“A STUDY ON SNACKS MARKET”

SUMMER INTERNSHIP PROJECT REPORT

By

RAHUL GUPTA

Work Carried at Parle Products Pvt. Ltd. New Delhi

Submitted in partial fulfillment of the requirement of

Summer Internship Programme

Under the Supervision Of

Industry Mentor College Mentor

Mr. Pramod Sharma Ms. Manita Matharu
(Divisional Sales Manager) Faculty Of
Parle Products Pvt. Ltd. K.R.Manglam institute
Of management

1|Page
 Acknowledgement

I owe my sincere gratitude to the Regional sales office of PARLE PRODUCTS PVT.
LTD. –NEW DELHI & K.R. MANGALAM INSTITUTE OF MANAGEMENT – NEW
DELHI for providing me an opportunity to do my project study.
The project report entitled “STUDIES IN SNACKS MARKET”. It is an outcome of
constant encouragement & inevitable guidance of my project guide “MR. PRAMOD
SHARMA” Divisional Sales Manager. He made me realize complexities of the subject,
practical & theoretical aspects. Hence I pay my sincere gratitude to him, who inspired me
to undertake this work & guided me continuously. Without his valuable guidance, this
couldn’t have been completed.
Especial thanks to my faculty guide MS. MANITA for giving an affectionate
cooperation & enormous support words are in adequate to express my gratitude to her. I
would also like to express my deep sense to gratitude to all the shopkeepers who helped
me to collect the data to make this project valuable.
Finally I am so kind of my Parents & Sir who showed immense faith in me and gave
me an opportunity to explore my talents and contribute my knowledge in the industrial
arena. And I would like to thanks all my friends who were always ready to help.

RAHUL GUPTA
K.R. MANGALAM INSTITUTE OF MANAGEMENT
NEW DELHI.

Preface

2|Page
 Master of Business Administration (M.B.A.), one of the most reputed professional
courses includes both theory & practical as a part of two years curriculum. In this
course each student it repute to under go practical summer training in an
organization of repute. Summer training is an exercise by means of which student
learn many things which cannot be taught in the classroom. During summer
training students understand the real modus operandi of the concerned areas of
interest in the real life situation. The summer training process is an endeavor to
converts all that’s virtual into a real image i.e. it helps in applying all the
theoretical concepts in to the real corporate world. It helps in developing the
managerial skills using which we can convert into language & convey the taught
& ideas from our mind to others As aspect of management education, which is
receiving attention the evaluation of the practical training, is to bring actual
environment in touch of Business Management. It is rigidly accepted that the
theory widens one’s thinking viz., concepts of marketing philosophies, but
practice indicates the modern Marketing and used in wide variety of setting of
products.
This project work has been done under the supervision of PARLE PRODUCTS
PVT. LTD. Where 321 retail shops were visited to find out the contribution of
chips and stix across DELHI. This project has been done under the guidance of
the Divisional Sales Manager of PARLE PRODUCTS PVT. LTD.

3|Page
 Executive summary

4|Page
DISSERTATION TITLE: MARKET RESEARCH ON “STUDIES IN SNACKS
MARKET” IN DELHI.

COMPANY: PARLE PRODUCTS PVT. LTD. NEW DELHI

MENTOR: MR. PRAMOD SHARMA

NAME OF THE STUDENT: RAHUL GUPTA

This project delivers an insight about the market of snacks products of north India. It
also brings out the acceptance level for the product by corporate & strategies to establish
& increase market share with respect to PARLE PRODUCTS.
Snacks products are Chips and Stix, Biscuits, Samosa, Namkeen, Kurkure, Crax,
Funphilips etc.
The need for conducting research is to explore a huge market to establish a new
snacks of PARLE. This research to analysis the target market and get the information
about the competitors. The thesis also contain the detailed methodology, which are the
survey results, observation, analysis & their interpretation, which brings out the
acceptance level of corporate.

Signature of student Signature of the Mentor

MR. PRAMOD SHARMA

Divisional sales manager
Parle products pvt. Ltd.
New Delhi

Table of Contents

5|Page
 S. NO. Name Of Chapter Page Number

1 Acknowledgement 2

2 Preface 3

3 Certificate 4

4 Executive Summary 5

5 List of Contents 6-7

6 Introduction 8-9

10-17
7 Industry Overview
25-47
8 Company Profile

9 Literature Review
49-55
10 Objective
Marketing Strategy of the 56-65
11 Competitors
68-70
12 Research Methodology

71
13 Data analysis & Findings

72-73
14 Limitation

15 Conclusion

16 Recommendation

6|Page
 74
17 Bibliography

75
18 Appendices

List of Tables

S.No. Name of the Table Pg. No.

1.1 Average no. of customer per day at per outlet in East Delhi
1.2 Average no. of customer per day at per outlet in West Delhi
1.3 Average no. of customer per day at per outlet in North Delhi
1.4 Average no. of customer per day at per outlet in South Delhi
2..1 Contribution of the Chips & Sticks in Delhi at the Retail Outlet
3.1 Size of the chips and sticks are available at the retail outlets
4.1 Flavors of the Chips & Sticks are available at the retail outlets
5.1 Regions wise sales of the Snacks at the retail outlet
6.1 Regions wise total sales of the Sticks & Chips in a day at the
per retail outlets

List of Charts

S.No. Name of the Charts Pg. No.

1.1 Average no. of customer per day at per outlet in East Delhi
1.2 Average no. of customer per day at per outlet in West Delhi
1.3 Average no. of customer per day at per outlet in North Delhi
1.4 Average no. of customer per day at per outlet in South Delhi
2..1 Contribution of the Chips & Sticks in Delhi at the Retail Outlet
3.1 Size of the chips and sticks are available at the retail outlets
4.1 Flavors of the Chips & Sticks are available at the retail outlets
5.1 Regions wise sales of the Snacks at the retail outlet
6.1 Regions wise total sales of the Sticks & Chips in a day at the
per retail outlets

Introduction
The Indian food industry is hailed as the sunshine industry of India. The current market
size of Indian food market is around US$ 182 billion, and as per latest reports, the Indian
food industry comprises nearly two thirds of the total Indian retail market. According to a

7|Page
study by McKinsey&Co, the Indian food market will grow two fold by 2025 with the
rapidly growing Indian economy and improving lifestyles of Indians contributing in a big
way to this growth. Quoting the study by McKinsey&Co, a report by the US Department
of Agriculture stated "The market size for the food consumption category in India is
expected to grow from US$ 155 billion in 2005 to US$ 344 billion in 2025 at a
compound annual growth rate of 4.1 per cent."
Indian snack food industry comprises of many Indian as well as MNCs. Snacks market
consists of nuts & seeds, popcorn, potato chips, biscuits, namkeen, etc. The Indian snack
market reached a value of $307.7 million in 2001. The Indian snacks food market is of
the order of 400,000 tones. This wide range of products are categorized under Potato /
Banana Chips, Namkeens & Fun-Foods. The organized market for chips is estimated to
be 6500 tons valued at Rs.2 bn. The market for branded chips has been growing at a fast
pace of around 20-25 % annually. There are approximately 1,000 types of snacks and
another 300 types of savouries being sold in the Indian market today. The Indian snacks
market is worth around US$ 3 billion, with the organised segment taking half the market
share, and has an annual growth rate of 15-20 per cent. The unorganised snacks market is
worth US$ 1.56 billion, with a growth rate of 7-8 per cent per year.
Snack food generally does not form a part of the main meal but are items eaten in
between meals for pleasure and during relaxation. Snack food is highly subjected to
impulse buying and has gained popularity. There are a several brands of snacks such as
Lays, Kurkure, and Bingo, Haldiram, Parle all they are Major players of Snacks. Local

Players are such as Yellow Dimond, Picnic, Atop, Lipchip.

Parle snacks are a complete delight to the taste buds and can create the desire for
more and more. These snacks will not only satisfy your tummy but will also sustain a feel
in your mouth to associate you with the bond of Parle. Parle company have been

launched a newly snacks Musst chips & Musst stix. This project is based on new snacks
of Parle, where researcher needs to find out the contribution of chips & sticks across
Delhi.
The objective of this project is To find out the total contribution of snacks - chips &
sticks, understand the tastes & preferences of the consumers, analyze the strategies and

8|Page
performance of major competitor brands in snacks market. And suggest opportunities for
new products.

