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CEAT TYRES
SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT
OF BACHELOR OF BUSINESS MANAGEMENT (BBM),
SUBMITTED BY
Ajay.P. Mathew
II BBM(A)-0911003
Acknowledgement
The present work is an effort to throw some light on Marketing Trait Ceat
Tyres. The work would not have been possible to come to the present shape
without the able guidance, supervision and help to me by number of people.

With deep sense of gratitude I acknowledged the encouragement and guidance received by my

organizational guide Prof. Shah Washim and other staff members.

I convey my heartful affection to all those people who helped and
supported me during the course, for completion of my Project Report.
Table of Content
 INTRODUCTION
 BACKGROUND
 OVERVIEW OF THE SITUATION
 SEGMENTATION OF INDIAN TYRE INDUSTRY

 Technology based

 Use based

 Markets

 Market Share and Size

 Peculiar Features of the Tyre Industry

 Demand Drivers
 Trends in Raw Material
 Opportunities Lying Ahead
 Threats

 Tyre Company Profiles

 RESEARCH HYPOTHESIS

 RESEARCH OBJECTIVE

 BENEFITS OF THE STUDY

 SCOPE OF THE STUDY

 PROBLEM CONTEXT
 INDUSTRY/ORGANIZATION/PERSPECTIVES/IMPLICATIONS
 CONCEPTUAL FRAMEWORK
 DEFINITION/OPERATIONALIZATION OF TERMS
 RESEARCH DESIGN /METHODOLOGY

 RESEARCH SAMPLING AND DESIGN

 RESEARCH VARIABLES AND MEASUREMENT

 DATA COLLECTION METHODOLOGY

 LIMITATIONS OF TRESEARCH
 DATA PRESENTATIONS AND FINDINGS

 PRESENTATION OF DATA

 DATA ANALYSIS

 SWOT ANALYSIS
 SUMMARY, CONCLUSIONS AND RECOMMENDATIONS

 CONCLUSION

 REC OM M END A TI ONS

 REF ERA NC ES
INTRODUCTION

Ceat Ltd, a part of the RPG Goenka group, is the second largest tyre manufacturer in the country after MRF. Ceat

manufactures truck & bus, passenger car, scooter and LCV tyres. The company is a dominant player in the truck &

bus and passenger car tyre segments with a market share of 14% and 17% respectively. In FY2000, Ceat did well to

posting a 21%yoy sales growth in the replacement market for truck & bus tyres. It is presently focusing on catering

to the fast growing passenger car and two-wheeler industry. Towards this, it is commissioning a new radial tyre

factory in June 2000.

Industry basics

Tyre industry is capital intensive and as capacities come in spurts, it leads to constant demand-supply imbalances

and consequent cyclicality in prices. Variable cost is also very high, with raw materials forming nearly 70% of the

costs. Profit margins are therefore thin. Production process is technology intensive and globally huge sums are

invested in R&D. Tyre demand is a derived demand, dependent on the auto industry, both for OEM and replacement

market. The major segments are Truck & Bus (T&B) tyres and car tyres. Value share of T&B segment is about 73%.

This segment is highly competitive and margins are typically lower than in the car tyres segment. Replacement

market forms the largest segment (about 58%), followed by OEM (about 22%). Export accounts for about 15%.

With global demand slowing down, there is a

Ajya Ma Thew 0911003 Irp ROugh DRAFT

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• CEAT TYRES
• SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT
• OF BACHELOR OF BUSINESS MANAGEMENT (BBM),
• SUBMITTED BY
• Ajay.P. Mathew
 • Acknowledgement
• INTRODUCTION
• SEGMENTATION OF INDIAN TYRE INDUSTRY
• Trends in Raw Material
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