Académique Documents
Professionnel Documents
Culture Documents
&
Syllabi
For
The internal assessment of the students (out of 40 marks) shall be as per the criteria given
below:
All students must specialize in one major and one minor area. Five Papers should be offered from the major area, and three
papers from the minor area of specialization.
Three elective papers shall be offered in the third semester, for major and two elective papers in the third semester from the
minor area of specialisation.
In Fourth Semester two elective papers shall be offered from the area selected for major specialization & one elective paper
from the area selected for minor specialization.
FIRST SEMESTER
Total 29 2 30
SECOND SEMESTER
Total 28 2 30
2. FINANCE
a) PF 321 – Corporate Tax Planning (3 credits)
b) PF 322 – Risk Management and Derivatives (3 credits)
c) PF 323 – Security Analysis & Portfolio Management (3 credits)
4. RETAIL MANAGEMENT
a) PF 341 – Retail Buying & Merchandising (3 credits)
b) PF 342 – Retail Display & Floor Management (3 credits)
c) PF 343 – Supply Chain Management & Logistics (3 credits)
d) PF 344 – Global Retailing (3 credits)
FOURTH SEMESTER
PF 402 Entrepreneurship 4 4
Elective - I 3 3
Elective - II 3 3
Elective - III 3 3
Total 17 25
List of Electives
1. MARKETING
a. PF 411 – Industrial & Services Marketing (3 credits)
b. PF 412 – Sales & Distribution Management (3 credits)
c. PF 413 - Rural Marketing (3 credits)
2. FINANCE
a. PF 421 – Mergers, Acquisition & Corporate Restructuring (3 credits)
b. PF 422 – Investment Management (3 credits)
c. PF 423 – Management of Financial Services (3 credits)
4. RETAIL MANAGMENT
a. PF 441 – Customer Relationship Management (3 credits)
b. PF 442 – Brand Building & Product Management (3 credits)
c. PF 443 – Mall Management (3 credits)
To acquaint the students with the fundamental principles in Management which are necessary to
perform the desired functions in an organization, product or service oriented, satisfactorily.
Course Composition
Definition, Nature, Purpose and Scope of Management; its functions and processes. Development of
Management Thoughts. Significant Contributors. Approaches: Bureaucratic, Systems, Administrative,
Scientific and Contingency.
2. PLANNING (10Hrs)
Concept, Nature and Importance of Planning. Types of Planning. Steps in Planning Process Barriers to
effective Planning. Management by Objective (MBO).
4. LEADING (10Hrs)
Concept and Importance of Control. Types of Control. Control Mechanisms. Management by Exception
(MBE). Requisites for effective Control System. Resistance to Control.
Note : A Case study will be an integral part of the semester examination question paper, carrying at least 20%
weightage.
RECOMMENDED BOOKS:
To familiarize the students with various aspects of global business environment and help them in developing
better understanding of factors affecting international business.
COURSE COMPOSITION
2. Elements of Indian Law and Judicial System : Law of Contract – Formation, Vitiating
Elements, Performance and Discharge of Contract; Law of Partnership and Sale of Goods Act;
Negotiable Instruments Act, 1881; Company Law – Types of Companies, Incorporation of a
Company, Memorandum and Articles of Association; Prominent Labour Laws and a Brief
Description of Regulatory Provisions. (18 Hours)
3. Regulatory Business Laws: Industrial and Licensing policy (Latest), Foreign Exchange
Management Act, Consumer protection Act, Environment Protection Acts, Competition Law.
(12 Hours)
4. New Economic Environment: Liberalization, Privatization and Globalization of Indian
Economy, Trends and Issues. (10 Hours)
5. Monetary and Fiscal Environment: Securities and Exchange Board of India (SEBI) and
investors’ protection, Monetary and fiscal policies. (10 Hours)
Text Books:
1. Aswathappa, K. (2008). Himalaya Publishing House (10th Edition)
2. Maheshwari, S.N. and Maheshwari, S.K. (2005). A Manual of Business Law, Himalaya
Publishing House, New Delhi (Latest Edition).
3. Bedi, Suresh. Business Environment (2004). Excel Books, New Delhi
4. Tulsian, P.C. Business Law (2004). Tata McGraw – Hill, New Delhi.
Reference Books:
1. Tuteja, S.K. (1998). Law for Managers. Sultan Chand and Sons, New Delhi.
2. Bulchandani, K.R. (1st Edition 1999). Business Law for Management. Himalaya Publishing
House, New Delhi.
3. Economic Survey, Govt. of India – Latest Issue.
4. Monthly Bulletin, Reserve Bank of India, Mumbai
To make the students familiar with those elements of Economics which are necessary to discharge their
decision-making functions in order to maintain a judicious balance between cost and revenue.
Course Composition
1. INTRODUCTION (12Hrs)
Nature and Scope of Managerial Economics. Fundamental Principles, Marginalism and Equi-
marginalism. Opportunity Costs of Business Decisions. Time Perspective. Risk and Uncertainty. Risk
versus Returns. Role of Economists.
Concept of Production and Production Function. Optimal Input Combinations – Law of Variable
Proportions, Returns to Scale. Concept of Cost. Cost Classification. Cost-output relationship in Short
and Long-runs.
Market Structure. Perfect and Imperfect Competitions. Pricing under such conditions. Monopoly,
Monopsony and Monopolistic Competition. Oligopoly and Duopoly – models of Oligopoly, Price
Leadership & Cartel. Pricing Methods (Cost-plus, Marginal Cost, Going rate, transfer).
5. PROFIT (08Hrs)
Concept of Profit. Accounting Profit and Economic Profit. Profit Functions. Profit Theories (Walker,
Clark, Hawley, Knight and Schumpeter). Profit Maximization.
RECOMMENDED BOOKS:
To make the students aware of the fundamentals of research and its necessity in solving a business
problem in all functional areas of Management.
Course Composition
Meaning and Importance of Research. Research Classifications. Steps involved in a Research Process.
Planning a Research. Selection of a Research problem. Problem Formulation. Research Design.
Basics of Sampling. Features of a Good Sample Sampling Techniques. Sample Size. Features of a Good
sample.. Limitations of Sampling. Data – meaning, importance and sources. Primary versus Secondary
Data. Data Collection Methods. Construction of Questionnaires and Schedules.
Data Editing and Coding, Tabulation, Hypothesis Testing, Analysis of Variance (ANOVA), Report
Preparation, Types of Report, Significance of Report Writing and Presentation.
4. CONCEPTS OF STATISTICS & MEASURES OF CENTRAL TENDENCY & VARIATION (10 Hrs)
Concepts of Statistics and its Business applications in Managerial Decision-making. Mean, Median and
Mode. Dispersion – significance and techniques of its measurement. Standard Deviation. Sigma Limits
– Coefficient of Variation. Skewness and Kurtosis (Basic theoretical elements only).
Probability and its usage in Business decisions. Addition and Multiplication theorems. Bayesian
theorem. Simple Problems on Binomial, Poisson and Normal Distributions.
RECOMMENDED BOOKS:
To acquaint the students with the basic principles and procedures of accounting, financial statements
and the tools and techniques of financial analysis so that they are able to interpret accounting
information for the purposes of managerial decision-making.
COURSE COMPOSITION
1. Nature of Accounting Information: Scope of Accounting, Accounting concepts, Principles &
Standards, Accounting Cycle, Journalisation, Subsidiary Books; Ledger Posting, Preparation of
Trial Balance, Rectification of Error. Classification of Capital and Revenue. Fixed Assets and
Depreciation Accounting. Preparation of Final Accounts, Manufacturing Account; Trading
Account, Profit and Loss Account; Balance Sheet (with adjustments), Reports to be Annexed.