Indian Snacks industries overview

The Indian FMCG sector is the fourth largest sector in the economy with a total market
size in excess of US$ 13.1 billion. It has a strong MNC presence and is characterized by a
well-established distribution network, intense competition between the organized and
unorganized segments and low operational cost. Availability of key raw materials,
cheaper labor costs and presence across the entire value chain gives India a competitive

9|Page
advantage. The snack food market in India is valued at Rs. 1530 crore and is one of the
largest markets in the world, out of which potato chips holds the major market share of
around 85%. Products covered potato chips, savory snacks, snacks nuts, and popcorn.
Snack foods are highly subjected to impulse buying and have gained popularity,
today, due to:
• Growing urban population.
• Increase in number of nuclear families.
• Increase in the number of working women.
• Media penetration leading to attraction for novel food, and
• Higher disposable income.
Snacks are a part of consumer convenience / packaged foods segment. Snacks are
described as a small quantity of food eaten between meals or in a place of a meal. Snacks
food generally comprises bakery products, ready to eat mixes, chips, namkeen other light
processed foods according to the ministry of food processing the, snack food industry
worth is 102 billion in value in over 4,00,000 tones in terms of volume.
The snacks industry is dominated by unorganized sector. According to APEDA
SURVEY almost 1,000 snacks items & 300 types of savories are sold across India. The
branded snacks are sold at least 25% higher than the unbranded products. The industry
has been growing around 10% for the last three years, while the branded segment is
growing around 25% per annum to stand at 5000-Rs 5,500 crore, due to various reasons
like multiplex culture, snacking at home while watching T.V., pubs & bars. AC Nilsens
Retail audit shows that the sales volumes are due to a marked preference for ethnic foods,
regional bias towards indigenous snacks and good value for money perception. Of course
branded segment is much smaller at 2,200 crore, which is what makes it so attractive to
food companies that are looking at bigger shares.
The potato chip market is generally unorganized industry. Nearly all potato chips
snack product are manufactured and sold locally. There is also no uniform standard for
packaging, as there is in Europe the United states and other more developed region.
Pepsi food ltd. Now known as Frito-lay India ltd. Produces India’s largest snack
food manufacturer brands including Ruffles, Hostess, Cheetos & Uncle chips.

Major Players

10 | P a g e
Parle

Parle snacks are a complete delight to the taste buds and can create the desire for more
and more. These snacks will not only satisfy your tummy but will also sustain a feel in
your mouth to associate you with the bond of Parle. Parle company have been launched a
newly snacks Musst chips & Musst stix

Musst chips Musst stix

Aloo Chat Masala Munch

Sweet & spicy chutney Japanese Zatka
Classic Salted Saambar
Red chilly achar Sweet Chilly
- Chatpata Chat

Pepsi Co (Lays & Kurkure)

Lay's is the brand name for a number of potato chip (crisps in British English) varieties as
well as the name of the company that founded the chip brand in 1938. Lay's chips are

11 | P a g e
marketed as a division of Frito-Lay, a company owned by PepsiCo Inc. since 1965. Other
brands in the Frito-Lay group include Fritos, Doritos, Ruffles, Cheetos and Rold Gold
pretzels.
Launched in 1999, Kurkure soon became the perfect Namkeen snack of the nation.
Embodying the spirit of our lovable country, this tedha shaped snack has found a home in
the hearts and minds of all.

Lays Flavors Kurkure Flavors

Magic Masala Masala Munch
Spanish tomato Naughty tomatoes
tango
Spicy treat Chilli Chatka
Classic Salted Green chutney
Rajasthani
Style cream onion Hydrabadi Hangama
flavor
Non veg Brands Desi beats

ITC (Bingo)

(14 march 1999):- ITC Limited - Foods Division today announced the launch of its new
snacks brand Bingo, which marks the company's foray into the fast growing branded
snacks segment. The launch of Bingo represents ITC Foods' fifth major line of foods
business after the highly successful Staples, Biscuits, Ready-to-Eat and Confectionery
businesses. The organized snacks category is sub-divided into the traditional segment
(Bhujia, chanachur etc.), Western segment (potato chips, cheese balls etc.) and the newly
established Finger snacks segment, which is an adaptation of traditional offerings to the
western format.

Made Angles Chips Flavors Finger Snacks

Flavors Flavors
Tomato mischief Tomato Funky Masala
Chilli Dhmaka Chatkila nimbu achar Tomato twist
Achari Masti

12 | P a g e
 Haldiram

Haldiram began as a tiny shop in Bikaner in 1937, the land as famed for its savories as
for its leather- faced pipe player fierce warriors. By 1982, Haldiram’s had set up shop in
Delhi. USA was the first market where they started export in 1993. Haldiram's key world
to attract the customers are Packaging, Point of purchase (POP), Shelf life, Namkeens,
Product promotion, Niche market, Pricing strategy, Gift packs and Indiatimes.com.

Chips Flavors Sticks(Taka-Tak)

flavors
Classic Salted Chatpat masala
Pudina treat Pudina punch
Mast masala Spicy rice
Salt-n-pepper Corn puffs
Spicy paprika

13 | P a g e
 Other Brands

There are a several brands of snacks which are also competing. These brands are mainly
affecting the sales of main brands such as Lays, Kurkure, and Bingo etc. These brands are

giving more quantity and quality with more or less same price.

• Yellow Dimond
• Picnic
• Atop
• Lipchip

In 1929 a small company by the name of Parle products emerged in British dominated
India. The intent was to spread joy and cheer to children and adults alike, all over the
country with its sweets and candies. The company knew that it wouldn’t be an easy task,
but they decided to take the brave step. A small factory was set up in the Tsuburbs of
Mumbai, to manufacture sweets and toffees. A decade later it was upgraded to
manufacture biscuits as well. Since then, the Parle name has grown in all directions, won
international fame and has been sweetening people's lives all over India and abroad.
Apart from the factories in Mumbai and Bangalore Parle also have factories in
Bahadurgarh in Haryana and Neemrana in Rajasthan, which are the largest biscuit and
confectionery plants in the country. Additionally, Parle Products also has 7
manufacturing units and 51 manufacturing units on contract.
Parle biscuits and confectionaries are fast gaining acceptance in international markets,
such as, Middle East, Africa, South East Asia and the more sophisticated economies like
U.S.A., UK, Canada, Australia and New Zealand now relish Parle products.
Parle Products has been India's largest manufacturer of biscuits and confectionery, for
almost 80 years. Makers of the world's largest selling biscuit, Parle-G, and a host of other
very popular brands, the Parle name symbolizes quality, nutrition and great taste. With a
reach spanning even the remotest villages of India , the company has definitely come a
very long way since its inception.
Many of the Parle products - biscuits or confectioneries, are market leaders in their
category and have won acclaim at the Monde Selection, since 1971. With a 40% share of
the total biscuit market and a 15% share of the total confectionary market in India , Parle

14 | P a g e
has grown to become a multi-million dollar company. While to consumers it's a beacon
of faith and trust, competitors look upon Parle as an example of marketing brilliance.
Hygiene is the precursor to every process at Parle. From husking the wheat and melting
the sugar to delivering the final products to the supermarkets and store shelves
Nationwide, care is taken at every step to ensure the best product of long-lasting
freshness. Every batch of biscuits and confectioneries are thoroughly checked by expert
staff, using the most modern equipment hence ensuring the same perfect quality across
the nation and abroad.Concentrating on consumer tastes and preferences, the Parle brand
has grown from strength to strength ever since its inception. The factories at Bahadurgarh
in Haryana and Neemrana in Rajasthan are the largest biscuit and confectionery plants in
the country. The factory in Mumbai was the first to be set up, followed soon by the one in
Bangalore, Karnataka. Parle Products also has 14 manufacturing units for biscuits and 5
manufacturing units for confectioneries, on contract.
Parle snacks are a complete delight to the taste buds and can create the desire for
more and more. These snacks will not only satisfy your tummy but will also sustain a feel
in your mouth to associate you with the bond of Parle. Parle company have been
launched a newly snacks Musst chips & Musst stix. This project is based on new snacks
of Parle, where researcher needs to find out the contribution of chips & sticks across
Delhi.

