Group members

 Amrin khan ( 17)

 Samina mirkar ( 31)
 Mary Rayan (37)
 Shamiya shaikh (48)
 Pankaj.D.singh (51)
Prof,
VIKAS RAI
 Table of Content

Sr. No. Topics Page No.

1. Executive Summary 03

2. Objective & Scope 04

3. Introduction 05

4. Company Profile 07

5. Product Profile 09

6. Management 11

Questionnare-1 Data Analysis (Tuition owner) &

7. 12
Interpretation

Questionnaire-2 Data Analysis (Student responses) &

8. 24
Interpretation

9. Application of 7ps

13. Bibliography 38
 Executive summary

The “XCELLENT TUTORIAL “is a private tuition classes which

helps to build the future India in the field of education sector.

The objective is to develop the resources and opportunities for the

students who are the bright future of our country .we assist and prepared them for the cut
throat competition prevailing among the students.

Our goal is to provide the best education facilities that will create the
maximum probability for the commercial success and for the prosperous future of our students.

We not only provide the education facilities but also guiding the students to
achieve their objectives and goal in life hence they are able to choose the right career in their
life.

The rapid growth of education sector ,we always make sure that each and
every students will be guided and monitored properly so that the average student will become the
top level ranker.
 AIMS AND OBJECTIVES

TUITION OWNER

Aim :
 To decide the perfect strategic location for starting new class in Mumbai

 To know the perception of students going classes

 To decide on long term profitability in starting classes

Objective :
 To survey respondent from Mumbai

 Respondent where Tution/classes owner and student going classes

 To get idea from Tution owner what strategy they have applied to established there
classes

 To know the needs and satisfaction level of student going classes

 To know what criteria effect student and class owner for classes

 What is Long term objective and short term objective of classes

 INTRODUCTION

Services are very different from products. So the marketing concepts

need to be revisited while marketing a service. Services can range from financial services
provided by the banks, technology services provided by the IT company, food and ambiance as a
service provided by restaurants or even a blog where an author provides a service (information
presentation, interesting reading etc) to his audience. Services marketing are dominated by the 7
Ps of marketing namely Product, Price, Place, Promotion, People, Process and Physical
evidence.
 The following form the marketing mix for services marketing, the first 4 P’s

being the core and the next 3 P’s being the extended marketing mix.

 Product is your core offering.This is “the thing” that will fulfill the needs of your

customer. If your product is faulty, every thing else fails.

 Price has a lot of impact on the service buyer’s satisfaction level. Often, paying a higher

price makes a customer more satisfied. Price is often considered a proxy for quality.

 Place often offers a different side of value (utility) to the customer. Who would want to

travel 10 miles to have a regular dinner, even if that is priced very competitively and has

a super quality? Services are often chosen for their place utility. Closer to the customer

means higher probability of purchase.

 Promotion plays a role in the perception the possible target audience may have about

your service. There has to be a fit between the promotion and the positioning.

 People are crucial in service delivery. The best food may not seem equally palatable if

the waitress is in a sour mood. A smile always helps.

 Processes are important to deliver a quality service. Services being intangible,

processes become all the more crucial to ensure standards are met with.

 Physical evidence affects the customer’s satisfaction. Often, services being intangible,

customers depend on other cues to judge the offering. This is where physical evidence

plays a part

COMPANY PROFILE
 Xcellent Tutorials is a venture of XL Educare - the institution

reputed for going beyond just education, to offer students holistic development so that they

succeed in academics as well as in life. Driven by its corporate vision of "Global Reach in

Education And Training” (GREAT), XL Educare has established itself as a market leader in

quality education.

XL Educare equips students with the confidence to succeed in their

exams, through a well-structured program prepared by experts in the field. These experts have

vast experience and ensure the content is continuously upgraded and relevant. At XL Educare,

the latest technology and teaching techniques are coupled with personalized learning solutions,

while academic guidance is supported with value education - all to ensure the holistic

development of the . In addition to tutoring for HSC students it will now also enter in tutoring of

students from Std. V & X State Board.

