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Pakistan entered into Television Broadcasting age with a small pilot TV Station established at

Lahore from where transmission was first beamed in Black & White with effect from 26

November 1964. Television centers were established in Karachi and Rawalpindi/Islamabad in

1967 and in Peshawar and Quetta in 1974

While introducing the sophisticated branch of the electronic media in the country, the broad

perspective kept in mind was to inform and educate the people through wholesome entertainment

and to inculcate in them a greater awareness of their own history, heritage, current problems and

development as well as knowledge of the world at large.


Internship is the practice to apply all the theoretical knowledge with the routine practice of the

organization. As my internship is concern I have started internship in Askari bank limited ISB as

it is made compulsory by the department of management sciences for the completion of degree

of Masters in Business Administration.


The purpose of the study is to make sure this publication understandable to its readers by giving

the overview of the organization in detail. It is also descriptive in nature through which one can

understand the working of a private owned organization. The sole purpose of the internship is to

learn and apply the academia knowledge to the real world situation in order to gain

 Practical Exposure

 Application of Knowledge

 Skills Improvements

 Analytical Skills

 Report Writing Skills


The scope of this Internship is to analyze all my theoretical knowledge with the practical

working of organization and keenly observe the Overall structure of banking industry which will

give me assistance in the future as my experience.

 It is a compulsory requirement for the award of Master’s Degree in Business


 It will help the present and prospective students of the department in making assignments

and writing reports on the organization.

 It can also provide assistance to students seeking financial data for analysis.


For getting the Masters degree in Business Administration, each student is required to spend at

least six weeks as an internee in a recognized organization. The students are required to work in

their own field in which they have done their specialization. Main purpose of this program is to

make students familiar with the practical work, as there is great difference between what they

have learnt during their MBA, and how the job is practically done.

Another important aspect of the internship program is that internee is placed in

most of the departments of the organization through job rotation. It provides a glance of each

department, as the period is too short for learning in detail. The main objectives of studying Ptv

are as follows

• To see how strategic decision are made in a practical setting.

• To observe the task and authority relationship, existing in the organization

• To analyze the structure of the finance department with respect to number

of employees and finance and accounting operations

• To study the overall structure of organization.

• To practically see the funds, managements, mobilization of funds, generation of funds,

and allocation of funds.


The internship was related with MBA like I studied the different subjects financial management

is applied in bank to manage their financial activities.

I studied business communication, management etc. So, I applied these subjects in internship.

As I studied finance and commercial banking subjects in MBA I studied different types of

accounts in detail and how to maintain accounts and in commercial banking I also studied many

things but in my internship I saw the implementation of all studies which I have done in MBA

and I also studied business communication and management subject so I see them how to apply

them in practical field.

During the Internship, I observed that sufficient written material regarding the Bank is not

available, so I had count on my personal observation and interviews with staff of the bank. I

spent lot of time in the branch at each department and collected information from discussion and

interviews with managers’ officers, so most of the data of this report is primary source i.e.

personal observation and interviews of staff and data is also collected from internet.


What PTV is all about?


To impart refined, modern and superior Education

To disseminate information that is accurate and authentic.

To offer healthy and value-oriented Entertainment.

Bringing the Pakistan to the World and the world to the Pakistan.

Stimulating creativity and cultural excellence.


PTV will be the voice of freedom from the Asian subcontinent. It will highlight the issues of

concern and the cultural richness of its people through information, discussion and

entertainment. PTV will propagate transparency of responsibility that will ensure its position as

the most credible and meaningful source of information, through quality programming based on

issues. PTV will provide entertainment audiences can relate to, thereby creating viewers loyalty

and response. PTV will forge an alliance amongst its three stakeholders viewers, advertisers and

shareholders to maximize viewer ownership. PTV will invest in human resources as it recognizes

it to be the foundation upon which the PTV future will be built. It is this very foundation that will

allow PTV to attain and sustain a leadership position, thus fulfilling the promise associated with

its creation.


Pakistan Television Corporation Limited (PTV) is a public limited company. Government of

Pakistan holds all its shares. The decision to establish a general-purpose television service with

the participation of private capital and under the general supervision of the Government of

Pakistan (GOP) was taken in October 1963. Subsequently the GOP signed an agreement with

Nippon Electronic Company of Japan, allowing it to operate two pilot stations in Pakistan. The

first of these stations went on air in Lahore on 26 November 1964. On the completion of the

experimental phase, a private limited company, called Television Promoters Limited was set up

in 1965, which was converted into a public limited company in 1967. Television centers were

established in Karachi and Rawalpindi/Islamabad in 1967 and in Peshawar and Quetta in 1974.

PTV satellite transmission is round the clock. The transmission includes ETV and PTV world


The Karachi Center commenced its transmission on November 2,1967 and was the first full-

fledged station housed in its own building fully and properly equipped with better technical

extensive equipment for production by electronic methods it has four main color studios,

including one designed and equipped for News.

The professional quality of its varied programme fare, be it music or drama has been of a top

standard. The PTV-Karachi Center along with four Re-broadcast Stations at Thana Bola Khan,

Shikarpur, Noorpur and Thando Allahyar, connected to other RBSs in the country through

Microwave link cover about 90% of the population. With the opening of PTV World, Pakistani

programmes are now being viewed in other parts of the world via satellite.

PTV Lahore, pilot center started in collaboration with N.H.K. Company in a very small studio

known as Studio 'C' (with three Cameras, one Tape recorder, one 35mm Telecine, one 16mm

Telecine and one Opaque Projector.) Studio 'C' was situated inside the Pakistan Broadcasting

Corporation, Lahore area, was started on 26-"-1964 six days in a week (Monday off-day) in

black & white with a very limited staff. At that time, all Studio programmes were telecast,

"LIVE" as no VTR Recording machines were available, which were made available in the year


A Pilot TV Center was formally inaugurated on December 5, 1974 at 2-Fort Road, Peshawar. It

was Black & White Production/Transmitting Center consisting of Recording Studio and a Booth

for News/Announcement.

