Manish

A project Report
on
“COMPARISION OF FINANCIAL SERVICES OF PUBLIC

SECTOR BANKS”
Under the Supervision of: - Submitted By:-

Lecturer MEENAL RAHEJA
Miss. Priyanka Garg ROLL CALL 55
MBA 2nd year
Rattan Group of Institution

Sohana.
PROJECT REPORT ON FINANCE

2011
DECLARATION
I, MEENAL RAHEJA student of MBA of RATTAN GROUP OF INSTITUTES,

MOHALI(2009-2011), hereby declare that the project titled is the outcome of my own
work and the same has not been submitted to any university / institute for the reward of
any degree or any Professional diploma.
DATE: MEENAL
RAHEJA

2011
Acknowledgement
We cannot achieve anything without any optimum combination of inspection and

guidance I have been able to learn many valuable aspects of this vast field. I would like
to add heartfelt words for all those who knowingly or unknowingly became a part of this
research report in numerous ways. I am greatly indebted and would like to express
sincere thanks to one and all those who help me in preparation of the report. There were
many times in this project when clock beat me time and again and I ran out of energy
and just wanted to finish it once and forever.
The topic of the research study is. COMPARISION OF FINANCIAL
SERVICES OF PUBLIC SECTOR BANKS(WITH SPECIAL

REFERENCE TO HDFC AND ICICI BANK) I owe a gratitude to many people,
notably among them numerous scholars who have authored books and reports on
Banking.
I express my gratitude and sincere thanks to “Miss PRIYANKA GARG” faculty of the
Business administration department and also the project guide, for offering to make this
project.
Last but not least I express my thanks to all the persons and friends who always
encourage me and provided me support at all times.
MEENAL RAHEJA

2011
TABLE OF CONTENT
1. INTRODUCTION
• Declaration
• Acknowledgement
2. Introduction
• Hdfc bank
• ICICI Bank
• Comparision of financial services
3.RESEARCH METHODOLOGY
• RESEARCH METHODOLOGY
• OBJECTIVE OF STUDY
• SCOPE OF STUDY
• SIGNIFICANCE OF STUDY
• LIMITATION OF STUDY
3. ANALYSIS AND INTERPRETAION OF DATA

4. CONCLUSION

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• SUMMARY
• BIBLIOGRAPHY
Acknowledgement
We cannot achieve anything without any optimum combination of inspection and

guidance I have been able to learn many valuable aspects of this vast field. I would like
to add heartfelt words for all those who knowingly or unknowingly became a part of this
research report in numerous ways. I am greatly indebted and would like to express
sincere thanks to one and all those who help me in preparation of the report. There were
many times in this project when clock beat me time and again and I ran out of energy
and just wanted to finish it once and forever.
The topic of the research study is “COMPARISION OF FINANCIAL
SERVICES OF PUBLIC SECTOR BANKS(WITH SPECIAL

REFERENCE TO HDFC AND ICICI BANK) I owe a gratitude to many people,
notably among them numerous scholars who have authored books and reports on
Banking.
I express my gratitude and sincere thanks to “Miss PRIYANKA GARG” faculty of the
Business administration department and also the project guide, for offering to make this
project.
Last but not least I express my thanks to all the persons and friends who always
encourage me and provided me support at all times.

2011
MEENAL
INTRODUCTIO OF HDFC BANK Ltd.
HOUSING DEVELOPMENT FINANCE CORPORATION BANK (HDFC BANK)
INITIAL
HDFC Bank was the first to receive an ‘IN PRINCIPLE’ approval from the Reserve
Bank of India to set up a bank in the private sector, as part of the RBI’s liberalization of
the Indian banking industry in 1994. the bank was incorporated in August 1994 in the
name of HDFC Bank Ltd with it’s registered office in Mumbai, India. HDFC Bank
commenced operations as a scheduled commercial bank in January 1995.
CAPITAL STRUCTURE
Authorized capital - Rs.550 crore.

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Paid-up capital - Rs.424.6 crore.
Equity - holds 19.4%
Shareholders - about 570000
FII have around 28%of equity and about 17.6% is held by ADS Depository.
LISTING
HDFC India has been listed on the Stock Exhange, Mumbai and the National Stock
Exchange. The bank's American Depository Shares are listed on the New York Stock
Exhange(NYSE) under the symbol "HDB".
NETWORK
More than 1412 branches over 212 cities across the country.
ATMs
The ATMs of HDFC India can be accessed by all domestic and international
Visa/Master Card, Visa Electron/Maestro, Plus/Cirrus and American Express
Credit/Charge cardholders. There are about 3275 ATMs across India.
AMALGAMATIONS

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In 2002, HDFC Bank witnessed its merger with Times Bank Limited (a private sector
bank promoted by Bennett, Coleman & Co. / Times Group). With this, HDFC and
Times became the first two private banks in the New Generation Private Sector Banks to
have gone through a merger. In 2008, RBI approved the amalgamation of Centurion
Bank of Punjab with HDFC Bank. With this, the Deposits of the merged entity became
Rs. 1,22,000 crore, while the Advances were Rs. 89,000 crore and Balance Sheet size
was Rs. 1,63,000 crore
PROFILE
HEADQUARTER Mumbai Area, India.

INDUSTRY Banking.
TYPE Public company.
STATUS Operating.
COMPANY SIZE 40000 employees.
FOUNDED In 1994.
WEBSITE http://www.hdfcbank.com
BUSINESS
HDFC Bank offers a wide range of commercial and transactional banking services and
treasury products to wholesale, retail and NRI customers.

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BUSINESS FOCUS
HDFC Bank deals with three key business segments - Wholesale Banking Services, Retail
Banking Services, Treasury. It has entered the banking consortia of over 50 corporates for
providing working capital finance, trade services, corporate finance and merchant banking. It is
also providing sophisticated product structures in areas of foreign exchange and derivatives,
money markets and debt trading and equity research.
MISSION AND VISSION
MISSION
 Customer Service and Product Innovation tuned to diverse needs of

individual and corporate clientele.
 Continuous technology upgradation while maintaining human values.