(14 Hours)
2. Cost Accounting: Objectives, Classification of Cost, Preparation of Cost Sheet, Material Cost
Accounting, Perpetual Inventory Control, Inventory Valuation, EOQ, ABC Analysis, Setting of
Reorder Level, Maximum Level, Minimum Level, Labour Cost Accounting, Remuneration and
Incentive Schemes. Overhead Cost Allocations, Over and under Absorption. Job and Contract
Costing, Operating Costing (Transportation, Powerhouse, Hospitals), Reconciliation of Financial
and Cost Accounting (14 Hours)
3. Performance Evaluation Techniques: Introduction to Budgeting and Budgetary Control;
Performance Budgeting; Classification of Budget; Standard Costing and Variance Analysis;
Balanced Scorecard; Responsibility Accounting. (14 Hours)
4. Decision Making Techniques: Cost Volume Profit Analysis; Management Accounting for
Decision Making and Control; EVA and Performance Measurement; Introduction to Activity
Base Costing, Targeting Costing, Life Cycle Costing; Uniform Costing. (14 Hours)
RECOMMENDED BOOKS:
Objectives: To train students to enhance their skills in written as well as oral Communication through
practical conduct of this course. This course will help students in understanding the principles &
techniques of business communication.
Course Contents:
Nature, Importance and Role of Communication; The Communication Process; Barriers and Gateways
to Communication.
Recommended Books:
1. Scot, O. (2004). Contemporary Business Communication. Biztantra, New Delhi.
2. Lesikar, R.V. & Flatley, M.E. (2005). Basic Business Communication Skills for Empowering the
Internet Generation. Tata McGraw Hill Publishing Company Ltd. New Delhi.
3. Ludlow, R. & Panton, F. (1998). The Essence of Effective Communications. Prentice Hall of
India Pvt. Ltd.
Objectives: The primary objective of this course is to familiarize the student with basic concepts of
information technology and their applications to business processes.
Recommended Books :
1. Turban, Rainer and Potter (2003). Introduction to information technology. John Wiley and sons.
2. Sinha, P.K., Priti Sinha (2002). Foundation of computing. BPB Publications.
3. James, A. O’Brien (2005). Introduction to Information Systems. TMH
4. Norton, P. (2001). Introduction to computers. TMH
5. Rajaraman, V. (2004). Introduction to Information Technology. PHI.
6. Ram, B. (2003). Computer Fundamentals. New Age Publications
L -0 P-2 Credit1
Lab will be based on Operating System Commands, Basic HTML Tags, and SQL Queries.
It will consist of News Analysis, Group Discussion, Mock Interviews, Book Review
and the performance of the students will be assessed by the concerned Class
Coordinator. It will form a part of Personal Contact Forum (PCF) and will be
treated as a part of daily activity.
To provide the students with an insight into the complexities of human behavior in general and in the
organizational context in particular so as to enable them to deal this delicate issue with maturity and
pragmatism.
COURSE COMPOSITION
Concept, Key Elements, Nature, Scope and Importance of studying OB, Interdisciplinary nature of OB,
Anchors of OB.
Team-Meaning and types, Effective Team Building, Team Norms and Roles, Team Cohesiveness.
Organisational Change, Forces of Change, Resistance to Change, Lewin's Force Field Analysis Model.
Note: A Case study will be an integral part of the semester examination question paper, carrying at least 20%
weightage.
RECOMMENDED BOOKS
To acquaint the students with the framework of the most crucial resource – Human beings, in
organizations so as to make them understand their role in managing global organizations.
Course Composition
Definitions, Nature, Scope, Issues and Challenges for Human Resource (HR) in the knowledge based
economy. Strategic Framework of HR. Emergence of New People Management (NPM).
Meaning, Importance, Benefits and Process of Human Resource Planning (HRP). Requisites for
successful HRP, barriers to HRP. Job Design. Job Analysis. Job Description. Job Specification.
Issues in managing Career. Career design. Role of Counsellors. Management of performance. Job
evaluation. Performance Appraisal – Meaning, Benefits and Techniques. Managing organizational Exit.
Horizontal & Vertical moment. Compensation Management : An Overview
Legal and financial dimensions in HRM. Managing Workforce diversity in a globally competitive
environment.
Note : A Case study will be an integral part of the semester examination question paper, carrying at
least 20% weightage.
RECOMMENDED BOOKS:
To familiarize the participants with the various fundamental issues involved in and related to the
value-exchange processes, that have since emerged as the most significant functional area the
organizations & societies are willing to address.
Course Composition
Note: A Case study may be an integral part of the semester examination question paper, carrying at least 20%
weightage.
RECOMMENDED BOOKS
1. Kotler Philip, Marketing Management
2. Ramaswami & Namakumari, Marketing Management
3. Stanton William J., Fundamentals of Marketing
4. Kotler & Armstrong, Principles of Marketing
5. Neelmegham, Marketing in India – Cases & Readings
6. Rampal & Gupta, Cases & Simulations in Marketing Management
To familiarize the students with the basic elements of Operations Management which may be of
immense value to them in improving their managerial decisions aiming at higher efficiency and
productivity of the organisation.
Course Composition
1. INTRODUCTION (8 Hrs)
Nature and Significance of Operations Management, Operations Management in the overall Business
Strategy. Types of Production Processes. Duties and Responsibilities of the Operations Manager.
Factors determining location of a Plant. Different Location Models Factor Rating Model and Point
Rating Model. Plant Layout and Objectives. Product Layout Vs. Process Layout – their advantages and
disadvantages. Nature, scope, and importance of Materials Handling.
Objectives and Importance of Work Study Definition & objective of Method study. Motion & Times
Study Steps involved in Work Study. Determination of Standard Time. Objectives and Scope of
Maintenance Management Breakdown Maintenance and Preventive Maintenance - their Advantages
and Disadvantages.
Network diagram, necessity of network diagram, rules for construction of Network Diagram, CPM &
PERT. Objectives of Inventory Management and Inventory Control. Planning and Designing of
Inventory System – P and Q Systems. Inventory Control Techniques – ABC, VED Techniques.
Economic Order Quantity (EOQ), Inventory Costs, Materials Requirement Planning (MRP).
Nature, Organisation for quality control, Quality control techniques, Statistical Quality Control, Control
Charts, Acceptance Sampling.
RECOMMENDED BOOKS
To familiarise the participants with fundamental concepts, principles and tools of financial
management for equipping them with a strong pertinent base in managing day to day affairs in the
financial sector of our economy.
COURSE COMPOSITION
4. Dividend (10Hrs)
Dividend Policy, Different approaches regarding Dividend - Walter Model, Gordon Model and
Modigliani - Miller Model, Relevancy and Irrelevancy of Dividend Decisions, Share split and Buyback
of shares
To acquaint the students with the fundamentals of available managerial quantitative tools and
techniques so that they may apply statistical analysis and operations research techniques needed in
decision-making in the corporate sector.
Course Composition
Meaning, Significance and Usage of Correlation and Regression Analyses. Coefficient of Correlation –
methods of calculation (Pearson and Spearman methods). Regression Equations
Fundamentals of Time-Series. Trend Analysis. Methods of Time Series Analysis. Meaning significance
and uses of Index Numbers . Price and Quantity Index numbers. Fixed Base and Chain Base Index
numbers. Fisher’s Ideal Index Number.
Hypothesis formulation. Null hypothesis and Level of Significance. Type I and II Errors, Large Sample
Tests, Student’s t-test, and Chi-square test. Analysis of Variance (ANOVA). Simple problems
Linear Programming (LP). Graphical and Simplex Methods. Duality in LP problems. Transportation
Problems (NWCM, LCM and VAM Techniques).
