,
Advertising design 5
Advertising appeals
advertising copy visualization
5 & layout writing Ad copy in
print broadcasting
commercials
copy writing for outdoor & transit media.
Advertising Layout 3
6 Layout design & preparation Ad
effectiveness research measuring
techniques
Sales Promotion 7
7 Importance sales promotion
Sales Promotion techniques
Sponsoring events,
sales promotion through merchandising
organizing sales promotion campaign potentials
& limitations of sales promotion
Total 35
References
S No TOPIC NO OF
HOURS
1 Characteristics of Rural marketing 3
Rural market definition
Profile
Rural consumers
Marketing opportunities & challenges
2 Market Segmentation 3
Basis of rural market segmentation
Target markets
Positioning of products for rural markets
3 Rural consumer behaviour 4
Rural consumers
Changing trends
Decision making among rural consumers
Influencing factors
4 Rural marketing mix 6
Products & services
Designing innovative products & services for rural
markets
5 Pricing 6
Pricing methods for rural markets
6 Distribution
Methods of distribution to rural markets 7
Public distribution system
Role of cooperative sectors
Total 35
References
1.Balram Dogra and K Arnimdev Ghuman”, Rural Marketing-concepts & practices, TMH,
2008.
nd
2. “Tej.K.Bhatia”, Advertising & Marketing, 2 edition, Macmillan, 2007.
3. “C.S.G.Krishmacharyalui and Lalitha Ramakrishnan”, Cases in rural Marketing –
an integrated approach, Pearson Education, 2006.
4. Badi and Badi, “Rural marketing”, HPH,2007.
5. Habib – Ur –Rehman. “ Rural marketing in India, HPH, 2004.
6. Krishnamoorthy.R, “ Introduction to rural marketing”, HPH,2008.
7. “ Pradeep Fashyap and siddharta Raut”, Rural Marketing book, biztantra, 2007.
8. “Sanal Kumar Velayudham”, Rural Marketing, Response Book, 2008
9. “A.K. Singh and Sathya Prakash Pandey”, Rural Marketing: Indian Perspective, New Age
International Pvt. Ltd., 2007.
MBA M07 INTERNATIONAL MARKETING
Objectives
The course participants will become more familiar with the nature and
practices of international marketing. They should feel equally confident to be able to
distinguish international marketing mechanics from the domestic marketing models
and approaches.
They would be far more equipped to design and participate in designing an
international marketing strategy.
The spin-off benefits to the participants should be to develop in them a right
attitude, inject enthusiasm and hone their interactive ability as they address the
issues and challenges of operating in the international markets.
Topics
S No TOPIC NO OF
HOURS
1 Introduction to International Marketing 6
International Marketing as a Global Concept.
International Marketing Environment
Preparing for international Marketing Strategies
Analyzing International Marketing Opportunity.
International Market Segmentation.
References
6 Case Studies 3
References
Objectives
To Acquaint the Students with the Channel Functions in Marketing and the Related
Decision Making Aspects.
Channels are the places where marketing thought, concepts and plans meet with the
realities of the commercial world. Channels are the places where “action marketing“
happens and channels are the life bloods of the companies, markets and nations.
To provide an in depth, colorful picture and understanding of marketing channels
To expose marketing techniques to identify and work on channel problems
To motivate, encourage and assist students to develop their own indigenous decision
making skills
To assist students to develop a balanced view of in between the realms of marketing
theory and practice.
S No TOPIC NO OF
HOURS
1 An overview of marketing channels 6
Concept of channel.
Channel operators
Marketing Channel Concepts
The Channel Participants
The Environment of Marketing Channels
Behavioral Processes in Marketing Channels
Environmental analysis for marketing
2 Marketing Channels: Structure and Functions 6
Retailing
Wholesaling
Physical Distribution.
Channel Management.
Channel Communication
3 Channel design 8
Domestic and international channels.
Channel design and channel conflicts.
Channel policies and channel strategies
Dealers, distributors. Criteria to qualify dealer/distributors.
Negotiating for dealer/distributorship rights.
Pricing policies. Domestic and international pricing
Concept of channel metrics.
References
S No TOPIC NO OF
HOURS
1 INTRODUCTION 5
consumer behaviour – concepts – dimensions of
consumer behaviours – application of consumer
behaviour knowledge in marketing decisions –
approaches to the study of consumer behaviour
2 CONSUMER AS AN INDIVIDUAL 6
Consumer needs and motives – personality and
consumer behavior – consumer perception – learning –
consumer attitudes – attitude formation and change –
communication and persuasion – self image – life style
analysis.
Key Determinats of Buyer Behaviour and a Framework of Buyer
Behaviour
3 CONSUMERS IN THEIR SOCIAL AND CULTURAL 5
SETTINGS
Group dynamics and consumer reference groups –
Family – Social class cultural and sub-cultural aspects – cross
cultural consumer behaviour.
5 7
ADDITIONAL DIMENSIONS
6 3
Case Study in Consumer behaviour
35
Total
References
Identify the use of data warehousing and data mining in different business
applications
Identify the different data warehouse architectures and data warehouse models
Recognize the various data mining techniques.