On February 18, 1982 Main Color TV Center was inaugurated at 58Shahrah-e-Quaid-e-Azain

with Two Production Studios,, One Announcement / News Studio, an Outdoor Broadcast Van &

07 Nos. of portable outdoor recording units for News/Current Affairs and Programmes.

PTV Quetta was established during 1974 in the abandoned Masonic Lodge, Quetta Cantt and

was formally inaugurated on 26th November 1974 (26th November, on the 10th opening

anniversary of PTV in Pakistan, as the first PTV Center was established in Lahore on 26th

November, 1964 and later on too, most of the Centers were established on 26th November).

The main project of the Academy was approved in 1981 with an estimated cost of Rs.33.9

million from the Government, whereas PTV had to contribute Rs. 9.7 million in the form of

old/used equipment. Engineering Training Cell was established in 1978 to train PTV Engineers.

A similar cell was established for Production Training in 1984. Both these divisions had been

working in rented buildings before moving to Academy’s building in 1988.

2.3Operational Areas

In the overall structural set up, the corporation, consists of the following units:-

(a) A headquarters office at Islamabad.

(b) A central sales office at Karachi.

At present Pakistan Television has been working with six television stations which are located in

1. Lahore 2. Islamabad

3. Karachi 4. Quetta

5. Peshawar 6. ETV Center at Islamabad for

2nd channel

And 31 rebroadcast station which are located in different regions all over the Pakistan which are

very powerful and are linked with National Network of Micro waves offered by Pakistan

Telecommunication Corporation.

This network of Pakistan Television covers about 87% of population, which is about 120 million,

and 37.5% of area inside Pakistan and Azad Kashmir.

National News Bureau at Islamabad News units at all Television Centers and at:

(1) Hyderabad (2) Faisalabad (3) Multan

(4) Muzaffarabad (5) Sukhur (6) D.I. Khan

(7) Abbottabad

(1) Sales office at all Television Centres (2) Faisalabad (3) Hyderabad (4) Multan (5)



• Admin & Personnel

• Information Technology

• Training Academy

• Security

• Current Affairs

• International Relations

• Engineering

• Marketing

• Programme

• Public relations

• Finance

• News

• Sports

2.4.1Administration & Personnel


Administration & Personnel

Admin. &

Senior admin &

Personnel officer

Admin. Personnel
Officer officer

Assistant Assistan Assistan APO APO APO APO

Admin. Admin. Personnel
officer officer officer


Responsible for formulation and implementation of administrative policies, co-ordination with

other Centres, overseeing administrative services, formulation of PTV Employees Service Rules

and amendment in the Rules, as and when required, implementation of directives received from

the Government, to arrange centrally insurance of all PTV assets/properties and realization of

Insurance Claims in case of loss/damage caused to PTV assets/properties, to deal with legal

matters instituted for and against PTV in various courts of Pakistan and to deal with PTV


Responsible to perform the personnel functions, which fall into two categories:

i. Operative

The operational function of Personnel Department include the activities

specifically concerned with procuring, developing, utilizing and maintaining efficient work


ii. Managerial

The Managerial function of Personnel Department pertains to the activities

concerned with planning, organizing, staffing and directing the work of those who perform the

operative functions.

The broad functions of Personnel Department are formulation and implementation of personnel

policies, over-seeing personnel functions all over the Corporation, manpower planning including

recruitment, promotion and transfer etc.

2.4.2 Information Technology

The Information Technology Department has been recently created to face the challenges of next

millennium with special reference to bring improvement in TV Screen and ensure free-flow of

information. The main objectives of Information Technology Department are as under: -

1. To bring overall efficiency thus triggering increase in productivity.

2. To develop Internets in order to ensure speedy and accurate flow of information.

3. To introduce Computer Graphics and animation for improving presentation in its

creativity and style.

4. To launch and maintain PTV's Internet Video Server in order to achieve global viewer

ship and compete the challenges of the contemporary channels.

5. To introduce new concepts of Information Technology

6. To maintain and expand the use of Teletext and Audiotex. To maintain and expand the

use of Teletext and Audiotex.

7. To establish a Digital Video Archival Library for on-line use in transmission.

8. To fabricate News Computer Networks for real-time for reporting and its interfacing with

main databank.

9. To further enhance the use of Computer Graphics in the fields of sports and Current


10. To coin ideas pertaining to the increase in revenue by getting computer screen sponsored.

11. Management Information System.

The Information Technology Department has also got the distinction of developing, launching

and maintaining the Award Winning Govt. of Pakistan official Web Site on Internet. Besides

these, the Information Technology Department has also provided consultancies to other

Govt/Semi-govt organizations - which has brought good name to the department in particular

and PTV in general.

2.5 Products of PTV

2.5.1 PTV World News

PTV World, a new satellite channel was launched in the face of tough international competition.

The objective of providing update news for 24 hours.


The objective of the channel-3 is providing a homely atmosphere to all family


2.5.3PTV National

The objective of the PTV National is providing different local News and as

well as entertainment in all language different part of the country.

2.5.4AJK TV

AJK TV is Kashmiri Channel, providing different programs for local viewers,

Kashmiri news and Gojri news.

2.5.5Prime TV (For European Viewers)

Prime TV in U.K, Telecasts PTV Dramas and Documentaries For European People Especially

Pakistanis Living In Europe.

Training Academy

Responsible for training of Staff within the country and abroad, dealing with the

delegations, responsible for deputing officials for Seminars, workshops Symposia, Conferences,

Meetings, Exhibitions, Competitions, Advisory Missions to Foreign Agencies make arrangement

for PTV Coverage Teams deputed for VVIP coverage abroad.


Training & Delegation Department is also responsible to deal with the Council Business

(Senate / National Assembly).