Concept and applications of Decision and Game Theory. Two person Zero-sum games. Maximin and
Minimax principles. Saddle point
RECOMMENDED BOOKS
1. Levin, Rubin, Statistics for Management
2. Gupta S.P., Statistical Methods
3. Bharadwaj, Business Statistics
4. Beri G.C., Statistics for Management
5. Kapoor V.K., Operations Research
6. Taha, Operations Research
7. Kanti Swaroop, Operations Research
To make the budding management professionals aware of the usage of Information Technology in
everyday managerial activities in order to enhance and empower their decision-making skills and
presentations.
Course Composition
1. Information Systems (15Hrs)
Computer Based Information Systems(CBIS), Basic Hardware and Software Requirements for
Implementing CBIS , Office Tools : Word processors , Spreadsheets and Presentation tools , Using
Statistical packages for statistical operations and analysis , Components of CBIS and their types , MIS,
Information Systems and Managerial Decision Making ,Decision Support Systems ,Executive
Information Systems, Expert Systems.
IS Design methodologies and approaches, Structured and Object Oriented approach, Information
System Development Lifecycle (ISDLC), Waterfall Model, The ‘V’ Model.
Introduction to database and Database Mgt. System (DBMS), Client-Server Architecture ,Use of DBMS
in a Managerial Setup, Database Administrator, Data warehouses and Data Marts , Data Mining in
Information Management, OLAP(On-Line Analytical Processing).
E-Business , E-Commerce , M-Commerce , Electronic Payment System ( EPS) , Online Banking, Online
Auctions and Trading , E-CRM and E-SCM framework , IT in Government Organization, E-governance.
RECOMMENDED BOOKS:
All the students of PGDM – II semester are required to follow the guidelines given
below for preparing the project report.
Guidelines:
Size: International standard paper size A4 (297x210mm) should be used.
Page number: Page should be numbered consecutively and clearly. From declaration to list
of abbreviation Roman numbers (e.g. i. ii…) should be used. From main text to end of report
Arabic numerals (1, 2…) should be used.
Margin: Top 1.0”, Bottom 1.0” Left 1.5” Right 1.0”
Line spacing: Single
Font: Times new roman, size 10/12 for text, larger fonts may be used for headings &
subheadings.
Format of the Project: As enclosed
Title cover page and Declaration format: As enclosed
In- Text Citations: Any information derives from an external source of information - quotes,
paraphrases, data, statistics, images, etc.- must be cited within the text of the paper.
Bibliography/ References style: As enclosed
CD-ROM: All report should include soft copy on CD-ROM accompanied with thesis/report
in pocket pasted on inside of back cover.
Text: Before producing the final copies of a project report the candidate should ensure that
all the spelling, grammar, punctuation and bibliography is complete and exact.
All the students will submit their Minor Project Report (Research Paper Writing) within a
period of one month in the institute.
III) End
• Appendices
• Questionnaire
• Bibliography/References
XYZ
By
ABC
To
Month Year
(ABC)
(XYZ)
Supervisor
A 6-8 weeks Summer Training in a Corporate Organization is mandatory for all students
towards partial fulfillment of the requirements for the Two-Year (F/T) PGDM pragrammes as
prescribed by the AICTE. Each student shall have to undergo training in the months of
May – June for the aforesaid duration under a Guide from the Organization granting this
facility to the trainee. A Faculty Supervisor too shall be allotted by the Course Coordinator /
Mentor for consultation by the students in the hours of need. The topic of the Summer Project
would be allotted by the Organization as per its requirements.
After completion of the Summer Training Project, a report shall have to be immediately
submitted to the organisation concerned in normal circumstances. However, the report to be
submitted at the Institute for evaluation purposes needs to be structured as per the Guidelines
provided by the Faculty Supervisor / Training and Placement Cell. The Report needs to be
computer-typed covering various heads in about 100 – 150 pages and must be HARD-BOUND
which will be submitted to the Institute in DUPLICATE (2 copies). Normally, the reports must
be complete by August-end.
To familiarize the students with the concepts, tools and techniques of Strategic Management so as to
make them a competent problem-solver in the time of market twists and turns.
COURSE COMPOSITION
Concept. Different Approaches. Process. Vision, Mission, Objectives and Goals. Long-range, Medium-
range and Short-range planning. Planning pitfalls.
Strategic Levels. Fundamental Model of Strategic Management. Strategic Fit and Stretch. Strategic
Management – contextual differences. Schools of Strategic Process.
Environmental Analysis (PESTLE, Porter’s Diamond, Structural Analysis, Life Cycle Model, Strategic
Group Analysis, Market Segmentation, Directional Policy Matrix). Strategic alternatives. Resource and
Strategic capability (Resource Audit, Value Chain Analysis, Portfolio Analyses). Culture and
Stakeholders’ expectations.
Organisational structure and design as a part of strategy. Corporate renewal. Strategic Control (Premise
control, Implementation Control, Strategic Surveillance and Special Alert control). Managing Strategic
change.
Note : A Case study may be an integral part of the semester examination question paper, carrying at least 20%
weightage
RECOMMENDED BOOKS
The objective of this course is to enable the students to manage business when Organisations are
exposed to international business environment.
COURSE COMPOSITION
Cultural Environment facing Business, Managing Diversity within and Across Culture, Hofstede Study,
Edward T Hall Study, cultural adaptation through Sensitivity Training Political, Legal, Economic,
Ecological and Technological facing Business and their Management.
RECOMMENDED BOOKS
1. Thakur M Burton & Gnee E (2002) International Management , Tata McGraw Hill
2. Hodgefts R and Luthens F (2003) International Management Mc Graw Hill Inc
3. Deresky (2003) International Management : Managing across boarders and culture, Pearson
Education
To make the participants aware of different dimensions of the consumer psyche in respect to buying
behaviour with a view to understand & identify the relevant market more efficiently and to design a
corroborated marketing programme for drawing added gains.
COURSE COMPOSITION
Levels of Consumer Decision- making, Models of Consumer Decision –making, Major components of
Consumer Decision- make Process
Psychographic and Lifestyle Analysis, Groups and their types, Social Class, Family, Reference Group ,
Opinion Leadership, Buying Roles and Decision -Making .
5. Consumerism (6 Hrs)
Introduction, Reasons behind rise of consumerism, The Indian Consumer, Consumerism in India, The
1986 Consumer Protection Act.
RECOMMENDED BOOKS
To explain the various pertinent issues of one of the most important business ingredients – the
conglomeration of marketing communications, with special emphasis on advertising – its business &
creative profiles, in order to enable the participants to effectively address the relevant challenges and
opportunities of the corporate world.
Course Composition
1. Introduction (04 Hrs)
Nature & Importance of Marketing Communications, Promotion-mix, Integration of Marketing
Communications, Models of Persuasive Communication.
Nature, Functions, Types, Economic & Social implications, Advertising Agencies – Types, Structure,
Working and Compensation, Advertising Ethics & ASCI.
Concept, Ad Layout – Stages and Principles, Ad Copy and Visualization – Types, Elements,
Development of Messages, Various ad formats, Appeals & Selling Propositions; cultural impact on ad
creativity.
Planning, Objective Setting (DAGMAR), Ad Budget, Ad Routing & Scheduling, Testing and
Effectiveness.
Press, Radio, Television, Outdoor and other types with Merits and Demerits; Media Planning, Strategy
and Evaluation; Indian Media Scene.
Note : A Case study may be an integral part of the semester examination question paper, carrying at least 20%
weightage.
RECOMMENDED BOOKS
This nascent area vows to dominate the arena of consumer exchange with a glorious pace .The paper aims to
equip the participants with the needful academic package so as to make them truly conversant with the dynamics
of retail marketing.
COURSE COMPOSITION
What is retailing? Retailer’s role in the distribution channel, Functions performed by retailers, Types of
retailers, Nonstore retail formats, Services retailing, Types of ownership.