Know how the data mining is useful in an e-commerce environment.
References
1. Soman, Inside into Data Mining, PHI, 2007
MBA S02 ENTERPRISE RESOURCE PLANNING
Objectives
The course aims to provide an understanding of the issues involved in design and
implementation of ERP systems. It focuses on the cross-functional processes and
integration of events/transactions across different functional areas in organizations. On
completion of the course, it is expected that the student would be able to demonstrate :
An understanding of the architecture of the ERP systems.
The understanding of ERP models and information flows underlying the ERP
softwares.
How integration works in an enterprise system, and the linkages with
organizational processes.
The basic principles and issues behind the ERP system design and
configuration.
Understanding of issues involved in ERP implementation.
5 ERP implementation 6
ERP – Implementation – lifecycle, implementation
Methodology, hidden costs in implementation, organizing the
implementation, vendors, consultants and users-project
management and monitoring.
Issues in customizing ERP systems for organizations
Issues in utilization enhancement.
ERP Implementation- issues, Role of Consultants, Vendors, Users,
Need for training, customization. Comparison between different ERP
packages
References
Objectives
Over the years several systematic techniques have evolved for software development. These
techniques are used now in almost all-modern software development efforts. These
techniques provide systematic ways of doing requirements specification, design, coding, testing
maintenance, and project management.
Expose the students to systematic software development techniques
The students at the end of the course be able to specify, and decompose large problems
into smaller logically coherent pieces.
The students would be familiar with structured analysis and design, and object oriented
design
The students would be exposed to software project management techniques.
Recourse Allocation
Nature of project resources; Identifying resource requirement
of activities; Allocating and scheduling resources; cost of
resources; Standard, planned, and actual cost; Cost variance;
time-cost trade-off.
5 Contract Management 5
Outsourcing of products and services; Types of contracts; Stages
in contract placement; Terms of contract; Contract monitoring;
Acceptance testing
Configuration Management
Configuration management process; Software configuration items;
Version control; change control; Configuration audit; Status
reporting.
6 Software Maintenance 5
corrective maintenance
adaptive maintenance
effective maintenance
preventive maintenance
Software Reuse
Total 35
References
References
Total 35
References
Efraim Turban, Jay E. Aronson, Ting-Peng Liang: DSS and Intelligent Systems, PHI &
Pearson Education, 2007.
Macllah: Decision Support Systems and Data Warehousing, Tata McGraw-Hill ,
2003.
Stevenson, Introduction to Management Science, 1/e, Tata McGraw-Hill , 2007.
James A Obrien, george M Marakas: Management Information systems, 7/e, Tata
McGraw-Hill, 2007.
MBA S06 - SOFTWARE TESTING
Course Objectives
3 Testing Activities: 8
Unit Testing, Levels of Testing, Integration Testing, System
Testing, Debugging, Domain Testing.
Object Oriented Testing:
Issues in Object Oriented Testing, Class Testing, GUI Testing, Object
Oriented Integration and System Testing
Regression Testing, Slice based testing, OO-oriented testing and
Model-based testing
4 Testing Tools: 5
Static Testing Tools, Dynamic Testing Tools, Characteristics
of Modern Tools.
Automated Testing Tools
References:
The objective of the course is to provide students with a good knowledge of e- commerce
and e-business principles and practices.
This course will provide the students with an analytical and technical framework to
understand the emerging world of e-Business. e-Business poses both a challenge and
an opportunity for managers. As a matter of competitive necessity, savvy managers must
gain an understanding of the rapidly changing technology and business models. They need to
develop a basic understanding of how electronic business differs from "real" business
settings. They also need to acquire a handson knowledge of the underlying technological
infrastructure in order to have a clear idea of the business and organizational possibilities
inherent in these developments. This course will attempt to
fill this need. At the end of this course, the student will be capable of
Evaluating the opportunities and risk factors involved in conducting e-Business.
Identifying organizational processes and relationship that may have value added through the
application of an e-business strategy.
Assisting in the incorporation of an e-business strategy into the organization's goals
and objectives.
Understanding the current state of e-business and the possible advantages and
disadvantages of an e-business strategy.
Aiding in the development of managerial e-business tactics and objectives for the
organization's supply chain management functions.
Exploring and explaining the legal and international implications of conducting e- Business.
Analyzing and evaluating how the Internet, e-business technologies, and e- business
concepts can assist an organization realize its goals and objectives.