Parle Products

Snacks Items

• Must Bites
• Cheeslings
• Sixer
• Jeffs
• Musst Stix And Musst Chips
• Sixer Zeera

Bites

15 | P a g e
 • Mango Bite
• Kaccha Mango Bite
• Poppins
• Kisme Toffee Bar
• Mazelo
• Kismi Gold
• Orange Candy
• Xhale
• 2 in 1Eclair
• Gol Gappa
• Melody softy
• Parle lises
• Melody

Biscuits

• Parle G
• Krack Jack
• Magix
• Monaco
• Krems
• Parle 20 -20 Cookies
• Nimkin
• Chox
• Hide and Seek
• Hide and Seek Milano
• Digestive marie
• Parle Marie
• Milk shakti
• Goldenarcs
• Kreams Gold
• Monaco J

16 | P a g e
 Literature Review

The savory snacks market consists of nuts & seeds, popcorn, potato chips, processed
snacks and other savory snacks. The market is valued according to retail selling price
(RSP) and includes any applicable taxes. (Savory snacks in India data monitor
market(2008))
India's snacks market is estimated to be worth $3 billion, with the organised segment
accounting for half the market share and growing at a rate of 15-20% a year. The
unorganised snack food market is worth $1.56 billion and is growing at 7-8%, the report
said. "Consumers are willing to pay a premium for both value-added private and branded
products, creating immense opportunities for manufacturers and retailers, it said, adding
"there is a widespread recognition in India that consumers are likely to replace light
meals with snacks PTI (Time Of India(2008))
According to a study by McKinsey&Co, the Indian food market will grow two fold by
2025 with the rapidly growing Indian economy and improving lifestyles of Indians
contributing in a big way to this growth. Quoting the study by McKinsey&Co, a report by
the US Department of Agriculture stated "The market size for the food consumption
category in India is expected to grow from US$ 155 billion in 2005 to US$ 344 billion in
2025 at a compound annual growth rate of 4.1 per cent." The Indian snacks market is
worth around US$ 3 billion, with the organised segment taking half the market share, and
has an annual growth rate of 15-20 per cent. The unorganised snacks market is worth
US$ 1.56 billion, with a growth rate of 7-8 per cent per year. There are approximately
1,000 types of snacks and another 300 types of savouries being sold in the Indian market
today. Potato chips and potato-based items are the most popular products with more than
85 per cent share of the salty snack market, the report said. In the organised potato chips
market, Pepsi and Haldiram's are some of the leading players.
According to a case on Snacks –Namkeen, the Indian snack food industry comprises of
many Indian as well as MNCs. The Indian snack market reached a value of $307.7
million in 2001. The Indian snacks food market is of the order of 400,000 tones. This
wide range of products are categorized under Potato / Banana Chips, Namkeens & Fun-

17 | P a g e
Foods. The organized market for chips is estimated to be 6500 tons valued at Rs.2 bn.
The market for branded chips has been growing at a fast pace of around 20-25 %
annually. Since the majority of MNC's entered their venture in Ready-To-Eat Snacks &
Namkeens. The Research was a good experience & the final conclusion is that the
consumers generally associate Ready-To-Eat Snacks & Namkeens with Time Pass.
Majority of them prefers wafers to be their first choice with Fraiams being the second
preference. Namkeens on other hand are usually preferred as hunger quencher and are
eaten whenever the consumers are hungry. Ready-To-Eat Snacks & Namkeens are
generally considered as take away food and hence the consumers generally buy 1-2 packs
and does not store them. Through the research it was concluded that the consumers want
even POPCORN to be included in this category which is also an opportunity for the
manufacturers to launch a new product and extend their product width.
The Kolkata-based multi-business conglomerate, has decided to take on rival PepsiCo in
the ready-to-eat snacks market with its extra offerings on the smaller price packs. “The
33 per cent extra scheme by Frito-Lay’s on Lay’s and Kurkure got a good trader and
consumer response. In the next four-six weeks, a similar scheme will be offered by
ITC,”(Sapna Agarwal). “The last two years have seen some aggressive advertising in the
chips and snacks segment. Bingo range has a number of different advertisements, with
all of them having a common theme of humour,” an industry expert said. While Lay’s
and Kurkure advertisements used endorsements from cricketers, movie actors, etc. Bingo
has stayed away from celebrity endorsements but has still managed to create a strong
impact.
According to India a big trade mart for the food industry, the Indian food industry is
hailed as the sunshine industry of India. The current market size of Indian food market is
around US$ 182 billion, and as per latest reports, the Indian food industry comprises
nearly two thirds of the total Indian retail market.
The growing young, working population with more disposable income than time on their
hands is fuelling the demand for ready-to-eat food and convenience products, There are
currently over 1,000 snack food products available in India, and potato-based snacks,
particularly potato chips, occupy more than 80% of the salty snack market. But, the
consumption of diet snacks is on the rise and organised retail chains are seeing a huge
demand for diet snacks (bread sticks, soy nuts, popcorn and baked & roasted snacks.)
Similarly, although the soft drink market is currently dominated by carbonated drinks,

18 | P a g e
growing health concerns are set to bring about big changes in consumption patterns,
shifting interest to healthier options like juices, bottled water, and energy drinks.
(S.Annadana(2008))
A report by RB press release, Urban Indians have a new lifestyle and an insatiable
appetite for ready-to-eat food and carbonated drinks. But a shift to healthier options is on
the cards, says new research. A growing young, working population with more
disposable income than time on their hands is fuelling the demand for ready-to-eat food
and convenience products, particularly snacks and carbonated drinks.
According to International ICON group, In order to estimate the latent demand for
instant hot snacks across the states or union territories and cites of India, we used a multi-
stage approach. Before applying the approach, one needs a basic theory from which such
estimates are created. In this case, we heavily rely on the use of certain basic economic
assumptions. In particular, there is an assumption governing the shape and type of
aggregate latent demand functions. Latent demand functions relate the income of a state
or union territory, city, household, or individual to realized consumption. Latent demand
(often realized as consumption when an industry is efficient), at any level of the value
chain, takes place if an equilibrium is realized. For firms to serve a market, they must
perceive a latent demand and be able to serve that demand at a minimal return. The single
most important variable determining consumption, assuming latent demand exists, is
income (or other financial resources at higher levels of the value chain). Other factors
that can pivot or shape demand curves include external or exogenous shocks (i.e.,
business cycles), and or changes in utility for the product in question.

Objective

19 | P a g e
 • To find out the total contribution of snacks - chips & sticks.
• To understand the tastes & preferences of the consumers.
• To analyze the strategies and performance of major competitor brands in snacks
market.
• To suggest opportunities for new products.

Marketing Strategy

20 | P a g e
Marketing strategy is the process by which the business unit hopes to achieve its
marketing objective. Its strategic plan defines the company’s overall mission and
objective.
Marketing Strategy of Lays & Kurkure:- Lay's is the brand name for a number of
potato chip (crisps in British English) varieties as well as the name of the company that
founded the chip brand in 1938. Lay's chips are marketed as a division of Frito-Lay, a
company owned by PepsiCo Inc. since 1965. Other brands in the Frito-Lay group include
Fritos, Doritos, Ruffles, Cheetos and Rold Gold pretzels.
Launched in 1999, Kurkure soon became the perfect Namkeen snack of the nation.
Embodying the spirit of our lovable country, this tedha shaped snack has found a home in
the hearts and minds of all. Our inimitable taste coupled with superior quality has made
us the choice of millions and an inevitable part of their families. Little wonder that it is
one of India’s most loved snack food brands now days.
As lays and kurkure are working on strengthening the brands through portfolio expansion
and new variant launches. Lays & kurkure prefer places such as Calcutta, Hydrabad,
Lucknow, Banglor, Jaipur, Chandigarh, Pune, Ahemdawad for test marketing.
Advertising strategy of lays & kurkure is high frequency high reach.
Promotional Strategy:-
• Road shows
• Free sampling
• High traffic areas
• On ground
• School and shopping areas
13-45 Age group is targeted and follow swedesi branding strategy to make such a
product like Desi Beats. To attract a more customer they create punch line “No fun
without desipan” .
Marketing Strategy of Haldiram:- Haldiram began as a tiny shop in Bikaner in 1937,
the land as famed for its savouries as for its leather- faced pipe player fierce warriors. By
1982, Haldiram’s had set up shop in Delhi. USA was the first market where they started
export in 1993. Haldiram's key world to attract the customers are Packaging, Point of
purchase (POP), Shelf life, Namkeens, Product promotion, Niche market, Pricing
strategy, Gift packs and Indiatimes.com. The competition in the ready-to-eat snack foods
market in India was intensifying. Frito Lay India Ltd. (Frito Lay), one of Haldiram's