Responsible for maintaining security of men and material of entire TV Network in the country

according to the prescribed procedure as laid down by the KPID (Key Point Inspection

Directorate) of the Government of Pakistan for the key points.

Current Affairs

Current Affairs programmes has been a regular features of PTV Transmission, ever-since its

inception. A separate PTV Current Affairs Directorate was however, established in 1982.

Current Affairs programmes, including regional languages, produced by each of the TV Centre

are accommodated in regular PTV transmission. The themes of Regional Language programmes

mainly revolve around local and provincial matters of current affairs nature. Current Affairs

Division also produces programmes on special occasions such as live telecast of Armed Forces

Parade on Pakistan Day, Live telecast of Flag Hoisting ceremony on Independence Day, Head of

State's Address to the Nation, Documentaries on important national projects, live telecast of

certain sessions of Senate and National Assembly. In the programme Open Forum, Federal

Ministers/Minister of States are invited to answer the questions through e-mail, on Telephone

and by Media/Experts sitting in the various studios of Ptv. This programme is live and is very

popular amongst viewers.

International Relations

The major responsibility of I.R. Division is to promote friendly relations with international TV

Networks/Organizations to enhance know-how in the field of electronic media. I R Division

participate in the International Television Festivals/Competitions held in different countries by

sending best PTV-Programmes. Thus PTV has won distinguished prizes and commendations.

A large number of programmes have been sold for telecast in different counties which resulted

strength of the financial condition of PTV and more efforts are being made to increase the sale of

PTV-Programmes. M/s Shalimar Recording and Broadcasting Company and M/s Sports Star

International are the major distributor of PTV programmes.

A lot of PTV plays and documentaries have been provided to foreign countries through

Ministries and our missions abroad on gratis basis for the projection of Pakistan and its people

which have been liked by them and later on they have purchased several selected PTV


Co-productions with foreign TV organization are conducted on bilateral basis to strengthen

relations with each other. A proposal of co production received from Islamic Republic Iran

Broadcasting on the life of Allama Iqbal is under consideration.

.A PTV Editorial Board comprising six Directors headed by the Managing Director evaluates

publicity material and viewing samples provided by the international distribution agencies.

There are four sub-Censor Boards for Commercials functioning at Karachi/Lahore/Peshawar and

Quetta. The meeting/censor sessions are held twice a week with exception of censor shows of

NTM's classified material required to be held in emergencies.


The Engineering Division takes care of the day to day operations and maintenance of PTV

Centres and Rebroadcast

Stations, new projects, Planning & Procurement, as well as research and Development activities.

PTV started its services on 26 November 1964 with two small stations at Lahore and Dhaka

(Former East Pakistan). Over the years the system has grown into a Countrywide network

offering two programmes channels.


The Marketing Division of PTV is responsible for marketing the programmes and the

commercial time on its screen. It is the major source of PTV's earnings.The Marketing Division

launched its activities on a modest scale after the inauguration of the electronic media in the

country, in November 1964.

Central Marketing Office, the main Office of the Marketing Division, is located at Karachi,

while Regional Marketing Offices are operating at each of the PTV Centres at Lahore,

Islamabad, Peshawar and Quetta. Additional Marketing Offices at Faisalabad and Gujranwala

are functioning to facilitate the local business and industry.

A major part of the business enacted by the Marketing Division is through advertising agencies

accredited with PTV. These agencies are entitled to 15% commission on their gross billings.

Direct business from clients is also accepted on cash payment. Contracts are also executed

between producers of private programmes and PTV for time purchased programmes. All

business conforms to clearly laid down terms and conditions, framed by the Board of Directors

of PTV. The maximum time allowed for advertising is 60 minutes per day on PTV. Advertisers

can book commercial spots in the commercial breaks provided between programmes and can

also sponsor programmes shown on PTV. There are usually two commercial chunks in a 50

minutes programme.

The Director Marketing is the overall head of the Marketing Division who devises marketing

strategies and polices under the guidance of the Managing Director of PTV and implements them

and guides the Marketing Department for achievement of maximum business.

Public Relations

In the course of institutional Projection of PTV the Public Relations Department has been co-

coordinating with the National Press effectively. The other activities are as under: -

• Daily Press clippings and reports.

• Arrangement of Press Show.

• Arrangement of Press Conferences.

• Issue of Press releases.

• Reply of False Stories, Propaganda & Criticism and at the same time appreciation of

positive articles and items in the Press.

• Co-ordination with the Press Artists, Producers and PTV Officials.

• Release of PTV Advertisements.

. Programmes

In fulfillment of its broad and main objectives, PTV's telecast policy concerning various matters

of National and International interests has always been motivated and guided by the cardinal

principles of educating viewers about the values that are vitally important in building a united,

integrated and disciplined society in the light of Islamic injunctions.

The projection of new emerging social order is highlighted in PTV’s general programming

focusing directly and indirectly on the themes like morality, civic or national

responsibilities,drive against narcotics, environmental pollution, agricultural reforms in

discussions, shows, and through anchorpersons in the transmission.

PTV has started programmes AL-QURAN AL-HAKEEM one hour of Tilawat and Tarjuma by

renowned Qaris is being telecast daily at 6.00 a.m. The text of the Aayat is shown on screen.

This helps the viewers in reading and listening so that they can read the Qura'an correctly.


Pakistan Television News informs its viewers across the country on the latest newsworthy

happenings on the national and international levels. Enhancement in the number of bulletins has

enabled PTV to keep the viewers abreast of the latest happenings here and abroad.

There has been a qualitative change in the news reporting as well as presentation of news

bulletins from National News Bureau, Islamabad and at other centers. Merit and objectivity are

being maintained as a hallmark of PTV news items, which extends to routine day-to-day

coverage and to the parliamentary proceedings, political activities of the government and

opposition, besides human-interest stories.

