Académique Documents
Professionnel Documents
Culture Documents
You need to know what the exam board specification for this exam is (Exam Board Wording) and you need to understand what each of the
seven areas you are asked to focus on requires you to do (see Translation). You could be asked a question on one of the first six areas.
KLE /30-11-09
can combine to reach a target audience (Eg, ‘The Boat
that Rocked’ – soundtrack was advertised on mp3.com.
Vivendi own Universal and mp3.com. ‘This is England’ -
Greenroom digital (marketing agency) approached
Britfilm.tv to launch a ‘site take-over’ to market the film
to target audience. )
6. The issues raised in the targeting of national ‘Working Title’ is owned by ‘Universal’, why is it in
and local audiences (specifically British) by Universal’s interest to have a subsidiary such as WT.
international or global institutions Compare WT’s films to ‘blockbusting’ movies such as
‘Avatar’. How do films, such as this, target such massive
audiences?
7. The ways in which the candidates’ own You will not be asked a question on this however, you
experience of media consumption illustrate will need to incorporate this element in each one of the
wider patterns and trends in audience six potential areas above.
behaviour.
KLE /30-11-09
Key Terms – Understand and be able to apply these terms in your exam:
Vertical Integration
Above the line marketing
Below the line marketing Useful Websites
Budget (Low, mid range, big) Research cost of a variety of films
Four quadrant movies (Age – young and old Gender – male and female) UK Film Council - http://www.ukfilmcouncil.org.uk/
Conglomerate Internet Movie Database - http://www.imdb.com/
Subsidiary British Film Council - http://www.britfilms.com/
DSN – Digital Screen Network Marketing and distribution of film -
HD – High definition http://www.screenonline.org.uk/film/distribution/distribution1.html
Blu ray Warp Film - http://warp.net/films
i-pods Working Title - http://www.workingtitlefilms.com/
Digital Distribution Avatar website - http://www.avatar-movie.co.uk/
35mm reels
St Trinians II - http://www.sttriniansmovie.co.uk/
Independent cinema
Mainstream cinema
Piracy Keep checking all of the Media department’s teacher blogs for
‘Orange Wednesdays’ additional information relevant to your research.
Niche audience
CGI
KLE /30-11-09
As background for your research you must know the various stages of film production, distribution and exhibition.
Pre – production
Post Production
Licensing
Marketing
Logistics
Digital Distribution
Independent cinema
DVD/Bluray
Internet downloading
KLE /30-11-09