21 | P a g e
major competitors, was expanding its market share. Instead of directly competing with
the market leader Haldiram's, the company launched innovative products in the market
and backed them with heavy publicity. The products of the Haldiram Marketing franchise
have top class quality, world class packaging, zero impurity and efficient distribution
network, which are the characteristics of every product of Haldirams. Along with the
above mentioned factors, efficient marketing strategy and reasonable prices offer more
opportunities for the product to witness success. Haldiram provides various schems on
festivals.
Marketing strategy of Bingo(14 march 2007):- ITC Limited - Foods Division today
announced the launch of its new snacks brand Bingo, which marks the company's foray
into the fast growing branded snacks segment. The launch of Bingo represents ITC
Foods' fifth major line of foods business after the highly successful Staples, Biscuits,
Ready-to-Eat and Confectionery businesses. The organised snacks category is sub-
divided into the traditional segment (Bhujia, chanachur etc.), Western segment (potato
chips, cheese balls etc.) and the newly established Finger snacks segment, which is an
adaptation of traditional offerings to the western format. The launch of Bingo is symbolic
of ITC Foods' distinct approach of introducing innovative and differentiated products in a
largely undifferentiated market place. The initial offerings from Bingo include an array of
products in both Potato Chips & Finger Snacks segment. The Potato Chips offerings
comprise of 4 innovative variants inspired by the snacking habits of different parts of the
country as well as Masalas, Salted and Tomato flavours. Additionally a south-inspired
dairy option has also been introduced under the potato chips offering. Mr. Hemant Malik,
Head - Marketing, ITC Limited - Foods Division talking about marketing plans for the
product, said "The new brand will leverage the retail and marketing expertise of ITC
Foods to establish reach across the target markets. The communication strategy
encompasses a multi-media campaign for the entire product range including the use of
new media for enhanced visibility. A spate of on-ground promotions distinctly
communicating the product attributes and brand essence will further supplement Bingo's
communication strategy. The Company decided that youngsters in the age group of 16-30
are the most experimental and hence they would be the primary target audience. Bingo
touched a chord with consumers through humour and irreverent advertising. On
television, the company booked 10 to 15 spots per channel per day on youth channels
such as MTV and Star World, mass Hindi channels like Zee and Star TV, and news

22 | P a g e
channels. It also had around 20 spots on a variety of radio channels and advertised in
most leading national dailies. In the top-30 cities, over 1,000 outdoor hoardings
advertised the product. It also created a website www.bingeonbingo.com with offers,
online games, downloads and even mobile games. According to industry estimates, ITC
spent close to Rs 100 crore on marketing.

Research Methodology

Research methodology is the way to systematically solve the research problem. It may be
understood as the science of study how research is done systematically. It includes the
various steps that are generally adopted by the research methods or techniques & the
methodology.

23 | P a g e
Research Problem: While determining the research problem this passes through
several steps, which are as follow:-

• Identify and clarify management’s information needs: - Since the study is aimed to
find out the target place for new product of PARLE’s “Musst stix & Musst chips”. It
also purposes to consider the environmental factor such as seasonal impact on the
sales of Snacks.

• Specify the Research questions: -

• What is snacks market?
• What do the consumers prefer in snacks the most?
• What are the strategies followed by the major competitor brands in snacks
market?
• What marketing strategy should be followed by company to capture the
market?
• What are the opportunities for a company to introduce a new product in
snacks market?

Research Design: -This study uses both

• Exploratory Research Design and
• Descriptive Research Design.

Exploratory Research Design is used to collect and analyze the data, to explore a
problem (need & wants of consumers & test & preferences of the consumers) to get some
basic ideas on chips & sticks through the interviews & review the literature.

Descriptive Research Design is used to describe the tastes and preference and draw
some conclusion about the problem through questionnaire and personal interviews.

Sources of the Data: - The sources of data structures and information needed to
solve information research problems can be classified as
• Secondary Data

24 | P a g e
 • Primary Data

Secondary data: - Consists of information that already exists somewhere, having been
collected for another purpose. The information is obtained about Parle Company and its
competitors like Lays, Haldiram, Bingo through this data. This data provides following
information:-

• Parle Company and its products.

• Competitor’s strategy & policy.
• Market share of the competitors
• Various Varity of the snacks.
• Product quality & features of the competitor’s brands.

Primary Data: - Primary data consist of information collected for the specific purpose
at hand. While designing a plan for primary data collection calls for a number of
decisions on Research Approaches, Contact Methods, Sampling Plan, and Research
Instruments.

Research Contact Sampling Plan Research

Approaches Methods Instrument
Observation Personal Sampling unit Questionnaire
Survey No Sampling Size No

No No Sampling procedure No

Research Approaches: -

• Observation and
• surveys
Observation: - It’s systematically planned and recorded and is subjected to

25 | P a g e
Checks and controls on validity and reliability. It is suitable approach where people are
unwilling or unable to provide information.
Survey: - It is the most widely used method for primary data collection, best suited for
gathering descriptive information. A company that wants to know about people’s
knowledge, attitude, preferences, or buying behavior can often find out by asking them
directly. Survey has been done in Delhi through Questionnaire to find out the
contribution of chips & sticks.
Sampling Plan: - Marketing researchers usually draw conclusions about large groups
of consumers by studying a small sample of the total consumer population.
Designing the sample requires three decisions:-
Sampling unit: - In this who is to be surveyed. Target retail shops to get the
information across Delhi.
Sample size: - It means how many people should be surveyed. Researcher has
surveyed Retail shops in various places of Delhi. 321 shops have been visited so sample
size is 321.
Sampling Procedure: - It means how the people in the sample should be chosen.
There are two procedures:
• Probability Sample
• Non Probability Sample
Non Probability - Convenience Area Sampling, which involves selecting the sample
elements using some convenient method without going through the rigor of sampling
method. So in this researcher has selected convenience place to obtain information.
It has been done following places of Delhi, Which are as follows:-

East West North South

Kalyanpuri Najabgarh Model Town Green Park

Silampur Uttam Nagar Mukharjee Nagar Yusuf Sarai

Shadra Rajori Garden Adarsh Nagar Gautam Nagar

Laxmi Nagar Panjabi Bagh G.T.B Chattarpur

Trilok Nagar Madipur Kamla Nagar Meheroli

26 | P a g e
Shakarpur Pachim Vihar Azadpur South Ex Kotla

Mayur Vihar Budth Vihar Ashok Vihar Defense Colony

In this method various questions were asked to Shopkeepers to find out the behavior of
consumer, consumption of Chips & Sticks, Issues regarding the product. This method
helps to find out target places, consumer behavior, Competitor’s strategy, Competitor’s
share, demand of the market, etc.
Contact Methods: - It helps to collect primary data through mail, telephone, personal
interview, or online. This research uses personal interview and information such as
customer test & preferences, issues, need & want of the customer through questionnaire.
Research Instrument: - In this researcher has used only questionnaire method.
Questionnaire: - Here researcher has applied open-end questions and close-end
questions. Open-end questions allow respondents to answer in their own words. Close-
end include all the possible answers, and subject make choices among them.

Data Analysis & Findings

Data which is converted into useful information by analysis called data analysis.

SWOT analysis of Snacks industry:-

Strength:-

• Abundant availability of raw material.

• Vast network of manufacturing facilities all over the country.
• Vast domestic market.
• Good consumption.
• Urbanizations
• Affordable prices.

Weakness:-
27 | P a g e
 • Low availability of adequate infrastructural facilities.
• Lack of adequate quality control & testing methods as per international standards.
• Problem in identify test & and preference of the consumer.
• Inefficient supply chain due to a large number of intermediaries.
• High requirement of working capital.
• Problem segment the market on the bases of age group.

Opportunities:-

• Rising income levels & changing consumption patterns.

• Changing lifestyles.
• Opening of Global markets.
• Opportunity in rural market.

Threats:-

• High inventory carrying cost.

• High packaging cost.
• High taxation.
• Competition between national & regional players.

Observation

• It was observed that Different Packs were available in the market Like Rs
5,10,15,20 and it was seen that different consumers were there for different packs
of snacks were seen in the market.
• It was seen that with the snacks distribution concerned the Snacks that were in
stands so that the consumers can see their flavors and they can purchase according
to their desire.

28 | P a g e
 • It was observed during the research that the retailers were little bashful while
providing the data and they were little concerned with the information that why
all these things need to be taken.
• It was observed during the research that snacks were also sold on the Petrol Pump
the sales was fine in accordance with the Visitors who were coming to the petrol
pump.

Table1.1. Average no. of customer per day at per outlet in East Delhi:-

Average number of customer per day No. of outlet

Less than 100 48
100-200 12
200-300 2
More than 300 0

Pie-chart1.1. Average no. of customer per day at per outlet in East Delhi:-.

Interpretation:- This table and the Pie Chart shows the capacity of the outlay in East
Delhi where the average number of customer which are less than 100 they can be seen

29 | P a g e
on 48 outlets in east Delhi. As we observe that as soon as the number of customer
increases to 100-200 the number of outlets keeps on declining and the number goes to 18
and simultaneously as more and more customers are coming the outlets keeps on
decreasing.

