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  • Motherhood

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    kovendh
    11 vues5 pages
    The BCG growth / Share Matrix is a tool used to compare the merits of individual business units to determine appropriate market strategies for each business unit. The overall strategy of the matrix is to maximize market share in as many high growth markets for as many SBUs as is possible. Each quadrant offers generic strategies to achieve maximum profitability under this constraint of limited cash resources.

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    The BCG growth / Share Matrix is a tool used to compare the merits of individual business units to determine appropriate market strategies for each business unit. The overall strategy of the matrix is to maximize market share in as many high growth markets for as many SBUs as is possible. Each quadrant offers generic strategies to achieve maximum profitability under this constraint of limited cash resources.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    11 vues5 pages

    Motherhood

    Transféré par

    kovendh
    The BCG growth / Share Matrix is a tool used to compare the merits of individual business units to determine appropriate market strategies for each business unit. The overall strategy of the matrix is to maximize market share in as many high growth markets for as many SBUs as is possible. Each quadrant offers generic strategies to achieve maximum profitability under this constraint of limited cash resources.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 5

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    BCG Growth Matrix

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    Cla ssifica tion Stra te gic Thrust

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