MARKETING MANAGEMENT MCQS FOR QUIZES AND EXAM

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Question # 1 of 20 ( Start time: Munna Kakka) Total Marks: 1

Which of the following is a type of price discrimination in which price varies according
to quantity sold?

Select correct option:

Forth degree price discrimination
Third degree price discrimination
Second degree price discrimination
First degree price discrimination

Question # 2 of 20 ( Start time: Munna Kakka) Total Marks: 1

Which of the following is an activity of attracting public attention to a product or

business, as by paid announcements in the print, broadcast, or electronic media?

Select correct option:

Sales promotion
Publicity
Advertising
Personal selling

Question # 3 of 20 ( Start time: Munna Kakka) Total Marks: 1

Which of the following is an example of indirect selling?

Select correct option:

B2B selling
Door-to-door selling
Face-to-face selling
Telemarketing

Question # 4 of 20 ( Start time: Munna Kakka) Total Marks: 1

A company designs the product with little or no input from customers, the company is
practicing which of the following concept?

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Select correct option:
Product concept
Marketing concept
Selling concept
Production concept

Question # 5 of 20 ( Start time: Munna Kakka) Total Marks: 1

Which of the following is the price which company receives after accounting for
discounts, allowances, promotions, and other incentives?

Select correct option:

Premium
Cooperative
Effective
Efficient

Question # 6 of 20 ( Start time: Munna Kakka) Total Marks: 1

The label on a soft drink can read "cool and refreshing." For what reason are these words
used?

Select correct option:

To encourage multiple purchases
To provide information
To promote the product
To satisfy legal requirements

Question # 7 of 20 ( Start time: Munna Kakka) Total Marks: 1

Cost that vary directly with the level of production are referred to as _____.

Select correct option:

Fixed cost
Unit cost
Total cost
Variable cost

Question # 8 of 20 ( Start time: Munna Kakka) Total Marks: 1

Which of the following consists of short-term incentives to encourage the purchase or

sale of a product or service?

Select correct option:

Publicity

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 Sales promotion
Advertising
Direct marketing

Question # 9 of 20 ( Start time: Munna Kakka) Total Marks: 1

Which of the following is a part of the media that is specially designed to reach a very
large or the whole population of a country?

Select correct option:

Internet
Electronic media
Mass media
Publicity

Question # 10 of 20 ( Start time: Munna Kakka) Total Marks: 1

Cash cows are SBU's that typically generate:

Select correct option:

Large amounts of cash
A lot of competition
Large awareness levels but few sales
Problems for product managers

Question # 11 of 20 ( Start time: Munna Kakka) Total Marks: 1

Penetration price is used by the companies in the market where the demand of the
product is:

Select correct option:

Less elastic
Inelastic
Elastic
More elastic

Question # 12 of 20 ( Start time: Munna Kakka) Total Marks: 1

When a firm’s average total cost equals price at the profit-maximizing output, it is known
as:

Select correct option:

Abnormal profit
Average profit
Normal profit
Economic profit

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Question # 13 of 20 ( Start time: Munna Kakka) Total Marks: 1

Which of the following is NOT an example of fix cost?

Select correct option:

Depreciation of building
Maintenance of equipment
Rent of factory
Power

Question # 14 of 20 ( Start time: Munna Kakka) Total Marks: 1

Need becomes ________ when they are directed towards a specific object.

Select correct option:

Actual need
Want
Satisfaction
Demand

Question # 15 of 20 ( Start time: Munna Kakka) Total Marks: 1

Non-commercial billboards are used by which of the following?

Select correct option:

Service providing organizations
Non-profit groups and government
Capital goods producing organizations
Consumer goods producing organizations

Question # 16 of 20 ( Start time: Munna Kakka) Total Marks: 1

Many companies prefer to follow rather than challenge the:

Select correct option:

Market challenger
Market follower
Market nicher
Market leader

Question # 17 of 20 ( Start time: Munna Kakka) Total Marks: 1

Buying and selling of mass consumer goods and services comes under which of the
following markets?

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Select correct option:
Business markets
Global markets
Consumer markets
Government markets

Question # 18 of 20 ( Start time: Munna Kakka) Total Marks: 1

A company manufactures bags. The company incurred costs i.e. Rs.500, 000 for rent of
the factory, Rs.20000 for transportation cost, Rs. 100, 000 for electricity bill and Rs. 600,
000 for raw material consumed. The variable cost for the company is:

Select correct option:

500000
600000
700000
720000

Question # 19 of 20 ( Start time: Munna Kakka) Total Marks: 1

Which one of the following BEST describes the human need?

Select correct option:

Food
French-fries
Burger
Pizza

Question # 20 of 20 ( Start time: Munna Kakka) Total Marks: 1

Financial summary of a marketing plan includes all EXCEPT:

Select correct option:

Pro-forma income statement
Month-by-month agenda
Breakeven analysis
Assumptions

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1. Which of the following markets involve decisions such as: what country to enter in,
how to enter, how to adopt their product and services, and how to price?

a. Consumer markets
b. Business markets
c. Global markets
d. Government markets

2. Pictures and specification of product are added in which of the following part of the
marketing plan?

a. Financial summary
b. Executive summary
c. Situation analysis
d. Appendix

3. Which of the following is known as a set of marketing tools used by the firm to pursue
its marketing objectives in the target market?

a. Marketing mix
b. Promotion mix
c. Product mix
d. Offering mix

4. Needs become _________, when they are directed towards a specific object

a. Actual needs
b. Wants
c. Satisfactions
d. Demands

5. Market –oriented firms focus on:

a. Customers
b. Distributors
c. Retailers
d. Wholesalers

6. Which of the following is a supportive service?

a. Packaging
b. Labeling

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c. Promotion
d. Delivery

7. Which of the following BEST describes the consumer’s preference for products that
are widely

available to them?
a. Production concept
b. Marketing concept
c. Selling concept
d. Product concept

8. When a company designs the product with little or no input from customer, the
company is practicing:

a. Production concept
b. Product concept
c. Selling concept
d. Marketing concept

9. All are the example of unsought goods EXCEPT:

a. Insurance policy
b. Course books
c. Encyclopedia
d. Funeral plots

10. Retailers are considered under the _____________________ environment.

a. Broad
b. Weak
c. Task
d. Competitive

11. Which of the following is a controllable factor for marketers?

a. Economy
b. Technology
c. Competition
d. Corporate culture

12. Which of the following is included in task environment?

a. Economy
b. Technology

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c. Media
d. Promotion

13. The decisions regarding bundling of a product are related to:

a. Product
b. Price
c. Distribution
d. Promotion

14. Decisions regarding covering area of a product are included in which of the following
marketing strategy of a market plan?

a. Product
b. Pricing
c. Promotion
d. Place

15. Which of the following is NOT a component of a marketing plan?

a. Environmental analysis
b. Marketing advantages
c. Executive summary
d. Implementation

16. Which of the following is NOT a type of vertical integration?

a. Backward vertical integration

b. Forward vertical integration
c. Balanced vertical integration
d. Unbalanced vertical integration

17. Financial summary of a marketing plan includes all EXCEPT:

a. Assumptions
b. Breakeven analysis
c. Month-by-month agenda
d. Pro-forma income statement

18. In which of the following marketing strategy companies develop the brand name,
brand image and product portfolio analysis?

a. Product
b. Pricing
c. Promotion
d. Distribution

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19. Which of the following is usually the target of a market challenger?

a. Market follower
b. Market leader
c. Market nicher
d. Market segment

20. Which of the following market dominance strategy involves less risk of competitive
attacks?

a. Leaders
b. Challengers
c. Followers
d. Nichers

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