WebSide

CREATIVE.  CONNECTED.  CONVERSATIONS.

Digitally  connected  with  customers,  

driving  sales  and  delivering  results.

Start  Here

Our  strengths  lie  in  offering  a  crea4ve  and   We  help  build  connected  brands  by  using   The  power  to  define  and  control  a  brand  is  
strategic  partnership  that  helps  brands   our  service  to  execute,  integrate  &  op=mize   shiCing  to  conversa4on  from  individuals  
communicate,  engage  and  grow. marke=ng  programs  for  brands. and  communi=es.  Are  you  capturing  them?

a  Transfusion  Ventures  company

©  Copyright  2011  WebSide.  All  Rights  Reserved.
 1

what we do?
We develop online campaigns, programs and experiences designed
to help people find and engage with what they are looking for!
what do we do?
2

we  build  connected  marketing

Instead  of  managing  just  one  of  your  digital  marke=ng  ac=vity,  WebSide  can  provide  
everything  you  need  to  successfully  promote  your  business  on  the  web.

Search

Social Media

Creative
what do we do? 3

   Search  Engine  Optimisation

   Search  Engine  Marketing
Search
   Search  Engine  Reputation  Management
   Social  Media  Marketing
   Viral  Marketing Social Media
   Online  Display  Advertising
   Web  Presence  Engineering  
   E-­‐Commerce  Design  &  Development Creative
   Content  Management  System
what do we do?
we  build  connected  marketing
4

Creative Social Media Search

Web  Presence  Engineering   Social  Media  Marketing Search  Engine  Optimization

UX  &  User  Interface  Design Social  Media  Monitoring Link  Building  Strategy

E-­‐Commerce  Design  &  Development Social  Media  Research Link  Acquisition  Management

Content  Management  System Social  Media  Engagement Keyword  Targeting  &  Research  

Corporate  Presentations Social  Media  Measurement Web  Analytics  Reporting

2  Minutes  Explainer  Videos Social  Media  Bookmarking Local  Search  Optimization  

Infographics  Creation Social  Media  Training  &  Learning Search  Engine  Marketing

Research  &  Insights  Presentation Social  Media  Advertising Search  Reputation  Management

Corporate  Print  Design Social  Viral  Marketing Multilingual  SEO  &  SEM
 5

creative design
We brings our clients’ brands to life with striking creative landscapes that
communicate messages effectively and leave lasting impressions!
creative engineering
6

   We  build  websites  for  marketing  purposes

   Specialise  in  websites  that  drive  leads  &  business
   Built  for  Search  Engine  Optimization
   Fully  Content  Managed
   We  can  build  from  scratch  or  re-­‐design  existing
   We  excel  in  eCommerce  design  &  development
   We  focus  primarily  on  Creativity  &  Usability
   We  have  a  team  of  UI,  UX  &  IxD  experts
   We  build  for  web,  mobile  &  portable  gadgets

“Capturing  an  audience’s  attention  in  the  ever  changing  digital  world  is  a  challenge.” Creative
 7

our process design for visibility

envision elaborate execute

Gather   Create  site   Quality  

business,   framework,   Assurance  
brand,  user   design  and   tes=ng,  
insights,  and   development,   deployment  &  
search  data. page  build. measurement.
our creative process
8

Envision Elaborate Execute

Gather business, brand, Create site framework, QA testing, deployment
user insights, design and development,
and search data page build

Gather existing Interview 3 – 5

Conduct Conduct Develop User
& new research stakeholders &
user keyword Experience
data / define marketing
research research Strategy Brief
hosting needs team.