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 Progressive globalization and achieving international standards.
 Efficiency and effectiveness built on ethical practices.
CORE VISSION
Customer satisfaction through

• Providing quality service effectively and efficiently.
• “Smile, it enhances your face value” is a service quality stressed on.
• Periodic Customer Service Audits.
 Maximization of Stakeholder value.
 Success through Teamwork, Integrity and People.
BANKING
SERVICES
WHOLESALE RETAIL NRI

BANKING BANKING BANKING
SERVICES SERVICES SERVICES

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WHOLESALE BANKING SERVICES
The bank’s target market ranges from large, blue-chip manufacturing companies in
the Indian corporate to small and mid-sized corporatesand agri-based business. For
these customers, the bank provides a wide range of commercial and transactional
banking services.
• Government Sector
• Small and Medium Enterprises
o Funded Services, Non-Funded Services, Specialized Services, Value
Added Services, Internet Banking
• Financial Institutions & Trusts
o Clearing Sub-membership, RTGS – Sub membership, Funds Transfer,
ATM Tie-ups, Tax Collection, Corporate Salary Accounts, Cash
Management Services, Derivatives Desk, Money Market Desk, Forex
Desk, Custodial Service, Mutual Funds, Stock Brokers, Insurance
Companies, Commodity Businesses, Participation in RBI Auctions, SGL
Maintenance
• Corporates
o Funded Services, Non Funded Services, Value Added Services, Internet
Banking, Supply Chain Partners (Dealer Financing, Vendor Financing),
Agricultural Lending
RETAIL BANKING SERVICES
The objective of retail bank is to provide its target market customers a full range of
financial products and banking services , giving the customers a one-stop window for all
his/her banking requirements. The bank has a wide array of retail loan products. It is

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also a leading provider of Depository Participant (DP) services for retail customers,
providing customers the facility to hold their investment in electronic form.
HDFC Bank was the first bank in India to launch an International Debit Card in
association with VISA(VISA Electron) and issues the Master card Maestro debit card as
well. The bank launched its credit card business in late 2001. The bank is also one of the
leading players in the “Merchant Acquiring” business with over 50000 Point-of-sale
terminals for Debit/Credit Cards acceptance at merchant establishments.
NRI BANKING SERVICES
HDFC Bank provides various services and products to the Non-Residents of India.
Various NRI Banking services are:
• Accounts and Deposits- Rupee Savings Accounts, Rupee Current Accounts,
Rupee Fixed Deposits, Foreign Currency Deposits, Accounts for Returning
Indians, Compare Accounts .
• Investments and Insurance-Mutual Funds, Private Banking, Portfolio
Investment Schemes
• Payment Services-Net Safe, Insta Pay, Bill Pay, Direct Pay, Online Donation,
Visa Money Transfer
• Remittances- Funds Transfer Cheques / DDs / TCs, Quickremit, Cheque

LockBox,Quickremit
• Loans-Home Loans, Loans Against Securities, Loans Against Deposits
HDFC

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Name of Bank HDFC Bank
No. of Offices 1400
No. of Employees 52687
Business per Employee (in Rs. Lakh) 446.00
Profit per Employee (in Rs. Lakh) 4.18
Interest Income (in Rs. Crore) 16332
Other Income (in Rs. Crore) 3291
Interest Expended (in Rs. Crore) 8911
Operating Expenses (in Rs. Crore) 5533
Return on Assets 1.28
CRAR 15.69
Net NPA Ratio 0.63

2011
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BANKING SERVICES IN INDIA
Banking services constitute a hybrid type of “offering by an organization”. The offer

consists of equal parts tangible ‘good’ (i.e.,the various brands of accounts, the size of

2011
lockers, the loan schemes) and intangible services(the ambience, behaviour of the staff
speed, accuracy of transactiona and reliability of the bank).
Traditionally, the offices and branches of the public sector banks have dominated bank
offices in india, however with the liberalisation of financial sector in 1990, the private
sector bank and foreign banks also set up their shops all over the country.
These newly set up commercial banks are offering aggressive and technology savy
competition to the public sector bank in the form of innovative products and services
which includes following:
 Round-the-clock banking facility on phone (tele banking).
 Banking facility through internet site (net banking).
 Multi-option deposit, in which the amount is fixed for certain period of time, but
the customer has the option to sweep the excess funds into high interest fixed
deposit at any time.
 Offering of attractive consumer durable loans, educational loan and personal

loans at low interest rates.
 Provision of credit cards and free ‘demat’ srvices to the customers.
 Offer of 24 hour Automated Teller Machine and 365 days services to all the
customers.

2011
 Providing an automatic terminal in corporate office allowing the company to
access its bank account directly from its business premises.
 Free auto-sweep facility in saving where customer has a option to sweep excess
funds into the high interest fixed deposit at any time.
As a result of the introduction of competition of banking sector, the environment in the

industry changing rapidly. Private sector banks and foreign banks are increasingly
entering the domain of public sector. Moreover, the customers are not willing to accept
the time consumng banking services in the public sector bank. This trend has forced the
public sector bank to re-examine and revise the strategies to retain their existing
customers.
All three major groups (i.e., the public sector banks, private sector banks, foreign
banks) are wooing customers towards their own respective establishment by providing
customer desired products and customer savy services.
In present environment, banking in India almost entirely based on customer needs of

customer will only remain in busines.

2011
ORGANISATIONAL STRUCTURE OF HDFC BANK
B.O.D
Zonal Head
Regional Manager
Branch Head
FINANCE SALES
MANAGER MANAGER

2011
UNIT UNIT UNIT
MANAGER MANAGER MANAGER
TEAM
ROLE OF COMPETITION
It is generally argued that competition increases efficiency. Competition has infused into
the financial SERVICES by licensing new private bank’s since 1993. Foreign banks
have also been given more liberal entry. New private sector banks constituted 11% of
the assets and 10%of the net profits of scheduled commercial bank’s (except regional
rural banks).
The respective shares of foreign banks were 6.9% and 10.7%, respectively. In February
2007, the government announced guidelines for foreign direct investment in the banking
sector up to a maximum of 49%(since raised to 74% in 2004). The Union Budget 2002-
03 announced the intention to permit foreign banks depending on their size, strategies
and objectives, to choose to operate either as branches of their overseas parent or as
subsidiaries in India. The later would impart greater flexibility to their operations and
provide them with a level playing field vis-à-vis their domestic counterparts. While
those banks have increased their share in the financial SERVICES their presence has
improved the efficiency of the financial SERVICES through their technology a
demonstration effect on rest of the financial SERVICES.