At the Centre of Excellence, the XL Educare faculty is mentored to

achieve and maintain the highest standards of content delivery and teaching. The teachers learn

the nuances of curriculum, Technology Aided Teaching and pedagogy All this, along with result-

oriented teaching methodologies, comprehensive evaluation systems and an unprecedented rate

of academic success, distinguishes XL Educare as a leader in education.

PRODUCT PROFILE
 With dramatic increase in demand for professionals in almost all

spheres and good quality education becoming an avenue to success, private coaching institutes

have mushroomed across the country in recent years, becoming an industry worth thousands of

crores of rupees.

A whole new education industry has grown along with the formal

education system -- tutorials and coaching classes, distance education and online learning

programmes, education consultancies for various courses and study programmes, skills' training

centres and career counselling services. Massive investments are supporting this demand that

range from pre-primary to research level.

Dismal performance of public education system and fierce competition

at all levels in schools and colleges is creating tremendous opportunity for private players to

invest in informal education sector.

Tutorials and coaching classes for school students preparing for the

board exams have seen maximum growth in recent times. Coaching classes are popular because

they are cheaper and more affordable than private tuitions.

To start primary and secondary classes you are required to have all the

facilities in order to be successful in your venture.

Following are prerequisite.:

• Arrange for the excellent and expert teachers as per the requirement of the standard

• Decide the location where you want to start

 • The education board for which you will provide education i.e. SSC, ICSE, CBSE etc.

• Make sure that enough no. of students will come to justify the existence of your new

venture.

• Determine the fees to be charged for each course, standard depending upon the factor

which you may know better

• Provide discount, follow liberal policy to charge the fees

• Make sure that syllabus are completed in time as per the promise

• Quality of education will build a strong foundation, so emphasis on the level and

quality of education. “The better you give the greater you gain” keep this in mind.

Above points are important to be successful and be in the competition.

Be aware of all the information about the competitor’s strategy, type of education they give,

professor they have appointed etc. all these elements are really important to survive in the

market.

MANAGEMENT
Ms.Samina Mirkar Ms.Amrin Khan Mr.Pankaj D Ms.Mary
Rayan Ms.Shamiya Shaikh

"The whole purpose of being a human being is to serve humanity.

These words describe the purpose of our existence. If we all look at nature closely, the sun, the
trees, the animals, air, water so and so forth, you will get the answer that they all exist to serve
humanity. So in the service to humanity, we at XL Educare are taking a small step to bestow
our blessings and our care on all those who are less privileged than us. I extend my folded
hands to all to join us in our effort to serve mankind."

Contact Us

XL Educare Pvt. Ltd. / Xcellent Tutorials Pvt. Ltd.

Office No. 222, 2nd Floor,

NEPTUNE’S FLYING COLORS,

Near Reliance Web World,

L.B.S Road, Ghatkopar (E),

Mumbai - 400 089. India.

Phone: +91-22-25932700 / 25932800 / 25932900E-

mail: info@XLeducare.com

(Questionnaire to be filled by the Tuition Owner)

QUESTIONNAIRE- 1
Name :

Address :

Telephone No. :-

Office :

Residence :

1. Where is your class located?

1) Near your residence 3) Commercial area

2) Far from Residential 4) Other

area

2. How much do you earn monthly?

1) 10000- 25000 3) 50000-100000

2) 25000-50000 4) More than 100000

3. What is the time span you have spend in this business?

1) 1 year-4 year 3) 8 year-12 year

2) 4 year-8 year 4) More than 12 years

4. Are you teaching in some other school/colleges also?

1) Yes 3) Yes Before starting

tuition classes
2) No
4) Sometimes (for guess
lecture or seminar)

5. Do you agree that teaching in tuition classes is better or satisfactory

for you than teaching in school/college?
1) Agree 3) Strongly agree

2) Disagree 4) Strongly disagree

6. If yes than which profession or business fetch you more profit ?

1) Owning a tuition
classes

2) Professional as a
teacher

3) Both

4) Can’t say
7. What strategy you used to decide the students to be targeted?