Principles of store layout, Types of design, Grid Layout, Race track layout, Free form layout, Feature
areas, End caps, Promotional aisle, Free standing fixtures and Mannequins, Windows. Types of
displays.
External factors affecting a retail price strategy, Developing a retail price strategy, Retail objectives and
pricing, Broad pricing policy, Price strategy, Implementation of price strategy, Price adjustments.
Using communication programmes to develop brands and build customer loyalty, Methods of
communicating with customers, Planning the retail communication process.
The present Indian retail scenario, Factors affecting retailing in India, Benefits of organised retailing,
Retailing opportunities in India.
Note : A Case study will be an integral part of the semester examination question paper, carrying at least 20%
weightage.
Recommended Books
Objective: The basic objective of this course is to provide an in-depth insight into the concept of
corporate tax planning and to equip the students with a reasonable knowledge of tax planning devices.
The focus is exclusively on income tax.
Course Contents:
Introductory: (8Hrs)
Concepts relating to Tax Avoidance and Tax Evasion, Tax Planning with reference to:
Location of Undertaking, Type of Activity, Ownership Pattern, Dividend Policy, Issue of Bonus
Shares, Inter Corporate Dividends and Transfers, Tax Planning relating to: Amalgamations and
Mergers of Companies. Tax considerations in respect of specific managerial decisions like Make or
Buy, Own or Lease, Close or Continue, Sale in Domestic Markets or Exports, Capital Budgeting
Decisions, Managerial Remuneration, Foreign Collaboration and Joint Ventures.
Textbooks:
1. Ahuja, G. K. & Gupta, Ravi, Systematic Approach to Income Tax. Allahabad, Bharat Law
House.
2. Bhagwati Prasad, Direct Taxes Law & Practice, Wishwa Prakashan.
3. Kanga, J. B. and Palkhivala, N. A., Income Tax, Bombay, N. M. Tripathi.
4. Singhania, V.K. Direct Taxes: Law and Practices. Delhi, Taxman.
5. Srinivas E. A., Handbook of Corporate Tax Planning, New Delhi, Tata McGraw Hill.
COURSE COMPOSITION
Concept of risk, types of risk, Measurement of risk, Measuring effect of price risk. Management of Risk:
Insurance, Asset/Liability Management. Hedging, size and cost of Hedge. Measuring cost of Hedge.
Concept and Types of Futures, Purpose of Futures Markets, Overview of Futures Market Reading the futures
price, Futures price and Expectations, Functions of Future markets
Meaning and Type of Options. Categorization of Options. Hedging with options: Zero-cost options, Delta
Hedging with options. Options pay-offs and Options Strategies. Black-Scholes model for options pricing. Put-call
Parity. Synthetic options.
Meaning and types of swap, Swap Facilitators, Benefits of Swap, Economic Analysis of Swap and Application of
swaps. Mortgage Derivatives, Treasury Bills and Credit Derivatives.
Scope of Financial Engineering, Tools of Financial Engineering. Financial Engineering versus Financial Analysis,
Productizing the solutions, Factors contributing to the growth of Financial Engineering: Environmental and Intra
Firm Factors. Hybrid and Synthetic Securities.
Note: A Case study may be an integral part of the semester examination question paper, carrying at least 20%
weightage.
RECOMMENDED BOOKS
To acquaint the students with the theories and practices of Security Analysis and prevailing scenario in
the security markets in the important countries like U.S.A., European Union and Japan, in general, and
India in particular.
COURSE COMPOSITION
Concept of Investment, Investment Objectives, Investment Vs. Speculation, Investment Vs. Gambling,
Investment Process, Type of Investors. Investment Categories: Debt Investment, Govt. Debt and
Securities, Equity Investment, Long and Short-term Private issues.
Primary Market – Pricing of New Issues, Important Parties Involved in A New Issue. Secondary Market
– Functions of Stock Exchanges, Participants, National Stock Exchange, Bombay Stock Exchange,
Important Sock Exchanges of The World (NYSE, Tokyo Stock Exchange & Hong Kong Stock Exchange).
Concept of Risk and Return, Components of Investment Risk, Interest Rate Risk, Market Risk, Inflation
Risk, Management Risk, Liquidity Risk, Business Risk and Financial Risk. Security Valuation - Fixed
Income Securities, Preference Shares and Equity Shares. Practical Problems on Risk & Return Analysis
and Valuation of Securities.
Common Stock Analysis - Fundamental and Technical Analysis. Economy Analysis - Analysis of
Macro-Economic Factors, Economic Forecasting. Industry Analysis - Industry Life-Cycle Analysis,
Structure and Characteristics of Industry etc. Company Analysis - Financial Analysis, Size and
Ranking, Growth Record, Quality of Management etc. Technical Analysis - Dow Theory, Market
Indicators, Individual Security Analysis, Chartism etc. Random-walk Model.
Concept, Effects of Combining Securities - Two and Three Securities Case. Concept of Diversification,
Markowitz Risk-Return Optimization, Sharpe Index Model, Capital Market Theory - Capital Asset
Pricing Model (CAPM).
Note: A Case study may be an integral part of the semester examination question paper, carrying at least 20%
weightage.
RECOMMENDED BOOKS
To develop the perspective of strategic human resource management and to understand human
resource management from a systemic, strategic point of view
COURSE COMPOSITION
The Concept of Strategy; The Concept of HRM, Strategic role of HRM, HR Strategies to increase firm
performance, The Process of Strategic HRM.
Formulating and Implementing HR Strategy; Strategic HRM in Action; The Strategic Contribution of
HRM to Organizational Success; The Strategic role of the HR Function
Strategies for Organizational Development; Strategies for Culture Management; Change Management
Strategies; Strategies for Developing the Employment Relationship, HR and the internationalization of
business.
Strategies for Managing Performance; Strategic Human Resource Development; Reward Strategy;
Employee Relations Strategy; Selections, Training and Maintaining International Employees.
SHRM: Aligning HR with Corporate Strategy; Repatriation Process, Corporate Ethics, Values and
SHRM, Trends affecting strategic HRM, Competencies of HR professional in a SHRM scenario.
Note: A Case study may be an integral part of the semester examination question paper, carrying at least 20%
weightage.
RECOMMENDED BOOKS
1. Gary Dessler, Human Resource Management
2. Greer Charles R. Strategic Human Resource Management
3. Gomez Luis R., Mejja, Balkin David B. & Cardy Robert L., Managing Human Resources.
4. Dowling Peter J., Denice E. Welch, Randall S. Schuler, International Human Resource
Management
5. Jeffrey A. Mello, Strategic Human Resource Management
To further enhance the knowledge base of students pursuing HR in the field of Labour Laws, so as to
enable them to make the best decisions honoring the rule of the land.
Course Composition
Scope and Application. Definitions, Calculation of Bonus, Eligibility for Bonus Payment. Special
Provisions. Audit, Penalties and Offences.
4. EPF and Miscellaneous Provisions Act, 1952 & Employees' State Insurance Act, 1948 (09 Hrs)
Introduction, Applications, Definitions, Schemes under the Act. Objectives, Applications, Definitions,
Administration, Medical Benefit Council. Employees' Insurance Courts. Various Benefits.
5. Payment of Gratuity Act, 1972 & The Maternity Benefit Act, 1961 (08 Hrs)
Note : A Case study may be an integral part of the semester examination question paper, carrying at least 20%
weightage.
Recommended Books
To make the budding HR professional understand the nuances of the crucial issue of Compensation
and Reward Management under the company policy and legal framework so as to retain employee
commitment.