Total 35
References
Total 35
References
th
1. Elmarsi, “Fundamentals of Database Systems”, 4 Edition, Pearson Education
2. R. Ramakrishnan, “Database Management Systems”, 1998, McGraw Hill
International Editions
th
3. Date, “Introduction to Database System”, 7 Edition
4. S. Abiteboul, R. hull and V. Vianu, “Foundations of Databases”, 1995, Addison – Wesley
Publishing Co., Reading Massachutts
5. W. Kim, “Modern Database Systems”, 1995, ACM Press, Addision – Wesley,
6. D. Maier, “The Theory of Relational Databases”, 1993, Computer Science Press, Rokville,
Maryland
MBA S10 Network Management and Information Security
Objectives
References
2 Components of multimedia: 8
Text, Basic sound concepts , MIDI , Speech ,Basic concept of
Images ,Graphics format ,Overview of image processing
,Basic concepts of Video & animation, Conventional system,
Transmission, Enhanced system ,High Definition system
,Computer based animation ,.Design & Authoring Tools,
Categories of Authority Tools, Types of products
3 Data Compression 6
Coding requirement ,Source , entropy, hybrid coding, JPEG, MPEG
Text compression using static Huffmann technique,
Dynamic Huffmann Technique, Statistical coding techniques
Computer Technology
Hybrid system, digital system
4 Optical Storage Media 6
Video Disk and other WORMS, Compact Disk Digital audio
,Advantage of CD-DA ,Frames tracks blocks of CD-DA,CD-
ROM ,Further CD-ROM based developments, Principles of
CDWO ,Prospects of CD technologies
5 Virtual Reality 6
Introduction to Virtual reality & Virtual reality Systems,
Related Technologies: Tele-operation & Augmented reality system
VRML Programming, Domain Dependent Application like
Medical, Visualisation, Visibility computation, Time Critical
rendering, Image based VR system
Case Studies 2
References
The primary objective of this course is to familiarize the students with relevant
provisions of taxation laws. To provide necessary inputs to handle real life business
problems efficiently using appropriate concepts of taxation laws.
References
1. Direct Tax – Lal & Vashisht – Pearson Ed. 28E.
2. Vinod Singhania- Students Guide to Income Tax – Taxman Publications
3. How to deal with VAT- Kul Bushan – Pearson Education/PHI, 1/e, 2004
4. Income Tax Law & Practice, Mahesh Chandra & Shukla – Pragathi
Publications
MBA F02 FINANCIAL DERIVATIVES
The course aims to develop an understanding of the importance of financial derivatives and the
institutional structure of the markets on which they are traded as well as developing the analytical
tools necessary to price such instruments.
References
1. “M.VY.Phansalkar”, All about Foreign Exchange & Foreign Trade, English edition,
2005.
2. “Walter.OCHYMSKI”, Foreign Exchange Management, Book sorge Publication,
2006.
3. “Julian Walmsley”, Foreign Exchange & Money Markets Guide, John wiley, 2006.
4. “Bimitris and N.Shyrafos”, New Technology of Financial Management, John wiley,
2006.
5. “Surendra.s.Yadav, P.K.Jain and Max peyrard”, Foreign Exchange Markets
understanding derivatives & other instrucments, Macmillan.
6. “B.P.Mathur”, Foreign Money in India, Macmillan
th
7. “Yarbrough”, The World Economy ,Trade & Finance, 7 edition, Cengage
learning .
8. “Seethapathy.K.and Suhulakshmi.Y”, Foreign Exchange Management, ICFAI.
9. “Yadav”, Foreign Exchange Markets, Macmillan, 2007.
10. “Thomas von Ungern”, Strategic Foreign Exchange Management, Black well
Publishers, 1990.
MBA F04 INTERNATIONAL FINANCIAL MANAGEMENT
Objectives
To define and measure foreign exchange risks and to identify risk management strategies
To explore the sources of long term finance and design financial strategies.
To integrate the global developments with the changing business environment in
India.
Objectives
To Understand the Indian Financial System and its Evolution over the years.
To View the Functioning of Regulatory, Promotional Institutions, Banks and other
Financial Intermediaries and of the Functioning of Financial Markets.
To understand the benefits of Financial Services to Business and the need of
Regulation to the Financial Service Industry.
References
The focus of Security Analysis is on how others analyse your company is securities on their
own. Whereas, that of Portfolio Management is on how investors analyse company’s
securities in comparison with others on the security market. The course is designed with a
view to acquaint the students with the working of security market and principles of security
analysis and to develop the skills required for portfolio management so as to be able to
judge the competitive position of firms in capital market and review the related business
decisions.
4 7
PORTFOLIO MANAGEMENT
Portfolio Theory
Portfolio Construction
Diagnostics Management
5 4
PORTFOLIO EVALUATION
Techniques of Portfolio Evaluation
Portfolio revision
6. 4
STOCK MARKET
BSE
NSE
ISE
OTCEI & NSDL
Return & Valuation of Stock & Bond
35
Total
References:
1. V.A.Avadhani, “Security Analysis and Portfolio Management”, HPH, 2008
2. “Punithavathy Pandian”, Security Analysis and Portfolio Management, Vikas
Publication Pvt. Ltd., 2001.
3. “S.Kevin”, Portfolio Management”, Prentice Hall of India, 2007.
4. “Donold.E.Fischer & Ronald.J.Jordan”, Security Analysis & Portfolio
Management, Prentice Hall of India, 2007.
5. “Dhanesh Kumar Khatri”, Investment Management and Security Analysis ,
Macmillan, 2007.
6. “Robert. A.Strong”, Portfolio Management”, Jaico Publishing , 2001.
7. “S.Kevin”, Security Analysis and Portfolio Management, PHI, 2008.
nd
8. “Prasanna Chandra”, Investment Analysis & Portfolio Management, 2 edition, TMH,
2007.
