BEST SELLING CAR BRAND IN MALAYSIA

Compact car maker Perodua was the best-selling car brand in 2009, retaining its leadership for a
fourth straight year. Its market share rose to 31.1 percent from 30.5 percent in 2008.

National carmaker Proton gained ground with a 27.6 percent share, up from 25.9 percent in
2007. Japanese carmaker Toyota Motor Corp. secured 15.2 percent of the market, followed by
Honda Motor Co. with 7.2 percent and Nissan Motor Co., with 5.9 percent.

Malaysia maintained its status as the largest passenger car market in Southeast Asia with sales of
486,342 units, or nearly 91 percent of its total auto sales in 2009.

THE TOP 10 BEST CAR BRAND IN MALAYSIA IN 2010

Perodua (Perusahaan Otomobil Kedua Sdn Bhd) is top car company in Malaysia.

This is the 5th time Perodua took the position consecutively with popular Myvi being the best
selling model in Malaysia. The Perodua Myvi has been on top.

Perodua holds a market share of 31.2% and with their all-time record sales of 188,600 units in
2010, this means it is the best selling car brand in the country.

The 13% increase in sales were mainly due to the strong demand from the customers for more
affordable cars in the compact car segment. Though Perodua sold 166,700 units in 2009 but that
was enough for it to be the top brand as well.

Perodua Alza is the best selling MPV (Multi-Purpose Vehicle) with 42,000 units.

Viva, the smallest compact car from Perodua chalked up 69,000 units in sales.
 TOTAL UNIT 
TOTAL Market
SOLD IN 
UNIT  share

    CAR BRAND
SOLD IN 
2009 2010   %

1 PERODUA 166,736 188,641   31.2

2 PROTON 148,031 157,274   26.0

3 TOYOTA 81,784 91,559   15.1

4 HONDA 38,783 44,483   7.4

5 NISSAN 31493 34,701   5.7

6 MITSUBISHI 6,981 11,899   2.0

7 NAZA 11,119 9,362   1.5

8 SUZUKI 4,994 6,748   1.1

9 ISUZU 5,378 6,144   1.0

10 HYUNDAI-INOKOM 5392 5,573   0.9

*** Market structure is Oligopoly

SO the market structure is Oligopoly, few firm compete together
……. Main competitor are Proton,Produa,Toyota,Honda,Nissan…
they compete together,in a Oligopoly in this situation there is a
entry barrier because of government intervention for supporting
the local brand, it means market structure is oligopoly with a
duopolies power between proton and produa,,,,,,,,,,,,

Source : Malaysian Automotive Association (MAA)

Besides, Malaysia recorded the highest half-year sale of 301,077 new vehicles in the period
of January to June 2010, a 19.8% increase from the same period of 2009.

Of the total units sold, 90.3% or 271,873 units were passenger vehicles

Malaysian Vehicles Sales January to June 2010

Total Sold 301,077

Passenger vehicles 271,873 90.3%

Commercial vehicles 29,204 9.7%
Total Sold January to June
301,077 100%
2010

Malaysian Vehicles Sales January to June 2010

Passenger Vehicle Category
1 - Passenger cars 76%
2 - Multi-purpose vehicles (21 percent) 21%
3 - Sports utility vehicles (2 percent) 2%

Malaysian Vehicles Sales January to June 2010

Commercial vehicles category,
1 - Pick-up trucks formed the largest chunk 65%
2 – Truck 26%
3 - Panel van 6%
2009 TOP 10 POPULAR CAR MODELS IN MALAYSIA
(Best selling car Malaysia 2009)

VEHICLE SOLD IN 2009 IN MALAYSIA

top ten car in Malaysia
TOTAL
UNITS
UNITS
CAR SOLD IN
    SOLD AWARDS
MODEL DECEMBER
IN
2009
2009