Course Composition
Pay Packet Composition (Basic Wage, DA, Incentive, Statutory Bonus, Allowances, Fringe Benefits and
Social Security). Modern Trends of Pay Packets. Pay Commissions & Wage Boards. Job Evaluation and
Internal Equity, its linkage with wage. External Equity and Pay Surveys. Provisions as per Workmen's
Compensation Act, 1923, Minimum Wages Act, 1948 and Payment of Wages Act, 1936.Person based
structures; Skill Plans, Skill Analysis.
Introduction, Forms and Choice of Performance linked Reward System. Designing such a system.
Integrated Incentive Scheme - A Review. Incentives for Blue and White Collars. Stock options.
Allowances and Benefits. Benefit Options; Legally required benefits, Retirement and Saving Plan
Payments.
Tax Planning and Tax Avoidance. FBT, Tax Planning for Employee Compensation. Comparative
International Compensation. Future Trends in Compensation and Reward Management.
Note : A Case study may be an integral part of the semester examination question paper, carrying at least 20%
weightage.
RECOMMENDED BOOKS
To acquaint the students with the basic procedures of Retail Buying and Merchandising and also the
Management of Vendors.
COURSE COMPOSITION
1. Retail Buying (06 Hrs)
Buying organization formats and processes, Staple merchandise buying systems, Open to buy,
Computer assisted ordering, Elements of retail buying.
Definition and impact, Elements of category management, Developing category plans, Benefits of
category management, Framework of implementation, Logistics in Retailing. Concept of distribution
centre.
External factors affecting a retail price strategy, Developing a retail price strategy, Retail objectives and
pricing, Broad pricing policy, Price strategy, Implementation of price strategy, Price adjustments.
Note : A Case study will be an integral part of the semester examination question paper, carrying at least 20%
weightage.
RECOMMENDED BOOKS
To expose the students to the importance of proper display and floor management in the modern day
retail trade and to acquaint them with various merchandise presentation techniques.
COURSE COMPOSITION
Consistency of design with image and strategy, Design and consumer behaviour, Costs versus value,
Flexibility in store design, Principles of good store design.
Principles of store layout, Types of design, Grid Layout, Race track layout, Free form layout, Feature
areas, End caps, Promotional aisle, Free standing fixtures and Mannequins, Windows. Types of
displays.
Idea oriented presentation, Style oriented presentation, Colour presentation, Price lining, Visual
merchandising, Frontal presentation, Fixtures.
Note : A Case study will be an integral part of the semester examination question paper, carrying at least 20%
weightage.
RECOMMENDED BOOKS
To acquaint the students with the basic principles of Supply Chain Management and Logistics so that
they can understand the importance of an efficient supply chain in the modern day scenario and can
become better managers of logistics and inventory.
COURSE COMPOSITION
Basic Concept & Philosophy of Supply Chain Management, Essential features, Key issues in SCM,
Benefits.
Concept, Various costs associated with inventory, Various EOQ models, Buffer stock (trade off between
stock out / working capital cost), Leave time reduction, Re-order point, Re-order level fixation,
Numerical problem solving, ABC Analysis, SDE, VED Analysis.
Centralized and decentralized purchasing, Functions of purchase department and purchase policies.
Use of mathematical models for vendor rating and evaluation, Single vendor concept, Management of
stores, Accounting for materials, Just-In-Time & Kanvan System of Inventory management.
Logistics as part of SCM, Logistics costs, Different models, Logistics sub-system, Inbound and
outbound logistics, Bullwhip effect in logistics, Outbound logistics-distribution and warehousing
management.
Role of Computer / IT in Supply Chain Management, CRM Vs SCM, Benchmarking- concept, features
and implementation, Outsourcing-basic concept, Value addition in SCM, Concept of demand chain
management
Note : A Case study will be an integral part of the semester examination question paper, carrying at least 20%
weightage.
RECOMMENDED BOOKS
Objectives: The objective of this course is to acquaint the students with the international retailing
when the world is going global and also acquaint them with other issues involved in the international
retailing.
COURSE COMPOSITION
1. INTERNATIONAL RETAILING AND TRADE (10 Hrs)
International business, framework of international trade, International retailing and its
growing importance, Merchandising, Communications, Pricing and location issues.
REFERENCE BOOKS:
1. Barry Berman, Joel R.Evans: Retail Management : A strategic Approach
2. Levy, Weitz: Retail Management
3. David Gilbert : Retail Management
4. A.J. Lamba: The Art of Retailing
Objectives: This course aims at providing overall knowledge regarding the concepts and structure
of ERP systems and imparts necessary managerial skills for ERP implementation in a business
enterprise.
Course Contents:
1. An Overview, Features of ERP, MIS Integration, ERP drivers, Trends in ERP, ERP in India. (8 Hrs)
Recommended Books:
1. Langenalter, A. Gary (1st Edition, 2000). Enterprise Resources Planning and Beyond. St. Lucie Press,
USA.
2. Imhoff, C. Loftis Lisa & Geiger, G. Jonathan (Ist Edition, 2001). Building the Customer Centric
Enterprise. John Wiley & Sons.
3. Shankar, Ravi & Jaiswal, S. (Ist Edition, 1999). Enterprise Resource Planning. Galgotia
Publications.
4. Diwan, Parag & Sharma, Sunil (Ist Edition, 1999). Enterprise Resource Planning: A Manager’s Guide.
Excel Books.
1. Alexis, Leon (Ist Edition, 2000). ERP Demystified. Tata McGraw Hill.
2. Garg, V.K. and Venket, Krishna, N.K., (Ist edition, 1997). ERP Concepts and Practices. PHI
Publications.
3. Sadagopan, S. (Ist Edition, 1999). ERP: A Managerial perspective. Tata McGraw Hill.
Objectives: The course aims to combine the fundamental concepts of data communications and
networking with emphasis on business applications.
Course Contents:
Text Books:
1. Jerry, FitzGerald and Alan, Dennis (2002). Business Data Communications & Networking. John
Wiley & Sons.
2. Tanenbaum, A. S. (2004). Computer Networks. Pearson Education.
3. David A Stamper (2003). Business Data Communications. Addison Wesley.
4. Stallings, W. (2002). Data and Computer Communications. Prentice Hall of India.
Objectives: This course will help students to understand how databases can be used to store an
organization’s information.
Course Contents:
Text Books:
Course Content: this course will be based on PF 353 Database Management Systems Course
Objectives: The purpose of the course is to familiarise students with various environmental
factors and forces that affect a firm’s overseas operations and learn to manage international
business.
Course Contents:
1. International Business and Environment: An Interface; World Trade in Goods and Services
–Major Trends and Developments; Framework for Understanding International Business
Environment: Analysis of Physical, Demographic, Economic, Socio-cultural, Political, Legal and
Technological Environment of a Foreign Country, Legal Framework of International Business:
Nature and Complexities; Code and Common Laws and their Implications to Business;
International Business Contract – Legal Provisions; International Sales Agreements, Rights
andDuties of Agents and Distributors. (12 Hours)
2. Global Trading Environment: Liberalization of World Trade. FDI and their Impact on the
Economy, Multinationals and their Economic Impact; Political and Legal Impact of Multinational
Corporations; Strategies for Dealing with Multinationals; Technology Transfer – Importance and
Types, Issues in Transfer of Technology to Developing Countries.
(10 Hours)
3. International Financial Environment: Foreign Investment – Types and Flows; Asian Model,
Monetary System- Exchange Rate Mechanism and Arrangements, Movements in Foreign
Exchange Rates and Impact on Trade and Investment Flows, Global Capital Markets,
EuroCurrency. (10 Hours)
4. International Economic Institutions and Regional Economic Groups: IMF, World Bank,
MIGA, UNCTAD and WTO; ATC, GSP and International Commodity Agreements. Forms and
their Functioning: Multilateralism Vs Regionalism; EU, NAFTA, ASEAN, SAFTA and other
Regional Economic Groupings. (10 Hours)
Note : A Case study will be an integral part of the semester examination question paper, carrying at least 20%
weightage.