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SERVICES BY HDFC BANK Ltd.
PERSONAL BANKING
1.) PRIVATE BANKING
At HDFC Bank we understand the value of your time and the opportunities it holds for
you. Your personal financial investment needs might get overlooked, while you attend to
your business and professional needs. In line with thisthey are pleased to offer to you a
customized Investment Advisory Service for your existing portfolios and regular
investable surpluses.The service offers research based advice to optimize returns on your
investment portfolio across a range of financial instruments, keeping in line with your
profile and investment objective
2.) ACCOUNTS AND DEPOSITS
 SAVINGS ACCOUNT

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 SALARY ACCOUNTS

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 CURRENT ACCOUNTS

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 FIXED DEPOSIT

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REGULAR FIXED DEPOSIT
Get upto 7.5% on HDFC Bank fixed deposit with an additional 0.50% for
senior citizens. What’s more NO PENALTY if u withdraw a part of the F.D.
in times of need.
• Potential to earn compound interest by re-investing the principal amount along

with the interest earned during the period.
• No penalty for pre-mature withdrawal.

2011
• Higher rate of interest on F.D. for Senior Citizens.
5-YEAR TAX SAVING FACILITY
In 2006, it was announced for the first time that bank F.D. booked by an
individual /HUF for 5 years and upto Rs.1 lakh will be allowed exemption
under Sec.80 C
• Minimum amount Rs.100

• Multiples of Rs.100
• Maximum amount Rs.1 lac (in a F.Y.)
• Tenure 5 years(lock in period)
• Rate of interest7.50% p.a. and for Senior Citizens 8.00%
• Monthly or quartly interest pay-out option is available.
SUPER-SAVER FACILITY
Enjoy higher rate of interest along with liquidity of a savings account by

opting for a super saver facility in your Savings Account.
• It’s like working of two accounts in tandem to give you better returns.

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• Choose between Savings Account or Current Account to link your Fixed
Deposit.
• Avail an overdraft facility to supplement your household or business needs.
• Senior Citizen enjoy higher rate of interest on their Fixed Deposit.
SWEEP-IN FACILITY
Helps to avoid taking overdrafts and take advantage of Fixed Deposit.
• Earn higher interest on the money till it is swept-in while the remaining F.D.
continues to earn you interest.
• Multiple deposits can be linked to the Savings Account.
• Only an exact amount required to make up for the deficit in the Saving’s
Account is withdrawn from your Fixed Deposit (units of Re 1/-) thereby
minimizing interest lo
 RECCURING DEPOSIT
Responsibilities do not come in instalments.

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A small investment is all it takes in an uncertain environment and continued volatility in the
markets to be prepared for the future - your child's needs or even that dream holiday.
Invest an amount every month in HDFC Bank Recurring deposits so as to meet your financial
needs.
F
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An Investment as small as Rs.500 (and in multiples of Rs.100 thereafter) or as large as

Rs.1 lakh per month
A minimum tenure of 6 months (and in multiples of 3 months thereafter) up to a

maximum tenure of 10 years.
For a much smaller investment per month, get interest rates equal to that of regular Fixed
Deposits. PROJECT REPORT ON FINANCE
2011
TDS is not applicable on the Interest earned by Recurring Deposits as per current income
tax rules.
Stay prepared for them with HDFC Bank Reccuring Deposits
INTEREST RATES
Do not let the market conditions affect the returns on your savings. RD
rates remain constant irrespective of market rate fluctuations.
Rates for some key tenure:
Interest Rate (per **Senior Citizen Effective From

Period
annum) Rates (per annum)
6 Months 4.50% 5.00% May 18,2009
12 Months 5.75% 6.25% May 18,2009
24 Months 6.50% 7.00% February 19,2010
48 Months 7.50% 8.00% February 19,2010
60 Months 7.50% 8.00% February 19,2010
96 Months 7.50% 8.00% February 19,2010
120 Months 7.50% 8.00% February 19,2010
**Only Senior Citizens are eligible for higher rates of interest.
 DEMAT ACCOUNT
HDFC is registered depository participant with both NSDL and CDSL. This bank
provides an easy and secured way of investment. The HDFC demat account provides
certain facilities like

2011
 Safe and secured market transactions.
 Shorter settlements which enhances liquidity.
 All details of holdings and transactions through phone and e-mails.
 Auto credit of public issue refunded to the bank.
HDFC Demat account charges
Opening charges – NIL
Maintenance charges – Rs. 500 annualy
Dematerialization charges – Rs. 38
Rematerialisation charges – Rs. 10
 SAFE DEPOSIT LOCKERS
This facility is not offered through all bank branches and wherever the facility is offered,
allotment of safety deposit vaults will be subject to availability and compliance with
other terms and conditions attached to the service. Safe deposit lockers may be hired by
an individual either singly or jointly with other individuals, HUFs, firms, limited
companies, associates, societies, etc. nomination facility is available to individuals
holding the lockers singly or jointly. In respect of lockers held in joint, nominees upto 2
names can be appointed. Joint locker holders can give mandates for access to the lockers
in the event of death of one of holders on the lines similar to those of deposit accounts
3). CARDS
 CREDIT CARDS

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GOLD CREDIT CARD
Spend more and fly free
• Enjoy 5% Cashback on air tickets booked on domestic airlines website.

• Get 5% cashback on rail tickets booked on www. Irctc.co.in.
• Earn 1 reward point per Rs 150 spent.
• You can enjoy free tickets by redeeming them for air miles across.
WOMAN’S GOLD CREDIT CARD

Enjoy savings on your daily shopping
• 5% cashback at grocery, supermarket, medical shops.

• Earn 1 reward point per Rs 150 spent. You can enjoy free shopping by
redeeming them for shopping vouchers.
BUSINESS GOLD CREDIT CARD
• Enjoy 1% cashback on air tickets booked on domestic airlines website.