1) Class 3) College

2) School 4) Private students

8. Which of students are more in your class among this?

1) Private 2) Regular

9. How many employees/ teacher you have now in your classes?

1) 1-5 3) 10-15

2) 5-10 4) More than 15

10. Is your tuition /classes premises are permanent or temporary?

1) Permanent 3) On Lease

2) Temporary 4) On contract

11. If you are temporary than how frequent you have move your
classes?

1) 6 months 3) Annually

2) Extend the contract 4) None

12. Do you lose your students/customer due to frequent moving of

classes ?

1) Yes 3) Sometimes

2) No 4) Can’t say
 13. Do you own more than one tution classes?

1) Yes 2) No

14. Which board students you teach?

1) ICSE 3) SSC

2) CBSE 4) All

15. Do you teach whole subjects alone?

1) Yes 2) No

16. Do you provide study material (notes) to your students?

1) Yes 2) No

17. Do you provide revision classes before exam?

1) Yes 2) No

18. What are the modes of advertisement?

1) Print media

2) Pamphlet

3) Electronic media (TV, internet)

4) Others, please specify__________________

19. When did you establish your classes?

 1) 1 year 3) 3 years

2) 2 year 4) Or more

20. Do you have teaching experience?

1) Yes 2) No

21. Do you arrange a picnic/ outing for your students?

1) Yes 2) No

DEMOGRAPHICS (Personal Details)

22. Age : yrs.

1) 0-30 3) 46-55
2) 31-45 4) 55 and above

23. Gender:
1) Male 2) Female
24. Educational Qualification :
a. Below 10th b. Below 12th
c. Graduation d. Post
graduation

25. Marital Status :

1) Married 2) Unmarried

26. Number of members in your family?

a. 1 –
3
b. 4 –
7
c. >
7
 DATA ANALYSIS

( BASED ON RESPONSES FROM TUITION OWNER)

Q 1: Where is class Located ?

INTERPRETATION /FINDINGS :

• Classes Located near residential area are more.

• In the above diagram we have analysis where the maximum classes are located

whether it is in the near resident, far from resident, commercial, and other.

• From the above analysis we got the detail that maximum no. of classes are located

near resident i.e. 13, far from resident is 7, commercial is 4 and others is 1.

• Therefore, it will be recommended as a strategy to locate the classes near by the

residential area since it can serve the purpose of targeting the end customer that is

the students near by the residential areas will be a plus move.

 Q2: Time span and ownership of tuition classes ? (Q3 & Q13)

INTERPRETATION / FINDING :

• On the above diagram we have analysis that whether the class owner own more

than 1 classes and how much time they have spend in these business.

• From the above analysis we came to the conclusion that among the 25 respondent

19 respondent don’t have more than 1 classes. And the time spend by them in

these business is 1-4yrs, 4-8yrs, 8-12yrs, more than 12 yrs are 6, 5, 7, 7

respectively.
Q3 : What strategy is used to decide the students to be targeted ?

INTERPRETATION / FINDING :

• From this question we can interpret that mostly school students where targeted.

• On the above diagram we have analysis that what are the strategy used to decide

the students to be targeted?

• From the above analysis we came to the conclusion that the area of students to be

targeted is class, school, college, private student are 6, 14, 0, 5 respectively.

• Zero response from college since the tution classes is upto standard Vth to Xth

and hence is not included with responses.

 Q4. Nature of tuition/classes ?

INTERPRETATION / FINDING :

• There where 12 respondent whose classes where permanent and very less only 3

where on contract.

• On the above diagram we have analysis that is the nature of the classes whether it

is permanent, temporary, on lease, on contract.

• From the above data it is cleared that the permanent classes are 12, temporary

classes are 6, on lease are 4 and on contract are 3.

 Q5 Which board of students ?

INTERPRETATION / FINDING :

• Among 25 respondent , 5 has all types of university board students where as SSC

was highest among all type of board students.