Text Books:
1. Daniels, John D. and Radebaugh, Lee H. (2004). International Business: Environment and
Operations. 8th Edition, Pearson Education.
2. Charles, W. L. Hill (5th Edition, 2005). International Business: Competing in the Global
Marketplace. Tata McGraw Hill.
Reference Books:
1. Deresky (2003). International Management: Managing Across Boarders and Culture. Pearson
Education.
2. Paul, J (2004). International Business. Prentice-Hall.
3. Aswathappa (2005). International Business. Tata McGraw Hill.
Text Books:
1. Das Bhagirath Lal (2003). The WTO and the Multilateral Trading System:Past, present and
future,Third World Network and Zen Books.
2. David Rainbridge (2003). Intellectual Property. Pearson Education.
Reference Books:
1. Maskus Keith E. (2000). Intellectual Property Right in the global economy. Institute for
International Economies, Washington.
2. Ganguli, Prabudha (2001). IPR-unleashing the Knowledge Economy. Tata McGraw-Hill
Publishing Co. Ltd.
3. Ramappa, T. (2000). Intellectual property rights under WTO: Task before India. Wheeler
Publishing.
To integrate the human values and corporate work-ethics with emerging principles of management so
as to provide the student with a greater rationality in decision-making process.
Course Composition
1. FOUNDATION (15Hrs)
Concept and emergence of Ethics. Its relevance in the Business sphere. Ethics and Morality. Ethics and
Values. Need for value-driven management. Indian Culture, wisdom and corporate work-life – A
review. Ethics and materialism.
Concept of Work ethics, profession and the manager – a holistic approach. Ethical decision-making.
Corporate Social Responsibility. Ethical Interfaces in public and private sectors.
Philosophical foundations of Indian ethics. Ethical values as depicted in Ancient Indian texts. Empirical
versus eternal ethics. Ethical principles from the contemporary corporate world.
Note: A Case study may be an integral part of the semester examination question paper, carrying at least 20%
weightage.
RECOMMENDED BOOKS
1. Sherlekar, Management
2. Banerjee, Ethics in Business and Management
3. Chakravarty, Values and Ethics in Management
4. Dave, Vedant and Management
5. Johnson, Scholes, Exploring Corporate Strategy
6. Singh, Corporate Governance
7. Arya, Tandon, Corporate Governance Weston, Siu, Johnson, Corporate Governance
PF 402: ENTREPRENEURSHIP
To make the students aware of the role of entrepreneurial spirit in the economic development of a country, to
inculcate in them the entrepreneurial skills in order to become job-creators.
COURSE COMPOSITION
Concept of Entrepreneurship and the Industrial / Services backdrop in Indian Economy. Early developments in
India and the current scenario. Gender And Entrepreneurship. Role of Entrepreneurship in economic development.
Entrepreneurship and Environment. Entrepreneurship after Globalization in India. Essentials of a successful
Entrepreneur.
Theories by Schumpeter, Ducker, Kirby, McClelland, Weber, Hagen, Cochran. Modern Resource based theory.
Business Idea: its generation and feasibility. Environmental considerations. Project Idea and Business Plan.
Marketing Plan. Financial Plan. Organizational Plan. Sources of Capital. Informal risk capital and Venture
Capital. Debt Financing. Business Valuation. Creating an exit plan
Women Entrepreneurs as agents of social change. Evolution and Growth. Networking. Special packages for
women entrepreneurs in India. Self-help groups. Rural Women Entrepreneurs.
Institutional financing in India. Support to small entrepreneurs – role of NSIC, SISI, NABARD, SIDBI etc. Role
of Khadi and Village Industries. Governmental Incentives and latest policies (including tax concessions, SEZs
etc.). Role of ancillaries.
Note : A Case study may be an integral part of the semester examination question paper, carrying at least 20%
weightage.
RECOMMENDED BOOKS
Students are supposed to undertake research work on specific business organisations and perform a
due diligent exercise of the company in the light of global competitiveness. This may include an in
depth analysis of all-round performance of the company like financial and non financial performance,
global marketing strategy, change management, international management practices etc.
A mid-term evaluation would precede the final submission which would carry a certain percentage of
marks as decided by the Institute.
All PGDM students (Semester IV) are required to follow the guidelines given below for
preparing the Dissertation (PF-403).
Guidelines:
Size: International standard paper size A4 (297x210mm) should be used.
Page number: Page should be numbered consecutively and clearly. From declaration to list of
abbreviation Roman numbers (e.g. i. ii…) should be used. From main text to end of report Arabic
numerals (1, 2…) should be used.
IV) End
• Appendices
• Questionnaire
• Bibliography/References
XYZ
By
ABC
To
Month Year
(ABC)
(XYZ)
Supervisor
To adequately acquaint the students with the nuances of Service marketing as well as equipping them
with the skills required for marketing goods and services to business or other organizations.
COURSE COMPOSITION
Note : A Case study may be an integral part of the semester examination question paper, carrying at least 20%
weightage.
RECOMMENDED BOOKS
To make students aware with the finer aspects of building and managing a team of effective sales force
for addressing efficiently the distribution related objectives of business.
COURSE COMPOSITION
Nature and Scope of Sales Management, Selling Process, Objectives of Personal Selling, Qualities of a
Salesman, Sales Organisation – Characteristics and Functions.
Buyer Seller Dyads, AIDAS Theory, Behavioural Equation Theory, Negotiations in Selling.
Recruitment, Selection & Training of Sales Personnel, Motivation, Compensating the Sales Force, Sales
Budget, Sales Quotas, Sales Territories, Sales Audit & Analysis.
Note : A Case study will be an integral part of the semester examination question paper, carrying at least 20%
weightage.
RECOMMENDED BOOKS
More than three-fourth of the Indian market exist in rural areas. Multinational Corporations are
keeping a hawk-eye on this huge Indian market, hence, this course-package becomes more significant
for the budding marketing professionals of a globalized age to sincerely imbibe the pertinent academic
impacts in order to improve India’s economic standing plus ameliorating the pace of business returns.
COURSE COMPOSITION
Definition, Nature, Character and Potential of Rural Markets, Rural market Environment, Challenges
and opportunities of rural marketing, Rural Consumer Behaviour Pattern and the 4Ps in rural context.
Marketing of Consumer Durable and Non Durable Goods and services in the Rural Market, Importance
of Branding, Perception and Positioning, Bases of Rural Market Segmentation, Classification of
Agricultural Products, Agriculture Input Market, Rural Marketing Strategies.
Determination of Agricultural Prices and Marketing Margins Role of Agricultural Price Commission,
Role of State and Central Governments in pricing.
Promotions and personal Selling in Rural Markets, Role of Media and its usage in Rural Context,
Planning of distribution channels in Rural markets, Commodity Markets in India, Problems of
Agricultural Marketing in India, Role of Warehousing.
Institutional Support for Rural Marketing, Nature, Scope and Role of Cooperative Marketing,
Marketing of Products suited to Rural Environment.
Note : A Case study will be an integral part of the semester examination question paper, carrying at least 20%
weightage.
RECOMMENDED BOOKS
Objectives: Liberalized economy has generated many opportunities of combining businesses to create
wealth. The fundamental aim of the course is to prepare students to take advantage of the current
scenario and understand how mergers, acquisition and corporate restructuring is implemented.
Course Contents:
1. Legal Aspects of Mergers (10 Hrs)
Amalgamation and, Acquisition/Labour, Provisions of Companies Act, Regulation by SEBI, Takeover
Code: Scheme of Amalgamation, Approval from Court, Corporate Governance and its current scenario,
Acquisition Process
Note : A Case study will be an integral part of the semester examination question paper, carrying at least 20%
weightage.