• Enjoy 1% cashback on Utility Bill payment.
• Get surcharge waiver on rail tickets booked on www Irctc.co..in
• Avail 0% fuel surcharge across any petrol pump in the count
TITANIUM CREDIT CARD

Enjoy exclusive travel benefits

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• Get 5 reward points per Rs 150 spent on all international spend.
• Get 2 reward points per Rs 150 spent for all domestic spends.
• Avail 0% fuel surcharge across any petrol pump for all transactions between
400-500.
BUSINESS PLATINUM CREDIT CARD

Makes perfect business sence
• Clipper lounge access from Master Card

• Enjoy 1% cashback on air tickets booked on domestic website
• Enjoy 1% cashback on Utility Bill payment
• Get surcharge waiver on rail tickets booked on www Irctc.co..in
400-500.
PLATINUM CHIP CREDIT CARD

Enjoy perfect lifestyle benefits
• Safe transactions.
• 2 reward points per Rs150 spent on all retail spends.
• Upto50 days interest free period.
• Upto 3 lifetime free add on cards.
400-500.

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WORLD MASTER CARD CREDIT CARD
• Taj silver inner circle membership which gives enrollment into the reward
program of taj.
• Earn 4 points for Rs 150 spend.
• Avail 0% fuel surcharge across any petrol pump.
VISA SIGNATURE CREDIT CARD
• Get priority pass membership which allows access to more than 500 airport
lounges in over 275 cities worldwide.
• Earn 4 points for every Rs150 spend.
• Avail 0% fuel surcharge across any petrol pump
 DEBIT CARDS
EASY SHOP INTERNATIONAL DEBIT CARD
BRINGS 2 U A WORLD OF CONVENIENCE
• Daily imit:Rs.25000 at ATMs for withdrawl and
Rs.40000 at merchant establishments for shopping

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• 0% petrol surcharge at selected BPCL petrol pumps
• shop at more than 350000 outlets in India and 13 million worldwide
• Use the card overseas
• Acess your bank account at over 800000 VISA/Maestro/ Cirrus and
abroad
EASY SHOP GOLD DEBIT CARD
• Daily limit:Rs.50000 at ATMs for withdrawl and
Rs.75000 at merchant establishments for shopping
• For every Rs.100 that you will spend , you will receive Rs.1 as
cashback
• 0% petrol surcharge at petrol pumps and if any will be reversed upto a
maximum of Rs.750 per month per card
• Insurance Cover:
 Death cover by air/road – Rs.500000

 Fire and burglary for items purchased under debit card
 Loss of cheked baggage – Rs.20000
EASY SHOP INTERNATIONAL BUSINESS DEBIT CARD
• Daily limit: Rs. 50000 at ATMs for withdrawl and Rs.75000 at merchant
establishment for shopping
• For every Rs.200 that you will spend, you will receive Rs.1 as cashback
• 0% as petrol surcharge
• Insurance Cover:

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 Fire and burglary – Rs.200000
 Loss of checked baggage – Rs.100000
EASY SHOP TITANIUM DEBIT CARD
Designed for customers having salary account with HDFC Bank
• Daily limit: 50000 at ATMs for withdrawl and Rs.75000 at merchant

establishment for shopping
• Card also has complimentary access to clipper lounges at airports across
India
• Enjoy complimentary access and discounts of upto 50%on green fees at
year round at 16 of India’s best golf courses
• 0 liability on fraudlent POS usage on lost or stolen cards.
 PREPAID CARDS
MONEY PLUS CARD
A CorporatePayment Card , designed to offer a convenient and secure

solution to both the corporate and their employees/business partners.
• Personalized Visa Card

• Card can be loaded as per corporate’s instructions
• Cash withdrawls at all VISA ATMs in India
• Balance inquiry at all VISA ATMs
• Purchases at all VISA merchant outlets in India
• 24*7 access to card account through Net Banking/Phone Banking
• Periodic card statement for tracking the usage

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FOREX PLUS CARD
A prepaid traveller’s card designed to give secure and hassle free travel
experience
• Accepted at all Visa/Master merchant outlook

• Online usage allowed
• Ease of tracking
• With a personal accident insurance cover of Rs.200000
• Protection against foreign exchange fluctuation
FOREX PLUS CHIP CARD
It has an embedded chip which stores encrypted and confidential information
• Greater security with embedded micro chip

• 24*7, world wide access to foreign currency through all VISA ATMs
• Loss of checked baggage cover upto Rs.20000 and insurance cover and
passport reconstruction cover.
• Reloadable anytime,anyplace
• Instant SMS alerts on all transaction with card
FOOD PLUS CARD
• Most convenient way to give regular meal allowances to employees

• One time distribution of cards and monthly reload through an upload
• Easy to handle and use
• Accepted at all VISA food and beverage merchant outlets in India
• Can be hotlisted and residual balance transferred to a reissued card

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GIFT PLUS CARD
GIFT THE FREEDOM OF CHOICE
• More personal than cash

• Freedom of choice
• Ease of usage, can be used at any VISA affiliated merchant outlet
• Ease of tracking due to ATM PIN and also IPIN
4). INVESTMENTS &INSURANCE
MUTUAL FUNDS
Are the funds that pool the money of several investors to invest in equity or
debt funds
• available in units so affordable

• risk is lowered with mutual funds as they invest across different industries
and stocks
• the benefits of scale in brokerage and other fees translate into lower cost
for investors
• regulated sector for investor protection
• flexibility

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INVESTMENT and INSURANCE
In these competitive times, doing things at the right time makes all the
difference. So is it with your tax planning- timely and periodic tax planning
lessens your burden during the financial year end.
What are your objectives for tax planning?
• Know your tax Liability

• Understand the current regulations.
• Awareness about the various Investment options available.
• Making the right choice.
MUDRA GOLD BAR
HDFC represents MUDRA, an offering worth its weight in gold. Mudra is a 24
Carat, 99.99% pure gold bar that you can purchase for investment or gifting.
• Pure and reliable

• Convenience as available in 2.5g, 5g, 8g, 10g, 20g, 50g.
• These are competitively priced based on daily priced in the international
bullon market.
• Available at over 1200 HDFC Bank branches across 220 cities.
INSURANCE
Insurance is of various types such as general insurance, life insurance, fire

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Insurance, etc. a kind of financial security is provided by the bank but premium
has
to be paid.
6). LOANS
PERSONAL LOAN
• Borrow upto Rs.15 lacs for any purpose

• Flexible repayment options,ranging from 12 to 60 months.
• One of the lowest interest rates
• No guarantor/security/collateral requirement
• Speedy loan approval.
SMART DRAFT
An unsecured overdraft facility offered to HDFC bank’s corporate salary
Account holder.
• Overdraft limit upto 3 times the salary.

