Scribd Logo
Importer

Bienvenue sur Scribd !

  • Final Research Plan Approved

    Transféré par

    Dhruv Morjaria
    30 vues3 pages
    This document outlines a research study on real estate portals in India with a focus on 99acres.com. It discusses the real estate industry and internet usage in India. The study aims to understand consumer perceptions of real estate portals, analyze factors influencing property searches, compare usage of portals, identify the most preferred portal, and evaluate 99acres.com's position. The research methodology involves a descriptive study of 100 property seekers in Mumbai through structured questionnaires and secondary data collection. The conclusions may have limitations due to the small sample size and localized geographical scope.

    Description originale:

    Titre original

    final research plan approved

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Formats disponibles

    DOCX, PDF, TXT ou lisez en ligne sur Scribd

    Avez-vous trouvé ce document utile ?

    Ce contenu est-il inapproprié ?

    Signaler ce document
    This document outlines a research study on real estate portals in India with a focus on 99acres.com. It discusses the real estate industry and internet usage in India. The study aims to understand consumer perceptions of real estate portals, analyze factors influencing property searches, compare usage of portals, identify the most preferred portal, and evaluate 99acres.com's position. The research methodology involves a descriptive study of 100 property seekers in Mumbai through structured questionnaires and secondary data collection. The conclusions may have limitations due to the small sample size and localized geographical scope.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme DOCX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    30 vues3 pages

    Final Research Plan Approved

    Transféré par

    Dhruv Morjaria
    This document outlines a research study on real estate portals in India with a focus on 99acres.com. It discusses the real estate industry and internet usage in India. The study aims to understand consumer perceptions of real estate portals, analyze factors influencing property searches, compare usage of portals, identify the most preferred portal, and evaluate 99acres.com's position. The research methodology involves a descriptive study of 100 property seekers in Mumbai through structured questionnaires and secondary data collection. The conclusions may have limitations due to the small sample size and localized geographical scope.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme DOCX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 3

    An In-depth Study on Real Estate Portals with Special Reference

    to 99acres.com
    Table of Contents:
    Chapter 1: Introduction

    1.1 Real Estate Industry in India

    1.2 Real Estate scenario in Mumbai

    1.3 Current news on Real Estate

    Chapter 2: Internet usage in India

    Chapter 3: Real Estate Portals

    3.1 What are Real Estate portals?

    3.2 Benefits of Real Estate portals

    Chapter 4: 99acres.com

    4.1 Profile of 99acres.com

    4.2 4P’s of 99acres.com

    4.3 Current news on 99acres.com

    Chapter 5: Other major players in the Real Estate portals industry

    5.1 List of top 10 real estate portals

    5.2 Magicbricks.com

    5.3 Makaan.com

    5.4 Indiaproperty.com

    Chapter 6: Competitive Analysis

    Chapter 7: Research Methodology

    7.1 Need & Significance

    7.2 Research Objectives


    7.3 Limitations of the study

    7.4 Source of Data

    7.5 Procedure of sampling

    Chapter 8: Data Analysis & Interpretation

    Chapter 9: Suggestions & Recommendations

    Chapter 10: Conclusion

    Bibliography

    Research Plan
    Need and significance:

    - The world is gradually becoming dominated by the presence of the Internet and its
    various activities
    - The influence of the Internet is clearly visible in the personal as well as commercial
    spheres
    - The research is conducted in order to understand the usage of the Real Estate portals to
    information seekers and the satisfaction level they receive by using 99acres.com
    Research Objectives:

    - To understand consumers perception towards Real Estate portals


    - To identify the factors influencing Real Estate property search
    - To understand the usage of Real Estate portals amongst property seekers
    - To identify the most preferred Real Estate portal in India
    - To understand 99acres position in Real Estate portal market

    Limitations of Study:

     Accuracy of the project:


    In this research, a small sample size was surveyed. Hence the conclusion may not hold good for
    a large number of people

     Place of Research:
    The research was conducted only in certain selected places, thus the geographical limitations
    can be assumed to be a hurdle in the authenticity of the research

    Methodology:

    - The research conducted is ‘Descriptive research ‘

    Type of data used:

     Primary Data- Structured Questionnaires


     Secondary Data- Internet, Books, Magazine, Previous related study or research conducted

    Research Design:

     Sampling unit – Mumbai


     Size of sample – The sample would consist of 100 respondents
     Target group – Property seekers (internet users)
     Age group – 25 and above
     Family size – 40,000 per month or above
     Type of sampling – Convenient / Random sampling

    Vous aimerez peut-être aussi