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Thomas Crampton
Asia-Pacific Director | 360° Digital Influence
Ogilvy Public Relations Worldwide
Question Panel
#FB4biz
Agenda
04 Action!
06 Measuring Success
08 What NOT to Do
09 How-to Resources
Speaker
Brian Giesen
Regional Director | 360° Digital Influence
Ogilvy Public Relations Worldwide
Poll question:
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Are you using Facebook for your business?
The Facebook APAC Landscape
QQ
Friendster
Wretch
Zing
Orkut
hi5
Mixi
Cyworld
Background Information
Source: www.checkfacebook.com
US Embassy Jakarta Facebook Fan Page
Facebook Tool Box
Facebook offers an ever-expanding array of tools for brands to connect with fans
• Applications
An application is a platform for developers which provides a framework to build tools which
Facebook users can add to their profile. Applications range from chat to games to mobile.
• Connect/Share
Facebook Connect and Facebook Share are additions to your brand’s existing web site or
blog which allow you to integrate their Facebook presence with other online media.
Facebook Connect is an open identifier which allows users to take their Facebook profile
with them when they shop, comment, or browse on other web sites.
• Advertising
Facebook offers banner advertising which can target age, gender, location, relationship
status and interest, or music and lifestyle interests.
Building a Strategy for Facebook
A How-To Guide for Business Leaders and Executives
-Application users
Your Facebook Strategy Checklist
Complete this checklist of questions to build a successful Facebook strategy for your brand
before you jump in.
What is the engagement value: what can you offer people that they will find
valuable?
Are you ready to respond to your customers and encourage them to talk
about your brand?
2. Host a discussion
Engaging Your Community
3. Host contests and promotions that drive users to a landing page
Action!
• Platforms:
– Your website
– Your blog
• Uses:
– Seamlessly "connect" their Facebook
account and information with your site
• Mashable: http://mashable.com/
• Inside Facebook: http://www.insidefacebook.com/
“
”
t @thomascrampton
25 China Experts you should follow on
Twitter… Thomas Crampton
Brian Giesen
Regional Director | 360° Digital
Influence
Ogilvy Sydney
p +61 2 8281 3853
e brian.giesen@ogilvy.com.au
“
Ogilvy's digital specialist Brian Giesen outlined the
best strategies for getting business results on social
networking site Twitter. ”
t @bdgiesen
asiadigitalmap.com
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Any Questions?
?