9. “Bhalla & Tuteja”, Investment Management, Sultan Chand & Sons
10. “Fuller & Farel”, Modern Security Analysis & Portfolio Management,
11. “Clask Francis”, Management of Investments, TMH
12. “Graw Hill Gitman”, fundamentals of Investing , Pearsons Publishing.
MBA F08 WORKING CAPITAL MANAGEMENT
The course gives a basic understanding of the concept of working capital. This helps the user
understand the concept of working capital, factors affecting working capital, and the
characteristics of working capital of different businesses.
S.No Topic No of
Hours
1 INTRODUCTION
Overall Considerations,
Importance of Working Capital Management
5
Components of Working Capital
Factors Influencing the Requirements of Working
Capital.
2 CASH MANAGEMENT:
Importance
Factors influencing cash balance,
7
Determining optimum cash balance
Controlling and monitoring collections and
disbursements
3 RECEIVABLES & INVENTORY MANAGEMENT:
Credit Policy
Credit Standards
Credit period
6
Cash discount and collection efforts.
Credit Evaluation
Credit granting decision
Control of Receivables
4 INVENTORY MANAGEMENT:
Need for inventories
Techniques for managing inventory
Order quantity
E.O.Q. model
6
Order point
Safety stock
Analysis of Investment in inventory
Selective inventory control
A.B.C. analysis
5 FINANCING CURRENT ASSETS:
Approaches to financing current assets
Sources of finance
Spontaneous source
Trade credits
Short term bank finance
Commercial papers and Public deposits
Committees on working capital finance
Total 35
References
1) Reed and Reed Lajorex, The art of Mergers & Acquisitions, McGraw Hill, 1999.
2) S Ramanujam, Mergers et al., Tata McGraw Hill, 2000.
3) Sridharan and Pandian, Guides to Takeover and Mergers, Wadhava Publications,
2002.
4) Machiraju, Mergers, Acquisitions and Takeover, New Age International, 2003.
5) Weston, Sen and Johnson, Takeovers, Restructure and Corporate Governance, Prentice Hall,
2003.
6) Peirick A. Gaughan, Mergers, Acquisitions and Corporate Restructuring, John Wiley
& Sons, 2003.
7) Robert Brown, Applied Mergers and Acquisitions, John Wiley & Sons, 2004.
Syllabus Human Elective Coueses
MBA H01 INDUSTRIAL RELATIONS & LABOUR LEGISLATIONS
The course is designed to promote a critical understanding of substantive and procedural labour laws. The
approach is to develop skills in handling legal issues in industrial relations and other labour matters.
S No TOPIC NO OF
HOURS
Industrial Relations 4
History of IR
Understanding /Appreciating IR/Employee Relations.
1. Approaches of IR
Theories of IR/Perspectives of IR.
IR in globalised economy.
Trade Unions 3
History of Trade Unions -Structure-Organisations –
Problems
2. Trade Unions -Theories , functions, methods
Trade Unions ACT 1926
Management of Trade Unions in India
Collective Bargaining 3
The nature of CB
3. The Legal framework of CB
Negotiating Techniques & Skills
Workers Participation in Management 3
Evolutions, objectives of WPM
4. WPM in India
Comparative Study of WPM in Global content
Labour legislation 6
Introduction
Classification
Sources & development of labour legislation
5 Principles of labour legislation
Factories Act 1948
Contract labour Act 1970
Industrial Establishment (SO) Act 1946
Industrial disputes act 1947 9
Problems of industrial peace
Grievance & Disciplinary procedures
6 The minimum wages Act 1948
Payment of Wages Act 1936
Payment of Bonus Act 1965
The Employee Provident Fund Act & Miscellaneous Act 7
1952
The Payment of Gratuity Act 1972
The Workmen Compensation Act 1923
The Maternity Benefit Act 1961
7 ESI Act 1948
The Role of Government in IR
National Commission on Industrial Relations
Recommendations
HRM & IR
Total 35
References
S No TOPIC NO OF
HOURS
ORGANISATION DEVELOPMENT 6
Introduction
History of OD
Values, Assumptions & Beliefs in OD
1 Theory and Management of OD
Managing the OD process
Action research & OD
ORGANISATIONAL CHANGE 4
Challenges of change
2 Process of change
Transformational change
Managing Organisational Transformation.