• Easy and minimum documentation.
• No pre-closure charges.
• Interest payable on the amount utilized.
• Freedom to use limit through cheque book, ATM, online transfer, etc.
HOME LOANS
• HDFC finances upto 85% maximum of cost of property based on

repayment capacity of customer.

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• HIL facilitate external and internal repairs and other structural
improvements.
• HEL facilitates extension of an existing dwelling unit.
• Land Purchase Loan upto 85% of cost and repayment can be done upto a
maximum period of 15 years.
TWO-WHEELER LOANS
100CC ???
180CC??? OR
500CC BIKE?????
Whichevere be the bike, two-wheeler loan is there….
• Flexible repayment option, ranging from 12 to 48 months.

• Available for almost all models at attractive interest rates.
• Easy loan of upto 85% with minimal documentation.
• No guarantor required.
NEW CAR LOANS
Small Car????? or
Family Car???? or
Sheer Luxury Car???
• Avail 100% finance on the favourite car.

• Flexible repayment option, ranging from 12 to 84 months.
• Borrow upto 3 times annual salary(from salaried professionals) and 6
times annual income.

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• Speedy processing-within 48 hours.
USED CAR LOANS
• Borrow upto 80% of value of car.

• Repayment from 12 to 60 months.
• Available for almost all car models.
• Minimum documentation required.
WORKING CAPITAL FINANCE
WCF is available by way of cash credit or loans suitably structured
to customer’s need and risk profile.
• Loan amounts from Rs.5 lac onwards.

• Easy documentation.
• At par cheque facility.
• Fast processing.
• Multi-location banking.
HEALTH CARE FINANCE
Act as medical equipment to change clinic/hospital into a modern
day diagnostic center.
• Loans amount ranging from Rs.1 lac onwards.

• Loans upto 80% of invoice value.
• Repayment period of 12 to 60 months.
• Repayment through post dated cheque/direct debit mandate.
• Attractive interest rates
LOANS AGAINST RENTAL RECEIVABLES

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Empowers to use rental cash flows right now. It can be used to grow
business, consolidate existing loans, expand business into new ventures.
• Higher eligibility on net rentals.

• Attractive interest rates.
• Extended loan tenure available.
• Customized product to suit customer needs and structures specially for
customers.
WAREHOUSE RECEIPT LOANS
Realize better prices and avoid distress sale for commodity on availing HDFC
Bank Warehouse Receipt Loans.
• Loans from Rs.1 lac onwards.

• Avail loan against wide range of commodities.
• Funding extended against commodities stocked in a range of different
WH/goods.
LOAN AGAINST PROPERTY
LAP(Loan Against Property) and LCP(Loan for Commercial Property) are

the products of HDFC Bank.
• Loans to expand business or to meet any personal need.

• Residential and commercial properties accepted.
• Maximum loan to value.
• Higher tenure loans for ease of repayment.
• Attractive interest

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ICICI BANK
Ltd.
INTRODUCTION OF ICICI
ICICI Bank is among India’s leading banks with total assets worth US $91.07 billion. In
terms of free float market capitalization, ICICI Bank is among top three companies
listed in Indian stock exchanges. This bank has a well spread out network of over 1300
commercial branches and about 3950 ATMs in India. In addition, it has branches in 18
nations. ICICI Bank offers variegated services to individual and corporate clients
through its delivery channels, affiliates and subsidiaries. Together with commercial
banking services, this bank provides insurance, asset management venture capital and
investment banking services.
BRIEF HISTORY
ICICI Bank was promoted by ICICI (Industrial Credit and Investment Corporation of
India) Limited in 1994 as its wholly owned subsidiary. ICICI's share holding reduced to
46% after a public issue in 1998 and a subsequent equity offering of American
depository receipts (ADR) listed in New York stock exchange in 2000.
Incidentally ICICI was established on World Bank's initiative by Government of India

2011
and Indian industry representatives in 1955. It was created with aim of providing long
and medium term financial assistance to Indian industries and businesses. In 1990s,
ICICI transformed itself from a developmental finance institute to an organization
offering diversified financial services to individuals and corporations. ICICI holds
distinction of being first Indian company and first financial institution from Asia, apart
from Japan, to be listed on New York Stock Exchange
ICICI BANK
Services provided by ICICI Bank.
ICICI bank brings range of services and products customized for customer needs and
their county of stay.
• INTERNET BANKING.
• PHONE BANKING.
• ATM.
BANK BRANCH
• Bank saving A/C

• Fixed deposit
• Recurring deposit

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PRIVATE BANKING
• Roaming current account.

• Young stars .
• Bank@campus.
• Salary accout.
• Women’s account.
• Credit cards.
• Debit cum ATM card.
LOAN
• Home loan.
• Personal loan.
• Car loan.
• Two wheeler loan.
• Commercial vehicle loan.
• Loan against security.
• Office equipment loan.
• Medical equipment loan.
ICICI BANK BONDS
• GOI bonds.
• Mutual funds.

