Accenture Embedded

Software Services
Achieving High Performance through
Innovation in Converging Markets
Innovation inside
From mobile devices to cars, we
are already immersed in a world
of embedded software. Yet while
organizations take advantage of
advances in embedded software
technology, the demand for better,
smarter products and services
continues to grow. In such a climate,
if necessity is the mother of invention,
innovation is the patriarch of progress.
Accenture Embedded Software
Services is the premier provider of
embedded software engineering
services through the entire product
life cycle. Our capabilities include:
• Leading-edge
 technology
development, consultancy
and turn-key solutions
• End-to-end product software
development, from conceptualization,
architecture, design, coding, testing
and market launch
• Outsourced product support “Managing the rapidly
and maintenance.
increasing complexity
In the race to scoop up a share
of embedded software
of a fast-moving market, many
organizations are finding their development is one of the
product innovation departments or most important challenges
research and development (R&D) for increasing product
facilities are challenged. Delivering
the right product to market at the
quality, reducing time
to market, and reducing
right time and within budget requires
a new kind of flexibility and scope. development cost.”
Accenture Embedded Software Source: Peter Liggesmeyer, University of
Kaiserslautern, Mario Trapp, Fraunhofer Institute
Services offers distinctive support
for Experimental Software Engineering, Trends in
to organizations by combining deep Embedded Software Engineering - IEEE Software
technology knowledge with the full © 2009 IEEE
breadth of Accenture’s global-scale
and end-to-end capabilities, and a
strong ecosystem of relationships.
All this is underpinned by an
unparalleled industrialized process
discipline and excellence.
We serve
Accenture serves a broad range
of organizations and industries:
• Aerospace and defense
• Automotive
• Consumer electronics
• Handset manufacturers
• Independent software vendors
• Industrial equipment
infrastructure
• Internet service providers
• Media and entertainment
• Medical equipment
• Network equipment
manufacturers
• Operators/carriers (wireline,
wireless and cable)
• Semiconductor

With the ubiquity and sophistication
of embedded software comes
the challenge of managing new
complexities in already-overstretched
R&D departments. What is more,
underlying architectures are evolving
from one generation of products to
the next, often requiring new training
and skills for developers. Technology
talent is in hot demand. While many
companies rely on a number of local
small external providers to meet their
needs, others are depending on high-
cost resources, scenarios that place risk
against timely, cost-effective delivery.
Accenture combines a broad breadth of
capabilities in consulting, technology
and outsourcing with deep industry
knowledge to help organizations find
business solutions that lead to high
performance. We do this through:
Proven industrialization
Our tried and tested processes, tools,
assets and methodologies help reduce
development costs and time-to-
market, and have been successfully
demonstrated to result in high quality,
low-cost software that is delivered on unparalleled track record in technology
schedule (see Figure 1). implementation and innovation.
In addition, Accenture is a global
A global footprint
market leader in outsourcing services.1
Capabilities are available to help you
Our comprehensive portfolio of
achieve high performance wherever,
business process outsourcing (BPO)
whenever you need them — onshore,
services includes industry-specific and
near-shore or offshore — enabling us
cross-industry BPO solutions. By using
to combine matching the demands
Accenture to run the maintenance
of language, culture and scope of
and customer support of mature
your project with attractive delivery
products, organizations can focus their
options. For example, our ROSA Testing
R&D efforts on new products and
Framework (testing by Remote access,
differentiating technologies.
Offshore testing, Simulated network 1Source: The International Association of Outsourcing
testing and Automation) that can help Professionals™ (IAOP™).
reduce costs, enhance quality and
protect brand reputations via testing
anywhere in the world.
Experience and scale
Our technology heritage illustrates
how we can deliver software across
the full life cycle through investment
in building and acquiring capabilities.
Recognized as a leading systems
integrator and backed by our own
technology R&D group, Accenture
Technology Labs, we have an
Figure 1: Benefits of industrialized software

Standard methodology
• Reusability
• Consistency Faster time
Consistent processes • Collaboration to market
• Common terminology/language
Standardized tools • Quality culture Higher quality
• Lower risk
Appropriate metrics • Improved productivity Lower costs
• Clear governance and ownership
Architecture frameworks

With a keen understanding of techniques (such as performance,

the digital value chain, Accenture memory, and power), advanced error
Embedded Software Services provides diagnosis, cross-platform architectural
solutions to design, develop, engineer, consulting, hardware/OS porting and
test and maintain software across full turn-key software development
the entire digital ecosystem. We help services for critical components or
organizations become agile to better complete programs.
address the conflicting demands of
time-to-market, performance and
quality for embedded software and
services. This includes leading-edge
engineering and technical consulting
support, innovative device-tuning
We support
Our extensive mobile industry
experience and capability means
we support all key platforms
including Android, Blackberry,
iPhone, Java, Linux, Meego,
Symbian, WinMo and more.
We can also provide for our
customers full end-to-end
management of the platform
across the ecosystem.