Table1.2. Average no. of customer per day at per outlet in West Delhi:-
Average number of customer per day No. of outlet
Less than 100 48
100-200 39
200-300 5
More than 300 3

Pie-Chart1.2. Average no. of customer per day at per outlet in West Delhi:-

Interpretation:-This table and the Pie Chart shows the capacity of the outlay in West
Delhi where the average number of customer which are less than 100 they can be seen
on 48 outlets in east Delhi. As we observe that as soon as the number of customer
increases to 100-200 the number of outlets keeps on declining and the number goes to 39
and simultaneously as more and more customers are coming the outlets keeps on
decreasing.

Table1.3. Average no. of customer per day at per outlet in North Delhi:-.

Average number of customer per day No. of outlet

Less than 100 40
100-200 30
200-300 4
More than 300 1

30 | P a g e
Pie-chart1.3. Average no. of customer per day at per outlet in North Delhi:-

Interpretation-: This table and the Pie Chart shows the capacity of the outlay in North
Delhi where the average number of customer which are less than 100 they can be seen
on 40 outlets in east Delhi. As we observe that as soon as the number of customer
increases to 100-200 the number of outlets keeps on declining and the number goes to 30
and simultaneously as more and more customers are coming the outlets keeps on
decreasing.

Average number of customer per day No. of outlet Table1.4.

Less than 100 43 Average no.
of customer
100-200 33
per day at
200-300 5
per outlet in
More than 300 2
South Delhi:-

Pie-chart1.4. Average no. of customer per day at per outlet in South Delhi:-

Interpretation:- This table and the Pie Chart shows the capacity of the outlay in South
Delhi where the average number of customer which are less than 100 they can be seen
on 43 outlets in east Delhi. As we observe that as soon as the number of customer
increases to 100-200 the number of outlets keeps on declining and the number goes to 33

31 | P a g e
and simultaneously as more and more customers are coming the outlets keeps on
decreasing.

32 | P a g e
No. of outlet visited Chips Contribution Sticks Contributions
321 171 150
Table2.1:- Contribution of the Chips & Sticks in Delhi at the Retail Outlet

Pie-chart2.1:- Contribution of the Chips & Sticks in Delhi at the Retail Outlet

Interpretation: - This Table & pie-chart shows that more of the retail outlets it is seen that the
sales of the chips was more than the sticks as there is more varieties of the chips can be seen in
the current market scenario compared to sticks so the percentage ratio of chips and sticks is
53.27% and sticks 46.72%..

Table3.1. Size of the chips and sticks are available at the retail outlets:-

Size of the Chips & sticks available Outlet

Rs.5 115
Rs.10 128
Rs.15 11
Rs.20 67

Pie-chart3.1. Size of the chips and sticks are available at the retail outlets:-

33 | P a g e
Interpretation: - From the above figures it is seen that in the market different size of the
snacks as we have seen snacks are coming in different prices in Rs 5 ,Rs 10 ,Rs 15 ,Rs 20 .we
have concluded that the highest number of snacks which has the highest sales is the Rs 10 as it is
said by 128 retailers among the whole Delhi region.

Table4.1.Flavors of the Chips & Sticks are available at the retail outlets:-
Flavors Of the Chips& sticks Outlets
Tomato 59
Chili 35
Pudina 88
Salted & Masala 139

Bar-graph4.1. Flavors of the Chips & Sticks are available at the retail outlets:-
Outlet

160
139
140
120
100 88
80 Outlet
59
60
35
40
20
0
Tomato Chili Pudina Salted &
Masala
34 | P a g e
Interpretation:- From the above figures it is seen that in market different flavors of snacks
are got to be seen and the flavor which is being preferred more is Salted and Masala as compared
to all other flavors it has the highest sales in all Delhi region.

Table 5.1.Regions wise sales of the Snacks at the retail outlet:-

Region Lays Bingo Haldiram Others
East 41135.50 15111 19308.50 8395
West 55345.50 20331 23719.50 13554
North 70368 27854 32252 16126
South 114367.5 35880 53820 20182.5
0 0

Bar graph 5.1. Regions wise sales of the Snacks at the retail outlet:-

Interpretation:- From the above figures it is seen that there are different brands available in
the market like Lays, Bingo , Haldiram and other brands as we have concluded that the sales of
Lays is got to be seen highest among all brands available in Delhi Region and the total number of
sales which is seen for Lays is 2,81,216.

Table 6.1. Regions wise total sales of the Sticks & Chips in a day at the per retail outlets:-
35 | P a g e
Region Total sales of sticks & chips in a day
East 176.36
West 169.84
North 279.20
South 385.97

Bar Graph 6.1. Regions wise total sales of the Sticks & Chips in a day at the per retail
outlets:-

Interpretation- From the above figures it is seen that as in Delhi the sales of snacks is being
divided into four regions and among the four region the region with the highest sales is the South
Delhi Region it has acclaimed the highest number of sales is 385.97 in a day per outlet.

Limitation

This research is related to different places of Delhi, which is based on the response of different
retailers.
The limitations of the research are following:-

• People are too busy and feel uncomfortable to answer us during the one to one
conversation
• During Research People were not able to give us the exact amount of sales at their shops
• During Research It was observed that asking too many Questions to the shop owners was
making them frustrated.

36 | P a g e
 Conclusion

Indian economy is an emerging one and is growing very fast at the average GDP rate of 6-7%.
So, in this emerging market there is a huge competition among snacks products. Many new
players are coming who is increasing the competition. The snack food market in India is valued
at Rs. 1530 crore and is one of the largest markets in the world, out of which potato chips holds
the major market share of around 85%. Products covered potato chips, savory snacks, snacks
nuts, and popcorn. Major Snack’s brand which has good command over the market is Lays,
Bingo, Haldiram.
Parle company have been launched a newly snacks Musst chips & Musst stix. This project is
based on new snacks of Parle, where researcher needs to find out the contribution of chips &
sticks. For that Research was done various places of the Delhi where the average number of
customer which are less than 100 they can be seen an average on 45 outlets in Delhi. As we
observe that as soon as the number of customer increases to 100-200 the number of outlets keeps
on declining and the number goes to 30 and simultaneously as more and more customers are
coming the outlets keeps on decreasing. It is seen that the sales of the chips was more than the
37 | P a g e
sticks as there is more varieties of the chips can be seen in the current market scenario compared
to sticks so the percentage ratio of chips and sticks is 53.27% and sticks 46.72%. we have seen
snacks are coming in different prices in Rs 5 ,Rs 10 ,Rs 15 ,Rs 20 .we have concluded that the
highest number of snacks which has the highest sales is the Rs 10 as it is said by 128 retailers
among the whole Delhi region. It is seen that in market different flavors of snacks are got to be
seen and the flavor which is being preferred more is Salted and Masala as compared to all other
flavors. It is seen that as in Delhi the sales of snacks is being divided into four regions and
among the four region the region with the highest sales is the South Delhi Region it has
acclaimed the highest number of sales is 385.97 in a day per outlet.
“All companies are having their on planning and business strategies but the company who
is having the best, is the most successful company among its competitors. So the company
can get success within its competitors by applying best and effective marketing strategies”.

Recommendations
Product:-

• As there is a good market of namkeen so company can work on better distribution of this
product through its good network and connectivity.
• To introduce a new flavors in segmented markets of non-vegetarian so company may
come up with “Rosted Chicken Chips.
• To compete with Bingo Company, Company may introduce a new product MUSST
STARS” where snacks will be shape on stars.
• A company can go for merging with Beverages COCA-COLA INDIA in items of Snacks
& Chips.

Price:-

• As per the market company has to produce more units of Rs10 and after that Rs5, Rs20.
As per research there is no good market of Rs15 so company may think of producing less
unit of this price of snacks.

Place:-

38 | P a g e
 • To concentrate weak places where no proper supply of snacks is there.
• To concentration on distribution channels.
• To target the colleges, schools, hospitals, pups and disks, petrol pumps, bus-stand, Rail-
way station, picnic places.
• To target the place which is near by wine shops because there are more sales of snacks
can be seen there.
• Focus on three markets undifferentiated, differentiated, concentrated.

Promotion:-

Advertising: - it should have clear objective and message to people, which has not been found
in recent ads.

Sales promotion: - company can provide more commission to the retailer for increasing sales
and popularity among the retailers. It can provide:-
• Cash Discount
• Premium
• Financial schemes\
• Appointment of sales promoter.
• As the company is giving extra amount of chips with in the packet instead of that
company may think of giving Rs.1, Rs.2 Parle-G biscuits along with sticks and chips.
• Occasional discounts or schemes will be beneficial to increase the sales.
• Company should provide side stand to every retailer to promote the sales and
• Sales persons should frequently visit the Retailers.