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• IPO.
• ICICI bank pure gold.
SAVING ACCOUNT
FEUTURE:
• The icici bank encash debit card is debit-cum-atm card providing customer with
the convenience of acceptance at merchant establishments and cash with drawls
at ATMs.
• Internet banking is offer free of cost.
• Anywhere banking-this facility entitles the account holder to withdrawl or
deposits cash upto a limit of rs 50;000 across all icici bank branches.
• Customer can give us various types of standing instructions like transferring to
fixed deposits.
• Account at regular intervals.
• An average quarterly balance of Rs.5000 only.
• Interest is payable half yearly.
• Non maintenance of the minimum average quarterly balance attracts a fee of rs
250 per quarter.
CURRENT ACCOUNT
A running account supporting unlimited withdrawls and deposits.A current account
is meant for convenince and not to save money. Businessman, joint stock companies ,

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institutions , Public authorities, Public corporations etc. any buisness that has numerous
banking transactions need a current account.
BANK@CAMPUS
ICICI Bank’s student banking service, a child can now look forward to the new face
they have given to his/her computer monitor.
In addition, child gets:
• Free personalized cheque book.
• Free phone banking.
• Free ICICI bank encash debit card.
• Free transfer of funds into his/her account from any ICICI bank account.
• Free supplementary credit card (if you have an ICICI bank credit card).
• Annual statement of account.
• The average quarterly balnce child needs to maintain is just Rs.500.
ICICI BANK BONDS
All ICICI bank bonds have been rated ‘AAA’ by ARE & ‘LAAA’ by ICRA indicating
the highest degree of safety for your money. Investment in ICICI bank bonds are eligible
for tax rebate under Sec.88 to the full extent possible. Bonds are listed on BSE,NSE
mutual funds investments through ICICI bank.
About Mutual funds:

Mutual funds pool money of various investors to purchase a wide variety of securities
while pursuing a specific goal. Selection of securities for the purpose is done by
specialist from the field. Returns generated are distributed to the investors.

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Mutual fund companies offer various schemes. Investors can choose any particular fund
/ scheme or mix funds / schemes depending upon their perception towards risk.
Investment is done on the basis of prevailing Net asset values of various schemes.
MUTUAL FUNDS INVESTMENTS ARE SUBJECTED TO MARKET RISKS.
TYPES OF FUNDS SOLD

DEBT: Liquid schemes, income schemes, G-sec schemes, Monthly Income schemes
etc.
EQUITY: Diversified Equity schemes sector schemes, Index schemes etc.
HYBRID FUNDS: Balanced schemes, special schecial schemes-pension schemes, Child
education schemes etc.
At ICICI Bank will help you identify an appropriate mix of Mutual Fund schemes for
customer portfolio using asset allocation strategies.
Through ICICI Bank customer can invest in various schemes of multiple mutual funds
with decent performance record.
With ICICI bank people can invest in mutual funds through following channels.
ICICI Bank Branches
ICICI Bank ATMs
ICICI Direct . Com
INVESTMENT
5% SAVING BONDS (Non-taxable)2003.

• Low Risk.
• Reasonable investment tenure.
• Interest income is tax free.

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• Nomination facility available.
• No loan facility available(as per rule of goi)
8% SAVING BONDS(taxable)2003
• Low risk.
• Reasonable investment tenure.
• Nomination facility available.
• Interest income taxable.
• No loan facility available.
GENERAL BANKING
Some of icici general banking products like current account roaming current
account
Made-2-order current account escrow account service fixed deposit and salary
account. Have a host features to suit the needs of different client segments.
LOAN AGAINST SECURITIES
Loan against securities enable customer to obtain loan against their securities so they get
instant liquidity without having to sell their securities. All customer have to do is pledge
their security in favour of bank. Bank will then grant them an overdraft facility up to
value determined on the basis of securities pledged by customer. A current will be
opened and customer can withdrawn money as and when they require interest will be
charged only on the amount withdrawn and for the time span utilized.
Bank offer loan against:
• Demat share.
• RBI relief bond.
• Mutual fund unit.

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• ICICI bank bond.
• Life Insurance policies.
CREDIT CARD
• ICICI Bank - Sterling Silver.

• ICICI Bank -True Blue.
• ICICI Bank - HPCL Gold Credit Card.
• ICICI Bank -BPL Mobile Credit Card.
• ICICI Bank -American Express Card.
• ICICI Bank - AMWAY.
ICICI BANK –BPL MOBILE CREDIT CARD
• Easy pay facility debit BPL mobiles bill on the card

• Earn rewards point and redeem against free airtime.
• Free one year mobile phone insurance against loss.
• Theft or damage.
• Free voice mail free on BPL mobile for the first six.
ICICI BANK –AMERICAN EXPRESS CARD
• Exclusive benefits.
• Basic assist services (medical, legal, personal and travel) by American express
global network.
• 0% fuel surcharge.
• Comprehensive personal accidental insurance upto Rs.15 lacs.
• Discount of 5% on international and 3% on domestic air.
• Travel booking by BTI-SITA.
OTHER BENEFITS

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• High credit limit.
• Comprehensive insurance on international travel(baggage loss, loss of travel
document, delay in flight, hijack cover).
• Household insurance upto Rs. 20000.
• Hospitalization benefit policy upto Rs. 25000.
• Purchase protection of Rs. 20000.
• Credit shield of Rs. 25000.
• Zero lost card liability.
• Complimentary tele optima global calling card.
ICICI PRU-LIFE CREDIT CARD:
INDIA’S FIRST LIFE INSURANCE CREDIT CARD

Exclusive benefits available on your ICICI PRUDENTIAL POLICY holders:
• monthly interest rate for the credit card is 1.95%

• 1 reward point for every Rs.100 of premium paid through the co-branded card.
• Special discount at APPOLO hospitals.
• 10% discount on imaging services (CT-scan, nuclear medicine and angiogram).
• 10% discount on dost policy.
• 10% discount on ashirwaad.
• Extra discount at select merchant across top cities.
ICICI BANK VISA MINI CARD
Discover the big difference with the world’s smallest card. ICICI bank visa mini card -
India’s first mini card is designed keeping you in mind. Discover a whole new way of
carrying your money.