Text Books:
1. J. Fred Westan (2001). Mergers and Acquisitions. Tata McGraw Hill.
2. Ramanujan, S. (2000). Mergers: The New Dimensions for Corporate Restructuring. Tata McGraw Hill.
Reference Books:
1. Harvard Business Review on Mergers and Acquisitions (2001).
2. Successful Mergers, Acquisitions, and Strategic Alliances: How to Bridge Corporate Cultures,
Irene Rodgers. (2002) Tata McGraw Hill.
3. Depamphilis Donald (2001). Mergers Acquisitions and Other Restructuring Activities.
Academics Press.
Objective: The objective of the course is to impart knowledge to the students regarding problems faced
and techniques used in investment decision making process.
Course Contents:
Suggested Readings:
1. Amling, Frederic, Investment. Englewood Cliffs, New Jersey, Prentice Hall.
2. Avadhani, V. A. Investment Management, 3rd Edition, Himalaya.
3. Bhalla, V. K. Investment Management, S. Chand & Company Ltd.
4. Huang, Stanley S. C.and Randall, Maury R. Investment Analysis and Management. London, Allyn
and Bacon, London.
5. Haugen, Robert H. Modern Investment Theory. Englewood Cliffs, New Jersey, Prentice Hall.
6. Radcliffe, Robert C. Investment: Cocnepts, Analysis and Strategy, Scott, Foresman.
7. Sharpe, William F. etc. Investment, New Delhi, Prentice Hall of India.
8. Francis, Jack Clark, Investments: Analysis an Management, McGraw Hill.
To make the young finance publics aware of the objectives, strategies and policies pertaining to
Financial Institutions and Services in India, especially in the present globalized era.
COURSE COMPOSITION
Overview of Financial System with reference to India. Its functioning, Financial Instruments, Financial
Institutions. Financial Markets: Emerging Trends, SEBI, Stock Market Operations.
2. Leasing (08Hrs)
Introduction. Concepts and Types of Leasing. Benefits of Leasing. Leasing as a Source of Finance. Legal
Perspectives in Leasing. Practical Problems on Leasing.
Introduction, Types, and Growth of Mutual Funds in India. Effectiveness of Mutual Funds.
Introduction, Global Scene, VCF in India. Performance of VCF in India. Problems, Prospects and
Implications in Indian Environment.
Concept and Overview of Forfeiting, Factoring, Commercial Paper, Credit Rating, Hire Purchase
Financing, Private Banking, Insurance Services, Debt Securitization and Credit Cards.
Note: A Case study may be an integral part of the semester examination question paper, carrying at least 20%
weightage.
RECOMMENDED BOOKS
Course Composition
The nature of Negotiation, Strategy and Tactics of Distributive Bargaining, Integrative Negotiation,
Negotiation Strategy and Planning.
Perception, Cognition and Emotion, Communication, Finding and using negotiation Power. Influence:
Routes to Influence, Role of Receivers in Influence. Ethics in Negotiation.
Gender and Negotiation, Male and Female Negotiators: Theoretical Perspectives, Personalities and
Negotiations, Conflict Management Style, Social Value Orientation, Interpersonal Trust.
Note: A Case study may be an integral part of the semester examination question paper, carrying at least 20%
weightage.
RECOMMENDED BOKS
1. Cohens, Negotiating Skill for Managers.
2. Spangle M.L. & Isenhart M.W., Negotiation
3. Lewicki, Saunder & Barry, Negotiation
4. Donaldson, T & Werhane P, Ethical Issues in Business
5. Dono Hue & Kolt, Managing Interpersonal Conflict
6. Zartman I.W., The Negotiation Process: Theories and Applications
7. Fleming Peter, Negotiating in a Week
The objective of the course is to make the students develop the art or unlearning for thinking afresh to
provide new solutions to the problems which can act as benchmarks for others to follow.
Course Composition
Concept, nature and process of planned change. Resistance to change. Emerging Horizons of
Management in changing Environment. Concept of transformation vs. change. Transformational
Leadership. Charismatic vs. Non-charismatic Leadership.
BPR – An imperative for survival. The reengineering imperative in USA, the reengineering scenario in
Europe, the reengineering imperative in India, Instances of reengineering in Indian organisations (Case
studies). Five steps methodology to implement BPR.
Note : A Case study will be an integral part of the semester examination question paper, carrying at least 20%
weightage.
Suggested Readings:
1. Kelly, James N. and Francis J. Gouillart, Transforming the Organisation, McGraw-Hill, New York,
1995.
2. Sawhney, Mohan and Jeff Zabin, The Seven Steps to NIRVANA: Strategic Insights into e-Business
Transformation, Tata McGraw-Hill, New Delhi.
3. Coulson - Thomas, C., Transforming the Company, London : Kogan Page, 1992.
4. Bender, Peter Urs, Leadership from Within, Macmillan India Ltd., Delhi, 1997.
5. Krishnamurti, J., Freedom From the Known, Krishnamurti Foundation, India, 1997.
to acquaint the budding HR professionals with the underlying sciences, mechanics and the process of
HRD so as to aid in organisational development and human development on the whole.
Course Composition
1. Introduction (06Hrs)
Concept of HRD, Rationale and Assumptions, Managing Change through HRD, Corporate HRD,
Concept of HRD Climate
Pre-requisites for a Good Team, Psychological Dimensions of Team Work, Principles of Team Building,
Approaches to Team Building, Evaluating Team Performance, Inhibiting Factors in Team Performance
Note: A Case study may be an integral part of the semester examination question paper, carrying at least 20%
weightage.
RECOMMENDED BOOKS
1. Hollenbeck et al : Human Resource Management-Gaining a Competitive Advantage
2. Anthony et al : Human Resource Management- A Strategic Approach
3. Ivancevich : Human Resource Management
4. Mathis, Jackson : Human Resource Management
5. Nicky Hayes : Managing Teams-A Strategy for Success
6. Berger , Berger : Talent Management Handbook
7. Biswajeet Pattanayak : Corporate HRD
8. J Leslie Mckeown : Retaining Top Employees
9. Nitin Sawardekar : Assessment Centres
10. Bill Curtis/William E Hefley/Sally A Miller: People Capability Maturity Model-Guidelines for
Improving the Work Force
To acquaint the students with the basic principles and procedures of Customer Relationship
Management and to make them familiar with the tools that modern organisations use for maintaining
Customer Relationship.
COURSE COMPOSITION
1. Introduction (09Hrs)
CRM: Definition, CRM framework, CRM benefits and challenges, Building customer relationship,
Customer interaction management (CIM), Customer insight activities, Strategic data analysis.
CRM in marketing, Customer supplier relationship, Sharing customer data in value chain, Customer
management, Intelligent supply, Customer value management (CVM), Tools for customer
management.
CRM implementing, Organization programme planning, Team selection and Management, Evaluation
of CRM, Risk Assessment of CRM, Check list of CRM, CRM success and failure.
Case Studies of the industries namely: services (hotel and travel), finance (banking and insurance),
manufacturing, consumer goods, and cellular mobiles, medical and other industries.
RECOMMENDED BOOKS
To make the students aware of the basic principles and procedures of Brand Building and Product
Management and to further make them familiar with branding programmes and ways to manage the
brands over time.
COURSE COMPOSITION
Concept of brand equity, Sources of brand equity, Elements of brand equity, Designing marketing
programmes to build brand equity, Integrating marketing communications to build brand equity.
The brand product matrix, Introducing and naming new products & brand extensions, Methods of
brand extensions, Advantages and disadvantages of extensions, Co branding, Licensing and Celebrity
endorsements.