PTV news broadcasts stretch over from early morning till midnight. There are two Urdu

language bulletins in the morning transmission. In the evening/night transmission, there are four

short duration Urdu language bulletins, one Kashmiri language bulletins and one Arabic

language news bulletins Al-Akhbar and 6 O'clock English News and 9 O'clock Urdu language

main bulletin khabarnama. All the news bulletins after 6.00 p.m. are being aired on the national

network which are also beamed through satellite to more than 38 countries.

To bring home maximum coverage of international events, PTV news has made arrangements

with Reuters TV, London, a world-leading network, to satellite news items to PTV Islamabad

round the clock. PTV News has been making continuous efforts to project right of self-

determination of the people of occupied Kashmir and countering Indian propaganda about the

fate of our Kashmiri brethren. PTV news has its permanent news bureau at Muzaffarabad, Azad

Kashmir, to cover various events including visiting foreign journalists and foreign delegations

that witness the plight of Kashmiri refugees who were forced to leave their home.

With the advancement of the Computer Technology, PTV news is also in the process of

computerization to receive and telecast news items by computer. Computer Graphics are being

used in all news bulletins.


PTV Sports Division was created in 1983 to provide healthy entertainment to our viewers. It has

emerged as an extremely productive and earning division of PTV.

The chief objectives of this division are to arrange healthy sports entertainment through the

coverage of exciting moments and happening in the field of sports and to keep the viewers

abreast with the National and International sports event.

Presently Sports Division is producing 200 minutes regular weekly transmission on PTV apart

from occasional International / National sports coverage. PTV also televises live national and

international sports around the world, keeping in view the interest of Pakistani viewers.


PTV has launched its Sports Channel from 07/05/99. The transmission of this channel is going

on air from PTV-I and STN. The duration of this Channel is 04 hours daily from PTV-1 and

STN and 05 hours from STN. The schedule of daily transmission is as under:

1) From 1200 hours to 1600 hours on both PTV-1 & STN.

2) From 1600 hours to 1700 hours only on STN.

This transmission is based on International/National Sports events.


PTV is a public limited company with an authorized capital of Rs. 2.000 billion. The

Government holds entire paid up share capital of Rs.1778.413 million.

2.6 Success of PTV


















PTV-2 : AREA COVERED : 24.19 %

POPULATION COVERED : 55.83 %Various projects are being implemented under

two main Categories: -


ii) PTV's Self-Financed Projects.





Pakistan Television Corporation Limited

Summary Of The Accounts Included In Financial Statements

3.01 The corporation and its operations

Pakistan television corporation limited was incorporated under the repealed companies act, 1913

(now companies ordinance, 1984) as a public limited company and is principally engaged in

television broadcasting services. The corporation is also engaged in commercial advertising and

collection of TV license fees.

3.02 Accounting convention

These accounts have been prepared under the historical cost convention.

3.03 Compliance with IAS

These financial statements have been prepared in accordance with the international accounting

standards issued by international accounting standard committee (IASC) and interpretations

issued by standing interpretation committee of the IASC as adopted in Pakistan and the

requirements of the companies ordinance, 1984

3.04 Fixed capital expenditure and depreciation

These are stated at cost less accumulated depreciation and provision for obsolescence accepts for

freehold land and capital works in progress, which are stated at cost.Depreciation is charged to

income applying the reduction balance method to write off the cost of assets over their expected

remaining useful life. Provision for obsolescence on plant and machinery is made to cover

obsolete and outdated plant and machinery. Full year’s depreciation is charged on additions,

whereas, no depreciation is charged in the year of disposal. Gains or losses on disposal of assets,

if any, are included in income currently.

Maintenance and normal repairs are charged to income as and when incurred. Major renewals

and improvements are capitalized.

3.05 Investments

All investments are initially recognized at cost, being fair value of consideration given including

acquisition charges associated with investments. These are classified as either available for sale

or held to maturity.

3.06Available for sale

Investments intended to be held for an indefinite period of time, which may be sold in response

to needs for liquidity or charges in interest are classified in interest rates are classified as

available for sale. These investments are subsequently remeasured to fair value each balance

sheet date, except for investment that do not have a quoted market price and whose fair value

cannot be reasonably determined. Gains and losses on reimbursement and impairment losses, if

any, are recognized in income for the period. Previously such investments were carried at cost.

The above-referred change has not resulted in any change in the carrying value of investment or

any impact on income for the year.

3.07 Held to maturity

Investments with fixed payments and maturity, that the corporation has the intent and ability to

hold to maturity are classified as held to maturity investments and are carried at cost less

impairment losses if any.

Investments in associated undertakings

The investments made in association undertakings are stated at cost.

Pension fund investments

These investments are stated at cost.

Store and spar

These are valued at cost expect spares which are valued at moving

average cost. Stores in transit are valued at cost comprising invoices value plus other charges

paid thereon.


The provision for current income tax is made on current rates of tax after taking into

account available for credit, if any. Minimum tax liability under section 113 of the income tax

ordinance, 2001 is provided in case of losses suffered during the year.

3.09 Foreign Currency Transactions

Foreign currency transaction are translated into pak rupees at the rate of exchange

prevailing on the date of each transaction. Assets and liabilities denominated in foreign

currencies are translated into pak rupees at the exchange rate ruling on the balance sheet date.

Exchange differences are included in income currently.

3.010 Trade debtors

Known bad debts are written off and provision for doubtful debts is maintained at 1% of the

gross billing for the income from advertising.

Provident fund

The corporation operates provident fund scheme for all its employees who joined the

corporation before july01, 1982. Equal monthly contribution are made both by the corporation

and employees at the rate of 10% of basic pay

Gratuity fund

The corporation also operates gratuity fund scheme for all its employees who have

opted it and have joined before July 01,1982. Monthly contributions are made by the corporation

at the rate of 9% of basic pay.

