Amity Business School

SUBMITTED BY:-

Sunny verma 45
vivek Maurya 32
vikas Dubey 44
Ashish tiwari 35
Rohit Gulati 53
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About MARG COMPUSOFT

•COUNTER is a new product of MARG COMPUSOFT.

•Aim was to launch new software “COUNTER”. Basically it is a trading and

accounting software.
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Objectives of the study

Understanding the customer perception
towards software.

Understanding the customer response
towards various accounting and inventories
software.

Knowledge of various kinds of software
present here, their business locations, &
employee structures.
 MANAGEMENT PRACTICES

• BY DIRECT SALES.
• BY DISTRIBUTOR.
 DIRECT SALES
• Company is basically targeting pharmaceutical
firms but now it has a plan to diversify in the
sector of FMCG, readymade garments toys
shops etc.
• Company has a sales force team which deals
in the direct sales.
• There is a team leader under which there are
4 sales executive who deals in different areas
of a particular territory.
 SALES THROUGH DISTRIBUTOR
• In Delhi, company has 6 distributors covering
North, South, East, West part of Delhi.
• And the profit margin is 60- 40 % .
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RESEARCH INSTRUMENT
• The research instrument consisted of personal interviews, which were
guided by self prepared questionnaires.

SAMPLING TECHNIQUE
• For the purpose of this survey non probability sampling technique was
employed.

SAMPLE SIZE
• As the area to be covered is large, sample size of approx 100 was taken.
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Data Analysis

Type of billing
used by the consumer
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• Different
software used by
the consumers
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• Rating of existing
software
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• Software with
SMS & EMAIL
facilities
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• Brand awareness of
MARG COMPUSOFT
PVT. LTD
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• Awareness of
MARG COMPUSOFT
from different sources
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• Software with
no maintenance cost
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• Software with
free training
and support
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Conclusion
• Many of consumers are unaware of different inventory &stock
software.

• Most of peoples are using other software they do not want to switch
from one software to another.

• Lack of awareness and knowledge,in sector other than pharma they

don’t have any brand image.

• Our competitors also have good hold in market. They have to

compete with major players like tally, busy easy Sol.

• Company is focusing only in Delhi region they should campaign

through the country.
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Recommendation

• Company is giving preference to chemist shop they should also

focus in Other segment.

• We should focus on untapped market.

• Company should invest little bit more in marketing of software.

• To survive in competitive environment company should provide

effective services after selling the product, in order to retain
the customer.

• Company should promote its product by giving a brochures

attached with newspaper. They can contract with local hawker.
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