ORGANISATION DEVELOPMENT 6
Overview of Organisation Development Intervention
3 Types of Interventions
Resistance to Organisational change
Culture & Change process 6
Power & politics and Organisation Development
4 Cultural change strategies
Corporate reorganization & sub culture management
Behavioural implications of change 6
The manifest, latent & paradoxical consequences of change
5 Resigned behavioural compliance
Reaction to Downsizing & Delayering
Managing uncertainty & ambiguity
Intervention Strategies 8
Structural, Technological & Process factors in intervention
Advantages & limitations of change technologies
Associated leadership models
6 Leadership & change process
Leadership & emotional knowledge strategies
Achieving congruence of personnal,structure& culture
Total 35
References
S No TOPIC NO OF
HOURS
HRD 5
A conceptual analysis
HRM and HRD
1 HRD Climate & Culture
Professional characteristic & competencies for HRD professionals
Emerging issues facing HRD Professionals
Influences on Employee behavior 2
2 External influences
Internal factors that influence employer behavior
Learning and HRD 3
Learning principles
maximizing learning
3 Individual differences in learning process
Learning strategies and styles
Recent developments in instructional and cognitive psychology
Analysis of the role of development 6
Developing the person in the role/ Career planning , Career
Development & Career Strategy
4 Performance review and counseling
Potential appraisal / Employee Empowerment
Assessment centre-career and succession planning/ QWL
Training and development 9
Meaning and importance
Training process model emerging developments
Identification of training needs
Organizational analysis
5 Task analysis- person analysis
Priotizing HRD needs
Transfer of training
Issues-transfer process
Theories &strategies-
Organization and work environmental factors that influence
transfer of training.
HRD Audit and Hr Accounting 6
HRD Audit: Interview , observation, Questionnariers
6 HRD Score Card
Writing the HRD Audit Report
Designing & Using HRD Audit for Business Improvement
Strategic HRD 5
Concept of SHRD
SHRD system, process
7. HRD benefit – forecasting model
Managing HRD function effectively
HRD Scenerio in Indian Organisation: its problems and prospects
Total 35
References
A better understanding of managing business in global environment shall prepare the student to understand
human relations practices better.
S No TOPIC NO OF
HOURS
International Organization 4
Approaches to the study of comparative employment policy
Convergence theory
1 The cultural approach
The institutionalist perspective.
References
The objective of the course is to expose the students to performance management systems
adopted in the industry.
S No TOPIC NO OF
HOURS
Performance Management 5
1 Introduction
Role of performance in organization
Dimensions
Role of appraisals in Performance Management.
Performance management process
Relevance of objectives in organizations
Organizational & individual performance
Process
Performance management & human resources management
Performance planning & Analysis 5
Performance planning
Performance analysis
2 KPAs
Components of Performance planning
Objectives of performance analysis.
Process of Performance analysis
Performance review & discussion 7
Significance of review
Process of performance review
Performance rating
Performance appraisal factors
Methods & errors
Reducing raters bias
3 Performance review discussions
Objectives
Requisites
Process
Role of mentoring
Coaching in performance review discussions
References
S No TOPIC NO OF
HOURS
1 Introduction 4
History & Origin of Competency
KSA v/s Competency
Reasons for Popularity of Competency,
Competency & EVA, Views Against Competency
Definitions
Confusion about Competency
2 Components of competency 5
Skill, Knowledge &Motive
Trait& Self-Concept
Iceberg Model of Competency,
Operant & Respondent Traits of Competency
3 COMPETENCY CATEGORIES 6
Threshold Competencies
Differentiating Competencies
Generic or Key Competencies
Functional or Technical Competencies,
Leadership or Managerial Competencies
4 Steps in Developing Competency Model 7
Determining the objective & Scope
Clarifying Implementation Goals & Standards,
Create an Action Plan
Define Performance Effectiveness Criteria
Identify a Criterion Sample
Data Gathering & Interim Competency Model
Finalize & Validate Competency Model
5 Competency models 7
Leadership and managerial competency models
Causes for Resistance and Recommended Actions to
address
Delphi Technique
Competencies & Generic Indicators
360 Degree Feedback
HR Generic Competency Model
Supervisory Generic Competency Model
6 Competencies Assessment and uses : 7
Strategies to address the gaps
Integration the Competency Model
Competency based Recruitment and Selection
Competency Based Performance Appraisal,
Competency Based Succession & Career Planning
Competency Based Compensation and Benefits,
Competency based Training & Development
Reassess competencies and evaluate ROI
Total 35
References
S No TOPIC NO OF
HOURS
Introduction to Counseling 7
Definition & Need
Counseling, Psychotherapy and Instruction
1 Approaches to Counseling
Goals of Counseling
Counseling Process
Counseling Procedures 5
The Counseling Environment
Intake , Referral procedures
2 Guidelines for effective counseling
Advanced skills in Counseling
Action strategies
Counseling Skills 5
Verbal & Non- Verbal communication
3 Listening Barriers
Counselor’ Qualities
Core conditions of Counseling
Role Conflict in Counseling 5
Values of counseling
4 Counseling service
Manager counselor
Organizational Application of Counseling Skills 5
Change management
Down sizing
5 Mentoring
Team Management / Conflict Resolution
Crisis / Trauma
Problem Subordinates 5
Identifying problem subordinates
6 Types of problem subordinates
Dealing with problem subordinates
Ethics in Counseling 3
7 Ethical Principles
Common Ethical Violations
Total 35
References
The objective of the course is to provide an overall view on industrial psychology & its
application in industry
S No TOPIC NO OF
HOURS
1 Industrial Psychology 5
Introduction
History
Organization research methods
Psychology tests & its utility to industry
2 Attitude 6
Meaning & factors influencing attitude
Measuring Job satisfaction
Development of attitude
Absenteeism
Implication for organization
3 Evaluation in Industrial Psychology 6
Job analysis & Evaluation
Employee Selection
Evaluating Employee Performance
Designing & Evaluating Training systems
7 Work Conditions
Work schedules 4
Work Environment
Human Factors
Ergonomics
Total 35
References
The course is designed to provide an understanding of managerial job & making the job more
effective
S No TOPIC NO OF
HOURS
Managerial job 5
Definition & Descriptive dimensions
1 Methods, Models & time dimension
Job behaviour-effective & ineffective
Managerial job behaviour- functional & level differences
Designing managerial job
Identifying managerial talent
2 Selection & Recruitment
5
Managerial skill development
Managerial Motivation
Pay & Rewards
Effective Management Criteria
Performance appraisal measures
3 Feedback 4
Career management
Balance Score Card
Managerial effectiveness
4 Concept & Definition
5
The person, process & product approaches
Bridging the gap
Measuring Managerial effectiveness
5 Current practices in Industry & Government
2
Objectives
The objective of the course is to develop the perspective of strategic human resource
management. Specifically the course has the following objectives:
Distinguish the strategic approach to human resources from the traditional functional
approach.