Pension scheme

The corporation operates a pension scheme for all its employees who joined the

corporation since 1982 with an option to the employees in service on such date to join this


Grants in aid

Grants related to assets are treated as deferred income. These grants are taken to the

statement of income and expenditure on a systematic basis over the useful lives of the related


Revenue recognition

Income from advertisement is recognized when the related advertisement or commercials are


License fee is recognized on actual receipt basis Dividend income is recognized at the time of

closure of share transfer book of the invested company-declaring dividend.Income arising from

services provided to outside agencies is recognized on the basis of billing. Profit on bank

deposits and investments are recognized on accrual basis.

Financial instruments

All financial instruments are initially measured at cost. Which is the fair market value of

consideration given or received. These financial instruments are subsequently measures at fair

value, amortized cost or cost, as the case may be.

Off setting

Financial assets and financial liabilities are offset and the net amount is reported in the

financial statements only when there is a legally enforceable right to set-off the assets and to

settle the liabilities simultaneously.


Working CApital



2005 2006 2007 2008 2009
Working CApital

Quick Ratio Report






2005 2006 2007 2008 2009

Current Ratio






2005 2006 2007 2008 2009


Levrage Ratio


2005 2006 2007 2008 2009*

Debt-Total Assets Ratio


2005 2006 2007 2008 2009

Return On S.H Equity


-2.00% 2005 2006 2007 2008 2009


Net Profit Margin





1 2 3 4 5


Operating Profit Ratio


-2.00% 20 20 20 20
06 0 7 08 0 9

Return On Asset


-1.00% 2005 2006 2007 2008 2009


Horizontal & Vertical Analysis

Horizontal Analysis Vertical Analysis
2009 2008 2007
Vs Vs Vs
2009 2008 2007 2008 2007 2006 2009 2008 2007 2009 2008 2007
Rupees in millions Variance Rupees in millions Composition
Cash and 19,386 16,030PROFIT
13,356 &21%
-10% 19,386 16,030 13,356 8% 8% 7%


with treasury

Balances 8,364 3,955 3,497 111% 13% -52% 8,364 3,955 3,497 3% 2% 2%

with other

Endings to 4,614 4,480 14,444 3% -69% 72% 4,614 4,480 14,444 2% 2% 8%


Investments 67,046 35,678 39,431 88% -10% 38% 67,046 35,678 39,431 26% 17% 22%
Advances 135,03 128,81 100,78 5% 28% 2% 135,03 128,81 100,78 53% 63% 55%

4 8 0 4 8 0
Operating 9,846 8,266 5,128 19% 61% 35% 9,846 8,266 5,128 4% 4% 3%

fixed assets
Other assets 10,036 8,964 5,535 12% 62% 45% 10,036 8,964 5,535 4% 4% 3%
254,32 206,19 182,17 23% 13% 10% 254,32 206,19 182,17 100% 100% 100%

7 1 2 7 1 2
Bills 2,946 2,585 2,627 14% -2% 43% 2,946 2,585 2,627 1% 1% 2%

Borrowings 19,300 15,190 17,554 27% -13% 17% 19,300 15,190 17,554 8% 8% 10%
Deposits and 205,97 167,67 143,03 23% 17% 8% 205,97 167,67 143,03 86% 87% 84%

other 0 7 7 0 7 7

Sub–ordinate 5,995 2,996 2,997 100% – – 5,995 2,996 2,997 3% 2% 2%

Deferred tax 334 13 472 2469% -97% -36% 334 13 472 – – –

Other 4,833 4,759 3,220 2% 48% 24% 4,833 4,759 3,220 2% 2% 2%

239,37 193,22 169,90 24% 14% 10% 239,37 193,22 169,90 100% 100% 100%

8 0 6 8 0 6
Net assets 14,949 12,971 12,266 15% 6% 11% 14,949 12,971 12,266 6% 7% 7%


Share capital 5,073 4,059 3,006 25% 35% 50% 5,073 4,059 3,006 34% 32% 25%
Reserves 7,183 7,667 6,948 -6% 10% 3319% 7,183 7,667 6,948 48% 59% 57%
Inappropriate 886 309 2,145 187% -86% 19% 886 309 2,145 6% 2% 17%