• On the above diagram we have analysed that how many are types board student

which the classes contain .

• From the above data it is cleared that the classes contain ICSE board students are

4, CBSE are 5, SSC are 11 and all are 5.

 Q6 What are the modes of promotion or advertisement activity ?

INTERPRETATION / FINDING:

• Most feasible promotion or advertisement activity was other i.e mouth to mouth

publicity previous batches student pass out & Reference.

• On the above diagram we have analysis that what are the mode of advertisements

do the classes uses.

• From the above analysis it is cleared that the mode of advertisement use by the

classes is print media, pamphlets, electronic media, others are 2, 8, 4, 11

respectively.
Q7: To find relation between monthly earning & education
qualification?

INTERPRETATION / FINDING:

• There is no one below SSC level taking tuition classes all are graduates or post

graduate that means higher the qualification higher the income but graduation

people earning is more than the post graduation people.

• On the above diagram we have analysis that what are the monthly earning of the

classes and what are their qualification.

• From the above analysis it is cleared that the monthly earning of the classes is

10000-25000, 25000-50000, 50000-100000, more than 100000 are 9, 6, 6, 4

respectively. And the education qualification of the classes owner is below 10th ,

below 12th , graduation, post graduation are 0, 2, 17, 6 respectively.

 QUESTIONNAIRE-2 (Based on Students Responses)

Name :

Address :

Telephone No. :-

Office :

Residence :

1. Do you go to tuition/classes?

1) yes 2) No

2. Which batch you join in classes?

1) Regular batch 2) Vacation batch

3. Why you want to attain tuition classes?

1) You are not 2) Tuition classes

able to study teach better

4. Where is your class located?

1) Near your 3) Commercial area

residence
4) Other
2) Far from
Residential area
5. Do you think tuition classes are helpful?

1) Yes 2) No

6. Do they complete the portion on time ?

1) Yes

2) No

7. Which board you belong to?

1) ICSE 3) SSC

2) CBSE 4) Others

8. How do you select tuition classes?

1) On the basis of 3) Fee structure

advertisement
4) By
2) By seeing past recommendatio
performance n of others

9. Which aspect according to you is more important?

1) Location of 3) Quality of
tuition classes study materials

2) Quality of 4) Fees
teachers

10. What is your monthly expenditure on tuition classes?

1) 1000-2000 3) 3001-4000

2) 2001-3000 4) More than that

11. Do you expect some other services from tuition
classes?

1) Yes 2) No

12. If you expect some other services or changes in your

classes then on basis

1) Fee structure 3) Revision/compl

etion of portion
2) Teaching
method 4) Can’t say

13. In which std/class you are studying ?

1) V-VII 2) VIII-X

DEMOGRAPHICS (Personal Details)

14. Age : yrs.

a b c
.1 .1 .M
0 3 o
- - r
1 1 e
2 5
15. Gender:

a. Male b. Female

16. Number of members in your family?

a. 1

3
b. 4

7
c. >

7
 STUDENT RESPONDENT ANALYSIS
( BASED ON QUESSTIONAIRE 2)

Q1) How do Students select their classes?(Q8)

INTERPRETATION / FINDING:

• Maximum no of respondents select their classes due to advertisement and get influenced
to join the classes.On the above diagram we have analysis that on what basis they select
the classes.
• Out of 25 respondent it specifies that no of respondent join classes On the basis of
advertisement, by seeing the past performance, fees structure, by recommendation of
other are 8, 7, 4, 6 respectively.
 Q2 : Board of student & their monthly expenditure on tuition classes
(Q7 & Q10)

INTERPRETATION / FINDING:

• There are maximum number of SSC board student going to classes and maximum

expenditure or fees is paid by ICSE & CBSE board students ,where as less is paid by

SSC Student.

• On the above diagram we have analysis that which board does the respondent belong and

how much is the expenditure for the tuition classes.

• Max no of student belong to SSC board i.e. 15, CBSE board 6 and ICSE 4 respectively.