The product and the product mix, Product levels, Product hierarchy, Product classifications, Product
mix, Product line decisions, Product mix analysis, Brand decisions, Brand building decisions, Brand
name decisions, Brand strategy decisions.
Note : A Case study will be an integral part of the semester examination question paper, carrying at least 20%
weightage.
RECOMMENDED BOOKS
1. Kevin Lane Keller : Strategic Brand Management-Building, Measuring, and Managing Brand Equity
2. Philip Kotler : Marketing Management (Millennium Edition)
3. YLR Moorthy : Brand Management
4. Panda : Building brands in the Indian market
5. Chunawalla : Compendium of Brand Management
To acquaint the students with the basics of proper management of shopping mall and to expose them to
the various operations involved in the management of a shopping mall.
COURSE COMPOSITION
Concept of shopping mall, Growth of malls in India, Mall positioning strategies, Strategic planning for
malls.
Concepts in mall design, Factors influencing malls’ establishment, Recovery management, Aspects in
finance, Human resources, Security and accounting, Legal compliances and issues, Measuring mall
performance.
Store allocation, Leasing negotiations, Maintenance and repairs, Security and safety procedures and
regulations, Operational activities, Footfalls measurement, Common area management.
Selection of anchor tenant, Tenant mix, Types of retail formats, Multiplexes, Food courts, Branded
stores, Speciality stores, Hypermarkets, Supermarkets, Mall resource allocation, Owner- tenant
relationship.
Note : A Case study will be an integral part of the semester examination question paper, carrying at least 20%
weightage.
BOOKS RECOMMENDED
Objectives: This course is intended to expose the students to latest tools of front end design and its
connectivity to databases.
Course Contents:
Built-in & User Defined data types, If-then-else expression, Print Statement, Arrays, Subroutine and
Functions, Boolean Operators, Arithmetic Operators, Loops, Private and Public procedures.
Review of ANSI SQL, ODBC, Pass through ODBC, DAO, MS-Jet database Engine, Workspaces,
Databases, Recordsets, Data bound controls, ActiveX controls, ADO, RDO.
Connecting to Oracle Data Base, Elements of Oracle Data Base, Master-Details Forms, Layout Editor.
Recommended Books:
Course contents: The course will be based on PF 451 Front End Design Tools and is part of it.
Objectives: To acquaint the students with the software project management concepts, techniques and
issues related to implementation.
Course Contents:
Software Characteristics & Applications, Software Process, Software Process Models; Linear Sequential
Model, Prototyping Model, RAD Model, Evolutionary Software Process Models, Software
Development Process.
Software Quality, Software Quality Assurances, Software Testing, Formal Technical Reviews, ISO
Software Quality Standards, Software Configuration Management, SCM Process, Configuration Audit.
Recommended Books:
1. Roger. S. Pressman (2001). Software Engineering: A Practioner’s Approach. McGraw
Hill, New Delhi, Fifth Edition.
2. Aggarwal, K. K. & Singh, Yogesh (2005). Software Engineering. New Age International.
3. Walker Royce (2001). Software Project Management: A Unified Framework. Pearson
Education Asia, Singapore, First Edition.
4. Bob Hughes and Mike Cotterell (2001). Software Project Management. Tata McGraw Hill,
New Delhi, Second Edition.
5. Ivar Jacobson, Grady Booch and James Rumbaugh (2000). The Unified Software Development
Process. Pearson Education Asia, Singapore.
6. Jack. R. Meredith and Samuel J. Mantel Jr. (2002). Project Management: A Managerial
Approach. John Wiley & Sons, Singapore, Fourth Edition.
7. Robert K. Wysocki, Robert Beck Jr. and David B. Crane (2002). Effective Project Management. John
Wiley & Sons, Singapore, Second Edition
L-3 Credits-3
Objectives: The purpose of the course is to familiarize students with the basics of global
competitiveness and learn strategies to gain competitiveness in world markets. The course also
aims at exposing the students to the forms and success ingredients of strategic alliances, which
are fast emerging as basic tools for business success.
Course Contents:
1. Global Competitiveness: An Overview – Macroeconomic and Business Strategy Perspective,
Framework for Assessing Competitiveness – Various Approaches; International and National
Competitiveness Studies. (10 Hours)
2. Developing Competitiveness –Government Policy and Competitiveness, Role of Quality and
Productivity in Achieving World Class Competitiveness; Attaining Competitiveness through
Integrative Process Management; Science, Technology and Innovation Policy, Human Capital
and Competitiveness, Role of Information Systems in Building Competitiveness, Industrial
Clusters and Business Development, Strategic Management of Technology and Innovation. (15
Hours)
3. Global Competitiveness of Indian Industry – Status; Cause of Uncompetitiveness; Strategic
Options for Building Competitiveness, Internationalization of Indian Business: Selected Case
Studies of Globally Competitive Indian Companies. (10 Hours)
4. Strategic Alliances – Value creation in alliances strategy, Management of Strategic Alliances;
Strategic Alliances in Indian Context. (07 Hours)
Text Books:
1. Momaya Kiran (2001). International Competitiveness: Evaluation and Enhancement,
Hindustan Publishing Corporation (India).
2. Burgleman Robert (2004). Strategic Management of Technology and Innovation, Tata
McGraw Hill.
References Books:
1. Hamel G. and Prahlad C.K (1994). Competing for the future. Harvard Business Press.
2. IMD, World Competitiveness Year Book, Latest issue.
3. World Economic Forum, Global Competitiveness Report, Latest report.
L-3 Credits-3
Objectives: The objective of the course is to provide a comprehensive analysis of the principles
and practices of international Distribution and logistics.
Course Contents:
1. Supply Chain Management - Concepts, Issues in Supply Chain Management; Demand
Volatility and information distortion, Managing networks and relationships; Sourcing
Internationally, Subcontracting within an International Dimension, The Architecture of Physical
distribution network in a Global Operation Approach, International Distribution Management:
Types of Intermediaries, Channel Objectives and Constraints, Channel Selection and
Management, Global Retailing, International Channel Innovation. (10 Hours)
3. Logistics Network Design for Global Operations: Global Logistics Network Configuration,
Orienting International Facilities: Considerations and Framework, Trade-offs Associated with
each approach, Mapping the different approaches, Capacity expansion issues; Information
Management for global Logistics: The global LIS/LITS: capabilities and limitations,
Characteristics of logistics information and telecommunications systems. (12 Hours)
Text Books:
1. Rushton, A., Oxley, J & Croucher, P (2nd Edition, 2000). Handbook of Logistics and
Distribution
Management. Kogan Page.
2. Simchi-Levi, David, Kamisnsky, Philip, and Simchi-Levi, Edith. (2nd Edition, 2004).
Designing and Managing the Supply Chain: Concepts, Strategies and Case Studies.
Irwin/McGraw Hill.
Reference Books:
1. Christopher Martin. (3rd Edition , 2004). Logistics & Supply Chain Management Creating
Valueadding Networks. Pearson Education.
2. Ballou, R. H. (5th edition, 2004). Business Logistic Management. Prentice Hall, New Delhi.
3. Bowersox, D. J., David, J & Cooper (2002). Supply Chain Logistic Management. Prentice
Hall, New Delhi.
Students are also expected to use relevant journals:
1. International Journal of Physical Distribution and Logistics Management
2. Journal of Business Logistics
3. International Journal of Logistics: Research and Applications.
Objectives: The Objective of the course is to provide the student with a Foreign Language Skill
to manage preliminary international business transactions.
2. Listening: Understand Information about the Person and the Work. Reading: Understand
Simple Letters, Appointments, Invitations and Information in Short Texts. Speaking: Answer
Simple Questions About One's Working Field. Writing: Write Faxes and e-mails (10 Hours)