Understand the relationship of HR strategy with overall corporate strategy.
Understand the strategic role of specific HR systems.
Appreciate SHRM in the context of changing forms of organisation.
The Objective of the course is to expose students to the importance of technology in conduct of
business and its skillful management for optimum results. The course focuses on different
matters of importance related to Technology Management. It discusses various aspects of
technological innovation and subsequent diffusion. It also analyses the Technology Management
scenario in India.
S.No Topic No. of
Hours
1 The Process of Technological Innovation: The Need for a 5
Conceptual Approach, Technological Innovation as a
Conversion Process, Factors Contributing to Successful
Technological Innovation, Evolution of Technology and Effects
of New Technology
Total 35
References
1. White: The Management of Technology & Innovation Cengage Learning, 2007.
2. C.S.V.Murthy,” Technology Management”,HPH, 2006
3. Tarek Khalil, Management of Technology—The Key to Competitiveness and
Wealth Creation, McGraw Hill, Boston, 2006.
4. V.K.Narayanan, Managing Technology and Innovation for Competitive
Advantage, Pearson Education, 2006.
5. Norma Harrison & Danny Samson, Technology Management—Text and
International Cases, McGraw-Hill International, 2005.
6. P.N.Rastogi, Managing Creativity, Macmillan India Ltd, 2003.
7. William L Miller and Longdon, Morris, Fourth Generation R & D, John Wiley & Sons
Inc.
8. Pradip N Khandwalla: Lifelong Creativity—An Unending Fest, TMH, 2004.
9. Pradip N Khandwalla: Corporate Creativity, TMH, 2006.
10. Management of New Technologies For Global Competitiveness –
Christian N Madu – Jaico Publishing House
11. Handbook of Technology Management – Gaynor – Mcgraw Hill
12. Technology Transfer – Nell Sullivan – Cambridge University
MBA P02 - SUPPLY CHAIN MANAGEMENT
3 6
SUPPLY CHAIN NETWORK
Distribution Network Design – Role, Factors Influencing,
Options, Value Addittion. Modles for Facility Location and
Capacity Location. Impact of uncertainty on Network Design.
Network Design decisions using Decision trees. Distribution
Center Location Models. Supply Chain Network optimization
models.
4 7
PLANNING DEMAND, INVENTORY AND SUPPLY
Overview of Demand forcasting in the supply chain.
Aggregate planning in the supply chain. Managing Predictable
Variability.
Managing supply chain cycle inventory. Uncertainty in the
supply chain – Safety Inventory. Determination of Optimal level
of product availability. Coordination in the Supply Chain. Supply
chain performance measures. Supply chian inventory
management, multi-echelon supply chains and Bullwhip effect
5 CURRENT TRENDS 8
E-Business – Framework and Role of Supply Chain in e-
business and b2b practices. Supply Chin IT Framework.
Internal Supply chain management. Supply Chain in IT
practice. Supplier relationship management.
Information Systems development. Packages in Supply
Chain –eSRM, eLRM, eSCM. Internet-enabled supply chains:
e-marketplaces, e-procurement, e-logistics, e-fulfillment, ERP and
supply chains, supply chain automation, and supply chain integration
Total 35
REFERENCES
5 Advanced Techniques 7
Reliability Centered Maintenance (RCM) – Total
Productive Maintenance (TPM) - Philosophy and
Implementation. Signature Analysis – MMIS – Expert
Systems – Concept of Tero technology. Reengineering
maintenance process.
Total productive Maintenance, Concept of reliability,
reliability improvement, Concept of maintainability and
Maintainability improvement.
Total 35
References
2 PLANT LAYOUT 6
Layout problem, Plant layout procedures- various
approaches, Flow and activity analysis, Designing the layout
3 PLANT LOCATION 7
5 Process Flow 8
Process Flow, Key Measures, Flow Time, Flow Rate,
Inventory Analysis, Process Flow Chart, Flow Time
Measurement, Flow-Rate and Capacity Analysis,
Managing Flow Variability, Process Integration- Lean
operations: Process Synchronization and Improvement
Total 35
References
1. Richard Francis, L. Leon McGinnis, F. Jr., John White, A., “Facility Layout and
nd
Location - an Analytical Approach”, Prentice Hall of India., 2 Ed.