And the monthly expenditure on tuition classes is 1000-2000, 2001-3000, 3001-4000, and

more than that, are 10, 10, 3, 2 respectively.

 Q3 : Which batch most the student join in classes?

INTERPRETATION / FINDING:

• There are maximum no of students joining regular batch than vacation batch.

• On the above diagram we have analysis that how many respondent are joining the

regular batch and how many are joining vacation batch.

• The no of respondent joining regular batch are 20 and the no of respondent joining

vacation batch are 5.

Q4: Location of classes ?

INTERPRETATION / FINDING:

• There are maximum no of student going classes near there residence & less no going to

other places

• In the above diagram we have analysis the location of the respondent. In which how many

respondent are going to the classes which are located in their residence, far away from

residence, in the commercial areas, and others.

• And the classes of respondent are located in near residence, far away from residence,

commercial areas, and others are 16, 4, 3, 2 respectively.

Q5 : Expectation or changes student want in their classes ?

INTERPRETATION / FINDING:

• There are maximum no of student who want changes in fee structure & then in

completion of portion or revision

• In the above diagram we have analysis that what are the changes that a student want in

their classes.

• From the above analysis it is cleared that the changes which the students wants are in fee

structure, teaching method, revision/portion and can’t say are 8, 5, 7, 5 respectively.

Q6 : Which aspect is more important for students?

INTERPRETATION / FINDING:

• There are maximum no of student who expect that quality of teaching is important than

less are concern about fees

• In the above diagram we have analysis which is more importance for the student whether

it is a location, quality of study materials, quality of teacher, fees.

• From the above analysis it is cleared that what is more importance for the students is

location, quality of teacher, quality of study materials, fees are 5, 10, 7, 3 respectively.

APPLICATION OF 7PS
 Product
Product is your core offering. This is “the thing” that will fulfill the needs of

your customer. If your product is faulty, every thing else fails.

Whenever you're having difficulty selling as much of your products or services

as you'd like, you need to develop the habit of assessing your business honestly and asking, "Are

these the right products or services for our customers today?"

Is there any product or service you're offering today that, knowing what you

now know, you would not bring out again today? Compared to your competitors, is your product

or service superior in some significant way to anything else available? If so, what is it? If not,

could you develop an area of superiority? Should you be offering this product or service at all in

the current marketplace?

We xcellent provide the best services in the form of one of the best teaching

faculty and other facilities such as study material , timely revision ,personal assistance to

individual students if he or she is facing some difficulty in studyng.

From our survey the best option is to serve the SSC students as most of the

student belong to SSC board. But will also provide the services to other board.

What we make different from others is extra concentration to those students

who are unable to or feel uncomfortable to ask question in front of the whole class. This is our

speciality.
 PRICE

It is often seen that bored house wives take up tutoring for making some

pocket money who does not have any expertise in the area. Parents too are at fault because they take all

these facts for granted. They are just on the look out for some one who can replace them in their duties to

the child. Reputed tuition classes like Xcellent Tuition are a solution as you have experienced teachers

working there. Having said that, are they making up for the short comings of the large class rooms in

schools is the question.

Some tuition classes just solve old question papers and the oft-repeated

questions. The student might also get a good percentage in the school or college but the concepts go for a

toss. We value price at Xcellent and give our students the best of the best.

Researching consumers' opinions about pricing is important as it

indicates how they value what they are looking for as well as what they want to pay. Tuition

classes pricing policy will vary according to time and circumstances. Crudely speaking, the value

of water in the Lake District will be considerably different from the value of water in the desert.

The most often cited factor is the price, or fee or tuition rate. This does

not mean that quality of education is to be valued by its price tag. The fee is not the sole

consideration factor, nor is it the most important one. The quoted fee is usually the most visible

comparison criterion among the tuition centres. Each tuition center charge slightly different rates,

though price differences are mitigated to some extent by competition among those located in the

same geographical area.