39 | P a g e
 Bibliography

Books

Principle of marketing - Philip Kotler & Gray Armstrong 12th edition, Page #

Tata Mcgraw-Hill (Marketing Research 3rd edition)

Kotler, Kellar, Koshy Jha (Marketing Management 13th edition)

C.R. Kothari ( Research Methodology 2nd revised edition)

William G.Zikmund ( Business Research Method)

Website

1- “Savory snacks in India data monitor market study”, www.report_reserch.com on 1-

2008.

2- “ICON group international 2007-12outlook for instant hot snack in India”.

www.research and markets.com on 28-09-2006.

3- “Food market to grow two folds by 2025”, www.ibef.org-indian on July 29, 2008 in
IBEF.

4- “Indian food market set to double by 2025”, www.timesofindia.indiantimes.com on July

29, 2008

40 | P a g e
 5- “In the Case on snacks namkeen comprehensive study”,www.management paradise.com
on June 15th 2008.

6- “ ITC offers extra snacks to take on pepsico”, www.business_standard.com on 17-11-

2008, By Sapna Agarwal ,Mumbai

7- “ India a big trade market for the food industry” , www.articlebase.com on July 4th 2009.

8- www.agricultureimformation.com,; S. Annadana. 18-10-2008,

9- www.reportbuyer.com; RB: Press Release, , 15-10-2008,

Appendices

Data Collection

East
Person Contact
S.No. Store Name Contacted Address No.
1 Aggarwal Store Manish Kalyanpuri 22771493
2 Mitali General Store Sushil kumar Kalyanpuri NA
971702688
3 Manish Store Krishan Gopal Kalyanpuri 9
4 Prakash General Store Prakash Kalyanpuri NA
999923844
5 Satish Store Satish Kalyanpuri 3
6 Bijendra Store Bijendra Kalyanpuri NA
7 Krishna Store Kailash Chand Kalyanpuri 69915972
995876917
8 Vinay Store Abinash Kalyanpuri 7
989183024
9 Chotu General Store Chotu Kalyanpuri 0
995367422
10 Nikhil General Store Shyam Kumar Kalyanpuri 5
11 Shiv Store R.K. Gupta Kalyanpuri 22772602
Joginder 921092100
12 Sonu Store Kumar Kalyanpuri 5
926867623
13 Vishal Store Ashish Shadra 4
14 Amba Stationary Store J.B. Aggarwal Shadra 22304652
15 Sanjay Store Sonu Shadra NA
16 Sahil General Store Shyam Sunder Shadra 931295756

41 | P a g e
 7
17 Laxmi General Store Prembati Shadra NA
Devendra
18 Kunal Store Kumar Shadra 69937263
Mohanlal
19 Mohan General Store Sharma Shadra NA
991013385
20 Kittu Crockery Manish Shadra 7
991549290
21 Banti Pradeep Colddriks Pradeep Shadra 4
921392296
22 Arora Brakery Puneet Arora Shadra 8
935035679
23 Paras Store Chandrprakash Shadra 2
24 Ugo Pan Bhandar Uday Silampur NA
981057413
25 Gupta Store Manoj Gupta Silampur 2
921070965
26 Naseem Store Naseem Silampur 3
Faeed 921098323
27 Naeem Store Mohamad Silampur 0
921150225
28 S.R. Traders Hardik Kumar Silampur 6
989987889
29 Bhagat General Store Bhagat Singh Silampur 0
30 Garg Store Mahendra Silampur NA
987175641
31 Rinku General Store Rinku Silampur 4
925015202
32 Kaleria Store Manish Silampur 6
33 Rafeek Sweets Yameen Silampur NA
999971706
34 Balaji General Store Danesh Silampur 0
Laxmi 981806749
35 Yatan Store Yatan kumar Nagar 5
Laxmi
36 Vikas General Store Manish Nagar NA
Laxmi 921391821
37 Shankar Store Surendra Nagar 9
Laxmi 996800019
38 Mahesh Pestri Shop Mahesh Nagar 8
Laxmi
39 Prem super Store Prem Singh Nagar 22529849
Laxmi
40 Iswar General Store Ishwar Chand Nagar NA
Laxmi 987102248
41 Chauhan store Manoj Kumar Nagar 4

42 | P a g e
 Laxmi
42 Gupta Pan Bhandar Ashok Kumar Nagar NA
Laxmi
43 Pooja store Sanjay Nagar NA
Annapurna Laxmi
44 Departmental Store Ram Nivas Nagar 55833583
45 Dada Seth General Store Sunny Shakarpur 22482233
46 Saini Store Omprakash Shakarpur NA
47 Pushpa Pastry Shop Kanhaiya Shakarpur NA
981810849
48 Shri Balaji Store Vijay Shakarpur 7
987317512
49 Tyagi Provision Store Vikas Tyagi Shakarpur 4
981048041
50 Super General Store Prabhakar Shakarpur 4
987346458
51 Lakhmi Provision Store Lakhmi Chand Shakarpur 4
52 Mataji Dairy Ashish Goyal Shakarpur NA
989898809
53 Baba Tea Stal Babu Shakarpur 0
Virendra Trilok 981099978
54 Baba Confectonary Kumar Nagar 8
Trilok
55 Aggarwal Store Praveen Nagar 22778449
Shree Shyamkhatu Trilok
56 Store Shyam Nagar NA
Trilok 996805991
57 V.K. Store Vimal Sahani Nagar 6
Trilok
58 Kashayap Store Vinod Kumar Nagar NA
Trilok
59 Bansal Store Suresh Nagar NA
Trilok 921125969
60 Ajay General Store Ajay Kumar Nagar 5
Trilok
61 Pradeep Store Rakesh Nagar NA
Trilok
62 Pathak Store Satyendra Nagar NA
Trilok
63 Sunil Store Sunil Nagar 69521543
Mayur 991134358
64 Bikano Sweets Mukesh Vihar 7
Mayur 921168798
65 Wine Shop Bablu Vihar 1
Mayur
66 Om Store Omprakash Vihar 22775515
67 Amit Departmental Store Amit Mayur 22723131

43 | P a g e
 Vihar
Mayur 986807038
68 Shri Krishna Store Vishnu Vihar 2

West
Person Contact
S.No. Store Name Contacted Address No.
1 Narendra Store Narendra Najabgarh 25014852
2 Harish Store Harish Girdhar Najabgarh NA
987134874
3 Confectionary Shop Vishal Makkar Najabgarh 1
4 Virat Juice Corner Saukeen Khan Najabgarh 28017880
5 Prakash Confectionary Bhushan Najabgarh NA
989175853
6 Gulshan Paneer Wala Santosh Najabgarh 7
999964173
7 Batra Confectionary Omprakash Najabgarh 1
8 Rashika Store Pravesh Najabgarh 25028886
9 Mittal General Store Ishwar chand Najabgarh 65356325
931237514
10 Satish Tea Store Anil Rawat Najabgarh 9
Shree Giriraj Rakesh 921217263
11 Confectionary Aggarwal Najabgarh 1
12 Pawan Store Pawan Najabgarh NA
13 Aggarwal Confectionary Vickey Kumar Najabgarh 2501170
14 Saurabh Store Saurabh Najabgarh 69575842
15 Vijay Store Vijay Najabgarh 25013921
Budh
16 Sita Provision Store Shyam Vihar NA
Devendra Budh 921085192
17 Goyal Trading Goyal Vihar 7
Budh
18 Pawan Store Pawan Vihar NA
Budh
19 Anil Store Ashu Vihar NA
Budh 999993732
20 Mittal Trading Company Abhisek Kumar Vihar 1
Budh
21 Shri Ram Store Mahendra Pal Vihar NA
Budh
22 Ravi Namkeen Bhandar Ravi Vihar 27536367
Budh
23 Deepak General Store Deepak jain Vihar 27676298
Budh
24 Sapra Store Rahul Vihar 27675580
Budh
25 Aggarwal Confectionary Shivam Vihar NA