PERODUA Best Model of 2007

1 MYVI
6,980 90,595
Malaysia

Best Model of 2009

2 PROTON SAGA 6,039 71,688
Malaysia

PERODUA Best Model of 2008

3 VIVA
5,500 67,977
Malaysia

PROTON
4 PERSONA
3,652 42,984  

5 TOYOTA VIOS 2,878 29,387  

Best Model of 2009

6 HONDA CITY 1,474 19,722
Thailand

PROTON
7 EXORA
2,294 18,451  

8 TOYOTA HILUX 1,412 14,572  

 NISSAN Best Model of 2008
9 GRAND LIVINA
1,018 12,287
Indonesia

1 TOYOTA
595 11,468
Best Model of 2007
0 AVANZA Indonesia

Best Model of 2007

Thailand
11 HONDA CIVIC 612 7,722
Best Model of 2008
Thailand

HONDA
12
ACCORD
357 6,052  

For 2009, Best Model of the Year was Proton Saga and Best Value-for-Money Model of the
Year was Perodua Viva, though the best selling model was lead by Perodua Myvi from the year
of 2006.

In units sold in 2009, Proton Saga was in second place followed by Perodua Viva and Proton
Persona. Meanwhile, Toyota Vios in fifth place lead the list for imported cars followed by Honda
City, Toyota Hilux and Nissan Grand Livina. Honda City was best model of the year in
Thailand.

CAR SALES DROP IN 2009

Malaysia's 2 percent drop in auto sales in 2009 was small compared to a 28 percent decline in
Singapore, 20 percent in Indonesia and 16 percent in Brunei.

Thailand registered an 11 percent decline but remained the largest auto market in Southeast Asia
with total sales of 548,871 units, mostly commercial vehicles. Only Vietnam and Philippines
posted higher auto sales.

Best selling model in the world.

The leading car brand in the world is BMW followed by Toyota, Honda, Mercedes and Porsche.
Toyota Corolla in the other hand is the best selling model in the world. This is followed by Ford
Focus, Ford Fiesta, Volkswagen Golf and Honda Civic.
Local cars are better for those who earn less than RM5k monthly, be it a Perodua or a Proton,
check your local car dealer for the best bargain. Some car dealers has better offers than the others
although the loan calculator is the same for new car. Car dealers sometimes offer discounts.

Malaysia car sales to recover in 2010

Auto sales in Malaysia fell by a smaller-than-expected 2 percent in 2009 but will rebound and
could hit a record high in 2010 amid the global economic recovery.

Malaysia is Southeast Asia's largest passenger car market. The car sales  fell to 536,905 vehicles
in 2009.

It exceeded the association's forecast of 500,000 vehicles as sales perked in the last quarter of the
year, buoyed by government stimulus measures which boosted consumer spending, improved
business confidence. There were also aggressive sales campaigns.

The stronger performance in the fourth quarter, underpinned by Malaysia's economic recovery, is
expected to extend into 2010, with auto sales seen rising 2.4 percent to 550,000 vehicles, beating
the record high of 552,614 units sold in 2005.

Malaysia's economy is forecast to rebound to grow 2 percent to 3 percent in 2010 after a slump
in 2009. However, the government has cut spending for 2010 to rein in a swollen budget deficit
and plans to revamp expensive fuel subsidies in the next few months.

Sales is expected to rise to 566,500 vehicles in 2011, and to surge to 618,000 by 2014. 2009 Top
most selling car in Malaysia is PERODUA MYVI
 THE TOP 10 FOREIGN CAR BRAND IN MALAYSIA IN 2009
TOTAL TOTAL
UNIT SOLD
UNIT  UNIT 
    CAR BRAND DECEMBER %
SOLD IN SOLD IN
2009
2008 2009

1 TOYOTA 99,995 7,643 81,784 15.8

2 HONDA 32,477 2,672 38,783 7.5

3 NISSAN 25,323 2,183 25,957 5.0

4 HYUNDAI-INOKOM 9,708 690 7,303 1.4

5 MITSUBISHI 7,318 829 6,981 1.3

6 ISUZU 5,026 563 5,048 1.0

7 SUZUKI 5,024 505 4,994 1.0

8 MERCEDES-BENZ 4,230 335 3,977 0.8

9 BMW 3,512 301 3,564 0.7

10 KIA 2,824 176 3,164 0.6

MAA Vehicle Sales, Market Share and Ranking Summary for Passenger cars &
Commercial Vehicles in Malaysia  For Jan to June 2008
Data source: Malaysian Automotive Association (MAA)