 FEE STRUCTURE (Annually)

Subjects : V to VI VII to VIII IX to X

( Rs) ( Rs) ( Rs)

Rs. 5500 1800 1800 2000

English

Hindi/Sanskrit/ 1800 1800 2000

French
Marathi 1800 1800 2000

Algebra Maths Rs. 6000 6000 3500

Geometry 6000 3500

Science – I Science 3500 3700 3500

Science – II Rs. 3500

History – Civics 6000 2500 3000 3000

Geography –Economics 2500 3000 3000

Price is effected by many factors, companies have to attend about the factors as characteristic of

product, cost, strategy and target of company, level of competition, law and laws of supply and

demand. From these factors, company can have difference evaluation methods that it is suitable

with market target and customers target. Sometime, company don’t fix price as quality of

product, they fix as feeling of customers. Companies often make a set of price to guaranty

maximum profit for all products not each product.

 Price is factor unique variable bring to company turnover. Decisions

of price always stick with finance result of company. Informations about price is always

importance positions to offer the business decisions. Company always face to the competition

from price, so they have to find the relation of price decision. If this is good, company will avoid

dangerous attacks and defend better from competitor and from law as well.

At Xcellent ,owners salary amounts to in relation to the fees taken

from the students and to that of teacher’s /staff salary given. The price itself denotes the basis for

deciding the fees of students from standard fifth to tenth. and also for deciding employees salary.

Price also enumerates the decisions regarding the rent to be paid if the property is not owned, the

electricity bill to be paid off, the furnitures, etc.

PLACE
 Product distribution (or place) is one of the four elements of the marketing mix. An

organization or set of organizations (go-betweens) involved in the process of making a product or

service available for use or consumption by a consumer or business user.

Place is important factor so as to decide which component of a good

location will serve the purpose of meeting the end target –pupil/students easily. It forms the basis

as to the property will be owned or rented? And also if we establish the classes will it be

accessible to the students/ pupil in terms of whether it is near to the railway station, bus stop, or

any specific landmark.

Place is an important variable of marketing mix. It effect to other

factors of marketing. Nowadays, more and more companies are interested in distribution as a

marketing variable give them competitive advantage in long term. Place good make goods and

services flow from the produces to customers as smoothly and freely as possible, help to increase

turnover , expand production and market share of companies. Not only producer have profit but

also the consumers can cut the cost of purchase and satisfy in time and fully, convenient for them.
 The convenience of their locations: Many students, especially those
at the primary school levels, prefer tuition classes that are near their residences. This is primarily
due to the mobility of the students, or the lack of it. Pupils from primary one or two, for example,
usually do not travel long distances by their own selves.. Often, they travel under some form of
adult supervision, which in practice is normally their parents.

In such cases, a tuition centre that is located in the neighbourhood is

convenient to the parents to drop off and to pick up their children. By the same token, wherever a
new residential area is established, it wouldn't be long before at least one tuition centre makes its
appearance to service the students there. This factor becomes less important for secondary school
students who possess greater independent mobility and may travel farther away from home to the
tuition centre of their choosing. Ditto for the case of home tuition, whereby a private tutor teaches
at the pupil's house, and hence providing the most convenience of all.

PROMOTION

Promotion is one of the four elements of marketing mix (product, price,

promotion, distribution). It is the communication link between sellers and buyers for the purpose
of influencing, informing, or persuading a potential buyer's purchasing decision. The following

are two types of promotion:

• Above the line promotion: Promotion in mass media (e.g. TV, radio, newspapers,

internet, mobile phones, and, historically, illustrated songs) in which the advertiser pays

an advertising agency to place the advertisement

• Below the line promotion: All other promotion. Much of this is intended to be subtle

enough for the consumer to be unaware that promotion is taking place. E.g. sponsorship,

product placement, testimonials, sales promotion, merchandising, direct mail, personal

selling, public relations, trade shows.

According to our survey and analysis done we conclude that the

advertisement carried out by other way such as mouth to mouth publicity information

from previous pass out batches of class, friends reference and other thing has led that

classes more life in the market to stay i.e there share in market is Longer as other classes.