44 | P a g e
 Vikas Budh
26 Aggarwal Store Aggarwal Vihar NA
Vikas Budh 991101936
27 Aggarwal Confectionary Aggarwal Vihar 1
Budh
28 Durga Pitti Bhandar Ramesh Vihar NA
Uttam 971116221
29 Goyal Provision Store Parveen Kumar Nagar 0
Ganpati Namkeen Uttam 981127110
30 Bhandar Paras Kumar Nagar 2
Uttam
31 Ashok Store Rahul Nagar NA
Uttam
32 Ashok Pan Bhandar Rajeev Nagar 27677863
Uttam 989903520
33 S.N.D. General Store Chetan Kumar Nagar 1
Uttam 996801684
34 Ramesh Chand & Sons Ramesh Nagar 2
Uttam
35 Kamlesh Pan Bhadar Kamlesh Nagar NA
Uttam 971853552
36 Chorasiya Pan Bhandar Mannilal Nagar 4
Uttam 997177011
37 Sharma General Store Ashok Kumar Nagar 2
Rambabu Uttam
38 R.K. General Store Khandelwal Nagar NA
Uttam 926821296
39 Prince Bakery Surinder Aneja Nagar 7
Uttam
40 Shivam Brakery Murlidhar Nagar NA
Pardeep Uttam 931258200
41 Delhi Kiryana Store Kumar Nagar 8
Uttam
42 Mohit General Store Ashok Kumar Nagar 69909857
Uttam 989192249
43 Jagat Store Jagat Kumar Nagar 0
Sandeep Rajori
44 Sunil Store Kumar Garden NA
Manchanda Provision Rajori 926802288
45 Store Ramesh Kumar Garden 9
Rajori 989972325
46 Dawara Store Omprakash Garden 3
Rajori
47 Corner Pan Shop Hunny Garden NA
Rajori 997186086
48 Chawla Fruit Juice Arihant Chawla Garden 2
49 Mohan Vegetables & Jagmohan Rajori NA

45 | P a g e
 Fruits Garden
Gupta's Bikaneri Sweets Rajori
50 & Namkeen Murli Gupta Garden 65164843
Rajori 981807208
51 Momos Corner Rohan Garden 2
Rajori
52 Pardesi General Store Manmohan Garden 69908350
Rajneesh Rajori
53 Mahajan Store Kumar Garden NA
Kuldeep Paschim 981153004
54 Bhagwati Store Sharma Vihar 3
Paschim
55 Krishna Store Ranjeet Kumar Vihar NA
Aggarwal Departmental Paschim
56 Store Vickey Kumar Vihar 27430088
Paschim 931270111
57 Delhi Provision Store Anil Kumar Vihar 3
Karisma Namkeen Paschim 989930673
58 Corner Sonu Kumar Vihar 0
Sethi Bakers & Paschim
59 Confectionary Gurjeet Singh Vihar NA
Paschim
60 Maya Prakash PCO Santlal Vihar NA
Paschim
61 Jeevan Ram Store Kailash Singh Vihar NA
Paschim 981846236
62 Manoj General Store Manoj Sharma Vihar 4
Paschim 987306106
63 Prem Store Rajesh Kumar Vihar 0
Paschim 987328168
64 Mangal Store Naresh Kumar Vihar 5
Paschim 989986543
65 Muskan General store Raju Vihar 4
Paschim 987396690
66 Naveen Store Sujan Singh Vihar 7
Paschim
67 Daga General store Kishan Lal Vihar NA
Paschim
68 Saini Store Sanjay Saini Vihar NA
Punjabhi 999951412
69 Balaji Telecom Store Abhisek Kumar Bagh 4
Shyam Departmental Punjabhi
70 Store Himanshu Bagh 65987589
Punjabhi
71 Pooja Store Puneet Sharma Bagh 25213755
Punjabhi
72 M.K. Store Mukesh Bagh 25214537

46 | P a g e
 Punjabhi
73 Maharaja Store Sumesh Bagh 65131555
Punjabhi
74 Super Store Nirmal Singh Bagh NA
Punjabhi 981127633
75 Jitendra Store Jitu Sharma Bagh 3
Punjabhi
76 Garg Store Ramlal Garg Bagh 25213764
Suresh Punjabhi 981876443
77 Garg Dairy Aggarwal Bagh 5
Punjabhi
78 Goyal General Store Mahesh Goyal Bagh 25213502
Punjabhi
79 Subash store Subash Bagh 25211255
Punjabhi
80 Bunke Bihari Store Banke Lal Bagh 25215304
Sunil Chand Punjabhi
81 Yash Store Mishra Bagh 65855811
Punjabhi 951115304
82 B.K. Store Bimal Kumar Bagh 1
Rajneesh
83 Raj Confectionary Kumar Madipur 25440902
981125304
84 Goyal Store Naresh Goyal Madipur 1
85 Anand Dairy Anand Kumar Madipur NA
86 Raja Dairy Rajesh Kumar Madipur NA
87 Tilakdhari Store Sanjeev Kumar Madipur NA
Sandeep
88 Aggarwal Store Kumar Madipur 25224757
Surinder
89 Garg Confectionary Kumar Madipur 25224835
90 Shiv Store Satyam Madipur NA
91 Krishna Store Krishan Kumar Madipur NA
92 Arora Store Abahay Arora Madipur NA
93 Ajay Store Akhil Kumar Madipur NA
94 Bansal Store Rajkumar Madipur 25167527
95 Rajendra Store Shubham Madipur NA

NORTH
Person Contact
S.No. Store Name Contacted Address No.
Model
1 Shanti General Store Pranav Kumar Town NA
Model
2 Negi Store Hari Town NA
Model
3 Roopak Store Ropesh Town NA

47 | P a g e
 Model 991166394
4 Pal Provision Store Pawan Kumar Town 0
Model 986898545
5 Kiran General Store Raju Town 5
Model
6 Ajay Store Ajay Town 27111010
Model 921310622
7 Raju Store Raju Town 2
Model 996824313
8 Gupta City Hut Harsh Gupta Town 2
Model
9 Gosai Milk Dairy Ketan Town NA
Model
10 Raj Confectionary Sanjay Town 42375472
Model
11 Vinod Confectionary Vinod Town 42375497
Model
12 Gandhi Store Gandhi Town 27225595
Mukarjee 971194490
13 Kamal Store Monu Nagar 4
Mukarjee 981004724
14 Amar Provision Store Amar Nagar 3
Mukarjee
15 Ratan Lal Store Ratan Nagar NA
Mukarjee 981084012
16 Empire Store Kapil Nagar 3
Mukarjee
17 Kerla General Store Vinodth Nagar 47037529
Mukarjee
18 Aggarwal Sweet Rishav Nagar NA
Mukarjee 991066404
19 Simran Bakers Ramprakash Nagar 6
Mukarjee
20 Raj & Sons Raj Kumar Nagar NA
Mukarjee
21 Chetan Store Chetan Nagar NA
Mukarjee
22 Rasik Pan Bhandar Sulabh Nagar NA
Adarsh
23 Udharam Ashwini Store Ashwini Kumar Nagar 27676298
Adarsh
24 Anil Store Anil Nagar 27675580
Adarsh
25 Rajeev Store Ramesh Nagar NA
Adarsh
26 Aparna Store Annu Kumar Nagar NA
27 Jaimala Store Ashok Kumar Adarsh 991101936

48 | P a g e
 Nagar 1
Adarsh
28 Aggarwal Sweet Rachit Nagar NA
Adarsh 971116221
29 Kumar Confectionary Samksh Nagar 0
Vinod Adarsh 981127110
30 Aggarwal Book Depot Aggarwal Nagar 2
Adarsh
31 Raju Pan Bhandar Raju Nagar NA
Guru Nanak Provision Adarsh
32 Store Nanak Nagar 27677863
Kamla 989903520
33 Yash Telecom Anil Kumar Nagar 1
Mahabhagwati General Kamla 996801684
34 Store Jalaj Kumar Nagar 2
Kamla
35 Sagar Store Sagar Nagar NA
Kamla 971853552
36 Bhatiya Store H.S. Bhatiya Nagar 4
Kamla 997177011
37 Gokul Cofee Shop Raman Nagar 2
Kamla
38 Ramesh Store Ramesh Chand Nagar NA
Manchanda Refressing Kamla 926821296
39 Corner Naresh Nagar 7
Kamla
40 Shiva General Store Shiva Nagar NA
Kamla 931258200
41 Om Sai General Store Ashok Kumar Nagar 8
Kamla
42 Tanuj General Store Anuj Nagar 69909857
Kamla 989192249
43 Shyam General Store Indrajeet Nagar 0
44 Ashwini Store Ashwini Kumar Azadpur NA
926802288
45 Virendra General Store Rahul Azadpur 9
989972325
46 New Way Confectionary Briz Kumar Azadpur 3
47 Tilak Confectionary Yogesh Azadpur NA
997186086
48 Malik Store Saurabh Dua Azadpur 2
49 Vipin Bakers Vipin Azadpur NA
Shree Shyam Provision
50 Store Sajan Bindal Azadpur 65164843
981807208
51 Durga Store Manish Azadpur 2
52 Vijay Store Ramesh Azadpur 69908350