Horizontal Analysis Vertical Analysis

2009 2008 2007

Vs Vs Vs

2009 2008 2007 2008 2007 2006 2009 2008 2007 2009 2008 2007

Rupees in millions Variance Rupees in millions Distribution

Mark–up / 22,66 18,39 15,14 23% 21% 20% 22,66 18,39 15,14 100% 100% 100%

return/interest 2 3 3 2 3 3


Mark–up / 13,62 10,65 8,686 28% 23% 24% 13,62 10,65 8,686 60% 58% 57%

return/interest 9 1 9 1


Net mark–up / 9,033 7,743 6,458 17% 20% 15% 9,033 7,743 6,458 40% 42% 43%

interest income

Provision against 2,324 3,825 3,920 -39% -2% 248% 2,324 3,825 3,920 10% 21% 26%


loans and


Impairment loss 431 – – 100% – – 431 – – 2% – –

on AFS


Provision for 77 1 2 7600% -50% – 77 1 2 – – –

impairment in the

value of

investments / Rev


Bad debts written – 247 – -100% 100% – – 247 – – 1% –

off directly

2,915 4,073 3,922 -28% 4% 247% 2,915 4,073 3,922 13% 22% 26%

Net mark–up / 6,118 3,670 2,536 67% 45% -44% 6,118 3,670 2,536 27% 20% 17%

interest income

after provisions

Non mark–up /

Interest income

Fee, commission 1,308 1,258 1,073 4% 17% 6% 1,308 1,258 1,073 5.8% 6.8% 7.1%

and brokerage


Dividend income 163 174 137 -6% 27% 26% 163 174 137 0.7% 0.9% 0.9%

Income from 538 874 656 -38% 33% 12% 538 874 656 2.4% 4.7% 4.3%

dealing in

foreign currencies

Gain on sale of 144 37 2,361 289% -98% 2008% 144 37 2,361 0.6% – 15.6%


Unrealized gain

on revaluation of


Classified as held (2) 22 2 -109% 1000% 200% (2) 22 2 – 0.1% –

for trading–net

Other income 404 343 337 18% 2% 5% 404 343 337 1.8% 1.9% 2.2%

Total non– 2,555 2,707 4,565 -6% -41% 113% 2,555 2,707 4,565 11% 15% 30%

markup / interest


8,672 6,377 7,101 36% -10% 7% 8,672 6,377 7,101 38% 35% 47%

Non mark–up /

interest expenses

Administrative 6,996 5,904 4,790 18% 23% 46% 6,996 5,904 4,790 31% 32% 32%


Other charges 34 11 12 209% -9% 100% 34 11 12 0.2% 0.1% 0.1%

Total non– 7,030 5,916 4,802 19% 23% 46% 7,030 5,916 4,802 31% 32% 32%

markup / Interest


Profit before 1,642 461 2,300 256% -80% -31% 1,642 461 2,300 7% 3% 15%


Taxation–current 562 17 99 3206% -82% -90% 562 17 99 2.5% – 1%

–prior years’ 120 (50) (234) -340% -79% -100% 120 (50) (234) 0.5% – -2%

–deferred (147) 108 (246) -237% -144% -318% (147) 108 (246) - 1% -2%


534 75 (381) 612% -120% -135% 534 75 (381) 2.0% 0% -3%

Profit after 1,108 386 2,681 187% -86% 19% 1,108 386 2,681 4.9% 2% 18%


Basic / diluted 2.18 0.76 6.61 187% -89% 19%

earnings per share

– Rupees


Swot (strength, weakness, opportunities and threats) of PTV is described.


The strength of PTV channel viewership can be gauged from the fact that

during market hours (9am to 4pm), the channel has more viewership then HINDI news and

English movie Channels. The channel has gradually widend its coverage beyond stock markets

to include features, events, commodities and fine arts. The channel has programs such as

“Morning show” “Comedian Programs” “paisa kahani” which have helped in diversifying its

viewership base and would protect its TRP rating in case the interest of retail investors in

Karchi stock market reduces. A advertisers from divers sector such as banking and finance,

automobiles,telecom, lifestyle advertise on PTV.Its also a family channel , its Dramas are very

interested and each Drama has left the lesson for every viewer.


The human resource department is not performing the function of selection and recruitment very

effectively. The selection process of the org is not on merit due to which competent persons

cannot be selected.

 Ptv is not introducing new products and new saying schemes. org should boost the

product development and increase the range of facilities offered for customers.


 Government is taking very blood steps to promote IT in Pakistan. PTV has an

opportunity to improve in technology.

 Stock exchange is very volatile and takes immediate effect. So in the time of crises,

conservative investors return to saving deposits.

 PTV is surrounded by many competitors. It has opportunity to do aggressive marketing

to increase its business.

3.2.4 THREATS:

3.2.5 The economic and political condition of Pakistan is not good the investment rate is very

low so this is a major threat for all channels of Pakistan.

 PTV has many competitors, which are continuously increasing its products and marketing

aggressively. It may cause its customers to shift to competitors.

 Owing to huge turnover of the employees, the no. of experienced and Ill trained staff is

very low. Majority of the staff working in the center is quite young and inexperienced.


4.0 Working Experience

Practical study of the PTV

I complete me six week internship in PTV.I did my internship in finance department and

accounts department finance department have

I. Billing section.

II. Bank section

III. Store section.

IV. Ledger section.

V. Salary section.

This department deals with all types of payments like salary payment, petty cash, and medical

expenses and also with maintenance and preparing of ledgers etc. But due to lack of time we

covered pay roll section and medical allowances.

Account department have two sections

I. Budgeting.

II. Reporting.

Finance department

1. Payroll Section

Payroll section deals with payrolls of all employees whether they are at head quarter, stations or

rebroadcasting stations is done in payroll section of headquarters.The payroll section is headed

by the Accountant payroll who is responsible for the preparation of monthly payroll with all

provisions and deductions.

Vouching System

The corporation is using three types of vouchers for receipts and payments which are:

a. Bank Payment Voucher (White color)

b. Payment Voucher (Blue color)

c. Credit Voucher (Red color)

1. Bank Payment Voucher

This voucher is used to make payments to the parties because all payments made by the

organization are through cheques, not even a single penny is paid without process of

this voucher. Not only this but the payments of amount for more than Rs. 1000/- are

made through the use of this voucher.

Payment Voucher


This voucher is used for the payment upto one thousand to the employees of the

corporation. Such payments are made which from petty cash.

2. Credit Voucher

When any amount is received from the employee or party, the credit voucher is

processed to record the receipt of this amount.

Process of Receipts and Payments

Every type of Receipt and Payment is processed by the Assistant Accountant and

checked by the Assistant Accounts Officer, then higher officers as mentioned above

authorize the voucher according to their limit of authorization, after this the voucher

will sent to Assistant Accountant who prepares the cheques, for the preparation of

cheque, this will be signed by two Officers as per their limits which is mentioned

below: -

Designations Limit of authorization/sign

Two Accounts Officers Ten thousand only

Accounts Officer and ACA Forty thousand only

Assistant Controller and DCF One hundred thousand only

Deputy Controller Finance and CF Five hundred thousand only

Controller Finance and FD One million only

Director Finance and Managing Director More than one million

:Recording of salary of employees:

In this section payroll of all employees is recorded in the salary register on monthly

basis in this register all information about the employee’s salary is recorded means in

basic salary all incentives and allowances are added and then deduct all the deductions.

This record is preparing department wise and in this register salary is recorded on the

basis of employee’s designation number, his or her designation and name. These

records are also maintained in computerized system (fox flow).