From our survey mostly students get attracted to join there classes

from other object of advertisement reference or recommendation form other and past record of

classes pass out students this we have also analyze on excel by bar chart and same view was of

students respondent .Therefore we can conclude that other promotion activity leads to more

benefit to classes to stay in the market.

PROCESS
 The process in Tutorials has to do with the type of system or the function

which is used to provide or deliver the service. The better the process, more customers will value

us as a service provider. As process goes a long way in terms of keeping the customers happy.

The process which will be used by Xcellent Tutorials is as follows:-

SUBJECTS COVERED:

English French Science – II

Hindi Algebra History – Civics

Marathi Geometry Geography –Economics

Sanskrit Science – I

Every batch will follow a well-set and standardised operating procedure.

Summer Vacation:

• 14th April 2011 - 9th June 2011

• Duration per day - 6 hours
• Another 55% portion of all subjects will be covered in the Summer Vacation

Regular School Days:

• 15th June 2011 - September 2011

• Last working day depends on the date of commencement of term examinations in school
• Duration per day - 3 hours
• 5 days per week
• Balance 30% of the portion will be covered in this phase
Diwali Vacation:

• Revision, doubt-solving lectures and tests will be conducted in this phase.

Concept Building Lectures:

• Concept building lectures for languages will be conducted during Christmas Vacation
(December '10) to enhance skills of the students.

Christmas Vacation Batch (CVB):

The batch functioning will be as follows:

• 26th December 2011 - 31st December 2011

• Duration per day - 6 hours

January 2012 - February 2012:

• 3 hours on 2 Saturdays each of January & February

• 6 hours on 2 Sundays each of January & February
• 15% portion of all subjects will be covered till Feb
 SPECIAL FEATURES
Competent Faculty:

The faculty will be carefully chosen after a rigorous selection process.

Xcellent Tutorials will ensure that every faculty member has an in-depth knowledge and is an
expert in his / her subject, and participates in training workshops throughout the year to build on
teaching skills. This specialisation in teaching yields outstanding results for the students.
Technology Aided Teaching (TAT):

Experiential learning helps make the most complex concept easily

comprehensible. A new dimension is added to the classroom experience by using the best audio-
visual technology will be made available, to create stunning graphics, memorable animation and
lucid footage across various subjects of learning.

This will not only enable students to learn complex concepts, but also induces greater retention.
For example, students can actually see footage of Hitler and his Nazi troops advancing through
Europe conquering nation after nation in History class, or see the symptoms of diseases in
Science class. Besides giving students a distinct learning advantage, TAT will ensure the right
foundation for all future professional learning.

Test Series:

• Question papers are will be set in accordance with the Board Examination paper pattern
and marks distribution.Immediately after writing a test, students will be given a printed
model answer paper with the marking scheme. This will resolve all their doubts

• Answer sheets will be corrected by an experienced set of examiners.

• Mock Board Examinations will be conducted to offer a realistic experience, with Exam
Centre, Hall Ticket, Bar Codes, Hologram stickers and relevant stationery.

All these features will enable the students to gain confidence and enhance
their performance at the Board Examinations.
Parents' Seminar:
In March / April 2011, a seminar will be organised for parents, to
introduce them to the functioning of batches and also to guide them on their role in supporting
their child both physically and psychologically during the Board Examination.

Symphony:

This will be a harmonious mix of music, expression, yoga and diet control
techniques. It will be an exclusive programme to help reduce stress, promote wellness, enhance
memory, improve communication and express feelings. It will unravel the various secrets of
success and equips a student to face trying situations, including exams.

Academic Counseling:

Constant performance feedback will help analyse the child's improvement

areas, be it in the realm of learning, paper presentation or simple errors. Academic counseling by
experienced staff will support and guide students to put their best foot forward.

Ambience:

State-of-the-art air-conditioned classrooms with back-up generators will be

illuminated and designed to provide a comfortable learning environment.