2. Raví Anupindi, Sunil Chopra, Sudhakar Deshmukh,Jan A. Van Mieghem, and Eitan
Zemel, “Managing Business Process Flows: Principles of Operations Management”
Pearson Education, 2006
3. G.Halevi and R.D.Weill, “Principles of Process Plannning” Chappman and
Hall, Madras 1995.
MBA P05 - LOGISTICS MANAGEMENT
Total 35
References
3. Ailawadi C Sathish & Rakesh Singh, Logistics Management, Prentice Hall India, 2005.
th
4.. Coyle et al., The Management of Business Logistics, Cengage Learning, 7 Edition, 2004.
5. Bowersox Donald J, Logistical Management – The Integrated Supply Chain Process Tata
McGraw Hill, 2000.
3 CAD/CAM 7
Fundamentals of Design for Manufacturing (DFM),
Computer Aided Design (CAD) & CAM, 3D
Modeling packages, Finite Element Analysis
packages and transportability,
Optimized production technology.
4 Computerized Manufacturing 5
NC, CNC and DNC machines. Introduction to part-
programming. Tool Management. Data Logging and
acquisition. Automated data collection.
5 Manufacturing Systems 5
Manufacturing Systems – Components, Classifications and
Functions. Flexible Manufacturing Systems(FMS)
– Components, Applications and benefits, Planning and
Implementation issues in FMS. Group Technology – Part-
Families, Classification and Coding and Cellular
Manufacturing Systems.
6 CURRENT TRENDS 7
Concurrent Engineering. Role of Expert Systems in CIMS.
Robotics-Overview, Types in CIMS. Automated Guided
Vehicles – Types and Technology, Control. Overview of
Automated Assembly systems-Lean Production –Agile
Manufacturing
Total 35
REFERENCES
References
Objectives:
o To Familiarise the Students with the Basic Tools and Techniques of Statistical quality
Control.
o To Give the Students a Sound Understanding of the Principles of Statistical quality
Control and the Basis for Applying those Principles in a Variety of Organization
Environments.
6 Case Studies 4
Total 35
References
This course has been designed to develop an appreciation of process view of business
and redesign there of. The participants would be able to develop an understanding of the
use of information technology for process redesign.
References
1. S. Balasubramanian and R. Radhakrishnan, Business Process
Reengineering- Text and Cases, PHI, 2008
MBA P10 SERVICE OPERATIONS MANAGEMENT
This course examines the management of services, focusing on both the strategic and
operational aspects of designing new services, assessing and improving service quality,
improving the efficiency and effectiveness of service processes, and how new
technologies can be integrated into service operations to help achieve these objectives.
REFERENCES
1. Richard D., Matters, Successful Service Operations Management, Cengage Learning, 2006
Syllabus General Management Electives
MBA G01 - Infrastructure Management
2 Marketing and IS 7
Marketing of infrastructure services
Strategy and competition for infrastructure
Integrated infrastructure management system
Information system for infrastructure management
References
1. Indian infrastructure report by IDFC, IIMA, IITK”, 2008.
2. “Measuring and improving infrastructure policy”, National academy press Wash D.C,
1995.
3. Grigg, Nail, “Infrastructure Engineering and management”, John Wiley, 1998.
MBA G02 Entrepreneurship Development
MODULE 1 (5 Hrs)
Entrepreneur: Meaning of Entrepreneur; Evolution of the Concept; Functions of an Entrepreneur,
Types of entrepreneur, Intrapreneur – an emerging class, Concept of Entrepreneurship-Evolution
of Entrepreneurship; Development of Entrepreneurship; The entrepreneurial Culture; Stages in
entrepreneurial process.
MODULE 2 (6 Hrs)
Creativity and Innovation: Creativity, Exercises on Creativity, Source of New Idea, Ideas into
Opportunities.
Creative problem solving: Heuristics, Brainstorming, Synectics, Value Analysis
Innovation and Entrepreneurship: Profits and Innovation, Globalization, Modules of
Innovation, Sources and Transfer of Innovation, Why Innovate, What Innovation, How to
Innovate, Who Innovates.
MODULE 3 (4 Hrs)
Business Planning Process
Meaning of business plan, Business plan process, Advantages of business planning, Marketing
plan, Production/operations plan, Organizational plan, financial plan, Final project report with
feasibility study, preparing a model project report for starting a new venture.
MODULE 4 (5 Hrs)
Institutions supporting entrepreneurs
Small industry financing developing countries, A brief overview of financial institutions in India,
Central level and state level institutions, SIDBI, NABARD, IDBI, SIDO, Indian Institute of
Entrepreneurship, DIC, Single window, Latest Industrial policy of Government of India
MODULE 5 (5 Hrs)
International Entrepreneurship Opportunities: The nature of international entrepreneurship,
Importance of international business to the firm, International versus domestic entrepreneurship,
Stages of economic development, Entrepreneurship entry into international business, exporting,
Direct foreign investment
MODULE 6 (5 Hrs)
Informal risk capital and venture capital: Informal risk capital market, venture capital, nature
and overview, venture capital process, locating venture capitalists, approaching venture
apitalists.