Preparation of amendment sheet:

This sheet is prepared for making adjustments. If any person’s salary rate is change for

particular month due to any reason than this amendment sheet is prepare in this sheet

his previous rate is mention and along with this new rate is also mention.

Only inspector’s salary is recorded in schedule forms where as amendments for

permanent employees are recorded in computerized forms reason behind is that about

near to 1500 employee’s salaries are amended in PTV head quarter. That’s why all

amendments in salaries of employees are done through computer.

Payments for scholar ship:

In PTV it is rule that if PTV employee’s child score above than 80% marks in metric

and intermediate he or she gets 1000 Rs per month for 24 months. Every department

has six scholar ships so for giving scholar ship merit list of the children who gets above

than 80% marks is prepare and then select top six childrens and than announce scholar

ship for each children. so pay roll department also record these scholar ships.

In case if the employee’s child is Hafiz-ul-Quran than the scholar ship amount is Rs.

2000 only.


In this department all types of reimbursements are recorded and these reimbursements

are may be for entertainment, patrol, traveling, electric charges, water charges etc. these

reimbursements are made on designation wise.

Over time

If any employee did his official duty after the duty hors is categorized in over times.

over time is given to group 1 from group 4.

Over time calculations

Normal rate = basic salay/158.17*2

Ramazan rate = basic pay/147.33*2


Normal rates

Working hrs per week = 36.5 hrs

Weeks in a year = 52 weeks

Working hrs per year = 1898

Rate per month = 1898/12 = 158.17

Ramazan rates

Working hrs per week = 34 hrs

Weeks in a year = 52 weeks

Working hrs per year = 1768

Rate per month = 1768/12 = 147.33

Financial approvals:

Hours Authority

Up to 30 hrs CAP

Above 30 hrs MD

Procedure of recording over time:

Daily over time slips are prepare for individual employees by heads of that particular

department and then these daily slips are forward to pay roll section for payment. And

than payroll section recorded that daily slip’s record on per month over time card. And

than approval is made from hypes as recorded in above authorization table. But this

over time is given in next month along with next month salary.

Deductions of tax

Tax must be deducted from every payments income or salary is calculate on yearly

basis means salary *12 and than find that either this income is exemptible from tax or

not if not than how much tax should be charge in each month.

Exemptible income

Rs 80,000 till 30th June. 2004.

Rs 100,000 from this July.

Tax rates on salaries

Salary of one year Tax rate

RS 100,000 up to 150,000 7.5%

RS 150,000 up to300, 000 12.5%

RS 300,000 up to 400,000 20%

More than 700,000 35%

Rebate rates

Salary of one year Rebate rate

RS 150,000 up to 200,000 40 %
RS 200,000 up to300, 000 30%
RS 300,000 up to 500,000 20%
RS 500,000 up to 1,000,000 10%
More than 1,000,000 5%
Taxable other incomes

Conveyance allowances exempt Rs 3600 from tax.

House rent allowance 45% of initial basic pay is exempt from tax

Reimbursement expenditure is totally exempt from tax (includes entertainment and

patrol etc).

2. Billing department:

The Accountant Billing heads this section and the main function of this section is to made

payments of all bills i.e. Medical & etc. which comes from administration as well as other


Advances facility is also availed by the PTV employees but every finance officer have some

limits for the approval of advances. The sanctioning powers of Finance Officers are as under:

Account officer Rs. 1000

Account officer + Senior Account officer Rs. 5000

Senior Account officer + Finance Manager Rs. 10000

Finance manager + General Manager Unlimited

Assistant Accountant also maintains bankbook in the billing section

Medical section of billing department:

All permanent employees and their dependents have free medical facility. Dependents

include parents, wife, and children. But if the father is earning person than his parents

are not included in dependents category. Accordind to new amended rule (Amended

standing instructions);

Service rules no 3.14 (medical facility)

Clause (a) (i) of ASI-58

Boy is dependent for 25 years and girl remains dependent till her marriage.

In all cities PTV appoints doctors, they are called medical officers they are appointed in

different areas of the cities and every employee can take medical facility from his area

doctor .for this purpose PTV issued medical book. PTV also appoints chemists who

gave free medicine and submits bill in PTV medical section and this section check or

verify validity of bills submitted by employees for reimbursement of medical

expenditure and then fill up bank voucher for payment. PTV gives 4600 to its medical

officer per month. And in each city one chief medical officer is appointed. If medicines

are not available with the particular stores than those stores impose stamp of not in

stock than employee can purchase medicines from open market.

In Rawalpindi and Islamabad Bilal hospital, Shifa international and Islamic

international are included in panel. To go abroad for medical treatment approval from

government is required. And operation rates are also different for different operations.

Approvals for medical bill’s amount

Amount Authority
Up to Rs 30,000 APM

From 3001 Up to Rs 20,000 CAP

From 20,000 to unlimited DAP

And in last after clearance of medical cheque payment is made to particular doctor,

medical stores and hospitals. And than this expenditure is debited to particular

department of which employee is demanded for medical facility.

Transport Section

One transport officer possessing diploma in automobile engineering heads this section. He is

responsible to have a proper check on transport fleet, maintenance of vehicles and etc. It is the

responsibility of the transport section to make contract with the transport owners to provide pick

and drop facility to the employees. Transport is also provided to the school going children of the

PTV employees.


When goods reach the storeroom, goods received note (GRN) is prepared which show. The

description and quantity of material. The store officer prepares this note.

Store Ledger Cards

Store officer maintains the physical accounts of all items of stores and material. Price record is

not maintained. For this purpose store ledger cards are maintained. These cards are secured in

such a way that specification and description of each item are easily visible.

Issuing of Stores

Items or stores are issued against proper store issue requisition. This requisition is prepared in

triplicate. These three copies are sent to store keeper who numbers these copies serial and cheek

that requisition is properly approved. After issuance of materials, store keeper signs and obtain

the signature of recipient on all copies. Third copy is returned with stores issued.