49 | P a g e
 53 A.K. Confectionary Shyamveer Azadpur NA
981153004
54 Adarsh Super Store Mohit Kumar Azadpur 3
55 Chawla General Store Sumit Chawla Azadpur NA
56 Paras Store Surinder Garg G.T.B. 27430088
931270111
57 Seth Shop Store Krishan Lal G.T.B. 3
989930673
58 Global Bakery Sunny G.T.B. 0
59 Malik Store Param Lal G.T.B. NA
60 Tip Top Corner Raj Kumar G.T.B. NA
61 New Mini Shop Rajendra G.T.B. NA
981846236
62 Madan Lal Store Manish G.T.B. 4
987306106
63 Rahul Store Rahul Bajaj G.T.B. 0
Harbansh 987328168
64 Deep Cold Drinks Arora G.T.B. 5
989986543
65 Classic Corner Rakesh Ahuja G.T.B. 4
Ashok 987396690
66 Ramnath Pan Bhandar Rajeev Bihar 7
Ashok
67 Shankar Store Shankar Bihar NA
Ashok
68 Balaji Store Rajan Bihar NA
Ashok
69 Ashok Pastry Shop Rajesh Bihar NA
Ashok 997123712
70 Rohan Store Rohan Bihar 1
Ashok 971128833
71 Rafeek Cofee Shop Rafeek Bihar 7
Ashok
72 Aggarwal Sweet Jatin Bihar NA
Ashok
73 Meheak General Store Vijay Bihar NA
Ashok 921061142
74 Nirmal Store Dinesh Bihar 8
Ashok
75 Ranveer tea Stall Rajat Bihar NA

SOUTH
Person Contact
S.No. Store Name Contacted Address No.
Gautam
2 Ekta General Store Dilip Nagar NA
3 Aggarwal General Store Ishan Gupta Gautam 931376894

50 | P a g e
 Nagar 3
Gautam 981017181
4 Amit Store Amit Nagar 5
Gautam
5 Shivam Store Shiv Nagar NA
Gautam
6 Jussi STD Manoj Nagar NA
Gautam
7 Araya Store Rahul Nagar 26564454
Gautam 989026230
8 Laxmi Store S.K. Gupta Nagar 6
Gautam 995358465
9 Shri Mohan Store Dinesh Nagar 7
Gautam
10 Super Juice House Chandrashekar Nagar NA
Gautam 927846140
11 Renu Morning Store Rohit Nagar 6
Gautam
12 Jindal Store Lalit Nagar 26518517
Shiv Shalti General Gautam
13 Store Giriraj Nagar NA
Gautam 987378916
14 Gupta Store Sudhir Nagar 6
15 Verma Brakery Karamjeet Meheroli 26646263
16 Om Store Ram Kumar Meheroli NA
987367121
17 Pawa Store Joginder Meheroli 4
997144460
18 Prabhu Pan Bhandar Deepak Meheroli 3
921234496
19 Om Sai Ram Gulshan Meheroli 9
20 Manoj Store Manoj Meheroli NA
987378545
21 Bansal Store Gaurav Bansal Meheroli 6
22 Jeet Store Jeet Meheroli NA
931219480
23 Sanjay General Store Sanjay Meheroli 5
24 Aggarwal Sweets Anuj Meheroli NA
Yusuf 986877398
25 Ashish Store Ashish Sarai 9
Yusuf 981164000
26 Jagdish Provision Store Rajeev Sarai 5
Yusuf
27 Prakash Super Store Dev Sarai 55337733
Yusuf
28 Jain Confectionary Amit Sarai NA
29 Ram Store Anil Kumar Yusuf 981897369

51 | P a g e
 Sarai 9
Yusuf 921072800
30 Goel General Store Vickey Goel Sarai 8
Yusuf
31 Shiv Store S.K. Gupta Sarai 26162576
Yusuf 981037395
32 Jain Super Store Jatin Jain Sarai 8
Yusuf 995303563
33 Athithi Store Ankit Sarai 9
Yusuf 989145140
34 Monu Store Monu Sarai 2
Green
35 Heath Juice Corner Aseem Park 41756125
Green
36 Krishna Provision Store Krishna Park 26866734
Rajasthan Provision Green
37 Store Abhisek Park 26515414
Green
38 Morning Corner Harsh Kumar Park 26566890
Green
39 Rahul Corner Rahul Park NA
Green
40 B-mart Store Dani Park 41754777
Green
41 Green Provision Hiritik Park 26966771
Green 987183106
42 Bansal Store Ranjeet Park 9
Rajdhani Provision Green
43 Store Annu Park NA
Green
44 Shanu Store Sandeep Park NA
Sandeep 989916657
45 Sunil Store Kumar Chattarpur 9
46 Aggarwal Ciggrate Store Ashok Kumar Chattarpur NA
47 Komal Dairy Vishnu Pratap Chattarpur NA
48 Tarun Store Tarun Kumar Chattarpur NA
49 Neha General Store Ravi Kumar Chattarpur NA
989961525
50 Royal Store Rajesh Chattarpur 2
Narendra
51 Krishna Store Kumar Chattarpur 26303750
52 S.K. General Store Shamsunder Chattarpur NA
987165295
53 Krishna Store Raj Kumar Chattarpur 0
925030444
54 Rama Krishna Store Parveen Kumar Chattarpur 7
55 Raj Agencies Brijesh Kumar Chattarpur 987319096

52 | P a g e
 0
56 Nepal General Store Nepal Singh Chattarpur NA
57 Rajesh Store Raj Kumar Chattarpur 69905433
901565502
58 Ayub Store Mohan Khan Chattarpur 7
59 R.K. General Store Hetram Chattarpur NA
991068079
60 Aggarwal Store Sanjay Chattarpur 4
Defence
61 Sharma Store Hunny Sharma Colony 24623442
Defence
62 Kanika Store Ballabi Colony 46590121
Defence
63 Sweets Palace Mahesh Colony 24623314
Defence 991090633
64 Jain Store Saurabh Colony 4
Deluxe Departmental Defence
65 Store Ramesh Jain Colony NA
Defence
66 Malik Store Harsh Kumar Colony 24373602
Defence
67 Defence Store Himesh Colony NA
Defence
68 Tej General Store Teji Singh Colony 24333611
Defence
69 Delhi Milk Scheme Store Hariram Colony 26444946
Defence
70 New Corner Nyan Kumar Colony NA
71 Thirst Quence Vikas South Ex 246633401
72 Pareek Super Store Mahendra South Ex 24690964
73 The Reliance Store Ramsharan South Ex 24691613
981846198
74 Amit Store Promod South Ex 8
75 Sharma Store Vija Sharma South Ex NA
926842306
76 Lakshmi Bhandar Deepak South Ex 6
77 Manoj Confectionary Manoj South Ex 24627514
981873256
78 Anand Confectionary Anand South Ex 1
79 Bajaj General Store Bobi South Ex 46590274
80 Aggarwal Sweets Bali South Ex NA
81 Quality Store Gopal South Ex NA
82 Amar Store Amar South Ex 24692788
Sacchidanand Yadav
83 Store Vija Yadav South Ex 24636870

53 | P a g e
 QUESTIONNAIRE

Q1. What is the average number of customer in per day?

a. Less than 100

b. 100-200
c. 200-300
d. More than 300

Q2. What are the brands in snacks being sold at your shop?

a. Pepsi co (Lays & kurkure)

b. ITC (Bingo)
c. Haldiram
d. Others
e. All of the above

If option e then name the other brands

1…………………………….
2…………………………….
3…………………………….
4…………………………….

Q3.What are the sales of these brands in a week?

a. Pepsi co (Lays & kurkure) Rs………….

b. ITC (Bingo)Rs………….
c. Haldiram Rs…………..
d. Others Rs………….

Q4. Which type of snacks are preferably sold?

a. Chips
b. Sticks

Q5. Which size is sold more?

a. Rs.5
b. Rs.10
c. Rs.15
d. Rs.20

Q6. Which age limit people are buying more?

54 | P a g e
 a. 4-10
b. 10-16
c. 16-22
d. Above22
e.
Q7. Which flavors are being preferred by Consumer?

a. Tomato
b. Chili
c. Pudina
d. Salted

Q8. How many days once a sales person contacts you?

a. Once a week
b. Twice a week
c. In a month

Q9.What schemes are you given with ?

……………………………………………………………………………

…………………………………………………………………………...

Q10. Is there any issues regarding these products?

Yes No

If yes…………………………………………………………

……………………………………………………………………

……………………………………………………………………….

Q11. Who are the handler of these issues?

a. Company
b. Outsider
c. Distributor
d. Others

Q12. Are you interested to get new products?

Yes No

55 | P a g e
If yes, give suggestion……………………………………………

……………………………………………………………………

……………………………………………………………………..

Contacts details

Name of the Store………………………………………..

Address…………………………………………………..

Personal details

Name of the Person………………………………………….

Mobile no……………………………………………………

E-mail…………………………………………………………

Signature

56 | P a g e