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Special feature and benefits:
• A set of accessories-namely a card casing, lanyard and keyring come absolutely
free with the card.
• Free gift vouchers worth Rs. 1200/-
• Fabulous offers on Nike, prologue, cupid jewellery, pizza corner,
Café coffee day and rediff merchandise.
• Privileges and super deals at the most happening hot post in your city.
Regular benefit:
• Comprehensive accidental insurance for primary cards upto Rs. 10 Lakh in air
accidents and upto Rs. 2 lakhs in other accidents.
• Household insurance upto Rs. 20000.
• Hospitalization benefits policy upto Rs. 25000.
• Purchase protection of upto Rs. 20000.
COMPARISION OF BANKS
COMPARISION OF HDFC Bank and ICICI BANK
NET BANKING : The net banking service is excellent . GUI is attractive and user
friendly. ICICI ‘s net banking leaves a lot to be desired. For ex-just check what happens
when you enter a wrong password on ICICI. So, HDFC clearly outscores ICICI in net
banking.
PHONEBANKING : Phone banking of HDFC is very convenient, simple and fast. Just a
customer ID and password is needed to access phone banking. A job can be expected to
be done reasonably fast by a phone banker. But in ICICI, a customer need to have
his/her cheque book ready and furnish them details. A PIN no. in addition to Debit no.
and CRN and password. They use to irritate by keeping the call on hold for about 10-15
minutes. Again, HDFC is ahead of ICICI in phone banking.

2011
ATMs : one good thing about HDFC ATMs is a customer can deposit money/cheque
inside ATM which is most secure. In ICICI, it had to deput in a dropbox.
CUSTOMER SERVICE : In HDFC, a customer is to be attended quicker than other

nationalised and sometimes private banks also.
CHARGES : From April 2004, ICICI has put charge on cheque books, no. of
transactions done even from ICICIs ATMs, visits to the bank. But all these are free in
HDFC. Charges for the Quately Average Balance in ICICI has also been increased.

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RETURN ON EQUITY and RETURN ON ASSET

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There are only three levers for boosting ROE: Net Margin, Asset Turnover and Financial
Leverage. Again, among all the private banks, ICICI Bank (IBN) has the poorest record.
As we can see, it is the dismal net margin (~5% ) that has resulted in such poor Return
on Equity (~8%) and Return on Asset (~0.7%) ratios. Again, Yes Bank shines bright
with the best RoEs and the best ROAs followed by HDFC Bank (HDB), closely
followed by surprisingly, State Bank of India.
EFFICIENCY RATIO
The efficiency ratio, or cost to income ratio, measures non-interest expenses, or

operating costs, as a percentage of income. Basically it tells you how efficiently the bank
is managed. Many good banks have efficiency ratios under 55% (the lower the better).
HDFC ratio is 48.13% which is less than ICICI bank’s ratio of 51.91%.
OVERALL VERDICT
There might be some big concerns on derivatives exposures and other contingent
liabilities that are not reflected in this snapshot.
However, if you are to choose between the two U.S.-listed Indian banks, ICICI Bank
(IBN) and HDFC Bank (HDB). HDFC BANK is the clear WINNER. It has grown at a
similar 40% plus five-year CAGR to ICICI bank, maintaining high RoEs. In fact, it has
the best RoA record, at 1.42%, among all Indian banks. Its NIM record is unmatched,
and to its credit, it has proven conservative in managing and provisioning for NPAs.

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RESEARCH METHODOLOGY
MEANING OF RESEARCH
Research can be defined as a scientific and services search for pertinent information on a
specific topic. In fact, research is an art of investigation. According to CLLIFORD
WOODY, “research comprises defining and redefining problems, formulating
hypothesis or suggested solutions, collecting, organizing and evaluating data; making
deductions and reaching conclusions; and at last carefully testing the conclusions to
determine wether they fit the formulating hypothesis. Some people consider research as
a movement, a movement from the known to the unknown. Research is thus an original
contribution to the existing stock of knowledge making for its advancement.
RESEARCH METHODOLOGY
Research Methodology is a way to SERVICES statically solve the research problem.it

may be understood as a science of studying how research is done SERVICES statically.
In it we study the various steps that are generally adopted by research to know not only
the research method/techniques but also the methodology.
 Why a research study has been undertaken?

 How the research problem has been defined?

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 In what way and how hypothesis has been formulated?
 What data has been collected?
 What particular method has been adopted?
 Why particular techniques of analyzing data has been used?
and a host of similar other questions are usually answered when we talk of Research
Methodology concerning a research problem or study.
RESEARCH DESIGN
Decisions regarding what, where, when, how much, by what means concerning an
inquiry or a research study constitute a research design. “A Research Design is the
arrangement of conditions for collection and analysis of data in a manner that aims to
combine relevance purpose with economy in procedure”. In fact, the research design is
the conceptual structure within which research is conducted; it constitutes the blueprint
for the collection, measurement and analsis of data. As such the design includes an
outline of what the researcher will do from writing the hypothesis and its operational
implications to the final analysis of data.
TYPES OF
RESEARCH DESIGN
EXPLORATORY DESCRIPTIVE EXPERIMENTAL
RESEARCH DESIGN RESEARCH DESIGN RESEARCH DESIGN

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EXPORATORY RESEARH DESIGN
The main purpose of such studies is that of formulating a problem for more precise
investigation or of developing the working hypotheses from an operational point of
view.
The major emphasis in such studies is on the discovery of ideas and insights. As the
research design appropriate for such studies must be flexible enough to provide
opportunity for considering different aspects of a problem under study. The following
methods under this study are :
♦ The survey of concerning literature.
♦ The experience survey.
♦ The analysis of ‘insight-stimulating’ examples.
DESCRIPTIVE RESEARCH DESIGN
Descriptive research studies are those which are concerned with describing the
characteristics of a particular individual, or of a group. The researcher must be able to
define clearly, what he wants to measure and must find adequate methods for measuring
along with a clear cut definition of ‘population’ he wants to study. A proper procedure
must be used in it.
EXPERIMENTAL RESEARCH DESIGN
Experimental research designs are those where the researcher test the hypotheses of
casual relationships between variables. It helps to know the cause and effect of a definite
problem. Such studies require procedures that will not only reduce bias but and increase
reliability, but will permit drawing inferences about causality. Usually experiments meet

2011
this requirement. Hence, when we talk of research design in such studies, we often mean
the design of experiments.
OBJECTIVE OF THE STUDY
 To know the different services offered by public and private sector banks?
 To study income sources of banks.
 To compare the services provided by public and private banks.
 To study the success level of services provided by public and private sector.
 To know the promotional efforts made by the banks to enhance their services.
 To know recent trend of banks.
 To analyze the interest rate of banks.
 To have a knowledge about the status of banking industry.
LIMITATIONS OF THE STUDY

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1. In some cases needed data could not be founded.
2. It was sometimes difficult to obtain data and sometime
3. Wrong information provided by source which has to be
4. Cross check and verified.
5. Some time the concerned employees are not available and
6. It was not possible to retrieve the original data.
7. Since the study is limited to only Indian banking sector, the roles of
multinational banks are not covered.
8. Personal in concerned departments were not ready to reveal Any sort of
information or procedure they follow.
DATA ANALYSIS
1) In which banks ,you have your account?

