Managing Multimedia Projects:

Delivering innovation in the Digital Age

Preston: 23-27 May 2011

The Journalism Leaders Programme offers distinctive Key Discussion Leaders

courses specifically tailored to experienced practitioners  Tom Johnson works in the space where journalism and
taking leadership roles in an increasingly complex and technology overlap. A former editor at the Scientific American, Tom is
unpredictable media landscape. Harnessing nearly five co-founder of the Institute for Analytic Journalism and professor
emeritus at San Francisco State University.
decades of knowledge and experience gained in
supporting the journalism industry, we offer insightful and  Mac McCarthy is a sought-after management development
consultant and senior lecturer in the School of Sport, Leisure and
practical seminars such at the Managing Multimedia The Outdoors.
Projects to suit those who seek the advanced knowledge  Katie Taylor has spent many years as a self-employed
and skills required to deliver innovation in the Digital Age. consultant specialising in enabling communication between different
levels of staff, especially during times of radical change. She is now
Who should attend?  develop an understanding of the Senior Lecturer in Agile Software Development at UCLAN.
The was a time when the typical
editor’s job was pretty
role of projects in dynamic
business environments
 Nicola Grout-Smith is a master teacher of business accounting
straightforward: he or she had to and finance for non-specialists at the Lancashire Business School.
ensure that, when the presses  manage effectively the  Karla Geci is Strategic Partner Development for Facebook and
rolled at a pre-determined time implementation of a multimedia former head of marketing for Bebo.
every day, the newsroom had
produced enough pre-planned
work-based project  Jack Riley is Head of Digital Audience & Content Development
for The Independent , the i paper and the Evening Standard.
stories of reasonable quality and  apply appropriate tools and
variety on pre-determined themes techniques in project
 François Nel is a digital media specialist and the founding
to fill the preset space between director of the Journalism Leaders Programme.
management and critically
the advertising. That’s changed. evaluate their output
Content will include Earn something extra
Today’s mainstream media Who will lead the discussions?  Project Initiation - Defining Participants who choose to join in
managers are expected not only Our international team of resident project parameters and risks, an additional series of 9 weekly
to be custodians of existing and visiting tutors provide strategic objectives; change and online discussions and complete
operations and to satisfy existing concentrated instruction and projects; the purposes, benefits, a set of applied projects are
(often shrinking) audiences, but personal coaching. Our resident and limitations of project eligible to earn academic credit
many are also expected to tutors include distinguished management for the module JN4055 Managing
identify new opportunities to professionals, scholars and  Project Planning - Scoping Media Projects. That gives you
reach new users using new master teachers who bring projects, the stages, skills and the chance to work towards one
formats on new platforms in print, special expertise to every key activities; understand of the following university awards:
online and on mobile. session. project methodologies and postgraduate certificate,
Increasingly, editors are expected enabling technologies postgraduate diploma or Master
to innovate. This seminar aims to Each seminar also includes  Project Execution - Monitoring of Arts in Journalism Leadership.
help equip you to deliver on that visiting discussion leaders, & control, budgeting and
challenge. accomplished professionals who resourcing projects; identifying Fees are £675 for UK & EU
step out of their offices to teach, & mapping project communities, nationals and £1150 for
What will you learn? and who engage with you face-to- implementation, and review
Through an inventive combination international participants.
face and online.  Teamworking and problem
of seminars, workshops and solving
specially-commissioned case How to register? Return the
Included in this programme is a
studies, this seminar aims to help When and where? This five-day downloadable registration form
networking reception and meeting
arm media managers in seminar runs from 23-27 May available on our website, where
of the Digital Editors Network,
technologically-advanced 2011 and is offered by UCLAN’s there are also details about
where the focus will be on mobile
environments for this School of Journalism, Media & enrolling for our academic
strategies – on phones, on e-
entrepreneurial (or ‘intra- readers. Programme updates on: Communication in Preston. courses:
preneurial’) challenge by helping http://ukjournalism.co.uk/jleaders/apply.h
http://digitaleditorsnetwork.blogspot.com
them: Questions? Contact François tm .
Nel at FPNel@uclan.ac.uk
Transport & Accommodation
“We have been hugely impressed by Getting to and around Preston is
easy. For maps and details see:
the structure and content of the http://www.uclan.ac.uk/guide2/maps/find
programme, and the quality of the us.htm The Legacy Preston
UCLAN team” International is across from
- Neil Benson, Editorial Director campus and offer us special
Trinity Mirror Regionals rates: http://tiny.cc/staypreston