ROSA 2 Testing Framework providing

We offer
Software development services
Development of specific software
modules, complete products, or
reference designs.
Systems integration and product
hardening.
Cross-platform porting.
Product maintenance &
management
Application management support
for legacy applications.
Service level-based defect fixing
and product enhancements.
Testing services
Testing strategy, planning and
execution including market launch
readiness, interoperability, field
trials and certification, and
standards conformance.
Usability/user experience design
and testing.
Accenture helps you assess
testing by remote access. opportunities across the entire
Offshore testing, simulated network spectrum of product software
testing and automation. development and engineering, whether
you are seeking process efficiencies or
R&D transformation services technology consulting. We bring ideas
Software development process and shape product specifications. We
industrialization. are pragmatic, with practical, usable
Product life cycle management. designs that can improve architectures
or platforms. If you need us, we stay
Product innovation and technology with you to maintain and support those
consulting.
changes, making sure that certifications
Program management. and requirements are met.
Product engineering &
consulting services
Technology roadmap creation.
Product/service conceptualization.
Architecture design.
Platform engineering.
Optimization of product performance
and stability and power usage.
2Remote access, Offshore testing, Simulated network
testing and Automation.
We deliver
Diverse examples of Accenture
Embedded Software Services
work include:
• We have supported original
equipment manufacturers
(OEMs) construct and
distribute more than 300
different mobile phones.
• We work with chipset vendors
to create robust adaptation
software and other digital
ecosystem companies to
develop applications and
differentiating products.
• Our skilled professionals
provide testing services
that support compliance/
conformance with operator,
device manufacturer,
standards and trade
association specifications.
• We speed up service launches
to help organizations
maintain a competitive edge.
For example, Accenture has
experience in taking over
full platform responsibility
for clients. By adopting a
phased and collaborative
approach, we are able to
assume complete end-to-end
support and responsibility
of the platform across the
digital value chain from the
semiconductor company
through to their customer
interaction.
• We have undertaken end-
to-end management of the
entire device qualification
testing process including
taking charge of the actual
device testing. Outsourcing
management of phone
testing to Accenture has
enabled SFR, a leading
European mobile operator,
not only to reduce unit costs
by at least 15 percent, but
also to industrialize the
device qualification process.
Accenture has helped SFR
across the mobile value chain,
encouraging take-up of new
technologies and new uses
by customers.
Business benefits
Accenture helps organizations to: • Balance legacy product
• Improve return on investment development with spearhead
technologies
• Reduce research and
development spend • Introduce better quality
control through the use of
• Increase revenue and margins
tried and tested Accenture
• Implement faster and more tools and methodologies.
predictable product launches
of differentiated products
• Accelerate global product
development design efficiency
and improved product
development processes
• Reduce testing time and costs
• Focus efforts on the right
products

High Contact us
performance For more information on achieving
high performance through embedded
delivered software services, please contact:

Our commitment to providing Aidan Quilligan

embedded software services is
reflected in the continued investment
in and rapid growth of our dedicated
practice. Backed by broad experience
across the world, Accenture
Embedded Software Services helps
drive innovation and transform
organizations’ R&D and product
software engineering operations. Our
capabilities encourage operational
excellence by improving equipment
through better and more efficient
software in a multitude of industry
sectors. Above all, Accenture helps
organizations embrace innovation
and excellence to achieve high
performance.
Managing Director
Accenture Embedded Software Services
E: aidan.quilligan@accenture.com
T: +44 (0) 161 435 5108
Abhijit Kabra
Senior Director — Sales
Accenture Embedded Software Services
E: abhijit.kabra@accenture.com
T: +91 80 418 65725
Or visit:
www.accenture.com/embeddedsoftware
About Accenture This document is produced by consultants
Accenture is a global management at Accenture as general guidance. It is not
intended to provide specific advice on your
consulting, technology services
circumstances. If you require advice or further
and outsourcing company, with details on any matters referred to, please
approximately 204,000 people serving contact your Accenture representative.
clients in more than 120 countries.
Combining unparalleled experience,
comprehensive capabilities across all
industries and business functions,
and extensive research on the world’s
most successful companies, Accenture
collaborates with clients to help
them become high-performance
businesses and governments. The
company generated net revenues
of US$21.6 billion for the fiscal
year ended Aug. 31, 2010. Its home
page is www.accenture.com

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