(a) HDFC (b) AXIS
(c) ICICI (d) OTHERS

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2) Are you satisfied with their services?
(a) YES (b) NO

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3) Members in his family, who are dependent on you?
a) 2 members c) 4 members
b) 3 members d) more than 4

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4) Which type of account they have in bank?
(a) SAVING ACCOUNT (b) CURRENT ACCOUNT

2011
5) Which channel do you use to access the bank?
(a) Branch office (b) Telephone
(c) ATM (d) On line

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6) Are you satisfied with working hours of HDFC bank?
(a) YES (b) NO
7) Are you satisfied with credit facilities of HDFC?
(a) YES (b) NO

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8) Are you satisfy with increased limit of ATM?
(a) YES (b) NO
ANNEXURE

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NAME OF ORGANISATION:
NAME OF CUSTOMER:
CONTACT NO:
ANNUAL SALE/TURNOVER:
1) In which banks ,you have your account?

(a) HDFC (b) AXIS
(c) ICICI (d) SBI
2) Are you satisfied with their services?

(a) YES (b) NO
If no then why?
3) Members in his family, who are dependent on you?

a) 2 b) 3
c) 4 d) more than 4
5) If they have account in HDFC bank then their account number?

Ans-
6) Which type of account they have in bank?

(a) SAVING ACCOUNT (b) CURRENT ACCOUNT
7) Which channel do you use to access the bank?

(a) Branch office (b) Telephone

2011
(c) ATM (d) On line
8) Are you satisfied with working hours of HDFC bank?

(a) YES (b) NO
9) Are you satisfied with credit facilities of HDFC?

(a) YES (b) NO
10) Are you satisfy with increased limit of ATM?

(b) YES (b) NO
CONCLUSION
1. The performance of HDFC bank is better than ICICI bank.

2. The facilities offered by HDFC is more advanced then ICICI.
3. Interest rate is almost equal in case of HDFC and ICICI bank.
4. HDFC bank have better image in market and thus have more customers.
5. HDFC bank also provides depository services equal to the ICICI bank.
6. Coverage of ICICI bank is wider.
7. Popular service now-a-days DEMAT of HDFC.
8. Bank tries hard to remove their NPAs.

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9. HDFC bank by their advanced services capture more market.
BIBLIOGRAPHY
BOOKS:
Kothari, C.R, Research Methodology, New delhi, Vikas Publishing House PVT LTD.
2007
ICICI and HDFC brochure of advisors Recruitment
INTERNET

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A project Report

“COMPARISION OF FINANCIAL SERVICES OF PUBLIC

Under the Supervision of: - Submitted By:-

Miss. Priyanka Garg ROLL CALL 55

MBA 2nd year

Rattan Group of Institution

PROJECT REPORT ON FINANCE

I, MEENAL RAHEJA student of MBA of RATTAN GROUP OF INSTITUTES,

PROJECT REPORT ON FINANCE

We cannot achieve anything without any optimum combination of inspection and

The topic of the research study is. COMPARISION OF FINANCIAL

SERVICES OF PUBLIC SECTOR BANKS(WITH SPECIAL

PROJECT REPORT ON FINANCE

• Comparision of financial services

3. ANALYSIS AND INTERPRETAION OF DATA

PROJECT REPORT ON FINANCE

We cannot achieve anything without any optimum combination of inspection and

The topic of the research study is “COMPARISION OF FINANCIAL

SERVICES OF PUBLIC SECTOR BANKS(WITH SPECIAL

PROJECT REPORT ON FINANCE

INTRODUCTIO OF HDFC BANK Ltd.

HOUSING DEVELOPMENT FINANCE CORPORATION BANK (HDFC BANK)

Authorized capital - Rs.550 crore.

PROJECT REPORT ON FINANCE

PROJECT REPORT ON FINANCE

HEADQUARTER Mumbai Area, India.

PROJECT REPORT ON FINANCE

MISSION AND VISSION

 Customer Service and Product Innovation tuned to diverse needs of

 Continuous technology upgradation while maintaining human values.

PROJECT REPORT ON FINANCE

 Efficiency and effectiveness built on ethical practices.

Customer satisfaction through

 Maximization of Stakeholder value.

 Success through Teamwork, Integrity and People.

WHOLESALE RETAIL NRI

PROJECT REPORT ON FINANCE

RETAIL BANKING SERVICES

PROJECT REPORT ON FINANCE

NRI BANKING SERVICES

• Remittances- Funds Transfer Cheques / DDs / TCs, Quickremit, Cheque

PROJECT REPORT ON FINANCE

PROJECT REPORT ON FINANCE

Banking services constitute a hybrid type of “offering by an organization”. The offer

PROJECT REPORT ON FINANCE

 Round-the-clock banking facility on phone (tele banking).

 Banking facility through internet site (net banking).

 Offering of attractive consumer durable loans, educational loan and personal

 Provision of credit cards and free ‘demat’ srvices to the customers.

PROJECT REPORT ON FINANCE

As a result of the introduction of competition of banking sector, the environment in the

In present environment, banking in India almost entirely based on customer needs of

PROJECT REPORT ON FINANCE

PROJECT REPORT ON FINANCE

PROJECT REPORT ON FINANCE

1.) PRIVATE BANKING

2.) ACCOUNTS AND DEPOSITS

PROJECT REPORT ON FINANCE

PROJECT REPORT ON FINANCE

PROJECT REPORT ON FINANCE

PROJECT REPORT ON FINANCE

• Potential to earn compound interest by re-investing the principal amount along