INFORMATION AND COMMUNICATION TECHNOLOGY SYSTEM

Learning Management System will generate information on exam scores,

performance analysis and attendance record that will be communicated to parents via SMS and
mails.

Hum Se Puchho:

A 24-hour helpline for students with last minute academic difficulties

during the S.S.C. Board examinations. The helpline will be manned by our teachers who put in
long hours to help students through their moments of anxiety.
AFAE:
At Xcellent Tutorials top scorers will be felicitated with the Award For
Academic Excellence (AFAE). A grand award function will be hosted with delightful fanfare, to
cap off an incredible year-long effort and to honour the students' achievements at the Board
Examination.

Career Margdarshan:
Education seminar and exhibition will be conducted for students and their
parents every year. Senior faculty members from XL Educare Science and Commerce sections
introduce a plethora of careers available nowadays. In addition to this, leading institutes will be
present at the exhibition, offering the parents and students an opportunity to get more
information.
Seeya:
This will be a mega farewell event for Std. X students. After long hours of
studies and trying times of the exams, this will be give them a chance to unwind. It's the tradition
to wish the students all the best as they embark on a future journey.

Feedback and Suggestions :

Xcellent Tutorials believes that the most important factor in growth is
constant feedback and suggestions from students and parents. So they can get in touch with the
top management at feedback@XLeducare.com
PEOPLE
People are crucial in service delivery. The best food may not seem equally
palatable if the waitress is in a sour mood. A smile always helps.

If you are going to offer or sell a service, there will be individuals (which may
be yourself only or you and your colleagues) as well as various additional staff involved who will
be delivering or assisting in delivering the services to your customers. Since you are likely going
to have many competitors in the market, it is very important that your staff is well trained as well
as highly motivated if you want to have a strong competitive edge in the market.

The one of the P of the marketing mix is people. Develop the habit of thinking
in terms of the people inside and outside of your business who are responsible for every element
of your sales and marketing strategy and activities.

It's amazing how many entrepreneurs and businesspeople will work extremely
hard to think through every element of the marketing strategy and the marketing mix, and then
pay little attention to the fact that every single decision and policy has to be carried out by a
specific person, in a specific way. Your ability to select, recruit, hire and retain the proper people,
with the skills and abilities to do the job you need to have done, is more important than
everything else put together.

From our survey, it can be seen that most of the classes target students from
schools as school student prefer coaching classes for their board exams

We xcellent always give priority to our students. We make those strategies

which could help our students in a best manner. our staff is well trained and professional who
always think from our students perspective. What are the need and expectations of students are
most important for us.

To be successful in business, you must develop the habit of thinking in terms

of exactly who is going to carry out each task and responsibility. In many cases, it's not possible
to move forward until you can attract and put the right person into the right position. Many of the
best business plans ever developed sit on shelves today because the [people who created them]
could not find the key people who could execute those plans.
PHYSICAL EVIDENCE

The environment in which the service is delivered and where the

firm and customer interact, and any tangible components that facilitate performance or
communication of the service.

The physical evidence of a service then includes any tangible

representations of the organisation, including the physical facility or building where the service is
offered, signs and equipment, brochures, letterhead, business cards and even billing statements.
Physical evidence provides the opportunity for the organisation to send the message they want
regarding the organisation's purpose and nature of the service.

It is the environment in which the service is delivered with physical or

tangible commodities and where the firm and the customer interact. Physical evidence plays an
important role in tuition classes.

It makes a huge impact on the students and parents. Physical evidence

offers customers means of evaluating the service.

Physical evidence of Xcellent Tutorials :

• Quality teachers with 4 to 5 years of experience.

• Study materials designed by experts.

• Spacious classrooms fitted with air conditioner.

• Good library for students with more than 2000 books.

• Special batches for weak students.

• 24*7 services to students i.e. students can contact directly to teachers at any time.
BIBLIOGRAPHY

www.good-tutorials.com/

www.wikipedia.org/wiki/Tutorial

www.learnmarketing.net/servicemarketingmix.htm

www.marketingteacher.com/lesson.../lesson-services-marketing.html