Creative
our creative process
9

Envision Elaborate Execute

Gather business, brand, Create site framework, QA testing, deployment
user insights, design and development,
and search data page build

Develop Create site Develop Create Establish

creative map and visual copy hosting
concept wireframes design deck environment

Develop Develop Build

Redirection Baseline search
test test HTML
mapping metrics
strategy scripts pages

Creative
our creative process
10

Envision Elaborate Execute

Gather business, brand, Create site framework, QA testing, deployment
user insights, design and development,
and search data page build

Ongoing
Execute Deploy
Implement Deploy measurement
QA new
redirection plan Interest2Action and
tests site
optimization

Creative
 11

search marketing
Our SEO/SEM services increase the volume and quality of traffic to your website
so that potential clients, customers and partners can quickly locate you!
search marketing
12

PPC

SEO

PPC

SEO  -­‐  Search  Engine  Op4miza4on PPC  -­‐  Pay  Per  Click Search
search engine optimization
13

 Search  Engine  Optimization  (SEO)  is  the  

process  of  naturally  promoIng  the  website  
to  be  found  in  relevant  search  results  pages.

 SEO  should  ideally  be  constantly  managed  

to  ensure  consistent  coverage.

 SEO  usually  takes  upwards  of  6  months  to  

begin  to  achieve  good  natural  results. SEO

on page off page

Page  Titles Directory  Listings
Meta  Descriptions  &  Keywords Press  Release  Distribution
URL’s Article  Marketing
Navigation Partner  Links
Alt  Text Link  Baiting Search
search engine marketing
14

Google  Search  is  Google’s  premier  product  

and  we  can  use  Google  AdWords  to  bid  for  
keywords,  which  are  relevant  to  our  line  of  
PPC
business.

Microsoft  and  Yahoo!  have  

partnered  in  search  to  offer  
advertising  both  on  Bing  and  
Yahoo!  Search.

We  pay  per  click  for  our  advertising  

and  impressions  (views)  are  free.

Google  AdWords  &  Microsoft  Advertising  campaigns  can  begin  within  minutes  
and  can  be  delivering  clicks  through  to  the  site  straight  away.  

Search
measuring results
15

how  do  we  measure  performance?

clear  calls  to  action

specifically  built  landing  pages  with  a  form  

to  complete  and  a  different  phone  number

Google  Analytics  can  be  used  to  measure  

response  rates  and  conversions

based  on  subsequent  conversion  rates,  the  

system  can  also  be  used  to  identify  target  
keywords  for  other  forms  of  marketing.

Search
 16

social media marketing

We help clients extend the value of their brand by leveraging the power and
speed of social media networks like Facebook and Twitter to increase brand
awareness, initiate a conversation with customers and manage brand reputation.
 social media marketing
17

“Social  Media  describes  the  technologies,  platforms  and  methods  in  

which  users  share  content  and  conversations  online.”
 We  help  you  engage  in  social  media  by  having  meaningful  conversations  with  people  and  
igniting  positive  word  of  mouth.  

What i s Soci What

a l Medi i s Soci
a? al Medi a?
 We  do  this  through  influencer  campaigns,  conversation  platforms,  advocacy  programmes,  
community  building  and  management,  social  applications,  conversation  response  and  
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reputation  management.
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We  help  you  listen  to  conversations  throughout  social  media  relevant  to  your  brand,  products,  
What is Social Media?
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Medi a? is Social Media?

What
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Social Media
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 18

our clients
We don't have 'good' clients. We have the best.
our clients
19

Would  you  like  to  be  listed  in  our  elite  list?  Please  drop  us  an  email  at  
hello@webside.co.in  or  if  you’d  like  to  have  a  chat,  gives  us  a  call  on  +91-­‐80-­‐409  555  23
 Thank You!
hello@webside.co.in +91-80-409 555 23/24

Our  strengths  lie  in  offering  a  crea4ve  and   We  help  build  connected  brands  by  using   The  power  to  define  and  control  a  brand  is  
strategic  partnership  that  helps  brands   our  service  to  execute,  integrate  &  op=mize   shiCing  to  conversa4on  from  individuals  
communicate,  engage  and  grow. marke=ng  programs  for  brands. and  communi=es.  Are  you  capturing  them?

a  Transfusion  Ventures  company

©  Copyright  2011  WebSide.  All  Rights  Reserved.