After the issuance of stores, storekeeper makes entry in stock cards and signs both the copies of

requisition. One copy is retained in serial order and is sent to accounts section.

Stores Returned Note

Some times it may be possible that stores issued are returned to store room. In such cases store

returned note is prepared in which materials are received. This note is also prepared in triplicate.

Original copy is sent to store accounting section for printing recording materials in store ledger.

2nd copy is sent to department returning the materials and third copy is retained by the store



The ledger section kept the record of all accounts, which are concerned, to the center income and

expenditures. For example Income and expenditure monthly return, Balance Sheet and profit and

loss accounts are maintained in ledger section. In ledger section every asset or liability have his

or her own code No. And all transactions are recorded according to their codes.

Log Register

The data received from relevant departments for each employee is gathered and entered in to Log

Register. For example if a person has taken a loan, then the loan department will send the data

that this employee had taken this amount of loan and he has paid up to this amount and

remaining balance is that. So the Log Register is being used as input or source document for

computer system. More over the employees personal and permanent data is also entered.

Accounts department

1. Budgeting

While making budget of a certain programme it is tried that it should be realistic and their will be

no misuse of funds because to arrange fund is always a problem. A programme's budget is

estimated on real and hypothetical basis because every thing is not clear. After the programmes

budget is made, a pilot programme is prepared and evaluated.

Programme Budget Estimate System

Producers estimate their budgets on programme budget estimate form. This form has two major

columns of direct and indirect cost. By direct cost we mean the cost of those items, which are

directly, involved in the programme e.g. set material, videotapes, traveling expenses etc.

Similarly by indirect cost we mean the cost of those items which are not visible e.g. producer,

studio facilities, make up, artists etc.

2. Reporting department

In this department we spend our one-week of internship and we observe different functions;

First and most important function is preparation of financial statements, which includes Balance

sheet, Profit and loss account, cash flows. Financial statements preparing in unit wise. In this

department all the financial reports are on yearly basis but this department also record daily

transactions means in this department all sources of income and expenditures are recorded which

are supporting for annual financial statements, and in this department expenditures are also

approved that either budget of PTV allows that expenditure or not.

The second function of this department is to sole queries, explain rules, interpret rules and

principles, and which and how much allowances are given to whom, and solve cases and any


Consolidation department

All accounts are compiling in this department by all means for the management. All centers

make their accounts and they sum up all accounts and also send queries to different departments.

Information included in the financial statements

First eight pages of the financial statements report on all the aspects means how much spend on

which head by which centers, and how much excess or less from the allocated budget. And

remaining pages show the supporting. It is duty of this section to provide all information about

all financial aspects of PTV to inside and out side the organization so for this purpose they give


Financial report also include contingencies account this account pays any expenditure which

comes out of budget means this account is prepare for meeting uncertain expenditures.

This department also records the information about daily transitions. Every thing is planned at

least three days before in the program que sheet that is prepare by every center and maintain by

every telecast center.

In this que sheet all information about timings of programs and advertisements is recorded. Even

in case of blank screen duration is also mention. And this que sheet is again check and records

any disturbance during transmission

Ptv maintains zero provision for the bad debts because they recover their bad debts in any


Arciev includes all information about sales of PTV programmes to abroad include North

America, England, Norway, and Eastern Europe. PTV gave all its programmes and news to

prime TV and then prime TV sale out theses programmes in the following


 I came to know how to deal with the public..

 My Ms Excel skill has improved as most of the finance related work was done on


 The staff works as team and no person stays free if anyone has less burden of

work he/she tries to help the other persons. Therefore my teamwork skills have been


 While working in the practical environment my confidence built and now I can

adjust myself in any professional environment.



5.0 Findings

As PTV is a very huge organization so there are some problems, which are faced by the

employees of PTV Islamabad center.

1.concerned union is banned from 1974, which is not a good sign for the development of

organization. But now bane is remove.

2. The promotion policy in PTV is too much slow which creates discouragement among the


3. Transfer and promotion of employees are made on political basis. Qualification is not

considered for promotion.

4. Only salary section is properly computerized, while the remaining sections have no

proper computer facility.

5. There is delay in payment to actors.

6. There is no proper check on medical funds. This amount is misused.

7. The authority is centralized in PTV.

8. No proper networking among the functional areas of business that yield in high degree of

confusions and ultimately effects on efficiency of workers.

9. Late payment of over times that’s why majority workers are un motivated.

10. There is a need of more staff in PTV because in PTV the task of three persons is

performing by one person that results in to low degree of satisfaction and commitment

with the organization.

In my opinion there are some suggestions for effective utilization of available resources and for

making people more committed with the organization.

• There should be no restriction on union because union helps the employees in solving

their problems and in this way they works hard.

• There should be some specific strategy and policy of promotion and it should be strictly

followed to avoid the employees from harassment and make them to take keen interest in

their duties.

• The transfer and promotion should be totally free from political interruption.

• The whole system of PTV centers should be computerized.

• Reward should be paid to actors at time because delay in payments discourages the

professional actors.

• There should be proper check on medical funds. A committee should be made to check

the medical record regularly.

• Decentralized policy should be adopted in PTV.

• There should be proper net working among the functional areas for improvements in


• The yearly bonus scheme should be introduced.

• Monthly employees, management meetings should be held to increase the understanding

between management and employees.

• There should be proper system of over times means over time should be paid at right


• PTV should recruit more committed employees for increasing efficiency.

So in my opinion if PTV follows these recommendation it can make its employees more

committed with their organization and that yield in high degree of satisfaction in work areas and

high level of efficiency.


Introducation :http://ptv.com.pk/ptv/about ptv. asp

Vision/Mission://http://ptv.com.pk/ptv/Vission Mission . asp

Corporate information://http://ptv.com.pk/ptv/ corporate information

Internship Activities

Financial Statements: Google.com.pk