MODULE 7 (5 Hrs)
Managing growth: Using external parties to help grow a business, franchising, advantages and
limitations, investing in a franchise, joint ventures
Case studies
References
References
Objectives
To understand the nature of stress, and the relationship between stress and
managerial problems.
To examine the various methods of assessing personal and organizational
stress, and indicating ways of coping with stresses.
References
th
1. Walt Schafer, “Stress Management” ,4 edition, Wardsworth, 2000.
2. S.D. Bagade. Time management. HPH, 2005
3. Reuben Ray, “Time management” HPH, 2004.
4. Dan S. Kennedy, “No . B.S.Time Management for Entrepreneurs”, Self-Counsel
Business Series, 2006
5. M R Pai , “Stress And Time Management” , Gita R. Pai publishers, 2005
6. A Comprehensive Handbook Of Techniques And Strategies”, Springer
publishing, 2002
MBA G05 - HOSPITAL & HEALTH CARE MANAGEMENT
2. Hospital Administration 4
Hospital Ethics
Distinguish Between a Hospital and an Industrial Organisation
Challenges to Hospital Administration
Role of Hospital Administration in Legal Matters
3. Management of Hospital Services 4
Types of Product
Life Cycle of Hospital Product
Managerial Proficiency for the key Hospital Service
New Product Development Dilemma
4. Functional Areas in Hospital Management 5
Management of Finance
Management of Human Resources
Management of Marketing
References
Encyclopaedia of Disaster Management By Goel, S. L. Deep & Deep Publications Pvt Ltd
Objective
The main objective of this subject is to make the students familiar with General Insurance,
Insurance Contract and Types of Insurance
OBJECTIVES:
Module – IV:
Systems Approach in Educational Administration, Legal, financial and administrative
management of educational institutions. (5 hrs)
References
1. Bhatt, B.D. & SDR Sharma 1992, Educational Administration, Karishkar Pub. House, New
Delhi.
2. Clyde M. Champbell, 1952, Practical Application of Democratic Admin. Harper & Brothers,
New York.
3. Glande-W, Fowceet, 1964, School Personnel Admn. Macmillan, New York.
4. S.S. Mathur, Educational Administration – Principles and Practices, Krishn a Brothers,
Jallunder.
5. William-B, Casteller, 1976, The Personnel Function in Educational Administration,
Macmillan Publishing Co. Inc., New York.
MBA G09 - EVENT MANAGEMENT
S . no Topics No.of
hours
1 Introduction 5
Need for events, Types of events, Structure of events
Event Process – Brief, Concept, Budgets,
Schedule of items
Nature and scope of event management
C’s of events designing and interaction
Strategic market planning
Development of market plans for events
2 Elements of events 5
Infrastructure
Target audience
Organizers
Venue
Media and activities
3 Media coverage of events 7
Themes, Beneficiary, Creative and People
Concept of markets in events
Segmentation and targeting of the market
Positioning
4 Implications of Events 8
References
1. Guar S.S and Saggere S.V, “ Event marketing management”,
2. Avrich Barry,” Event and entertainment”, Mc millan
3. Kotler, “ Marketing management”, PHI
MBA G10 – AIRLINE AND AIRPORT MANAGEMENT
Objective
To Provide the knowledge of airport planning, management, and operations that is
required to begin an airport management career.
S. no Topic No. of Hours
1 Introduction 6
Evolution of management
History of Aviation
Organisation, Global, Social and ethical environment
History of Indian Airline industry
Major Players in Airline Industry
SWOT analysis in Airline industry
Market Potential of Indian airline Industry
Current Challenges in Airline Industry
Completion in airline Industry
2 Airport Management 8
Airport Planning
Terminal planning, design, and operation
Airport Operations
Airport Functions
Organization Structure of Airline sectors
Airport Authorities
Global and Indian Scenario of Airport Management
4 INSTITUTIONAL FRAMEWORK 6
Safety Regulation
Economic Regulation
Management of Bilaterals
Aviation Security
5 Controlling 4
Traffic control, airspace, and navigational aids
Controlling process
Coordination
Response to emergencies and airport security
6 Case Studies in Airline industry 3
Total 35
References
S.No Authors Name Book Name Publisher Year of
Publishing
1 Graham. A. Managing Airports: An Butterworth- 2001
International Perspective Heinemann, Oxford
2 Wells. A. Airport Planning and McGraw-Hill, 2000
Management, 4th Edition London
3 Doganis. R The Airport Business Routledge, London 1992
4 Alexander T. Principles of Airport McGraw Hill 2003
Wells, Seth Management
Young
5 P S Senguttuvan Fundamentals of Excel Books 2007
Air Transport Management
6 P S Senguttuvan Principles of Excel Books 2007
Airport Economics
7 Richard de Airport Systems: Planning, McGraw-Hill, 2007
Neufville Design, and Management London